Angoss has successfully gained adoption with customers in the financial and insurance sectors that are seeking a reduction of risk and increasing the effectiveness of their promotional operations. The company has placed constant emphasis over predictive analytics and has provided several analytics products with predictive assistance in businesses decision-making. Furthermore, it has strategically offered both, onpremises and cloud-based solutions, thus enabling companies to opt for the services that may not have predictive analytics skills on-premises. Additionally, decision trees and strategy trees are promising and easy to understand for both, non-technical and technical businesses. With the integration of programming languages, such as R, Python and SAS which add value to its analytics offering in the market and functionality for highly technical users. The company has greater focus on organic expansion with regular product updates. For example, in September 2015, Angoss released the 9.5 version of its analytics software suite and recently, in April 2016, the company released the 9.6 version of its analytics software suite.
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