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Digitalization has encouraged businesses to leverage technology to offer their services. Thus, businesses across verticals, such as Banking. Financial Services, and Insurance (BFSI), retail and ecommerce, media and entertainment, healthcare, and automotive, have started focusing on their software-enabled offerings to gain a competitive advantage over rivals. The adoption of Agile and DevOps practices by the software development teams to deliver software applications has increased. This has resulted in the need for shift left strategies where the software is tested earlier in parallel and more often with the development for continuous testing. Service virtualization solutions simulate unavailable systems, web services, applications, Application Programming Interfaces (APIs), or databases by emulating their dynamic behavior, data, and performance. These solutions help create a testing environment that uses these virtual services to accelerate the testing of application and improve the quality of the Application Under Test (AUT). Thus, service virtualization enables continuous testing by simulating the behavior of the unavailable components for end-to-end testing of the application

COMPETITIVE LEADERSHIP MAPPING TERMINOLOGY

The vendors are placed into 4 categories based on their performance in each criterion: “Visionary Leaders,” “Innovators,” “Dynamic Differentiators,” and “Emerging Companies.” The players evaluated include Cigniti, Sogeti, SQS, Wipro, Cognizant Technology Solutions, Planit, Maveric Systems Limited, Prolifics, Tobania, Tech Mahindra, ITC Infotech, Capgemini, SmartBear, Parasoft, Micro Focus, IBM, CA Technologies, Tricentis, Cavission Systems Inc., Axway, Crosscheck Networks, Delphix, Postdot Technologies, WireMock, and Solution-Soft. The analysis was carried out based on specific parameters, and the scores were assigned accordingly.

VISIONARY LEADERS

Vendors who fall into this category receive high scores for most of the evaluation criterion. The vendors in this MicroQuadrant have a strong and established product portfolio and a very strong market presence. They provide mature and reputable service virtualization services that cater to a wide range of verticals, globally. They also have strong business strategies. The visionary leaders in the service virtualization market include Capgemini, Cigniti, Cognizant, Wipro, Sogeti, CA Technologies, IBM, Micro Focus, SmartBear, Parasoft, and Tricentis.

INNOVATORS

Innovators in the MicroQuadrant are vendors that have demonstrated substantial product innovations as compared to their competitors. They have very focused product portfolios. However, they do not have very strong growth strategies for their overall business. Innovators in the service virtualization market include SQS, Planit, Maveric Systems Limited, Cavission Systems Inc., and Solution-Soft.

DYNAMIC DIFFERENTIATORS

They are established vendors with very strong business strategies. However, they are low in their product portfolios. They focus on a specific type of technology related to the product. The vendors included in this MicroQuadrant have a good customer base and are providers of software and services catering to the other technologies as well. The dynamic differentiators in the service virtualization market include Tech Mahindra, ITC Infotech, and Delphix.

EMERGING COMPANIES

They are vendors with niche product offerings, who are starting to gain their recognition in the market. They do not have very strong business strategies as compared to the other established vendors. They might be new entrants in the market and require some more time before getting a significant traction. The emerging players in the service virtualization market include Prolifics, Tobania, Postdot Technologies, Crosscheck Networks, WireMock, and Axway.

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Best Service Virtualization Software

Comparing 13 vendors in Service Virtualization Software across 99 criteria.
  • 360 Score: 3.73

    CA Technologies has registered its presence in the service virtualization market with its CA Service Virtualization. CA works on Agile management, DevOps, and security solutions to build a common technology stack across several product lines. The company strides toward building new solutions with an approach to make it easier, faster, and more efficient for its end-users.

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    • Enterprise
    • California, USA
    • Founded: 1961
    • $10BN to $50BN
    • 10,001 to 15,000
  • 360 Score: 3.64

    SMARTBEAR Service Virtualization marks its presence in the service virtualization market with its offering, ServiceV Pro. Modern applications depend heavily on services such as APIs and databases and hence the testing capabilities also depend on these components. ServiceV Pro ensures the availability of such dependencies as standins by virtualizing services when they are unavailable. SMARTBEAR Service Virtualization helps the testing teams to shift left their capabilities leading to continuous delivery of applications. ServiceV Pro allows to create virtual services from scratch or to use existing services to generate a new one. VirtServer allows the users to deploy the virtualized services to either a local server or to a server on the cloud, which can be shared within the teams.

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    • SME
    • Somerville, Massachusetts, US
    • Founded: 1999
    • $51MN to $100MN
    • 101 to 500
  • 360 Score: 3.49

    IBM Service Virtualization Software provides the IBM Rational Test Virtualization Server which allows the end-user to test the software initially and more regularly throughout the SDLC. IBM Service Virtualization Software eliminates the dependencies by virtualizing an instance or an entire application or a database owing to which the testing does not have to wait for the resource availability to begin. IBM Rational Test Virtualization Server integrated with IBM Rational Integration Tester for automation testing; the end-user can gain constant software testing to assist a DevOps approach. IBM Service Virtualization Software provides a strong set of virtualization capabilities that are data-driven along with the linked response sequence for a complete database emulation.

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    • Enterprise
    • New York, USA
    • Founded: 1911
    • $50BN to $100BN
    • 1,00,001 to 5,00,000
  • 360 Score: 3.43

    Micro Focus Service Virtualization has a wide range of products catering to various verticals, such as financial, health and life sciences, manufacturing, telecommunication, and media and entertainment. With regards to service virtualization, Micro Focus Service Virtualization offers the Micro Focus SV 4.00 Express. It provides easy to develop simulations of application behaviors; owing to this feature, solutions would be developed and test scheduled when the testing team cannot develop or test the original versions of the respective applications, dependent systems, and services. It provides the Wizard-Built Models by which the tester can model the functional network along with the performance behavior of the required virtual services with the help of step by step wizards.

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    • Enterprise
    • Newbury, UK
    • Founded: 1976
    • $1BN to $5BN
    • 10,001 to 15,000
  • 360 Score: 3.04

    Parasoft Service Virtualization’s tool is called as Parasoft Virtualize which provides a comprehensive test environment. Parasoft Virtualize is an open automated service virtualization solution which generates, launches and handles simulated development and testing environments. Parasoft Virtualize has the capability to simulate the behavior of dependencies which are still developing which are considered complex to both access or configure for development and testing. Parasoft Virtualize tool’s other capabilities include service visualization for functional testing, service visualization for Performance testing, service visualization for agile development, service visualization for mobile app testing, service visualization for mainframes, service visualization for SAP.

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    • SME
    • Monrovia, CA, US
    • Founded: 1987
    • 101 to 500
  • 360 Score: 2.93

    Tricentis has marked its presence in the software automation testing tools and services domain, with its core testing solution, Tricentis Tosca. Tricentis Tosca is a continuous testing platform that provides automated testing support for various enterprise applications, such as service virtualization, mobile, Business Intelligence (BI) and big data, SAP, and UI. Tricentis Tosca’s service virtualization tool simulates the behavior of remote services as per the requirement. Irrespective of other conventional approaches, Tricentis Tosca service virtualization uses the object-oriented modelling of messages to remove the maintenance trap.

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    • SME
    • Vienna, Austria
    • Founded: 2007
    • 101 to 500
  • 360 Score: 2.79

    CAVISSON Service Virtualization Systems is one of the leading vendor of performance testing, and monitoring and diagnostics platform. CAVISSON Service Virtualization also offers 24x7 performance monitoring, support, and consulting services. The company’s performance testing roster includes NetStorm, NetOcean, NetCloud, and NetChannel, whereas its monitoring and diagnostics platform includes NetDiagnostics, NetVision, and NetForest, which is meant for both production and pre-production environment. The real strength of the product portfolio – these products are loosely couple yet tightly integrated with each other to offer enterprise-ready, end-to-end performance testing and monitoring platform.

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    • SME
    • 501 to 1,000
  • 360 Score: 2.73
    • SME
    • 501 to 1,000
  • 360 Score: 2.29
    • SME
    • Phoenix, Arizona, USA
    • Founded: 2000
    • $101MN to $500MN
    • 501 to 1,000
  • 360 Score: 2.24

    SQS provides various services including management consultancy, quality management, testing services, and training. The testing services are developed to support the user throughout the planning, development, and maintenance stages of the product lifecycle. SOLUTIONSOFT Service Virtualization provides a huge roster of testing services which can be combined and shaped to meet a wide range of customer demands.

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    • SME
    • Santa Clara, California, US
    • Founded: 1993
    • Below $10 MN
    • 51 to 100
  • 360 Score: 2.01
    • SME
    • 501 to 1,000
  • 360 Score: 1.85
    • SME
    • 501 to 1,000
  • 360 Score: 1.78
    • Startup
    • Founded: 2011
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