Digitalization has encouraged businesses to leverage technology to offer their services. Thus, businesses across verticals, such as Banking. Financial Services, and Insurance (BFSI), retail and ecommerce, media and entertainment, healthcare, and automotive, have started focusing on their software-enabled offerings to gain a competitive advantage over rivals. The adoption of Agile and DevOps practices by the software development teams to deliver software applications has increased. This has resulted in the need for shift left strategies where the software is tested earlier in parallel and more often with the development for continuous testing. Service virtualization solutions simulate unavailable systems, web services, applications, Application Programming Interfaces (APIs), or databases by emulating their dynamic behavior, data, and performance. These solutions help create a testing environment that uses these virtual services to accelerate the testing of application and improve the quality of the Application Under Test (AUT). Thus, service virtualization enables continuous testing by simulating the behavior of the unavailable components for end-to-end testing of the application

The vendors are placed into 4 categories based on their performance in each criterion: “Visionary Leaders,” “Innovators,” “Dynamic Differentiators,” and “Emerging Companies.” The players evaluated include Cigniti, Sogeti, SQS, Wipro, Cognizant Technology Solutions, Planit, Maveric Systems Limited, Prolifics, Tobania, Tech Mahindra, ITC Infotech, Capgemini, SmartBear, Parasoft, Micro Focus, IBM, CA Technologies, Tricentis, Cavission Systems Inc., Axway, Crosscheck Networks, Delphix, Postdot Technologies, WireMock, and Solution-Soft. The analysis was carried out based on specific parameters, and the scores were assigned accordingly.

Vendors who fall into this category receive high scores for most of the evaluation criterion. The vendors in this MicroQuadrant have a strong and established product portfolio and a very strong market presence. They provide mature and reputable service virtualization services that cater to a wide range of verticals, globally. They also have strong business strategies. The visionary leaders in the service virtualization market include Capgemini, Cigniti, Cognizant, Wipro, Sogeti, CA Technologies, IBM, Micro Focus, SmartBear, Parasoft, and Tricentis.

They are established vendors with very strong business strategies. However, they are low in their product portfolios. They focus on a specific type of technology related to the product. The vendors included in this MicroQuadrant have a good customer base and are providers of software and services catering to the other technologies as well. The dynamic differentiators in the service virtualization market include Tech Mahindra, ITC Infotech, and Delphix.

Innovators in the MicroQuadrant are vendors that have demonstrated substantial product innovations as compared to their competitors. They have very focused product portfolios. However, they do not have very strong growth strategies for their overall business. Innovators in the service virtualization market include SQS, Planit, Maveric Systems Limited, Cavission Systems Inc., and Solution-Soft.

They are vendors with niche product offerings, who are starting to gain their recognition in the market. They do not have very strong business strategies as compared to the other established vendors. They might be new entrants in the market and require some more time before getting a significant traction. The emerging players in the service virtualization market include Prolifics, Tobania, Postdot Technologies, Crosscheck Networks, WireMock, and Axway.