1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope

        1.3.1 Market Segmentation and Regions Covered
        1.3.2 Inclusions and Exclusions
        1.3.3 Years Considered

    1.4 Currency Considered
    1.5 Stakeholders
    1.6 Summary of Changes

    2.1 Introduction
    2.2 Market Dynamics

        2.2.1 Drivers

            2.2.1.1 Growing focus on reducing customer  churn rates
            2.2.1.2 Integration of gamification into loyalty  programs
            2.2.1.3 Economic volatility drives loyalty  investments
            2.2.1.4 Emergence of loyalty management  mobile applications
            2.2.1.5 Demand for advanced solutions to  monitor customer scores
                    and enhance  customer engagement
            2.2.1.6 Rising adoption of omnichannel  customer loyalty strategy

        2.2.2 Restraints

            2.2.2.1 Fragmentation of customer data across  various systems and
                    platforms
            2.2.2.2 Stringent government regulations

        2.2.3 Opportunities

            2.2.3.1 Increasing investments in loyalty system  technology
            2.2.3.2 Surging investments in customer  success startup platforms
            2.2.3.3 Rising applications of big data and  machine learning

        2.2.4 Challenges

            2.2.4.1 Exponential rise in marketing technology
            2.2.4.2 Rapidly changing trends and diverse  consumer preferences
            2.2.4.3 Low awareness of loyalty program  benefits
            2.2.4.4 Data security and privacy issues
            2.2.4.5 Unappealing rewards

    2.3 Loyalty Management Market: Brief History
    2.4 Supply Chain Analysis
    2.5 Ecosystem
    2.6 Porter’s Five Forces Model

        2.6.1 Threat of New Entrants
        2.6.2 Threat of Substitutes
        2.6.3 Bargaining Power of Buyers
        2.6.4 Bargaining Power of Suppliers
        2.6.5 Intensity of Competitive Rivalry

    2.7 Patent Analysis

        2.7.1 Methodology

    2.8 Disruptions Impacting Buyers/Clients in Loyalty Management  Market
    2.9 Technology Analysis

        2.9.1 Key Technologies

            2.9.1.1 Artificial intelligence and machine  learning
            2.9.1.2 Blockchain technology
            2.9.1.3 Mobile wallets & apps
            2.9.1.4 Customer data platforms

        2.9.2 Complementary Technologies

            2.9.2.1 Marketing automation
            2.9.2.2 Customer relationship management

        2.9.3 Adjacent Technologies

            2.9.3.1 Sustainability IoT
            2.9.3.2 Augmented reality & virtual reality
            2.9.3.3 Biometrics

    2.10 Key Conferences & Events
    2.11 Technology Roadmap for Loyalty Management Market

        2.11.1 Short-Term Roadmap (2025–2026)
        2.11.2 Mid-Term Roadmap (2027–2028)
        2.11.3 Long-Term Roadmap (2029–2030)

    2.12 Best Practices in Loyalty Management Market

        2.12.1 Meeting Customer Needs
        2.12.2 Offering Choices
        2.12.3 Defining Clear Goals
        2.12.4 Utilizing Customer Data

    2.13 Current and Emerging Business Models
    2.14 Tools, Frameworks, and Techniques Used in Loyalty  Management Market
    2.15 Investment and Funding Scenario
    2.16 Impact of AI/Generative AI on Loyalty Management Market

        2.16.1 Use Cases of Generative AI in Loyalty Management

    2.17 Impact of US Tariff – Loyalty Management Market

        2.17.1 Introduction
        2.17.2 Key Tariff Rates
        2.17.3 Price Impact Analysis
        2.17.4 Impact on Country/Region

            2.17.4.1 US
            2.17.4.2 Europe
            2.17.4.3 Asia Pacific

        2.17.5 Impact on Loyalty Management Market Segments

    3.1 Overview
    3.2 Key Player Strategies/Right to Win, 2022–2025
    3.3 Market Share Analysis, 2024

        3.3.1 Market Ranking Analysis

    3.4 Revenue Analysis of Leading Players, 2021–2024
    3.5 Brand/Product Comparison
    3.6 Company Valuation and Financial Metrics
    3.7 Company Evaluation Matrix: Startups/SMEs

        3.7.1 Progressive Companies
        3.7.2 Responsive Companies
        3.7.3 Dynamic Companies
        3.7.4 Starting Blocks
        3.7.5 Competitive Benchmarking, 2024

            3.7.5.1 Detailed list of key startups/SMEs
            3.7.5.2 Company footprint: Startups/SMEs
            3.7.5.3 Business model footprint: Startups/SMEs
            3.7.5.4 Vertical footprint: Startups/SMEs
            3.7.5.5 Region footprint: Startups/SMEs

    3.8 Competitive Scenario

        3.8.1 Product Launches
        3.8.2 Deals