The Policy and Charging Rules Function (PCRF) complies with the 3rd Generation Partnership Project (3GPP), which defines the standards and policies for telecommunication. The policy management software enables service providers to dynamically control network resources to keep track of the network behavior of users by defining real-time policies. A policy management software manages subscribers, designs business rules, ensures balanced management of subscribers, and carries out online/offline charging functions and PCRF. A policy management software operates at the network core level to carry out various specialized functions and accesses databases of subscribers. With the help of PCRF, software service providers have developed policy management software to be used by the Communication Service Providers (CSPs).
The competitive leadership mapping section provides information regarding key vendors offering policy management solutions for telecom operators and outlines the findings and analysis as well as rates them accordingly based on vendor performance within each evaluation criteria. The evaluation criteria are based on 2 broad categories, namely, strength of product portfolio and business strategy excellence. Each category encompasses various parameters on the basis of which vendors are evaluated. Parameters considered under strength of product portfolio include breadth & depth of offering, feature/functionality, product innovation, differentiation/impact on customer value, and branding. Furthermore, parameters considered under business strategy excellence include effectiveness of growth strategy, channel strategy and fit, geographic footprint, and vision alignment.
Ericsson (Sweden), Huawei (China), Nokia (Finland), Oracle (US), Amdocs (US), Netcracker Technology (UK), CSG International (US), ZTE (China), Cisco (US), Redknee (Canada) and Openet (Ireland) are some of the leading players that fall under the category of visionary leaders. They have a strong portfolio of solution and service offerings in the policy management in telecom market. These vendors offer end-to-end functionalities and easily deployable policy management solutions for end-use industries, such as telecom. They have adopted robust business strategies to enhance growth prospects in the policy management in telecom market.
Cerillion (UK), Sterlite Technologies (India), Formula Telecom Solutions (Israel), AsiaInfo (China), Mahindra Comviva (India), Tecnotree (Finland), NVision Group (Russia), Alepo Technologies (US), and Infonova (Austria) are recognized as innovators in the policy management in telecom market. They have an innovative portfolio of policy management solutions and a strong potential to grow at par with visionary leaders. These vendors have been consistently providing clients with innovative policy management solutions depending on their specified requirements. Innovators have been at the forefront of deploying policy management solutions for organizations and managing custom requests.
Dynamic differentiators offer an innovative portfolio of services. They have adopted very strong business strategies to enhance their existing line of services across various regions worldwide. Over the past few years, dynamic differentiators have been consistently generating positive revenue growth in the policy management in telecom market. Currently, there are no players that fall under the category of dynamic differentiators in the policy management in telecom market.
Comarch (Poland), MATRIXX Software (US), Aria Systems (US), XIUS (US), and SunTec Business Solutions (India) are recognized as emerging companies in the policy management in telecom market. Emerging companies specialize in offering highly niche and tailor-made solutions and services to their clients. A majority of emerging companies have been undertaking multiple projects and increasing their sales capabilities across regions to offer integrated services to a wide range of potential customers.
Policy Management in Telecom Solutions Quadrant
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- Breadth and Depth of Product Offerings
- Managed Services
- Professional Services
- Network Type
- Wireless Network
- Fixed Network
- Deployment Model
- Product Features and Functionality
- Solutions Offered
- 1- too much gap, 10- no gap
- Product Features
- Set policies on a per-user or per-user-group basis
- Personalizing services
- Maintaining fair-usage policies
- Control access based on accumulated usage
- quality of service control to ensure an enhanced user experience
- Optimize utilization of network resources
- Differentiating service offerings
- Control access to premium content
- Focus on Product Innovation
- R&D Spend
- New Product Developments
- 0 to 2: 2
- Product Differentiation and Impact on Customer Value
- Solution Features
- Centralized business rules engine
- Real-time metering
- Extensive use case support
- Dynamic mid-session modifications
- Extensive VoLTE feature set
- Pre-integrated solutions
- Broad multi-vendor interoperability and standards support
- policy-based, real-time billing analytics
- Web services with CRM, order management and other business processes
- Subscriber context awareness & transparency
- Customer Support Services
- System design & consulting
- System Integration & deployment
- Training & Education