Social media analytics is a set of analytical tools, which enable end-users to listen, monitor, analyze, and generate insights using data collected from blogs and social media websites. The tools also incorporate advanced analytic techniques, such as predictive, prescriptive, descriptive, and diagnostic, to enable collection, analysis, and interpretation of data across various social media platforms. The most common use of social media analytics is to interpret customer sentiment in order to support the marketing and customer service activities. It is useful in understanding customers, based or influenced by economic, social, or political happenings. The application areas have been widening with the recent implementations of public safety, law enforcement, and risk management.

COMPETITIVE LEADERSHIP MAPPING TERMINOLOGY

The vendors have been placed into 4 categories, based on their performance in each criterion: “visionary leaders,” “innovators,” “emerging companies,” and “dynamic differentiators.” The top 26 players have been evaluated in this section of the report. The analysis has been carried out based on specific parameters and scores have been assigned accordingly.

VISIONARY LEADERS

Vendors who fall into this section receive high scores for most of the evaluation criterion. The vendors in this section have a strong and established product portfolio, and a very strong market presence. They provide mature and reputable social media analytics software and services that cater to a wide range of verticals, globally. They also have strong business strategies. The companies falling in this category include International Business Machines Corporation, Oracle Corporation, Salesforce, Adobe Systems Inc., SAS Institute Inc., Clarabridge, Inc., and GoodData Corporation.

INNOVATORS

The companies falling in the innovators section include Digimind, Simply Measured, Inc., Talkwalker Inc., Crimson Hexagon, Inc., Sysomos, Tableau Software Inc., and Lithium Technologies, Inc. These players have strong product portfolios and robust business strategies to achieve continued growth. These players have innovative products and the potential to build strong strategies for their business growth to be at par with the visionary leaders.

DYNAMIC Differentiators

The vendors included in the dynamic differentiators section have the potential to broaden their product portfolios to compete with other key market players. The companies falling in this category include Cision US Inc., Meltwater, Socialbakers, Germinait Solutions Private Limited, Spredfast, Inc., Synthesio, Simplify360, Inc., and Unmetric Inc.

EMERGING COMPANIES

The emerging companies in the social media analytics market include Hootsuite Media Inc., Netbase Solutions, Inc., Brandwatch, and Sprinkler, Inc. These players have the potential to build strong product portfolios and business strategies to compete in the market with the visionary leaders and innovators.

TOP VENDORS
In Social Media Analytics Software

  1. ORACLE CORPORATION
    0 Reviews
    4.1
  2. SALESFORCECOM INC
    0 Reviews
    3.9
  3. IBM CORPORATION
    0 Reviews
    3.8

Find the best Social Media Analytics Software solution for your business, using ratings and reviews from buyers, analysts, vendors and industry experts

Social Media Analytics Software Quadrant

Comparing [object Object] vendors in Social Media Analytics Software across 104 criteria.

KEY BUYING CRITERIA

Below criteria are most commonly used for comparing Social Media Analytics Software tools.
Product Maturity
Company Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
4.10
3.80
3.65
Product Features and Functionality
4.65
3.65
3.85
Product Differentiation and Impact on Customer Value
4.00
3.80
3.45
Product Branding
3.70
4.55
5.00
LEAST IMPORTANT LESS IMPORTANT

TOP VENDORS

  • Oracle offers its social media analytics solutions through its Social Relationship Management (SRM) platform. It comprises a comprehensive set of products, such as social engagement and monitoring cloud service, social marketing cloud service, social network, SRM service. These products facilitate various features, including content creation, engagement, listening, and community management. Additionally, it provides the software integration functionality with marketing, sales, commerce automation systems, and services to provide the best customer experiences.

    BUYERS
    VENDORS
    EXPERTS
    4.1
    ANALYSTS
     
    • Enterprise
    • California, US
    • Founded: 1977
    • S10BN to $50BN
    • 1,00,001 to 5,00,000
  • Salesforce facilitates its products using the Social Studio in the social media analytics market. Salesforce Social Studio provides an easy-to-use application in order to manage the social media marketing using numerous social channels. It integrates with Customer Success Platform of the company and empowers organizations to listen to the conversations of their customers using the social listening tool.

    BUYERS
    VENDORS
    EXPERTS
    3.9
    ANALYSTS
     
    • Enterprise
    • California, US
    • Founded: 1999
    • $5BN to $10BN
    • 30,001 to 35,000
  • IBM offers social media analytics software solutions with its products, IBM Watson Analytics for Social Media and IBM Social Media Analytics SaaS. IBM Watson analytics for Social Media automatically creates data visualizations to generate insights and also helps get interesting relationships and patterns to analyze the research topic in a better way. The key features include topics and suggestions, one-click analysis, automatic deliverables, interaction with social analytics, and understanding the sentiment in detail. It is deployed over the cloud. IBM Social Media Analytics SaaS analyzes billions of social media comments and provides customized results in configurable charts and dashboards over the cloud itself.

    BUYERS
    VENDORS
    EXPERTS
    3.8
    ANALYSTS
     
    • Enterprise
    • New York, US
    • Founded: 1911
    • $50BN to $100BN
    • 1,00,001 to 5,00,000
  • Adobe Systems provides its social media analytics solutions, along with products, such as Adobe Analytics and Adobe Social. Adobe Analytics contains real-time web analytics and reporting on interactive dashboards, as well as, for ad-hoc analysis. It also comes with additional add-ons, such as the predictive workbench, which is powered by statistical modeling and machine learning and real-time monitoring. Adobe Analytics is available in 3 plans: Select, Prime, and Ultimate. Adobe Social is a social management platform, which helps with social campaign management and generates insights from key marketing data to gain awareness based on brand and target audience.

    BUYERS
    VENDORS
    EXPERTS
    3.6
    ANALYSTS
     
    • Enterprise
    • San Jose, California, United States
    • Founded: 1982
    • $5BN to $10BN
    • 15,001 to 20,000
  • SAS Social Media Analytics is an enterprise hosted, on-demand solution, which can be tailored based on the client’s requirements and then managed by SAS Solutions OnDemand. Key features of the SAS Social Media Analytics include data integration, text mining, media analyst workbench, and media intelligence portal. Another feature is extensible language processing, which allows enterprises to adjust to rules related to text and sentiment to accommodate vulgarisms and slang. It provides in-depth monitoring and accelerates the response time by providing functionalities, which link sentiment analytics to specific business concerns at an enterprise-level. SAS Social Media Analytics supports multiple languages. SAS provides a single-user license or mid-sized business solutions for its client’s organization.

    BUYERS
    VENDORS
    EXPERTS
    3.5
    ANALYSTS
     
    • Enterprise
    • North Carolina, US
    • Founded: 1976
    • $1BN to $5BN
    • 10,001 to 15,000
  • BUYERS
    VENDORS
    EXPERTS
    3.0
    ANALYSTS
     
    • Enterprise
    • 501 to 1,000
  • Clarabridge has registered its presence in the social media analytics market through CX Social, an advanced social media engagement platform. It allows businesses to track the volume of mentions and engagement; the platform provides businesses the access to industry-leading text analytics. It records all types of conversations on the social media forums to analyze the data and understand the root causes of all the social conversations. Additionally, it gives the exact picture of the global audience.

    BUYERS
    VENDORS
    EXPERTS
    3.0
    ANALYSTS
     
    • Enterprise
    • 501 to 1,000
  • NetBase’s social media analytics platform makes it possible to get real-time alerts related to customer opinions and behaviors, with respect to sudden changes in the conversation volume and brand sentiment. This helps organizations identify emerging issues before they impact the brand reputation and customer feelings. It provides functionalities to drill down to support decisions related to customer complaints, without the need of complex Boolean queries, manual data cleansing, and manual analysis. The platform can analyze the voice of the customer in real-time and measure the campaign performance to track the custom audience segments.

    BUYERS
    VENDORS
    EXPERTS
    2.9
    ANALYSTS
     
    • Startup
    • 501 to 1,000
  • Brandwatch has registered its presence in the social media analytics market using the Brandwatch Analytics and Brandwatch Audiences. Brandwatch Analytics is a social listening platform, which analyzes billions of conversations that take place on the social media websites and provides richer data in order to optimize the marketing value. Brandwatch Audiences allows customers to influence marketing and advertise their brands in an effective manner, and also helps with PR and reputation management, and consumer insights. The company provides various services, such as enablement services, education services, and research services, to support its customers.

    BUYERS
    VENDORS
    EXPERTS
    2.9
    ANALYSTS
     
    • Enterprise
    • Brighton, UK
    • Founded: 2005
    • 101 to 500
  • BUYERS
    VENDORS
    EXPERTS
    2.7
    ANALYSTS
     
    • Enterprise
    • 501 to 1,000
  • Talkwalker’s social media analytics platform makes use of AI and advanced analytics functions, such as image recognition, to analyze the social media content and come up with comprehensive reports. Its image recognition technology is proprietary with a large logo database (over 30,000 logos) and has the capability to recognize scenery and objects, as well as, brand logos. Flexible dashboards, customizable APIs, and efficient filters can be used to further segment the data by language, location, sentiment, or demographics, depending on the customized parameters. Reports can be created using various formats, such as MS Word, Portable Document Format (PDF), PowerPoint, and Excel. The platform also provides preset dashboards for crisis management, competitive intelligence, campaign monitoring, content analytics, brand listening, hashtag tracking, and social channel analytics. Social data can be combined with internal data, such as lead generation figures and sales data, to find correlations that affect the key business indicators.

    BUYERS
    VENDORS
    EXPERTS
    2.6
    ANALYSTS
     
    • Enterprise
    • Luxembourg city, Luxembourg
    • Founded: 2009
    • 101 to 500
  • GoodData platform is powered with social media analytics. Customized pre-built templates, which comprise dashboards targeted toward marketing demands, advertising, social, and eCommerce can also be added to the platform. Organizations can make use of such dashboards and sentiment analysis to track the reception of their media campaigns or compare performances of specific social networking sites, such as Facebook or Twitter. The platform also provides Online Analytical Processing (OLAP), predictive analysis, and profit analysis, along with ad-hoc analysis and automatic schedule reporting. Further, to better benefit from its international customer base, the GoodData platform can be operated using other languages.

    BUYERS
    VENDORS
    EXPERTS
    2.6
    ANALYSTS
     
    • Startup
    • California, US
    • Founded: 2007
    • Below $10 MN
    • 51 to 100
  • Crimson Hexagon has registered its growth in the social media analytics market through its technology platforms. These solutions allow businesses to understand the driving factors trends and opportunities for their businesses by analyzing the sheer amount of data generated through social media, and then provides business-specific solutions. The company provides machine learning solutions through its BrightView algorithm that combines the machine processing speed and human analysis to obtain the best outcomes from any language at scale. Businesses can gain an opportunity to listen and monitor their customers’ conversations happening on social media, using Crimson Hexagon’s audience analysis. It allows businesses to track the campaign performance amid targeted audience segments by using the Affinities solutions and helps discover untapped markets. For instance, Crimson Hexagon allowed Twitter to observe the Dove users’ beauty conversations within a year and track the customers’ experiences, which changed month-over-month.

    BUYERS
    VENDORS
    EXPERTS
    2.5
    ANALYSTS
     
    • Enterprise
    • 501 to 1,000
  • BUYERS
    VENDORS
    EXPERTS
    2.5
    ANALYSTS
     
    • Enterprise
    • Washington, US
    • Founded: 2003
    • $500MN to $1BN
    • 1,001 to 5,000
  • BUYERS
    VENDORS
    EXPERTS
    2.5
    ANALYSTS
     
    • Enterprise
    • 501 to 1,000
  • BUYERS
    VENDORS
    EXPERTS
    2.4
    ANALYSTS
     
    • Enterprise
    • 501 to 1,000
  • BUYERS
    VENDORS
    EXPERTS
    2.3
    ANALYSTS
     
    • Enterprise
    • 501 to 1,000
  • Sysomos provides its products through Sysomos social media marketing and analytics platform and caters to various industry verticals, including marketing, customer care, research, human resource, legal, and operations. The Sysomos social media marketing and analytics platform gives businesses a deep insight into their customers through social media marketing and provides a comprehensive analysis of the size of audience, engagement, and their demographics. Further, it enables businesses to perform competitive analysis and helps in designing effective business strategies.

    BUYERS
    VENDORS
    EXPERTS
    2.3
    ANALYSTS
     
    • Startup
    • Toronto, Ontario, Canada
    • Founded: 2007
    • Below $10 MN
    • 101 to 500
  • BUYERS
    VENDORS
    EXPERTS
    2.1
    ANALYSTS
     
    • Enterprise
    • 501 to 1,000
  • BUYERS
    VENDORS
    EXPERTS
    2.1
    ANALYSTS
     
    • Enterprise
    • Chicago, Illinois, US
    • Founded: 1867
    • $500MN to $1BN
    • 1,001 to 5,000
  • BUYERS
    VENDORS
    EXPERTS
    2.1
    ANALYSTS
     
    • Enterprise
    • 501 to 1,000
  • BUYERS
    VENDORS
    EXPERTS
    2.0
    ANALYSTS
     
    • Startup
    • New York, New York, US
    • Founded: 2006
    • Below $10 MN
    • 51 to 100
  • BUYERS
    VENDORS
    EXPERTS
    1.9
    ANALYSTS
     
    • Enterprise
    • 501 to 1,000
  • BUYERS
    VENDORS
    EXPERTS
    1.9
    ANALYSTS
     
    • Enterprise
    • 501 to 1,000
  • BUYERS
    VENDORS
    EXPERTS
    1.7
    ANALYSTS
     
    • Startup
    • New York, New York, US
    • Founded: 2012
    • Below $10 MN
    • 51 to 100
  • Simply Measured provides a full set of analytical solutions to measure results and quantify performance, using the data obtained from various social platforms, such as Facebook, Twitter, and YouTube. It provides functionalities to filter by channel, media type, text, and hash tags for any profile. Organizations can use that information to determine what, when, and where posts can be added for increased customer engagement. Custom profile groupings can be created across all media channels to conduct competitive analysis. Competitive analysis can be done by comparing the social footprint of all the players to understand their offerings and improve their own performance.

    BUYERS
    VENDORS
    EXPERTS
    1.7
    ANALYSTS
     
    • Enterprise
    • 501 to 1,000
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • Startup
    • California, US
    • Founded: 2013
    • Below $10 MN
    • 101 to 500
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • Startup
    • California, US
    • Founded: 2005
    • $11MN to $50MN
    • 51 to 100
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • SME
    • California, US
    • Founded: 1997
    • $101MN to $500MN
    • 101 to 500
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • Startup
    • Ontario, Canada
    • Founded: 1984
    • Below $10 MN
    • 1 to 50
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • Startup
    • Illinois, US
    • Founded: 2013
    • Below $10 MN
    • 101 to 500
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • Startup
    • California, US
    • Founded: 2013
    • Below $10 MN
    • 101 to 500
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • Startup
    • Connecticut, US
    • Founded: 2006
    • Below $10 MN
    • 51 to 100
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • Enterprise
    • California, US
    • Founded: 1956
    • $500MN to $1BN
    • 1,001 to 5,000
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • Startup
    • California, US
    • Founded: 2008
    • 101 to 500
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • SME
    • New York, US
    • Founded: 1975
    • $101MN to $500MN
    • 1,001 to 5,000
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • Startup
    • Bracknell Forest, UK
    • Founded: 1987
    • Below $10 MN
    • 51 to 100
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • Enterprise
    • Pennsylvania, US
    • Founded: 1993
    • $1BN to $5BN
    • 1,001 to 5,000
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • Startup
    • California, US
    • Founded: 2012
    • $11MN to $50MN
    • 501 to 1,000
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • Startup
    • New York, US
    • Founded: 2004
    • Below $10 MN
    • 501 to 1,000
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • Enterprise
    • California, US
    • Founded: 1979
    • $1BN to $5BN
    • 10,001 to 15,000
  • BUYERS
    VENDORS
    EXPERTS
    ANALYSTS
     
    • Enterprise
    • California, US
    • Founded: 1997
    • $500MN to $1BN
    • 1,001 to 5,000

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