Location analytics is the process or the ability to gain insights from the location or geographic component of business data. Location Analytics software empowers organizations across verticals to combine traditional Business Intelligence (BI) data with the spatial data collected through various data sources, such as cameras, sensors, Global Positioning Systems (GPS), mobile devices, and social media channels. Location analytics software, with the help of traditional metrics, unlocks the power of data by converting raw data as per specific location into valuable insights, through a more visual approach.
Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.
Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.
Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.
Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.