In the recent years, a lot of companies are showing inclination toward enterprise mobility, increasing the demand of mobile security products and services in the organizations across the globe. Mobile application security can be understood as the use of solutions that protects devices, applications and data against malicious content, spyware, and viruses and provides control for web and application use. The solutions that are part of the mobile application security market include anti-virus, data loss prevention, threat protection, access control, and other. Mobile application security also encompasses efforts to protect the mobile from various attacks, such as from hackers and cyber espionage

COMPETITIVE LEADERSHIP MAPPING TERMINOLOGY

The vendors have been placed into 4 categories based on their performance in each criterion: visionary leaders, innovators, emerging, and dynamic.

VISIONARY LEADERS

The visionary leaders receive high scores for most of the evaluation criteria. They have an established product portfolio and a very strong market presence.

DYNAMIC DIFFERENTIATORS

The dynamic differentiators are established vendors with very strong business strategies. However, they have a low product portfolio. They focus on a specific type of technology related to the product.

INNOVATORS

Innovators in Mobile Data Security Software market have innovative portfolio of services and a strong potential to build robust business strategies for their business growth, to be at par with the Vanguards. Moreover, a strong and dedicated direct and indirect sales channel is one of the key factors influencing the brand position of the firm.

EMERGING COMPANIES

The emerging companies in Mobile Data Security Software market have niche product offerings and are starting to gain their position in the market. They do not have much strong business strategies as compared to other established vendors. They might be new entrants in the market and require some more time before getting significant traction in the market.

SOLUTIONS CATERED

INTRODUCTION
The business application segmentation of the global user provisioning market includes various application areas such as role management, administration and management, user log management, password management, and user governance and compliance. With the increasing need to access devices, applications, and information, user provisioning application provides access to specific data and applications based on the user’s particular role. Moreover, when an enterprise grows, its systems, processes, applications, and interfaces also grow, therefore it is essential to control and monitor what application and information are accessed by people across the organization.

ANTI-VIRUS
Anti-Virus, known as anti-malware, is used to detect and remove spiteful software. This software provides protection from virus software as well as from malicious computer threats. This software was developed for securing computers, but now days, it is also offered as a mobile app by developers to secure mobile devices from data loss. This software is provided by various mobile application software developers so that mobile apps being used by clients can be secured from unsafe software. As employees use portable devices to access organizational information, these software are installed by organizations too. Anti-virus software helps in scanning apps being downloaded in mobile devices, filters out viruses, removes unwanted junk files, and blocks malware. The market for anti-virus solutions is defined by considering features such as protection of privacy, blocking of viruses, virus protection files, and removal of malware. These anti-virus solutions can be deployed on-premises and on cloud.

ANTI-THEFT
Anti-theft software is used to protect device or data/information from unauthorized access. This software helps users locate the place from where device was stolen or has been missed. The important feature of this solution is to lock the device in case of lost or stolen. More than 65% of smartphones were stolen last year from the users from public place, houses, cars, or restaurants. Losing smartphones result in the loss of confidential data, such as contacts, photos, files, messages, banking and other financial information stored in mobiles. Anti-theft solution allows users to locate their stolen devices by saving the last location where the mobile was switched off and provides lock system. Furthermore, this solution helps in detecting spyware by scanning apps that the user downloads and identifies those apps which use private information of user for hacking and other misuse. Anti-theft software providers offer solutions that include features, such as theft alerts, wipe off information, encrypting data, and locking of device so that the information can be stored securely. The market for anti-theft is expected to grow at a faster pace with the rising mobile device users in the world.

WEB SECURITY
There has been rise in the usage of digital and web content, online storage, and web based communication due to internet and evolving digital technologies. Web users download information, access files and folders and save downloaded documents, from the internet in their mobile devices. This has increased the threat of viruses entering mobile phones and has increased the risk of losing information, which has increased the necessity for web security solutions that helps users to protect their devices and information while they are working online. Moreover, this solution also provides online security of information and user’s financial details when shopping online and accessing websites. Further, this solution helps users by scanning virus when opening a link so that data can be protected from viruses.. With the introduction of social networking sites, the possibility of inviting a virus onto the mobile devices has also increased. Web security solutions help users by providing security against viruses while visiting social networking websites by checking mobile device settings. The market for this solution is growing due to the increasing use of mobile devices for online purposes such as shopping, downloading files, accessing information, and net browsing.

DATA BACKUP AND RECOVERY
Data backup and recovery solutions allow user to recover lost data. This solution also provides backup facility to user for securing important files. More than 2 billion smartphones were lost and more than 4 billion smartphones were stolen in the last 2 years. Losing smartphones increases the risk of data loss and misuse of data saved in these smartphones. The data backup and recovery solution provides backup for contacts by saving a copy of contacts within the data backup and recovery app or saving contacts within the service provider website. Moreover, this solution also provides safety of photos by securing backup in the cloud. This solution includes backup of all contacts, sim cards, videos, photos, files, call history, music, and other documents. This solution also helps users at the time of mobile device loss by providing recovery feature with the help of stored mobile data saved within the virtual space provided by the solution provider the information can be recovered that by the user with the help of a password . The market for data backup and recovery will rise considerably due to the rising smartphone thefts.

IDENTITY ACCESS MANAGEMENT(IAM) AND AUTHENTICATION
IAM is a process that helps in the management of electronic identities. IAM software is used by mobile data security software providers to offer users with the solution that record and manages the identity of users that are accessing permitted content. At present, businesses are encouraging BYOD and cloud computing trends within their organizations to provide real-time access to employees. This has increased the number of devices and the risk of unauthorized access and data hacking, thus the need to manage these devices has also grown considerably. Moreover, the access of organizational information on mobile devices through company’s app has increased the productivity of employees but it has also raised the threat of information loss and unidentified access. IAM and authentication solution helps company in maintaining security of business information on mobile apps by providing corporate authentication, which allows employees to open the company’s app only after entering right corporate credentials. This also include single sign-on feature. The market for this solution will grow substantially due to the BYOD trend being adopted by organizations

COMPLIANCE MANAGEMENT
Compliance management helps in managing regulatory compliance requirements. These compliance management solutions help in managing compliance processes and implement accountability throughout the organization. These solutions allow compliance professionals to control and monitor regulatory risk, and implement all the changes as and when framed during the introduction of new policies in the business processes. The solution providers offer compliance management solutions related to PCI DSS, and HIPAA to provide better mobile security. These solutions are available as apps which manages compliances and data loss prevention policies. Moreover, these apps control and manage organizational information being accessed by devices not owned by the organization. The market for compliance management is expected to grow extensively in order to comply with the regulations to manage security.

Best Mobile Data Security Software

Comparing 24 vendors in Mobile Data Security Software across 124 criteria.
4 Experts are advising 42 Mobile Data Security Software buyers
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HP Enterprise Security Software, the security division of HP offers products for Mobile Data Security Software, threat protection, cyber security services, information protection, and application security. The company’s products assure the management and security of critical business data. The company is producing innovative security products and solutions in emerging countries and is looking at expansions into BRIC and emerging economies in Asia, South America, and the Middle East to strengthen its position in high-growth markets.
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WhiteHat Security provides application security solutions in a very costeffective manner, providing maximum protection against threats to web insecurity and mobile applications. The company provides highly innovative application security techniques that act as a shield to application vulnerabilities and defects. Sentinel Source, WhiteHat’s Static Application Security Testing (SAST), enables secure coding across the SDLC. WhiteHat Sentinel Mobile is one of the mobile application security products form WhiteHat Sentinel product line which assesses multiple types of risks related to mobile applications. It is instrumental in identifying and removing flaws in every kind of mobile application during the SDLC stages.
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Pradeo Security provides security to government & defense, banking & insurance sector, IT & telecom, healthcare & life sciences, retail & e-commerce, education, and media & entertainment. The company offers products and services for enterprise and service providers, public agencies and institutions, mid-size businesses, commercial businesses, and personal residence users across the globe.
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IBM Security AppScan supports application security risk management with automated testing features, such as scanning multiple applications, identifying vulnerabilities and risk patches, and ensuring availability of risk mediation techniques. IBM Security AppScan Mobile Analyzer helps in scanning the applications during Software Development Lifecycle (SDLC) even before the code is deployed. The company caters to diverse industries of government & defense, automotive, chemicals & petroleum, communications, consumer products, education, energy & utilities, Banking, Financial Services, and Insurance (BFSI), healthcare & life sciences, media & entertainment, and travel & transportation.
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Checkmarx is a prominent global leader in providing security software products such as static code analysis, Mobile Data Security Software, and runtime protection. It also designs and delivers a variety of application security services and solutions. The company pioneered the concept of a query language-based solution for identifying technical and logical code vulnerabilities and flows. The company offers exclusive customized mobile application security solutions for its customers, which include large enterprises, small and medium businesses, Internet Service Providers (ISPs), and complete cloud software delivery ecosystems. Checkmarx offers application security solution programs to identify vulnerabilities at their earliest stage of the development lifecycle. Covering a wide variety of programming languages and third-party integrations, Checkmarx prides itself on its services and flexibility which allow organizations to tailor the solution for their specific needs.
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Rapid7 is a one-stop for several mobile data security solutions. Working with the cloud platform, it offers exceptional connectivity and communication between different departments that can work together to provide impenetrable services in the highly vulnerable digital age. Optimize the apps, environment, IT, and other factors easily with the help of Rapid7 Insight Cloud that will take care of everything else on its own. A plethora of services easy to operate with single-click accessibility.
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Arxan works on offering protection to the most prevalent feature of the mobile data in the digital age, Applications. It further increases the security of any enterprise by providing layered protection with adaptability and overall adamant data protection. The platform is capable of synchronizing with the other traditional security approaches to extend the protective layer and offers protection for increasingly common entry points. Simple from the exterior for smooth interaction, it is a highly sophisticated platform.

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Veracode Mobile Data Security Software acts in automated basis in order to detect and resolve any potential risk attached with mobile applications in real-time basis and has the capability to detect hidden malicious defects. Veracode’s products assure the management and security of critical business data and secure physical assets.
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The company is a leading provider of solutions and services related to storage, Mobile Data Security Software and system management, data protection services, recovery and back up services, and device protection solutions. Symantec Endpoint Protection Mobile profile its solutions through its prime segments comprising information management, user productivity and protection, and information security. Moreover, the company caters its offerings to customers, such as enterprises and SMBs. These solutions help end users to secure their data against unauthorized data breach and information loss.
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Vmware provides products and solutions in the storage, cloud, big data, data protection, security, content management, Mobile Data Security Software, business solutions, and converged infrastructure globally. Moreover, the company also provides mobility solutions, such as vSphere, ThinApp, vCenter Operation management, and Site Recovery Manager. VMware provides various solutions for verticals, such as education, financial service, national government, retail, healthcare, manufacturing, and regional and local government.
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For any enterprise seeking to incorporate affordable and working data security, Altran is the right choice. The recent ransomware attack on Altran and its quick response already prove its competency in the security fields. In short, Altran is a growing platform that can offer one of the best, encrypted security possible at the given moment. Due to its quick responses to threats, it stands out from the competition. Altran has precise measures for any danger. A perfect mobile data security solution.
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Ayla Networks offers one complete security package as far as Mobile Data security is concerned. Data encryption, layered access to prevent breaches, and prevention of third party vendors are some of the most comprehensive services of their safety. Highly certified, it has a very robust infrastructure for data access and privacy. Robust servers and infrastructure and correct preventive measures against the most powerful of breaching attempts, Ayla is the only platform you need for impeccable data security.
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Jabil has produced several security systems for homes, industries and the cyber world apart from producing IT software for various purposes. Data security is a big concern for the present generation, and it’s important to prioritise them to protect your organisation from more significant threats. The Jabil Defense & Aerospace unit plays a vital role in controlling the baseline to protect core operations from cyber-attacks. A team of advanced professionals make use of superior tactics to ensure the best security.
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Kaspersky provides high-end security solutions for large enterprises, SMBs, and individuals. The company offers solution for Mobile Data Security Software, fraud prevention, security intelligence service, critical infrastructure protection, mobile security, virtualization security, and endpoint security. Kaspersky provides security solutions to diverse industry verticals in 200 countries across the world and serves more than 400 million customers globally.
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Mobileiron is one of the leading provider of enterprise mobility management solutions, mobile device management, application management, content management, multi-OS management, mobile security, and BYOD to its customers in all over the world. MobileIron mobile security solution provides protection to corporate content stored in personal cloud. Content Security Service will help user by providing them security for their documents along with integration into enterprise mobility management solutions.
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It is crucial to know where your data travels and to protect it as it is traveling. Hence, any organization or individual should adopt a zero-trust policy which helps them investigate any data requests, and treat every data flow and application as suspicious and thoroughly verify it before granting access. With Persistent Systems, people are able to adopt a zero-trust policy and help ensure that their data is risk-free at all times.

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Telia Company consistently evolves with the technology and incorporates all the latest methodologies that make it stand out as one of the most reliable companies for mobile data security available in the industry. The highly reliable services of their software offer a smooth experience where they take care of every essential aspect of your device. Delete, recycle or store data easily with the help of Telia and its variety of services.

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Veon is an emerging platform that works on the expansion of the mobile network infrastructure to offer excellent connectivity and communication. It consistently releases the latest customer engagement platforms. The company diligently works to enhance customer experience and deliver more efficient services overall. It aims to prevail in the rural and less available areas to offer an opportunity for digital expansion to the emerging entrepreneurs in those respective areas.
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