In media & entertainment, location-based technology helps locate the tweets, photos, and videos based on their street location, topography, and community-based maps. Currently, real-time searching, streaming, and data integration are used across multiple platforms such as Twitter, Instagram, Flickr, YouTube, and Picasa. The social data can be integrated with safety assets, city infrastructure, utility networks, weather, automated vehicle location, and map data. The real-time feature of the technology creates a more adaptive approach to marketing and enables businesses to change their marketing and engagement in real-time to meet the consumer needs. Location of things assists media & entertainment companies in managing their distribution networks, targeting advertising campaigns, and obtaining customer analytics. By gaining insights of a particular location, GIS can help increase operational profitability, by creating a comprehensive and efficient distribution plan for advertising. In this segment, an innovative new ArcGIS add-in is introduced to capture location data from social media sites and to gather information of the location. It analyzes the captured data to provide personal location intelligence and visualizes possible areas of interest. Audience analysis and customer engagement are the applications that location-based technology offers to media and entertainment companies.

Location of Things Solutions in Media and Entertainment Quadrant

Comparing 36 vendors in Location of Things Solutions across 93 criteria.

Find the best Location of Things Solutions solution for your business, using ratings and reviews from buyers, analysts, vendors and industry experts

EVALUATION CRITERIA

Below criteria are most commonly used for comparing Location of Things Solutions tools.
  • Breadth and Depth of Product Offerings
    • Products/Solutions Offered
    • Services
      • Software
      • Outdoor Location
      • Indoor Location
  • Product Differentiation and Impact on Customer Value
  • Product Features and Functionality
    • licenses
    • Industry Vertical
      • BFSI
      • Retail and Consumer Goods
      • IT and Telecom
      • Manufacturing
      • Healthcare and Life Sciences
      • Travel and Hospitality
      • Government and Public Sector
      • Media and Entertainment
      • Other Industry Verticals
    • Applications Served
      • IoT Asset Management
      • Mapping & Navigation
      • Location-Based Customer Engagement & Advertising Platform
      • Locatio-Based Social Media Monitoring
      • IoT Location Intelligence
  • Delivery
  • Product Quality and Reliability
    • Level of Support
    • services
      • Technical Support
      • Customer Support
      • Sales Support
      • Others, please specify
    • Deployment Model
      • Cloud
      • On -Premise/ Dedicated hosting
  • Focus on Product Innovation
    • Product Innovation
    • R&D Spend
    • Product Enhacements
      • Product Upgradation
      • New Product Launches

TOP VENDORS (24)

  • 1

    Esri location-based services ingest high volume data streams from stationary and moving devices and perform real-time spatial analytics generating immediate geographic insights. The company offers Esri ArcGIS platform that provides contextual tools for mapping and spatial reasoning to explore data and share location-based insights.

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    • Enterprise
    • California, US
    • Founded: 1969
    • $1BN to $5BN
    • 1,001 to 5,000
    • Enterprise
    • 501 to 1,000
    • Enterprise
    • 501 to 1,000
  • 4

    Microsoft provides a dynamic range of products with a broad range of features and a high level of accuracy from their location-based services, with products expected to deliver information, as well as providing upto- date insight into transit information.

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    • Enterprise
    • Washington, USA
    • Founded: 1975
    • More than $100 BN
    • 1,00,001 to 5,00,000
    • Enterprise
    • 501 to 1,000
  • 6

    Google’s Inc. is one of the leading search engines with innovative search technologies that connects millions of people around the world with information every day. The company continue to invest in existing products and services, including search and advertising, as well as developing new products and services through research and product development.

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    • Enterprise
    • California, US
    • Founded: 1998
    • More than $100 BN
    • 75,001 to 1,00,000
  • 7

    IBM Corporation provides a wide range of products that helps the organization in widening the scope of the Location of Things market. It provides products, namely, IBM presence zone, WebSphere, IBM spatial solutions, Business finder technology, IBM Sametime, IBM real-time asset locator, IBM intelligent transportation, IBM i2 fraud intelligence analysis.

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    • Enterprise
    • New York, USA
    • Founded: 1911
    • $50BN to $100BN
    • 1,00,001 to 5,00,000
  • 8

    Bosch Software Innovations GmBH offers Bosch IoT Suite and Geo IoT. The Bosch IoT Suite provides various technologies, whereas Geo IoT provides geolocation services in the emerging IoT market. For monitoring the movement of material and tracking of assets one makes use of barcode and RFID technologies.

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    • Enterprise
    • 501 to 1,000
    • Enterprise
    • 501 to 1,000
    • Enterprise
    • 501 to 1,000
  • 11

    HERE is one of the prominent players and a well-established companies in the Location of Things market. The company primarily aims to provide its customers with new features and products that will cater to their specific needs. It has a unique capability to provide dedicated traffic, location, automotive, and live map intelligence solutions.

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    • Enterprise
    • 501 to 1,000
  • 12

    Qualcomm Technologies Inc. offers IZat to serve the Location of Things market. Unlike ordinary GPS, Qualcomm IZat location services not only displays the locations that are around us but it even tells about whether one is indoors or outdoors in challenging environments.

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    • Enterprise
    • California, USA
    • Founded: 1985
    • $10BN to $50BN
    • 30,001 to 35,000
    • Enterprise
    • Grand Rapids, Michigan, US
    • Founded: 2011
    • 51 to 100
    • Enterprise
    • 501 to 1,000
  • 15

    Pitney Bowes is the leader in the Location of Things market. The company offers various solutions such as GeoEnrichment, Location Analytics, and Infrastructure Asset Management.

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    • Enterprise
    • Connecticut, USA
    • Founded: 1920
    • Below $10 MN
    • 501 to 1,000
  • 16

    TIBCO provides integration, analytics, and event processing software for companies to use on-premises or as a part of cloud-computing environments. The main focus of the company is on getting its customers high-level technology and equipping them to get insights from the everyday business more quickly and easily.

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    • Enterprise
    • California, USA
    • Founded: 1997
    • $5BN to $10BN
    • 5,001 to 10,000
  • 17

    Wireless Logic provides MapPro, which is one of the major products in the Location of Things market. MapPro delivers leading edge mapping and geo-location solutions for the IoT and M2M sectors.

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    • Enterprise
    • Hurley, Berkshire, UK
    • Founded: 2000
    • 51 to 100
    • Enterprise
    • 501 to 1,000
  • 19

    Ubisense Group Plc provides a wide range of products that helps in integrating location into the daily operations of businesses across the world.

    • Startup
    • Cambridge, Cambridgeshire, United Kingdom
    • Founded: 2002
    • $11MN to $50MN
    • 101 to 500
    • Startup
    • Bolton, Massachusetts, US
    • Founded: 2011
    • Below $10 MN
    • 51 to 100
    • Startup
    • New York City, New York, US
    • Founded: 2013
    • Below $10 MN
    • 51 to 100
    • Enterprise
    • Philadelphia, Pennsylvania, US
    • Founded: 2012
    • 51 to 100
    • Enterprise
    • 501 to 1,000
  • 24

    Telogis offers high quality Location of Things services to their customers. Telogis route planning suite is all about defining territories, optimize routes, and plan & access next day routes. Telogis mobile consists of various smart tools for mobile workers which helps the user in making workday safer, easier, and more productive.

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    • Enterprise
    • 501 to 1,000

TOP REVIEWS

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