In media & entertainment, location-based technology helps locate the tweets, photos, and videos based on their street location, topography, and community-based maps. Currently, real-time searching, streaming, and data integration are used across multiple platforms such as Twitter, Instagram, Flickr, YouTube, and Picasa. The social data can be integrated with safety assets, city infrastructure, utility networks, weather, automated vehicle location, and map data. The real-time feature of the technology creates a more adaptive approach to marketing and enables businesses to change their marketing and engagement in real-time to meet the consumer needs. Location of things assists media & entertainment companies in managing their distribution networks, targeting advertising campaigns, and obtaining customer analytics. By gaining insights of a particular location, GIS can help increase operational profitability, by creating a comprehensive and efficient distribution plan for advertising. In this segment, an innovative new ArcGIS add-in is introduced to capture location data from social media sites and to gather information of the location. It analyzes the captured data to provide personal location intelligence and visualizes possible areas of interest. Audience analysis and customer engagement are the applications that location-based technology offers to media and entertainment companies.