Top Location Analytics Features

Location Analytics provides analytical data by combining geographical asset data, infrastructural data, and transportation data along with environmental data of the organization’s operations. Basically it adds more value to business data with the addition of geolocation data. This enables organizations to get deep insights by providing them different modes of comparison. Location Analytics software comes with multiple advanced traits that enable organizations to gain a visual approach.

  1. Behavioral Analytics
  2. Data Visualization
  3. Demographic Data
  4. Predictive Analytics
  5. Trade Area Analysis
  6. Map Creation
  7. Data Transformation
  8. Big Data Services
  9. Data Column Filtering
  10. Reports & Analytics


Top 10 Location Analytics Software

Is Location Analytics fascinating software? Location Analytics software being implemented by loads of organizations nowadays, so getting the desired software can be a strenuous task. More numerous investments and large-scale business cooperation are likely to take place early, based on creativity. Some of the big players at the moment are:

  1. Salesforce Marketing Cloud
  2. Yext
  3. AuthorityLabs
  4. Fract Territory
  5. PolicyMap
  6. ArcGIS
  7. Wolfram Mathematica
  8. Maptitude
  9. eSpatial
  10. TopPlace


Top Startups

Emerging firms have offerings for niche products and services. Their business tactics aren't as powerful as the established companies. The evolving vendors include the new market entrants, beginning to emerge in terms of product portfolio and geographical coverage, and need time to gain strong market popularity. Some of the emerging new entrants are:

  1. Clever Analytics
  2. Galigeo
  3. Geoblink
  4. InAtlas
  5. IndoorAtlas
  6. Maplarge
  7. Plus Location System
  8. Purple
  9. Quuppa
  10. PlaceIQ

Location analytics is the process or the ability to gain insights from the location or geographic component of business data. Location Analytics software empowers organizations across verticals to combine traditional Business Intelligence (BI) data with the spatial data collected through various data sources, such as cameras, sensors, Global Positioning Systems (GPS), mobile devices, and social media channels. Location analytics software, with the help of traditional metrics, unlocks the power of data by converting raw data as per specific location into valuable insights, through a more visual approach.


Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.


Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.


Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.


Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.

Location Analytics Software Startups

Comparing 15 vendors in Location Analytics Startups across 24 criteria.
All vendors(15)

Selected by small-360Analysts
Targomo helps businesses and public organizations harvest the power of advanced spatial analysis. The technology provides spatial objects’ search by applying sophisticated route planning and travel time algorithms and visualization. Its products TargomoLOOP and TargomoAPI manages enriches and visualizes location data to empower organizations with actionable insights required to grow the business. You can combine all relevant geo-referenced data on one fully web-based platform and get an instant, holistic view of your entire location network.
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Carto is the world’s leading location intelligence platform that smartly turns all your location-specific data to business outcomes. It empowers the companies to predict and discover critical insights through the location data. With the smart location intelligence platform of Carto, the developers and analysts have been able to build a self-service location-specific app that optimizes operational performance. The best aspect of Carto is that it empowers the analysts with faster time to accurate predictability.
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Clever Analytics provides the users with a platform that gives accuracy in reports. It helps in improving business insights. Through this software, the companies can look for rich and compelling visual data which helps to keep the clients updated regarding the progress and needs.

Along with all this, the software also helps clients in predicting the possible risks as well as growth analyzation which lead to improved business decisions.
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Galigeo believes that businesses can make smarter decisions with the help of their Location Analytics software. Essential with Galigeo, companies can enhance their spatial statistical analytic capabilities. It is designed to be used on any platform and for any application. With Galigeo businesses can improve their map features and also create intuitive displays. Galigeo can be deployed through the cloud and hence, it can be used by anyone, at any time. With Galigeo's Location Analytics Software, businesses can make better and quicker decisions.
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Geoblink offers instant access to different data sources and data analysis that will help you in making a smart decision within few seconds. The best thing is that you don’t need to have a high level of technical knowledge to get the most out of their tool. Know about all the socio and demographic parameters like (age, marital status, gender) and financial ratio to get the most out of your various market studies through Geoblink. It also helps you in integrating the internal data of your business.
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If you’re looking for the customized solution of location analytics to address the database of your client, then Inatlas should be your ideal choice. It assigns geographical coordinates using the automation process of cross tabbing and identifies the existing duplicate record in your database. They design online-generated reports with updated information about the location within a few seconds. The strategic business solutions offered by this leading platform can give a boost to your sales and your business.
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From essential integrations of Bluedot and Wayfinder to complex ones like 3D and Flooring recognition, IndoorAtlas is a unique platform that flourishes indoor and outdoor, both. Easy to develop with several handy tools it offers AI and machine learning capabilities for smart-routing. Capable of working in cross-platform, it also provides complete user details on the buildings available in its database and platform. Overall, it is an all-in-one platform for the initial purpose of providing location analytics services.
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MapLarge is a platform based on Cloud for working on big data visualization and analytics. Every component of the solution comes with communications based on open standards that are dropped incompatible with other apps like OpenStreetMap, OpenLayers, LeafLetJS, and many more.

The analysts through this platform can work on the visualization of the engines, and they can visualize higher resolutions that lead to surprising insights in fewer times.
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Plus Location System is the best location tracking accuracy platform that offers a supreme level of precision in reliable tracking with improved latency. From centimetre-level to proximity level, it provides you with the consistent level of tracking data throughout the tracking area. It’s easily integrated diverse solutions integrate through the scalable API options providing the best operational insight. It integrates easily into the system, offering you the scalability and flexibility that you need in your business.
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Purple gives you a correct insight into how the visitors move across your venue, and they optimize and validate the product placement with a clear visual outcome. It gives you the flexibility to connect with multiple apps and databases and gives you a chance for targeted marketing. Boost your networking and marketing activity with timely communication and hyper-personalized activities. Identify trends and patterns across the different industries and value to your company by strategizing your efforts in the right direction.
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Quuppa is a fantastic location analytic platform that flourishes over several devices with extensive compatibility. It works with the latest Bluetooth (4.0 and later version) to save power and also connects with devices. With accuracy precise up to 10 cm, it is one of the best location implementations available in the market. Robust algorithm to keep the data safe and open source for easy availability. Low in cost to maintain and run, with secure expanding options, certainly makes it an excellent startup option.
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Yellowfin combines the power of data analytics with location services to offer a highly versatile platform. It is capable of accumulating data, processing it and providing insights. Similarly, as it allows for precise location services, you will also receive rapid responses. Further, combine the two aspects, you find a highly versatile platform that can work as an insight prover while it also helps you in navigation. Enhanced by the power of AI, and it also saves a lot of workforces.
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