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Managed Services in Media and Entertainment


The media & entertainment vertical is undergoing a digital transformation to adapt to the changing market demands. Ensuring robust network and IT infrastructure in the media & entertainment vertical is a vital aspect needed to support the core business. Monitoring network security in the media & entertainment vertical is another major factor that might affect operations of enterprises, as they operate largely in the media & entertainment vertical to deal with valuable digital content that is vulnerable to cyber-attacks. Thus, efficiently and effectively managing and securing the large network and IT infrastructure is a key challenge for enterprises operating in this vertical. This has encouraged enterprises to adopt managed services to increase their network uptime, resolve IT issues, and enhance network security.

COMPETITIVE LEADERSHIP MAPPING TERMINOLOGY

15 companies offering Managed Services in Media and Entertainment were analyzed, shortlisted and categorized on a quadrant under Visionary Leaders, Innovators, Dynamic Differentiators, and Emerging Companies.

IBM, Cisco, Accenture, Atos and Tata Consultancy Services have been identified as visionary leaders as they have established product portfolios and a robust market presence and business strategy.

Dimension Data and Netmagic (An NTT Communications Company) have been identified as innovators as these vendors have a very focused product portfolio. However, they do not have very strong growth strategies for their overall business.

OneNeck IT Solutions, Calance, and Melbourne IT have been identified as emerging companies. They do not have very strong business strategies as compared to other established vendors. They might be new entrants and require some more time before gaining significant traction in the market. AT&T and DXC Technology have been recognized as dynamic differentiators.

The competitive leadership mapping (Quadrant) showcased below provides information for 15 major players offering Managed Services. Vendor evaluations are based on two broad categories: product offering and business strategy. Each category carries various criteria, based on which vendors have been evaluated. The evaluation criteria considered under product offerings include breadth of offering, features/functionality, delivery, product quality and reliability, and product differentiation. The evaluation criteria considered under business strategy include geographic footprint (on the basis of geographic presence), channel strategy and fit, vision alignment, and effectiveness of growth (on the basis of innovations, partnerships, collaborations, and acquisitions).

VISIONARY LEADERS

Visionary Leaders generally receive high scores for most evaluation criteria. They have a strong portfolio of managed services. IBM, Cisco, Accenture, Atos and Tata Consultancy Services are the leading players in the managed services market, and are recognized as leaders. These vendors are making their presence felt by offering services that are required by most organizations. They have a robust business strategy to achieve continued growth in the market.

INNOVATORS

Innovators demonstrate substantial product innovation as compared to their competitors. They have a wide portfolio of managed services and the potential to build strong business strategies for their business growth to be at par with the leaders. Dimension Data and Netmagic (An NTT Communications Company) are recognized as innovators. These vendors have been providing managed services as per their customer demands. Innovators have been at the forefront in deploying their services based on the clients’ custom software requirements for the niche market.

DYNAMIC DIFFERENTIATORS

Dynamic Differentiators have a strong business strategy with an extensive channel network and reach. Over the years, the dynamic vendors have been consistently generating positive revenue growth in the managed services market with their service offerings. Moreover, their market position is enhanced by organic and inorganic strategies undertaken by them over the period. AT&T and DXC Technology are recognized as dynamic differentiators.

EMERGING COMPANIES

OneNeck IT Solutions, Calance, and Melbourne IT are recognized as emerging players in the managed services market. The emerging players are specialized in offering highly niche and tailor-made solutions and services to their clients. These companies enable enterprises to not only build and manage content-driven processes but also support new ways of working to drive business results.

Managed Service are also deployed in BFSI, Consumer goods and Retail, Manufacturing, Healthcare and Life Sciences, Education, Telecom and IT, Energy and Utilities and Government and Public.

Managed Services in Media and Entertainment

Comparing 45 vendors in Managed Services across 72 criteria.
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Rackspace Managed Services leads the cloud-enabled managed hosting space. The company offers managed services on two levels: Managed Service and Support, that provides 24x7 spport by phone, email or chat throughout the year and also ensures that the users will be able to access all the services and applications from anywhere in the globe; Intensive Service and Support, that delivers best in class performance of the systems and provides monitoring of the devices to ensure that the user gets reliable performance for his critical applications. Rackspace's managed hosting solutions adhere to the security standards and processes to facilitate organizations that function in heavily regulated industries, such as healthcare and financial services.
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3.8
IBM offers a broad array of services that include technology, consulting, and financing services to cater to the needs of different industries across the world. Considering the rising demand for IT infrastructure services within enterprises, IBM has built a comprehensive portfolio for managed services. This managed services spectrum includes integrated infrastructure services, managed network services, mobility, communication & collaboration services, and managed security services.
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3.6

TCS managed security offers managed cloud security, cyber crisis management, managed security device management, and threat advisory and intelligence services. The managed services provided by TCS for contact center and unified communications support proactive as well as reactive monitoring of servers and applications. TCS also equips clients with technical support (IT operations) for seamless operations and improved end-customer experience.

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3.5

OpenText provides a range of Managed Services, whether on-premises (off cloud), in the OpenText Cloud, in hybrid scenarios or even in other clouds. The company provides full managed services for EIM solution with agreed upon SLA’s to meet business needs.

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Cisco is a leading provider of managed services catering to a wide variety of clients from across industry verticals. It has a comprehensive portfolio of managed services that comprise data center services, network services, security services, and collaboration services. Cisco’s managed services allow enterprises to transform traditional business operations into integrated business processes. Its services allow clients to boost productivity and performance.

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3.4

Accenture delivers managed services through several approaches, including gradual and phased mobilization, hybrid delivery model, and robust governance mechanisms. It provides cost-effective flexibility and scalability. Accenture offers its managed services across the globe and caters to organizations of all sizes, across industries.

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2.9

ATOS provides managed workplace services that supply the workforce with the necessary tools and support to undertake the required tasks. Its solution ensures the execution of business processes as per workforce requirements. Through ATOS, the client’s computing and storage resources are optimized across their lifecycle.

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2.8
Wipro has developed a strong and comprehensive service portfolio to cater to the dynamic IT needs of enterprises. Within the managed services portfolio, the company offers IT and infrastructure management, application management, security operations, and cloud operations services. With digital transformation gaining demand across industries, the company has strengthened its capabilities in data center transformation, cloud migration, and managed services to tap the prospect opportunities in the market.
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Dimension Data’s managed services help organizations manage the daily infrastructure and operations, thus enabling agility and scalability. The company, under its managed services portfolio, offers services such as managed collaboration and productivity services, managed= customer experience services, managed data center services, managed network services, and managed security services.
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The company has been forming alliances with major technology partners that include Adobe, Cloudera, Dell EMC, DXC Technology, General Electric, Microsoft, SAP, Salesforce.com, VMware, and Teradata. This has helped HCL to strengthen its solution and service offerings. With 15,000+ data centers, 8,000 engineers, and 800,000 network devices, HCL offers strong support and delivery services to its clients across the world.
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2.7

AT&T offers a range of services to support day-to-day activities related to IoT. These activities include SIM management, billing, reporting, a bi-annual health check of IoT solutions, and console administration training.  Managed services provided by the company maximize the capabilities of IoT solutions with skilled resources and thereby streamline business operations. AT&T focuses on internal resources to manage business and customers and eliminates the need for support staff for IoT solutions.

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2.7
Synoptek manages applications, patching, upgrades, servers, databases, networks, mobile devices, IT security, and end-user support. Its advanced systems dramatically increase business performance. Synoptek applies a standard PMI-based program and project methodology that is customized for individual projects. It helps prioritize projects based on business objectives, develop project plans, and manage projects through to completion.
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The company offers managed services to enterprises to facilitate their digital transformation activities. Within the managed services segment, Huawei offers managed network operation, managed IT operation, managed service operation, managed business operation, and managed planning and engineering services.
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Netmagic offers the right mix of services according to the needs of large enterprises and SMEs. The company has segregated its service offerings into two different models – infra manage and Remote Data Management (RDM). The infra manage model caters to the needs of SMEs or enterprises with limited project scope, as the model offers a standardized offering with fixed scope (no customization). On the other hand, the RDM model caters to large enterprises, to satisfy the dynamic needs of their projects.
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DXC Technology has a comprehensive managed services portfolio that includes cloud managed services. It offers customized services such as cloud services for AWS, managed services for Microsoft Azure, managed services for VMware, and managed services for virtual private cloud. The company’s cloud services allow organizations to focus on strategic business priorities by shifting the complexities of building and managing their IT infrastructure to DXC Technology.

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Beyond Managed Services, the company has a broad portfolio of IT solutions to fully assist clients, from plan to design, migration and deployment of services, end-to-end. OneNeck's managed IT services are an attractive alternative to traditional in-house IT service delivery. Their managed IT services can help free in-house IT employees from time-consuming tasks such as patching, monitoring and managing IT infrastructure. This allows in-house employees more time to focus on strategic business initiatives and growing the company.
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1.8

Calance managed services focuses on operational excellence and improvement of business services. It includes infrastructure management, co-location hosting, Application Management, and Support, Web and Application Testing, Service Desk and Desktop Support services focused on achieving business excellence. Calance utilizes on-shore and off-shore teams to provide constant, high-quality service at a competitive cost.

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Melbourne IT Cloud Managed Services are modern systems, professional processes, and third-party tools that drive speed and efficiency in the service offering. Melbourne IT Cloud Management supports desk platforms, project management, and security software and provides ongoing management of digital solutions. The company is designed to make a positive impact on businesses, by increasing business efficiency, reducing costs and overheads and making data valuable for creating experiences that can retain customers, both internal and external.

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Frequently Asked Questions (FAQs)
Driver: Increasing trend of cloud analytics and big data As the business requirements are dynamic, customers are looking for new solutions and services that can be implemented in today’s continuous changing technology. As solutions are increasing in different markets, the requirement for services has equally become important. It can be anticipated that gen-next integrated ICT services that include a vast range of professional and integrated services, is expected to grow to meet the increasing demand from businesses operating in analytics, big data, IoT, and infrastructure management. Now, with the upcoming technologies available for analyzing resources stored in the cloud, companies are taking advantage of the increased scalability and lower overhead, directing the shift from physical machines to cloud-based big data solutions. Moreover, the rising global trends in big data and analytics have distinctly become visible. Restraint: Concern over cloud security and privacy Organizations feel that using cloud managed services would result in loss of control over their organization and providing third parties access to their processes would hamper their privacy. Cloud managed services involve a number of third parties outsourcing their abilities, which can cause security and confidentiality concerns for infrastructures in mobility, networks, database, cloud and web applications, and virtualization. Thus, for the companies, the concerns for security and privacy remain the top restraint in the adoption of cloud managed services.
Cloud Managed Services Market ofeers: Managed infrastructure services Managed print services Managed desktop services Managed backup and recovery services Others Managed network services Virtual private network services Network monitoring and maintenance services Others Managed security services Threat management services Vulnerability management services Incident management services Others Managed data center services Hosting services Storage services Others Managed mobility services Managed communication services Unified communications services Email communications services
IBM Corporation (US), Cisco Systems (US), Ericsson (Sweden), Accenture PLC (Republic of Ireland), NTT DATA Corporation (Japan), Huawei Technologies (China), NEC Corporation (Japan), DXC Technology (US), Fujitsu Ltd (Japan), Centurylink (US), and Civica (UK). Ericsson offers managed cloud enablement services, managed mobile virtual network enabler services, network managed services, IT managed services, and broadcast managed services and network sharing, globally. These products help meet the rapidly changing and competitive cloud managed services market, as they offer fast services to the customers. Ericsson’s cloud offerings help capture malicious activities and maximize network efficiency of the customers. Furthermore, managed enterprise cloud provided by the organization gives a fully automated platform to monitor and maintain every activity on enterprise applications. The cloud services offer flexibility, thus enabling businesses to strengthen their competitive positions in the cloud managed services market. Ericsson offers the above-mentioned cloud services to speed up new services in the market, reduce TCO, and enhance customer experience.
Challenge: Limited availability of IT experts in cloud The problem involved in delivering cloud managed services is one of the major challenges in the cloud managed services market. In order to meet the desired smooth performance expected of an optimal managed IT services, MSPs must focus on empowering their staff with the highest level of expertise. MSPs need to provide their workforces with superior technical competence, administrative, and managerial skills to ensure the efficient management of cloud managed services. Efficient workforce provides optimization and technical reliability of the IT systems. In the current scenario, MSPs are providing a number of technical training for enhancing as well as changing technology to their employees. Many courses and certifications related to cloud and analytics are conducted for the students willing to take up a cloud or managed services as a career. Furthermore, various universities across the world are providing managed service training that help experts to understand the changing needs of customers and the relevant issues that companies face. Opportunity: Rise in adoption of cloud Cloud technologies are one of the mandatory implementations for growing organizations. Cloud computing increases the efficiency of the infrastructure by reducing TCO by providing business agility, faster innovations, and mobility. With the help of cloud managed services such as mobility services, network services, and security services, organizations can handle their mobile devices, manage network security, and can also focus on providing better services and gain customer loyalty. Due to the increasing trend in cloud managed services, the leading vendors across the world are strategically expanding by partnering with or acquiring companies, which can provide the right solutions to overcome the challenges of cloud managed services. For example, APAC with its commercially diverse region has some of the advanced economies in the world such as Australia, Hong Kong, and Singapore with China and India as the fastest growing economy. The organizations in this region are witnessing a rise in new ways of working and an increase in cloud computing trends. This leads to increase in demand for cloud managed services to help organizations manage the changes.
Some of the recent developments made are: In March 2017, Cisco acquired AppDynamics, a leader in application and business monitoring. This is expected to help Cisco and AppDynamics deliver visibility across the network and drive digital transformation to enhance customer experience. In February 2017, Ericsson partnered with Verizon, a CSP, to meet the customer demands. Through this partnership, Ericsson offered its software and services to Verizon. Ericsson also managed to strengthen its business portfolio of virtual network services globally, as it is widely adopted by the CSPs. In April 2017, IBM launched IBM Customer Insights CSP V1.5, which offers CSPs the ability to improve customer retention. It also enhances the existing analytic capabilities by delivering high values through refined retention analytics. In February 2017, NTT DATA collaborated with Oracle to bring healthcare Big Data to the Cloud. This collaboration would help both the companies in predictive modelling of resources. In March 2017, Huawei launched a cloud-based high performance unified CDN solution that enables flexible distribution and an enhanced scheduling capability. It supports fixed and mobile networks, such as IPTV, OTT content, online streaming video, internet cache, and B2B CDN In April 2016, Accenture partnered with Nokia to help companies build and monetize modern networks. The partnership helped deliver new industry solutions in customer experience and analytics, and network and business transformations
The cloud managed services market to grow from USD 27.1 billion in 2017 to USD 53.8 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 14.6% during the forecast period. The major factors that are expected to be driving the cloud managed services market are increasing Information and Communications Technology (ICT) spending, growing trend of big-data and analytics, and the need to focus more on core business activities.
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Managed Services GrowthThis report identifies and benchmarks world’s best Managed Services vendors such as IBM (US), Cisco (US), Fujitsu (Japan), Accenture (Ireland), Atos (France), DXC Technology (US) and evaluates them based on business strategy excellence and strength of product portfolio within the Managed Services ecosystem, combining inputs from various industry experts, buyers, and vendors, and extensive secondary research including annual reports, company press releases, investor presentations, free and paid company databases. They are rated and positioned on 2x2 matrix, called as ‘Company Evaluation Quadrant’, and identified as Visionary Leaders (top companies), Dynamic Differentiators, Innovators, or Emerging companies.

The report includes market specific company profiles of all 20 players and assesses the recent developments that shape the competitive landscape of this highly fragmented market.

Lack of IT skilled professionals, and cost reduction and lower IT budgets to force enterprises to leverage managed services to drive Managed Services market

Managed services facilitate enterprises in managing their IT system requirements on a regular basis to improve users’ IT operations. Enterprises focus on their core business competencies, while Managed Service Providers (MSPs) take care of their IT infrastructure and IT functions related to network, security, data center and IT infrastructure, communication and collaboration, business operations, and mobility. Managed services enable enterprises to improve their business productivity, end-user productivity, and reduce their IT infrastructure cost.

The global managed services market is expected to grow to USD 329 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 8.1%. Factors such as high cloud adoption and increase in the automation in IT environments and continuously growth in the demand for managed services among Small and Medium-sized Enterprises (SMEs) are expected to create ample opportunities for managed services vendors.

Managed Services : Market Dynamics

Managed Services Growth

 

This report identifies and benchmarks world’s best Managed services vendors such as IBM (US), Cisco (US), Fujitsu (Japan), Accenture (Ireland), Atos (France), DXC Technology (US) and evaluates them based on business strategy excellence and strength of product portfolio within the Managed Services ecosystem, combining inputs from various industry experts, buyers, and vendors, and extensive secondary research including annual reports, company press releases, investor presentations, free and paid company databases. They are rated and positioned on 2x2 matrix, called as ‘Company Evaluation Quadrant’, and identified as Visionary Leaders (top companies), Dynamic Differentiators, Innovators, or Emerging companies.

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Published on
Apr'2020
Code
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