TIBCO Software has been competently catering to a diverse set of industry verticals such as, BFSI, healthcare and life sciences, retail and eCommerce, oil and gas, energy and utilities manufacturing, and education. The company is focusing on a mix of both organic as well as inorganic growth strategies to gain a stronghold in the industrial analytics market. As a part of its organic strategy, the company has launched and upgraded various products. For instance, in March 2016, TIBCO launched Spotfire 7.5 and updated the Spotfire cloud to help users connect to various data sources and perform data mashups. Spotfire 7.5 has been upgraded to allow users to view the data and then accordingly make easy adjustments. Further, as a part of its inorganic strategy, the company has partnered and acquired various companies. For instance, in May 2017, TIBCO acquired a data science company, namely, Statistica. The acquisition has strengthened the analytics platform of the company. Subsequently, in November 2016, TIBCO partnered with Bahwan CyberTek (BCT), an IT provider for innovative software products and services to scale its operations in MENA. This partnership would combine services and technologies to serve the growing demand for analytics and IoT. TIBCO offers its products and solutions through direct channel as well as indirect channels, with the third-party vendors including distributors, system integrators, value added resellers, OEMs, and consultants.