Location analytics is the process or the ability to gain insights from the location or geographic component of business data. Location Analytics software empowers organizations across verticals to combine traditional Business Intelligence (BI) data with the spatial data collected through various data sources, such as cameras, sensors, Global Positioning Systems (GPS), mobile devices, and social media channels. Location analytics software, with the help of traditional metrics, unlocks the power of data by converting raw data as per specific location into valuable insights, through a more visual approach.


Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.


Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.


Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.


Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.

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Location Analytics Startups Quadrant

Comparing 15 vendors in Location Analytics Startups across 24 criteria.

Find the best Location Analytics Startups solution for your business, using ratings and reviews from buyers, analysts, vendors and industry experts


Below criteria are most commonly used for comparing Location Analytics Startups tools.
  • Support
    • Technical Support
    • Sales Support
    • Other Support Services
    • Customer Support
  • Feature and Functionality
  • Deployment
    • On-premise
    • Hybrid
    • Cloud based


    • Enterprise
    • Enterprise
    • Enterprise
    • Enterprise
    • Enterprise
    • 51 to 100
  • 6

    If you’re looking for the customized solution of location analytics to address the database of your client, then Inatlas should be your ideal choice. It assigns geographical coordinates using the automation process of cross tabbing and identifies the existing duplicate record in your database. They design online-generated reports with updated information about the location within a few seconds. The strategic business solutions offered by this leading platform can give a boost to your sales and your business.

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    • Enterprise
    • Enterprise
    • 1 to 50
    • Enterprise
    • Enterprise
    • Enterprise
  • 11

    Plus Location System is the best location tracking accuracy platform that offers a supreme level of precision in reliable tracking with improved latency. From centimetre-level to proximity level, it provides you with the consistent level of tracking data throughout the tracking area. It’s easily integrated diverse solutions integrate through the scalable API options providing the best operational insight. It integrates easily into the system, offering you the scalability and flexibility that you need in your business.

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    • Enterprise
  • 12

    Purple gives you a correct insight into how the visitors move across your venue, and they optimize and validate the product placement with a clear visual outcome. It gives you the flexibility to connect with multiple apps and databases and gives you a chance for targeted marketing. Boost your networking and marketing activity with timely communication and hyper-personalized activities. Identify trends and patterns across the different industries and value to your company by strategizing your efforts in the right direction.

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    • Enterprise
    • Enterprise
    • Enterprise
    • Startup
    • Victoria Australia
    • Founded: 2003
    • $11MN to $50MN
    • 51 to 100


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Marie Stelle

Engagement Partner - 360Quadrants.com