Location of things refers to applications, platforms, and services that integrate indoor or outdoor geospatial references. These geospatial references provide a major dimension to critical business functions that are required to effectively empower the Internet of Things. Adding location context to IoT network can transform raw data from satellites, geographic information system (GIS), Global Positioning System (GPS), social network, smartphones, wearable devices, sensors, Radio-frequency identification (RFID), Near Field Communication (NFC), Beacons, Wi-Fi and other devices into “Location of Things”. The location of things consist of mapping & navigation, location based customer engagement & advertising platform, location based social media monitoring, IoT asset management, and IoT location intelligence. The scope of location of things applications refers to both advanced indoor and outdoor location services

COMPETITIVE LEADERSHIP MAPPING TERMINOLOGY

Vendor DIVE provides information about the major vendors of location of things solutions and outlines the findings and analysis on how well each market vendor performs within our criteria. The vendor evaluations are based on two broad categories — Product Offering and Business Strategy. Each category carries various criteria, based on which the vendors will be evaluated. The evaluation criteria considered under product offering include the breadth of offering, delivery (on the basis of industries that the vendors cater to, deployment models and subscriptions) and support (on the basis of pre and post-sale support services). The evaluation criteria considered under business strategy include reach (on the basis of geographic presence), industry coverage (on the basis of end users that the vendors cater to) and inorganic growth (on the basis of partnerships, collaborations, and acquisitions).

VISIONARY LEADERS

Bosch Software Innovations GmBH, ESRI, Google, Inc. (Alphabet, Inc.), IBM Corporation, Microsoft Corporation, and Qualcomm Technologies, Inc. are some of the leading players operating in the location of things market and are recognized as Visionary Leaders. They have a strong portfolio of services and solutions, offering location of things solutions and associated services. These vendors have been marking their presence in the location of things arena by offering highly customized and easily deployable software for the commercial clients, coupled with their robust business strategy to achieve continued growth in the location of things market.

DYNAMIC DIFFERENTIATORS

Pitney Bowes and Tibco software, Inc. are recognized as Dynamic in the location of things market. They have an innovative portfolio of solutions and services and also have an extensive network of channel partners and resellers to increase the deployment of their services across a multitude of vertical markets. Over the years, the dynamic vendors have been consistently generating positive revenue growth in the location of things market, and their market position is fueled by the organic and inorganic ventures undertaken by them during the period.

INNOVATORS

HERE, Navigine, Ubisense Group Plc., and Wireless Logic are recognized as Innovators in the location of things market. They have an innovative portfolio of Location of Things services and a strong potential to build strong business strategies for their business growth to be at par with the Vanguards. These vendors have been consistently providing their customers with innovative Location of Things offerings for their customized demands. Innovators have been forefront in deploying their solutions for niche and custom requests by client requiring processing of high performance workloads.

EMERGING COMPANIES

Awarepoint Corporation, Geofeedia, GoBabl, Telogis, and Zebra Technologies are recognized as the emerging players in the location of things market. The emerging players specialize in offering highly niche and tailor-made solutions and services to their clients. The majority of the emerging vendors have been undertaking multiple acquisitions and increasing their sales capabilities across regions to offer their integrated services to a wide range of clients.

Location of Things Solutions

Comparing 36 vendors in Location of Things Solutions across 93 criteria.
5 Experts are advising 40 buyers
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Esri location-based services ingest high volume data streams from stationary and moving devices and perform real-time spatial analytics generating immediate geographic insights. The company offers Esri ArcGIS platform that provides contextual tools for mapping and spatial reasoning to explore data and share location-based insights.
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62 Buyers Negotiating
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For ESRI
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Microsoft provides a dynamic range of products with a broad range of features and a high level of accuracy from their location-based services, with products expected to deliver information, as well as providing upto- date insight into transit information.
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67 Buyers Negotiating
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For MICROSOFT CORPORATION
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Google’s Inc. is one of the leading search engines with innovative search technologies that connects millions of people around the world with information every day. The company continue to invest in existing products and services, including search and advertising, as well as developing new products and services through research and product development.
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73 Buyers Negotiating
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For GOOGLE INC
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IBM Corporation provides a wide range of products that helps the organization in widening the scope of the Location of Things market. It provides products, namely, IBM presence zone, WebSphere, IBM spatial solutions, Business finder technology, IBM Sametime, IBM real-time asset locator, IBM intelligent transportation, IBM i2 fraud intelligence analysis.
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77 Buyers Negotiating
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For IBM CORPORATION
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Bosch Software Innovations GmBH offers Bosch IoT Suite and Geo IoT. The Bosch IoT Suite provides various technologies, whereas Geo IoT provides geolocation services in the emerging IoT market. For monitoring the movement of material and tracking of assets one makes use of barcode and RFID technologies.
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71 Buyers Negotiating
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For ROBERT BOSCH GMBH
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HERE is one of the prominent players and a well-established companies in the Location of Things market. The company primarily aims to provide its customers with new features and products that will cater to their specific needs. It has a unique capability to provide dedicated traffic, location, automotive, and live map intelligence solutions.
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60 Buyers Negotiating
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For HERE SOLUTIONS INDIA PVT LTD
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Qualcomm Technologies Inc. offers IZat to serve the Location of Things market. Unlike ordinary GPS, Qualcomm IZat location services not only displays the locations that are around us but it even tells about whether one is indoors or outdoors in challenging environments.
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74 Buyers Negotiating
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For QUALCOMM INC
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Pitney Bowes is the leader in the Location of Things market. The company offers various solutions such as GeoEnrichment, Location Analytics, and Infrastructure Asset Management.
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76 Buyers Negotiating
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TIBCO provides integration, analytics, and event processing software for companies to use on-premises or as a part of cloud-computing environments. The main focus of the company is on getting its customers high-level technology and equipping them to get insights from the everyday business more quickly and easily.
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89 Buyers Negotiating
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For TIBCO SOFTWARE INC
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Wireless Logic provides MapPro, which is one of the major products in the Location of Things market. MapPro delivers leading edge mapping and geo-location solutions for the IoT and M2M sectors.
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60 Buyers Negotiating
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For WIRELESS LOGIC GROUP LTD
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Ubisense Group Plc provides a wide range of products that helps in integrating location into the daily operations of businesses across the world.
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Telogis offers high quality Location of Things services to their customers. Telogis route planning suite is all about defining territories, optimize routes, and plan & access next day routes. Telogis mobile consists of various smart tools for mobile workers which helps the user in making workday safer, easier, and more productive.
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80 Buyers Negotiating
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For TELOGIS
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84 Buyers Negotiating
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For BLOOLOC NV
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86 Buyers Negotiating
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For COMTECH TELECOMMUNICATIONS CORP
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89 Buyers Negotiating
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For NAVISENS INC
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73 Buyers Negotiating
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For INSITEO
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81 Buyers Negotiating
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For NEUSTAR INC
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64 Buyers Negotiating
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For GELO INC
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61 Buyers Negotiating
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For NAVIGINE
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78 Buyers Negotiating
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For TRUEPOSITION INC
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72 Buyers Negotiating
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For GEOFEEDIA
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64 Buyers Negotiating
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For KONTAKTIO
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89 Buyers Negotiating
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For GOBABL
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79 Buyers Negotiating
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For AWAREPOINT CORPORATION
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86 Buyers Negotiating
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For ZEBRA TECHNOLOGIES CORPORATION
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72 Buyers Negotiating
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For 6SENSE
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76 Buyers Negotiating
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For AGILONE
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84 Buyers Negotiating
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For CIVIS ANALYTICS
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85 Buyers Negotiating
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For DOMINO DATA LAB
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73 Buyers Negotiating
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For EXAGO INC
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