Best Social Media Analytics Softwares

  • Oracle offers its social media analytics solutions through its Social Relationship Management (SRM) platform. It comprises a comprehensive set of products, such as social engagement and monitoring cloud service, social marketing cloud service, social network, SRM service. These products facilitate various features, including content creation, engagement, listening, and community management. Additionally, it provides the software integration functionality with marketing, sales, commerce automation systems, and services to provide the best customer experiences. Oracle Social Cloud offers Social listening which allows oganizations to analyze social conversations that fuel content creation and disseminate information for targeted audiences. The Oracle Social Engage platform encourages marketers to handle all of social media activities through a visually stunning, easy-to-navigate interface.

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    • Enterprise
    • California, USA
    • Founded: 1977
    • $10BN to $50BN
    • 1,00,001 to 5,00,000
  • Salesforce facilitates its products using Social Studio in the social media analytics market. Salesforce Social Studio provides an easy-to-use application in order to manage social media marketing using numerous social channels. It integrates with the Customer Success Platform of the company and empowers organizations to listen to the conversations of their customers using the social listening tool. The Studio also helps users to gain important insights across all the marketing, service, and sales campaigns with reporting linked to social accounts from the office or on their mobile app. It also helps in monitoring audience discussions by using machine-learning sentiment analysis and image recognition to extract meaningful insights.

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    • Enterprise
    • California, USA
    • Founded: 1999
    • $10BN to $50BN
    • 25,001 to 30,000
  • IBM offers social media analytics software solutions with its products, IBM Watson Analytics for Social Media and IBM Social Media Analytics SaaS. IBM Watson Analytics for Social Media automatically creates data visualizations to generate insights and also helps get interesting relationships and patterns to analyze the research topic in a better way. The key features include topics and suggestions, one-click analysis, automatic deliverables, interaction with social analytics, and understanding the sentiment in detail. It is deployed over the cloud. IBM Social Media Analytics SaaS analyzes billions of social media comments and provides customized results in configurable charts and dashboards over the cloud itself.

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    • Enterprise
    • New York, USA
    • Founded: 1911
    • $50BN to $100BN
    • 1,00,001 to 5,00,000
  • Adobe Systems provides its social media analytics software, along with products, such as Adobe Analytics and Adobe Social. Adobe Analytics contains real-time web analytics and reporting on interactive dashboards, as well as, for ad-hoc analysis. It also comes with additional add-ons, such as the predictive workbench, which is powered by statistical modeling and machine learning and real-time monitoring. Adobe Analytics is available in 3 plans: Select, Prime, and Ultimate. Adobe's social management platform helps users with social campaign management and generates insights from key marketing data to gain awareness based on brand and target audience. It also helps in proving ROI through customer attribution, anomaly detection, and cohort analysis to better direct the marketing spend.

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    • Enterprise
    • California, USA
    • Founded: 1982
    • $5BN to $10BN
    • 10,001 to 15,000
  • SAS Social Media Analytics is a unique enterprise solution which is created to meet the requirements of marketers in medium and large scale companies. It helps the marketers to analyze, interpret and make decisions based on social media data. Built with the capability to archive and analyze more than two years of social media conversations from various social media channels, SAS’ new on-demand software shows marketers, the people's perceptions about their products or brands, their influence, and how social media conversations affect business results.

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    • Enterprise
    • North Carolina, USA
    • Founded: 1976
    • $1BN to $5BN
    • 10,001 to 15,000
  • Hootsuite Analytics Platform provides a clear understanding of the user's network and social media performance across channels with the help of timeframes. It allows marketers to design insightful, tailor-made reports by using an intuitive interface. The users can draw on over 200 metrics that measure the impact of their social media content across channels and campaigns. The platform also helps managers measure their team's performance by tracking how long it takes the team to respond to and then resolve Tweets and Facebook posts, mentions, and comments assigned to them.

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    • Enterprise
    • British Columbia, Canada
    • Founded: 2008
    • $101MN to $500MN
    • 501 to 1,000
  • Clarabridge has registered its presence in the social media analytics software market through CX Social, an advanced social media engagement platform. It allows businesses to track the volume of mentions and engagement; the platform provides businesses access to industry-leading text analytics. It records all types of conversations on social media forums to analyze the data and understand the root causes of all the social conversations. Additionally, it gives the exact picture of the global audience. The platform allows users to achieve real-time insights and understand customer effort, emotions, and complaints using the best-in-class text analytics engine.

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    • Enterprise
    • Virginia, USA
    • Founded: 2006
    • $51MN to $100MN
    • 101 to 500
  • Netbase Solution offers social media products in 3 versions: Instant Search, NetBase Pro, and NetBase Enterprise. The instant search helps search social media platforms for insights, NetBase Pro has social listening and analytics capabilities, whereas NetBase enterprise offers full functionalities. It also provides multi-language support. The company’s product offerings can be purchased online. The company also makes use of VARs, such as SAP and Polis Consulting, to familiarize its social analytics platform to other regions. Clients can make use of forums, knowledge base, online support, phone support, and video tutorials to learn more about this social media analytics platform and resolve queries easily.

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    • Startup
    • California, USA
    • Founded: 2004
    • $11MN to $50MN
    • 101 to 500
  • Brandwatch has registered its presence in the social media analytics market using the Brandwatch Analytics and Brandwatch Audiences. This is a social listening platform, which analyzes billions of conversations that take place on social media websites and provides richer data in order to optimize the marketing value. Brandwatch Audiences allows customers to influence marketing and advertise their brands in an effective manner and also helps with PR and reputation management, and consumer insights. The company provides various services, such as enablement services, education services, and research services, to support its customers.

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    • Enterprise
    • Brighton, UK
    • Founded: 2005
    • $51MN to $100MN
    • 101 to 500
  • Digimind's Smart Social Media Monitoring software allows marketers to Listen, Engage, Analyse, and Report. It helps marketers to see the conversations that matter the most, in real-time, across millions of online sources, in order to attain important insights to drive and enhance the marketing strategy. The marketers can also analyze and benchmark an unlimited number of social media accounts simultaneously with this. Digimind's proprietary Top Reputation module enables marketers to understand in real-time about their customer queries about your the products, people, and those of the competitors.

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    • Enterprise
    • Auvergne, France
    • Founded: 1998
    • $11MN to $50MN
    • 101 to 500
  • Talkwalker’s social media analytics platform makes use of AI and advanced analytics functions, such as image recognition, to analyze the social media content and come up with comprehensive reports. Its image recognition technology is proprietary with a large logo database (over 30,000 logos) and has the capability to recognize scenery and objects, as well as, brand logos. Flexible dashboards, customizable APIs, and efficient filters can be used to further segment the data by language, location, sentiment, or demographics, depending on the customized parameters. Reports can be created using various formats, such as MS Word, Portable Document Format (PDF), PowerPoint, and Excel. The platform also provides preset dashboards for crisis management, competitive intelligence, campaign monitoring, content analytics, brand listening, hashtag tracking, and social channel analytics. Social data can be combined with internal data, such as lead generation figures and sales data, to find correlations that affect the key business indicators.

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    • Enterprise
    • Luxembourg city, Luxembourg
    • Founded: 2009
    • $11MN to $50MN
    • 101 to 500
  • GoodData platform is powered with social media analytics. Customized pre-built templates, which comprise dashboards targeted toward marketing demands, advertising, social, and eCommerce can also be added to the platform. Organizations can make use of such dashboards and sentiment analysis to track the reception of their media campaigns or compare performances of specific social networking sites, such as Facebook or Twitter. 

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    • Startup
    • California, USA
    • Founded: 2007
    • $11MN to $50MN
    • 101 to 500
  • Crimson Hexagon has registered its growth in the social media analytics market through its technology platforms. These solutions allow businesses to understand the driving factors trends and opportunities for their businesses by analyzing the sheer amount of data generated through social media, and then provides business-specific solutions. The company provides machine learning solutions through its BrightView algorithm that combines the machine processing speed and human analysis to obtain the best outcomes from any language at scale. Businesses can gain an opportunity to listen and monitor their customers’ conversations happening on social media, using Crimson Hexagon’s audience analysis. It allows businesses to track the campaign performance amid targeted audience segments by using Affinities solutions and helps discover untapped markets. For instance, Crimson Hexagon allowed Twitter to observe the Dove users’ beauty conversations within a year and track the customers’ experiences, which changed month-over-month.

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    • Enterprise
    • Massachusetts, USA
    • Founded: 2007
    • 101 to 500
  • Sprinklr’s revolutionary Unified Platform and cloud-based user experience management solutions have been helping hundreds of leading companies for social media, paid ads, content marketing, and online business. Its Customer Experience Management (CXM) enables them to get insights from multiple social media channels and provides reports for brand-specific needs. Companies like McDonald’s, Nike and Microsoft, have used the CXM for brand enhancement.

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    • Enterprise
    • New York, USA
    • Founded: 2009
    • $101MN to $500MN
    • 1,001 to 5,000
  • The Sprout platform is built to help today’s smartest social businesses place their consumers at the center of their strategic approach. The analytics tools offered by the platform enable us to drive strategic decision-making with social media analytics that helps save time and stop second-guessing. Speed up data collection, prove ROI and inform strategy using Sprout Social.

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    • Enterprise
    • Illinois, USA
    • Founded: 2009
    • $101MN to $500MN
    • 1,001 to 5,000
  • Social Bakers unified social media platform provides seamless brand monitoring abilities, that can spot patterns in mentions, allowing users to easily find their brand advocates. It enables to see who mentioned a given keyword or query most frequently to find influential community members interacting with your page. It is capable to leverage their powerful voices and never miss an opportunity to engage. It also tracks and analyzes key metrics across all channels with one unified solution. Allows comparing against competitors for a crucial big-picture view of your performance with ultra-actionable data insights.

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    • Enterprise
    • Prague, The Czech Republic
    • Founded: 2008
    • $11MN to $50MN
    • 101 to 500
  • Sysomos provides its products through Sysomos social media marketing and analytics platform and caters to various industry verticals, including marketing, customer care, research, human resource, legal, and operations. The Sysomos social media marketing and analytics platform gives businesses deep insight into their customers through social media marketing and provides a comprehensive analysis of the size of the audience, engagement, and their demographics. Further, it enables businesses to perform competitive analysis and helps in designing effective business strategies.

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    • Startup
    • Ontario, Canada
    • Founded: 2007
    • Below $10 MN
    • 101 to 500
  • Khoros platform, built from Spredfast + Lithium, to deliver an all-ways connected experience to the customers. It's more than just a social media management tool, it provides all-in-one customer engagement software that brings the power of human connection into each interaction. Khoros analytics enables to relentlessly improve performance and bridge silos and channels—plus take advantage of its real-world benchmarking, shared ROI, and a connected customer profile. It’s an in-built social media management platform that one can trust—under his/her biggest success or worst crisis—and that integrates AI and human connection into one common customer experience. Moreover, the platform offers the flexibility to create a solution tailored for business.

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    • Enterprise
    • 501 to 1,000
  • Cision social media analytics enables one to drive business decisions, influence strategy and optimize marketing investments that lead to meaningful brand success. Cision delivers fast, flexible analytics that goes beyond counting clips to deliver the real business value of your earned media results. With Cision, you can fully understand how earned media mentions about you, your competitors and your industry are influencing the conversation, who is driving the conversation, and the impact it is having on web traffic to your site or your competitors.

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    • Enterprise
    • Illinois, USA
    • Founded: 1867
    • $500MN to $1BN
    • 1,001 to 5,000
  • Meltwater social solutions allow brands and agencies to turn data-driven insights into actionable customer engagement opportunities. With an AI-powered social analytics engine, marketers and PR professionals can turn trillions of owned and earned data points into contextual insights and predictions that drive stronger business decisions. Meltwater’s unified social platform enables marketers to take those insights and immediately put them into action by publishing targeted content and executing engagement strategies in real-time.

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    • Enterprise
    • California, USA
    • Founded: 2001
    • $101MN to $500MN
    • 1,001 to 5,000
  • Synthesio’s BI-style reporting for Social Media Intelligence provides the best-of Business Intelligence (BI) tools, and the best-of Social Media Intelligence, that has a faster path-to-insights with the new Synthesio reporting experience. Now, one doesn’t need to be an expert to get expert reporting. Its re-thought platform offers the deepest analytics on the market. With Synthesio’s new widget builder, one can never be constrained in what combinations of metrics one would like to investigate. It helps to create a widget using whatever dimensions work best to answer the tough business questions one has.

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    • Startup
    • New York, USA
    • Founded: 2006
    • Below $10 MN
    • 51 to 100
  • Germin8 Social Listening is an exclusive stakeholder insights, engagement, and social media listening platform that collects and analyses conversations in real-time from public sources and private sources, and converts them into industry-specific actionable insights and leads. Germin8 Social Listening helps companies make sense of the conversations about their brand, competitors, products, and campaigns on social media. Social listening permits users to monitor, analyze, and even respond to conversations about brand and business online. It’s an integral component of audience research.

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    • Enterprise
    • Maharashtra, India
    • Founded: 2006
    • Below $10 MN
    • 51 to 100
    • Enterprise
    • 501 to 1,000
  • Unmetric is a social media benchmarking platform that helps the team make real-time decisions by comparing, benchmarking, and analyzing social performance. Unmetric offers social media analytics across major social networks to help marketers at brands and agencies create a better social media strategy. Unmetric’s reporting tools help to educate constituents on the ever-evolving impact of social media on communication, by delivering visual, accessible performance reports.

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    • Startup
    • New York, USA
    • Founded: 2010
    • Below $10 MN
    • 51 to 100
  • Simply Measured provides a full set of analytical solutions to measure results and quantify performance, using the data obtained from various social platforms, such as Facebook, Twitter, and YouTube. It provides functionalities to filter by channel, media type, text, and hashtags for any profile. Organizations can use that information to determine what, when, and where posts can be added for increased customer engagement. Custom profile groupings can be created across all media channels to conduct competitive analysis. Competitive analysis can be done by comparing the social footprint of all the players to understand their offerings and improve their own performance.

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    • Enterprise
    • Karnataka, India
    • Founded: 2009
    • Below $10 MN
    • 101 to 500
    • Enterprise
    • Michigan, USA
    • Founded: 1985
    • $101MN to $500MN
    • 1,001 to 5,000

EVALUATION CRITERIA

Below criteria are most commonly used for comparing Social Media Analytics Software tools.
4.07
3.89
3.82
  • Breadth and Depth of Product Offerings

    • Products/Solutions Offered

    • Licenses

    • Solutions Offered

      Support and maintenance services | Consulting | Training and Education services | Any other professional service | Managed Services |
  • Product Features and Functionality

    • Product Features

    • Applications Catered

      Risk Management and Fraud Detection | Customer segmentaion and targeting | Customer behavioral analysis | Brand Management | Marketing meausurement | Competitor benchmarking | Campaign management | Performance monitoring | Content optimization | Others- Social media analytics |
    • Analysis Type

      Predictive Analytics | Prescriptive Analytics | Diagnostic analytics | Descriptive Analytics |
  • Product Differentiation and Impact on Customer Value

    • Mode of Delivery

      Full Time Equivalent | Subscription / Licensing | Per User Basis |
    • Industry Verticals

      Retail and eCommerce | Healthcare and Life Sciences | IT and Telecom | Governmnet and Defense | BFSI | Manufacturing | Media and Entertainment | Travel and Hospitality | Transportation and Logistics | Energy and Utilities | Other Industry Verticals |
    • Deployment Model

      On-Premise | Hybrid | Hosted / On-Cloud |
    • Channel of Delivery

      Directly | Through Partners / Third-Party Vendors |
  • Product Branding

    • Level of Support Services

    • services

      Technical Support | Customer Support | Sales Support | Other - Support Services |
    • Pre Sales Support

      Software Requirement Specification (SRS) | Product Demos | Others - Pre-sales Support Activities |
    • Channel for Delivery of Support Services

      On-Site Support | Remote Support |
  • Geographic Footprint

    • Direct Presence - North America

    • Direct Presence - Europe

    • Direct Presence - Asia-Pacific

    • Direct Presence - Middle East and Africa

    • Direct Presence - Latin America

    • Sales Office - North America

    • Sales Office - Europe

    • Sales Office - Asia-Pacific

    • Sales Office - Middle East and Africa

    • Sales Offices/Development Centers - Latin America

    • Indirect Presence - North America

    • Indirect Presence - Europe

    • Indirect Presence - Asia-Pacific

    • Indirect Presence - Middle East and Africa

    • Indirect Presence - Latin America

  • Channel Strategy and Fit

    • Distibutors Landscape

    • Business Expansion Strategy

    • Partner Ecosystem

      Distributors | System Integrators | Value Added Resellers (VAR) | Consultants | OEMs | Managed Service Providers | Others - Partner Ecosystem |
  • Effectiveness of Organic Growth Strategy

    • R&D Spend

    • Business Expansion Strategy

    • Products/Solutions Offered

    • New Customers Acquired (Last 2 years)

  • Mergers and Acquisitions Strategy

    • Partnership and Collaborations

    • M&A

    • Joint Ventures

  • Total Funding Amount

  • Revenue

  • Funding Status

TOP REVIEWS

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Chief Product Officer,Company Name Classified
Chief Product Officer, Company Name Classified
#15 in Social Media Analytics Software

“Great Cross Channel Social Media Reporting"

(*)(*)(*)(*)(*)5
I have used many tools before, but they lacked when it comes to competitor analysis, but Simply Measured has made it easier for us. Also, cross-channel reporting and profound insights are excellent for business strategies.
Vice President - Marketing,Company Name Classified
Vice President - Marketing, Company Name Classified
#15 in Social Media Analytics Software

“Amazing Features & Layouts"

(*)(*)(*)(*)(*)5
At this moment, I cannot think of any other tool for my social media analytics that works. The beautiful designs, easy to use dashboard, and flexible report formats make it look more professional and informative.