The influencer marketing technique focuses on influencers, who are social media personalities, bloggers, vloggers, and celebrities from media channels, so that they can engage with their followers through social media accounts. The influencer marketing platform enables companies and associated influencers to identify opportunities and conduct campaigns for promoting and endorsing their brands among their followers. The growing competition has transformed and replaced traditional marketing techniques with influencer marketing, which has led to the evolution of marketing strategies from selling to customer satisfaction and retention. 1 Micromarkets are defined as the further segments and subsegments of the global influencer marketing platform market included in the report 2 Core competencies of the companies have been captured in terms of the key developments, key observations, and key strategies adopted by them to sustain their positions in the market

Influencer Marketing Platform Startups

Comparing 20 vendors in Influencer Marketing Platform Startups across 83 criteria.
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