Retail analytics offers flexible, scalable, and advanced solutions to retailers to make informed business decisions. It offers analysis across store operations, customer management, merchandising optimization, loss prevention, and supply chain management. Retail analytics can be applied to the entire retail chain to transform the business with stronger customer relationships, more profitable growth, and unique competitive advantages. Therefore, retail analytics solutions empower retailers to gain deep insights into retail operations, customer behavior, and marketing campaign effectiveness.

COMPETITIVE LEADERSHIP MAPPING TERMINOLOGY

Based on their performance in predefined criteria, the vendors are placed into 4 categories: visionary leaders, innovators, emerging companies, and dynamic differentiators. The top 25 vendors in the retail analytics market have been evaluated. These vendors include 1010data, Inc., Angoss Software Corporation, BRIDGEi2i Analytics Solutions Private Limited, Capillary Techologies, Diaspark Inc., FLIR Systems, Inc., Fujitsu Limited, GainInsights Solutions Pvt. Ltd., Happiest Minds, International Business Machines (IBM) Corporation, Information Builders, IntelliVision, LoyaltyOne, Manthan Software Services Pvt. Ltd., Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, QBurst, QlikTech Technologies Inc.. RetailNext, Inc., SAP SE, SAS Institute Inc., Trax, Visual BI Solutions, and Zebra Technologies Corporation.

VISIONARY LEADERS

Vendors who fall into this category receive high scores for most of the evaluation criteria. They have strong and established product portfolios and a very strong market presence. They provide mature and reputable retail analytics software and services. They also have strong business strategies. Vendors who fall under this category are International Business Machines (IBM) Corporation, Oracle Corporation, Manthan Software Services Pvt. Ltd., Microsoft Corporation, Fujitsu Ltd., SAP SE, SAS Institute Inc., QlikTech Technologies Inc.,and MicroStrategy Incorporated.

INNOVATORS

Innovators in the competitive leadership mapping chart are vendors that have demonstrated substantial product innovations as compared to their competitors. They have very focused product portfolios. However, they do not have very strong growth strategies for their overall business. Vendors who fall under this category are BRIDGEi2i Analytics Solutions Private Limited, 1010data, Inc., Angoss Software Corporation, RetailNext, Inc., GainInsights Solutions Pvt. Ltd., Happiest Minds, FLIR Systems, Inc., and QBurst.

DYNAMIC Differentiators

They are established vendors with very strong business strategies. However, they are low in product portfolio. They focus on a specific type of technology related to the product. Vendors who fall under this category are IntelliVision, and Information Builders, and Zebra Technologies Corporation

EMERGING COMPANIES

They are vendors with niche product offerings and are starting to gain their position in the market. They do not have very strong business strategies as compared to the other established vendors. They might be new entrants in the market and require some time before gaining a significant traction. Vendors who fall under this category are Trax, LoyaltyOne, Visual BI Solutions, Capillary Techologies, and Diaspark Inc.

TOP VENDORS
In Retail Analytics Software

  1. IBM CORPORATION
    0 Reviews
    3.8
  2. ORACLE CORPORATION
    0 Reviews
    3.7
  3. MICROSOFT CORPORATION
    0 Reviews
    3.6

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Retail Analytics Software Quadrant

Comparing [object Object] vendors in Retail Analytics Software across 102 criteria.

KEY BUYING CRITERIA

Below criteria are most commonly used for comparing Retail Analytics Software tools.
Product Maturity
Company Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
3.65
3.20
3.65
Product Features and Functionality
3.10
3.60
3.30
Focus on Product Innovation
2.85
2.95
2.15
Product Branding
4.20
4.30
3.45
LEAST IMPORTANT LESS IMPORTANT

TOP VENDORS

  • IBM offers a range of applications in the global retail analytics market, which allow retailers to gain significant insights from the data generated by the applications deployed in their systems. The company offers its innovative analytics solutions through the IBM Analytics and IBM Watson Analytics software. Keeping in line with the market trend of moving data to the cloud, IBM offers cloud-based guided analytics, data visualization, and predictive analytics to help data scientists uncover hidden data trends. This has assisted the company in providing differentiated offerings to its customers.

    BUYERS
    VENDORS
    EXPERTS
    3.8
    ANALYSTS
     
    • Enterprise
    • New York, US
    • Founded: 1911
    • $50BN to $100BN
    • 1,00,001 to 5,00,000
  • Oracle provides universal, enterprise-level BI solutions with the Oracle Retail Analytics software, which includes merchandising analytics and customer analytics modules. Oracle Retail Analytics is pre-integrated with the company’s retail applications, and is designed to accommodate data from other data sources. The company is focused on delivering an enhanced service experience to retailers with a cloud-based strategy. Oracle provides the Oracle Retail Insights Cloud product family with a combination of more than five fully integrated Oracle BI applications.

    BUYERS
    VENDORS
    EXPERTS
    3.7
    ANALYSTS
     
    • Enterprise
    • California, US
    • Founded: 1977
    • S10BN to $50BN
    • 1,00,001 to 5,00,000
  • Microsoft has slowly carved a niche space for itself in the global retail analytics market by delivering the Cortana Intelligence Suite, which is instrumental in offering cost-effective tools and services to the retailers who are looking to gain insights from the data generated from the various applications deployed in their systems. The suite utilizes advanced analytical algorithms, such as predictive analytics, to offer real-time insights into the data generated by applications, PoS, IoT devices, and social media.

    BUYERS
    VENDORS
    EXPERTS
    3.6
    ANALYSTS
     
    • Enterprise
    • Washington, US
    • Founded: 1975
    • 1,00,001 to 5,00,000
  • Manthan’s analytics portfolio comprises a comprehensive suite of analytical solutions that deliver critical, action-oriented insights across the retail value chain. Under retail analytics, Manthan provides a comprehensive performance management solution that enables omnichannel retailers to make profitable decisions about buying, pricing, assortment, and operations. Under customer analytics, the company provides a set of packaged applications and synergistic services, which help businesses understand customers, predict customer behavior, and provide analytics-driven targeting and personalization.

    BUYERS
    VENDORS
    EXPERTS
    3.6
    ANALYSTS
     
    • Enterprise
    • 501 to 1,000
  • Fujitsu provides a wide range of highly reliable computing and communication products, and advanced microelectronics solutions. IT products and systems, software, network, and electronic devices are a few of the company’s primary product offerings. The Fujitsu solutions segment consists of infrastructure solutions, industry solutions, business and technology solutions, and Fujitsu cloud. The R&D investments made by the company to consistently improve its business offerings in the global retail analytics market have helped retailers gain cross-border expansion, omnichannel selling, and timely order fulfillment.

    BUYERS
    VENDORS
    EXPERTS
    3.2
    ANALYSTS
     
    • Enterprise
    • Tokyo, Japan
    • Founded: 1935
    • S10BN to $50BN
    • 1,00,001 to 5,00,000
  • MicroStrategy helps organizations and retailers promptly deploy analytical and security applications. The MicroStrategy analytics software suite provides concrete applications and meets the BI demands of organizations. The company provides its end-users full breadth of capabilities, including big data and data discovery solutions. Additionally, distribution analytics, enterprise reporting solutions, enterprise mobility management solutions, and Usher provide real-time data and share actionable insights to enhance the overall performance of enterprises. MicroStrategy analytic solutions are deployed across various industry verticals, including banking, healthcare, insurance, telecommunication, food and beverage, media, retail, and municipal government.

    BUYERS
    VENDORS
    EXPERTS
    3.1
    ANALYSTS
     
    • Enterprise
    • Virginia, US
    • Founded: 1989
    • 501 to 1,000
  • SAP offers SAP Retail analytics, which helps retailers in decision making on the key parameters, such as price and promotion optimization, loss prevention, demand forecasting, merchandise and assortment planning, POS analysis, and product affinity metrics analysis. The company offers its solutions and services to retailers who want to gain operational efficiencies and minimize expenditure costs.

    BUYERS
    VENDORS
    EXPERTS
    3.0
    ANALYSTS
     
    • Enterprise
    • Walldorf, Germany
    • Founded: 1972
    • 501 to 1,000
  • Information Builders provides software solutions for BI and analytics, enterprise integration, and data integrity. WebFOCUS, the company’s software, features an integrated portfolio of centralized and decentralized capabilities, which include data management, predictive analytics, and operational intelligence. The company’s iWay software solutions can work on any platform and can also interoperate with proprietary technologies. These software solutions provide various functionalities, such as data analysis, 360° enterprise view, and hierarchy management, to ensure information consistency and uniformity across enterprises. Platform-as-a-service (PaaS) makes WebFOCUS and iWay readily available through a variety of deployment options, including cloud, hybrid, and federated hybrid cloud.

    BUYERS
    VENDORS
    EXPERTS
    2.9
    ANALYSTS
     
    • SME
    • New York, US
    • Founded: 1975
    • $101MN to $500MN
    • 1,001 to 5,000
  • BRIDGEi2i works with many Fortune 500 companies globally and solves business problems across various business functions, such as sales, marketing, supply chain, risk, and HR. The company’s key products include an AI-powered sales enablement suite, a 360 . customer experience management platform, a personalized recommender system, and a model governance and monitoring solution. Sales Decision Engine (SDE) is BRIDGEi2ifs AI-powered sales enablement platform that offers complete visibility and control over various sales processes and delivers actionable insights for better decision making.

    BUYERS
    VENDORS
    EXPERTS
    2.9
    ANALYSTS
     
    • Startup
    • Bangalore, Karnataka, India
    • Founded: 2011
    • Below $10 MN
    • 101 to 500
  • In the global retail analytics market, SAS Institute offers retail omnichannel analytics solutions. Enterprises use the SAS retail analytics suite for precise merchandise planning and price optimization. The increasing adoption of retail analytics solutions helps retailers drive higher profits, minimize inventory costs, and increase customer satisfaction. The analytics solutions are further categorized into merchandising intelligence, supply and demand planning, customer experience and insight, cyber security, data management, and advanced analytics.

    BUYERS
    VENDORS
    EXPERTS
    2.8
    ANALYSTS
     
    • Enterprise
    • North Carolina, US
    • Founded: 1976
    • $1BN to $5BN
    • 10,001 to 15,000
  • Qlik offers QlikView, a business discovery platform that provides self-service BI applications to customers and empowers them to drive innovative business decisions. The platform allows retailers to analyze customers, products, and transactions across various channels and geographical regions. The agile platform integrates data points from numerous applications deployed within an organization’s systems, such as PoS, merchandising, digital advertising, social media, marketing, sales, and finance. It also identifies potential revenue, margin, and profit opportunities.

    BUYERS
    VENDORS
    EXPERTS
    2.7
    ANALYSTS
     
    • Enterprise
    • Pennsylvania, US
    • Founded: 1993
    • $1BN to $5BN
    • 1,001 to 5,000
  • BUYERS
    VENDORS
    EXPERTS
    2.5
    ANALYSTS
     
    • SME
    • 501 to 1,000
  • The 1010data platform is an all-inclusive platform that offers several retail applications to customers. The powerful platform offered by the company combines analytical tools for data blending and application building to gain data insights, which ensure a superior customer experience. The platform delivers rich governance capabilities with cloud deployment and helps in offering real-time insights to enterprises. The agile platform offers significant insights into customers’ shopping behavior.

    BUYERS
    VENDORS
    EXPERTS
    2.4
    ANALYSTS
     
    • Startup
    • United States of America
    • Founded: 2000
    • $11MN to $50MN
    • 51 to 100
  • BUYERS
    VENDORS
    EXPERTS
    2.4
    ANALYSTS
     
    • Enterprise
    • 501 to 1,000
  • BUYERS
    VENDORS
    EXPERTS
    2.3
    ANALYSTS
     
    • Startup
    • San Jose, California, US
    • Founded: 2002
    • Below $10 MN
    • 51 to 100
  • Angoss offers numerous capabilities through its advanced analytical software suite, which helps retailers analyze customer behavior and offers customized products to enhance customer engagement. The company offers advanced analytics through its software suite that includes KnowledgeENTERPRISE, KnowledgeSTUDIO, and KnowledgeSEEKER. The company specializes in offering diverse analytics solutions, such as customer analytics, marketing analytics, risk analytics, prescriptive analytics, text and social analytics, and sales analytics, to help retailers gauge customer intelligence and acquire new customers. Angoss offers retailers a full customer analytics lifecycle that includes customer segmentation, customer acquisition, cross-sell and upsell, new product recommendation, customer retention/ loyalty/churn, fraud detection, and pricing strategy. Angoss’ expertise in combining data mining with predictive analytics is empowering retailers to harness the data collected within their disparate enterprise systems.

    BUYERS
    VENDORS
    EXPERTS
    2.3
    ANALYSTS
     
    • Enterprise
    • 501 to 1,000
  • BUYERS
    VENDORS
    EXPERTS
    2.2
    ANALYSTS
     
    • Enterprise
    • Founded: 1969
    • $1BN to $5BN
    • 5,001 to 10,000
  • BUYERS
    VENDORS
    EXPERTS
    2.1
    ANALYSTS
     
    • Enterprise
    • Wilsonville, Oregon, US
    • Founded: 1978
    • 1,001 to 5,000
  • BUYERS
    VENDORS
    EXPERTS
    2.1
    ANALYSTS
     
    • Startup
    • 501 to 1,000
  • BUYERS
    VENDORS
    EXPERTS
    2.1
    ANALYSTS
     
    • Enterprise
    • 501 to 1,000
  • BUYERS
    VENDORS
    EXPERTS
    2.0
    ANALYSTS
     
    • Enterprise
    • 501 to 1,000
  • BUYERS
    VENDORS
    EXPERTS
    1.9
    ANALYSTS
     
    • Enterprise
    • 501 to 1,000
  • BUYERS
    VENDORS
    EXPERTS
    1.8
    ANALYSTS
     
    • Enterprise
    • Singapore
    • Founded: 2010
    • 501 to 1,000
  • BUYERS
    VENDORS
    EXPERTS
    1.8
    ANALYSTS
     
    • Startup
    • Chulia Street, Singapore
    • Founded: 2008
    • $11MN to $50MN
    • 501 to 1,000
  • BUYERS
    VENDORS
    EXPERTS
    1.4
    ANALYSTS
     
    • Enterprise
    • 501 to 1,000
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • Startup
    • California, US
    • Founded: 2013
    • Below $10 MN
    • 101 to 500
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • Startup
    • California, US
    • Founded: 2005
    • $11MN to $50MN
    • 51 to 100
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • SME
    • California, US
    • Founded: 1997
    • $101MN to $500MN
    • 101 to 500
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • Startup
    • Ontario, Canada
    • Founded: 1984
    • Below $10 MN
    • 1 to 50
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • Startup
    • Illinois, US
    • Founded: 2013
    • Below $10 MN
    • 101 to 500
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • Startup
    • California, US
    • Founded: 2013
    • Below $10 MN
    • 101 to 500
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • Startup
    • Connecticut, US
    • Founded: 2006
    • Below $10 MN
    • 51 to 100
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • Enterprise
    • California, US
    • Founded: 1956
    • $500MN to $1BN
    • 1,001 to 5,000
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • Startup
    • California, US
    • Founded: 2007
    • Below $10 MN
    • 51 to 100
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • Startup
    • California, US
    • Founded: 2008
    • 101 to 500
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • Startup
    • Bracknell Forest, UK
    • Founded: 1987
    • Below $10 MN
    • 51 to 100
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • Startup
    • California, US
    • Founded: 2012
    • $11MN to $50MN
    • 501 to 1,000
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • Startup
    • New York, US
    • Founded: 2004
    • Below $10 MN
    • 501 to 1,000
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • Enterprise
    • Washington, US
    • Founded: 2003
    • $500MN to $1BN
    • 1,001 to 5,000
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • Enterprise
    • California, US
    • Founded: 1979
    • $1BN to $5BN
    • 10,001 to 15,000
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • Enterprise
    • California, US
    • Founded: 1997
    • $500MN to $1BN
    • 1,001 to 5,000

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