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Social media analytics softwares are set of analytical tools, which enable end-users to listen, monitor, analyze, and generate insights using data collected from blogs and social media websites. The tools also incorporate advanced analytic techniques, such as predictive, prescriptive, descriptive, and diagnostic, to enable collection, analysis, and interpretation of data across various social media platforms. The most common use of social media analytics softwares is to interpret customer sentiment in order to support the marketing and customer service activities. It is useful in understanding customers, based or influenced by economic, social, or political happenings. The application areas have been widening with the recent implementations of public safety, law enforcement, and risk management.

COMPETITIVE LEADERSHIP MAPPING TERMINOLOGY

The vendors have been placed into 4 categories, based on their performance in each criterion: “visionary leaders,” “innovators,” “emerging companies,” and “dynamic differentiators.” The top 26 players have been evaluated in this section of the report. The analysis has been carried out based on specific parameters and scores have been assigned accordingly.

VISIONARY LEADERS

Vendors who fall into this section receive high scores for most of the evaluation criterion. The vendors in this section have a strong and established product portfolio, and a very strong market presence. They provide mature and reputable best social media analytics softwares and services that cater to a wide range of verticals, globally. They also have strong business strategies. The companies falling in this category include International Business Machines Corporation, Oracle Corporation, Salesforce, Adobe Systems Inc., SAS Institute Inc., Clarabridge, Inc., and GoodData Corporation.

INNOVATORS

The companies falling in the innovators section include Digimind, Simply Measured, Inc., Talkwalker Inc., Crimson Hexagon, Inc., Sysomos, Tableau Software Inc., and Lithium Technologies, Inc. These players have strong product portfolios and robust business strategies to achieve continued growth. These players have innovative products and the potential to build strong strategies for their business growth to be at par with the visionary leaders.

DYNAMIC DIFFERENTIATORS

The vendors included in the dynamic differentiators section have the potential to broaden their product portfolios to compete with other key market players. The companies falling in this category include Cision US Inc., Meltwater, Socialbakers, Germinait Solutions Private Limited, Spredfast, Inc., Synthesio, Simplify360, Inc., and Unmetric Inc.

EMERGING COMPANIES

The emerging companies in the best social media analytics software market include Hootsuite Media Inc., Netbase Solutions, Inc., Brandwatch, and Sprinkler, Inc. These players have the potential to build strong product portfolios and business strategies to compete in the market with the visionary leaders and innovators.

SALES AND MARKETING MANAGEMENT

Best social media analytics softwares get information from various social networking streams, such as Facebook, Twitter, and blogs. The information can be used to improve social media marketing campaigns and sales. It can create new opportunities for companies to market their products and services based on specific events, such as weddings, graduations, births, and deaths. In order to improve the sales, companies need to target customers who not only make significant purchases but also keep track on their liking, to show them other goods, which would likely be bought by them. Businesses need solutions to analyze the unstructured data to understand their customers’ behaviors and detect the trend. For instance, if a new house is purchased, insurance follows suit. Advanced analytics, such as predictive and prescriptive being incorporated in the best social media analytics softwares makes it possible to identify events and come up with marketing strategies specific to that customer. Retailers are also making use of best social media analytics softwares to generate valuable insights.

CUSTOMER EXPERIENCE MANAGEMENT

The customer experience management application helps organizations track interactions with their customers at every stage of their relationship with the company. Better customer experience management helps improve customer satisfaction, loyalty, and brand value by meeting customers’ expectations. Best social media analytics softwares have emerged as inevitable tools to improve the customer experience management application, with a comprehensive analysis of customers’ conversations over social media platforms, thereby ending up in devising enhanced business strategies. The companies have been practicing to monitor the social media sites in order to be acquainted with customers’ reviews about their products, services, mode of sales, and competitors. Customer feedbacks received through reviews, comments, and tags are a wealth of information to improve the business performance and brand reputation.

In the recent times, the use of social media sites has improved drastically, with increased penetration of smartphones among customers. Customers have been keenly surfing social media sites before making any purchase or availing any service. Such analysis by customers has provided the opportunity to companies to perform sentiment analysis. Therefore, companies have been analyzing the touch points to map out the customer journey, beginning from their first instance of product citation. Thus, best social media analytics softwares have made this complex customer experience management process quite simpler.

COMPETITIVE INTELLIGENCE

Organizations can meet customer demands better than their competitors with the help of competitive intelligence application. Competitive intelligence requires deep knowledge about economic forces and consumer trends to analyze the complete market landscape. The competitive intelligence application includes collection and analysis of information related to products, customers, and other variables affecting the business.

Competitive intelligence consists of various intrinsic evaluations based on pricing, service, attention metrics, perception, and reach. It ensures that businesses can understand the market trends and quickly adapt to the changing market circumstances. The data can also be used to provide visibility into customer feelings related to their competitor’s products and relevant trends specific to any industry. Though the use of best social media analytics softwares for building competitive intelligence has not been reached to the full strength, the use is expected to fuel up in the coming years with increasing competition. Several industry verticals have started analyzing the social media data to gain a leading edge over their competitors. Samsung has taken the lead in the sale of its new launch, Galaxy S III, over its rival Apple, during the iPhone 5 launch, based on competitive intelligence gathered through social media responses. Similarly, industries such as retail and eCommerce, BFSI, healthcare, and travel and hospitality are taking social media data seriously to maintain their brand reputation.

It was found that the traditional competitive intelligence method was unable to perform real-time analytics and come up with effective solutions to cater to the rapid changes in customer preferences or market conditions. Best social media analytics softwares make use of listening, monitoring, and analysis, to understand data in real-time and recognize the quick changes depending on any business environment.

RISK MANAGEMENT AND FRAUD DETECTION

Data generated through social media is finding its use in the risk management and fraud detection application. Risk managers can make use of the data to understand what is being said about their company and utilize their resources to create risk management strategies. Social media analytics softwares analyze the data in real time. The speed with which the data is identified and addressed has a significant impact in determining the effect and scope of the incident. For instance, 2 researchers from the University of Tokyo examined how Twitter, a real-time communications platform provider, can be used for earthquake detection. Each tweet can be compared to sensory information and just as sensors play an important role in the Internet of Things (IoT), tweets generated by the users can also be used for risk management.

The other uses of the risk management and fraud detection application include identifying location-based risks, identifying and mitigating reputational risks, determining risk exposures, and identifying and responding to disasters. Best social media analytics softwares can also be used to claim fraud mitigation by using essential information about the location and date associated with the photos posted online by that user. It can also be used to detect and identify frauds, and create a social graph to link the frequent fraudulent users. Insurance companies can make use of monitoring and analysis to perform user profiling and analyze users who place too many claims. The company can also use social media data related to location and pictures to validate the information provided by the user.

PUBLIC SAFETY AND LAW ENFORCEMENT

The role of social media in maintaining public safety and law enforcement is said to be increasing because social media is a rich source of information for identifying people, locations, criminal activities, and gathering evidence. Social media also helps understand the acceptability thresholds of various investigative techniques currently being used by law enforcement agencies. For instance, agencies create fake profiles on social media portals to befriend or follow any targeted suspect. After getting online access to his/her private life, the data can be monitored continuously to track important information about the suspect, which would otherwise be difficult to get. Profile analysis can then be performed on all users who are continuously in touch with the suspect to know about his/her team.

Best social media analytics softwares can also be used by police officers to understand the cases related to bank robberies, sexual assaults, and homicides. The police department can make use of social media analytics softwares for tactical purposes, which help detect mob violence, riots, or isolated criminal activities. Police need tools to measure and monitor the various types of communications on social media, to understand the mood of the people, evaluate if the change in mood can disturb the peace, and also come up with solutions to overcome such issues. Data mining from real-time online data as well as stored data can be ingested into the best social media analytics softwares to analyze user profiles related to victims, perpetrators, or witnesses. Vendors such as Talkwalker are also providing enhanced picture analytic capabilities to the social media analytics softwares, which can be used by law enforcement agencies to detect the actual perpetrator.

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Best Social Media Analytics Softwares

Comparing 57 vendors in Social Media Analytics Software across 104 criteria.
  • 360 Score: 4.07

    Oracle offers its social media analytics solutions through its Social Relationship Management (SRM) platform. It comprises a comprehensive set of products, such as social engagement and monitoring cloud service, social marketing cloud service, social network, SRM service. These products facilitate various features, including content creation, engagement, listening, and community management. Additionally, it provides the software integration functionality with marketing, sales, commerce automation systems, and services to provide the best customer experiences. Oracle Social Cloud offers Social listening which allows oganizations to analyze social conversations that fuel content creation and disseminate information for targeted audiences. The Oracle Social Engage platform encourages marketers to handle all of social media activities through a visually stunning, easy-to-navigate interface.

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    • Enterprise
    • California, USA
    • Founded: 1977
    • $10BN to $50BN
    • 1,00,001 to 5,00,000
  • Salesforce facilitates its products using Social Studio in the social media analytics market. Salesforce Social Studio provides an easy-to-use application in order to manage social media marketing using numerous social channels. It integrates with the Customer Success Platform of the company and empowers organizations to listen to the conversations of their customers using the social listening tool. The Studio also helps users to gain important insights across all the marketing, service, and sales campaigns with reporting linked to social accounts from the office or on their mobile app. It also helps in monitoring audience discussions by using machine-learning sentiment analysis and image recognition to extract meaningful insights.

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    • Enterprise
    • California, USA
    • Founded: 1999
    • $10BN to $50BN
    • 25,001 to 30,000
  • 360 Score: 3.82

    IBM offers social media analytics software solutions with its products, IBM Watson Analytics for Social Media and IBM Social Media Analytics SaaS. IBM Watson Analytics for Social Media automatically creates data visualizations to generate insights and also helps get interesting relationships and patterns to analyze the research topic in a better way. The key features include topics and suggestions, one-click analysis, automatic deliverables, interaction with social analytics, and understanding the sentiment in detail. It is deployed over the cloud. IBM Social Media Analytics SaaS analyzes billions of social media comments and provides customized results in configurable charts and dashboards over the cloud itself.

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    • Enterprise
    • New York, USA
    • Founded: 1911
    • $50BN to $100BN
    • 1,00,001 to 5,00,000
  • 360 Score: 3.57

    Adobe Systems provides its social media analytics software, along with products, such as Adobe Analytics and Adobe Social. Adobe Analytics contains real-time web analytics and reporting on interactive dashboards, as well as, for ad-hoc analysis. It also comes with additional add-ons, such as the predictive workbench, which is powered by statistical modeling and machine learning and real-time monitoring. Adobe Analytics is available in 3 plans: Select, Prime, and Ultimate. Adobe's social management platform helps users with social campaign management and generates insights from key marketing data to gain awareness based on brand and target audience. It also helps in proving ROI through customer attribution, anomaly detection, and cohort analysis to better direct the marketing spend.

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    • Enterprise
    • California, USA
    • Founded: 1982
    • $5BN to $10BN
    • 10,001 to 15,000
  • SAS Social Media Analytics is a unique enterprise solution which is created to meet the requirements of marketers in medium and large scale companies. It helps the marketers to analyze, interpret and make decisions based on social media data. Built with the capability to archive and analyze more than two years of social media conversations from various social media channels, SAS’ new on-demand software shows marketers, the people's perceptions about their products or brands, their influence, and how social media conversations affect business results.

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    • Enterprise
    • North Carolina, USA
    • Founded: 1976
    • $1BN to $5BN
    • 10,001 to 15,000
  • 360 Score: 3.02 Reviews

    Hootsuite social media analytics manages all the social media profiles in one place. It integrates all social media responses relating to the customer brand and initiates a reply. The customers are provided free reports of the monitoring and scanning of the useful data in the mail.

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    • SME
    • British Columbia, Canada
    • Founded: 2008
    • $101MN to $500MN
    • 501 to 1,000
  • 360 Score: 2.98

    Clarabridge has registered its presence in the social media analytics software market through CX Social, an advanced social media engagement platform. It allows businesses to track the volume of mentions and engagement; the platform provides businesses access to industry-leading text analytics. It records all types of conversations on social media forums to analyze the data and understand the root causes of all the social conversations. Additionally, it gives the exact picture of the global audience. The platform allows users to achieve real-time insights and understand customer effort, emotions, and complaints using the best-in-class text analytics engine.

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    • SME
    • Virginia, USA
    • Founded: 2006
    • $51MN to $100MN
    • 101 to 500
  • 360 Score: 2.91

    Netbase Solution offers social media products in 3 versions: Instant Search, NetBase Pro, and NetBase Enterprise. The instant search helps search social media platforms for insights, NetBase Pro has social listening and analytics capabilities, whereas NetBase enterprise offers full functionalities. It also provides multi-language support. The company’s product offerings can be purchased online. The company also makes use of VARs, such as SAP and Polis Consulting, to familiarize its social analytics platform to other regions. Clients can make use of forums, knowledge base, online support, phone support, and video tutorials to learn more about this social media analytics platform and resolve queries easily.

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    • SME
    • California, USA
    • Founded: 2004
    • $11MN to $50MN
    • 101 to 500
  • 360 Score: 2.912 Reviews

    BuzzSumo is a social media influencer research tool that scans all the social media data for the users to give valuable insights into all the trends active across the globe. Data scanning and filtering according to geographical locations is one of its major highlights. The software provides real-time results of the data trending on various social platforms.

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    • SME
    • Brighton, UK
    • Founded: 2005
    • $51MN to $100MN
    • 101 to 500
  • 360 Score: 2.65

    Digimind's Smart Social Media Monitoring software allows marketers to Listen, Engage, Analyse, and Report. It helps marketers to see the conversations that matter the most, in real-time, across millions of online sources, in order to attain important insights to drive and enhance the marketing strategy. The marketers can also analyze and benchmark an unlimited number of social media accounts simultaneously with this. Digimind's proprietary Top Reputation module enables marketers to understand in real-time about their customer queries about your the products, people, and those of the competitors.

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    • SME
    • Auvergne, France
    • Founded: 1998
    • $11MN to $50MN
    • 101 to 500
  • 360 Score: 2.622 Reviews

    Talkwalker helps the businesses to help the brand get information about the brand campaign and improve the campaign. Numerous successful global brands across the globe are using Talkwalker to gain valuable insights. Currently, Talkwalker consists of more than 2000 companies across the globe. It helps the brands to gain key consumer information.

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    • SME
    • Luxembourg city, Luxembourg
    • Founded: 2009
    • $11MN to $50MN
    • 101 to 500
  • GoodData platform is powered with social media analytics. Customized pre-built templates, which comprise dashboards targeted toward marketing demands, advertising, social, and eCommerce can also be added to the platform. Organizations can make use of such dashboards and sentiment analysis to track the reception of their media campaigns or compare performances of specific social networking sites, such as Facebook or Twitter.

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    • SME
    • California, USA
    • Founded: 2007
    • $11MN to $50MN
    • 101 to 500
  • 360 Score: 2.54

    Crimson Hexagon has registered its growth in the social media analytics market through its technology platforms. These solutions allow businesses to understand the driving factors trends and opportunities for their businesses by analyzing the sheer amount of data generated through social media, and then provides business-specific solutions. The company provides machine learning solutions through its BrightView algorithm that combines the machine processing speed and human analysis to obtain the best outcomes from any language at scale. Businesses can gain an opportunity to listen and monitor their customers’ conversations happening on social media, using Crimson Hexagon’s audience analysis. It allows businesses to track the campaign performance amid targeted audience segments by using Affinities solutions and helps discover untapped markets. For instance, Crimson Hexagon allowed Twitter to observe the Dove users’ beauty conversations within a year and track the customers’ experiences, which changed month-over-month.

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    • SME
    • Massachusetts, USA
    • Founded: 2007
    • 101 to 500
  • 360 Score: 2.472 Reviews

    Sprinklr’s revolutionary Unified Platform and cloud-based user experience management solutions have been helping hundreds of leading companies for social media, paid ads, content marketing, and online business. Its Customer Experience Management (CXM) enables them to get insights from multiple social media channels and provides reports for brand-specific needs. Companies like McDonald’s, Nike and Microsoft, have used the CXM for brand enhancement.

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    • SME
    • New York, USA
    • Founded: 2009
    • $101MN to $500MN
    • 1,001 to 5,000
  • 360 Score: 2.452 Reviews

    The Sprout platform is built to help today’s smartest social businesses place their consumers at the center of their strategic approach. The analytics tools offered by the platform enable us to drive strategic decision-making with social media analytics that helps save time and stop second-guessing. Speed up data collection, prove ROI and inform strategy using Sprout Social.

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    • SME
    • Illinois, USA
    • Founded: 2009
    • $101MN to $500MN
    • 1,001 to 5,000
  • 360 Score: 2.322 Reviews

    Socialbakers Social Media Analytics Software helps users to manage their social media presence effectively. As a unified social media platform, Socialbakers makes it possible to monitor brands, spot patterns in the media and find brand advocates. It helps companies of all sizes to find influencers and harness their capabilities while they interact with a page. It can be used to track and analyze key metrics across all media channels and offer one unified solution. Use Socialbakers to compare performance against competitors using available data insights.

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    • SME
    • Prague, The Czech Republic
    • Founded: 2008
    • $11MN to $50MN
    • 101 to 500
  • 360 Score: 2.3

    Sysomos provides its products through Sysomos social media marketing and analytics platform and caters to various industry verticals, including marketing, customer care, research, human resource, legal, and operations. The Sysomos social media marketing and analytics platform gives businesses deep insight into their customers through social media marketing and provides a comprehensive analysis of the size of the audience, engagement, and their demographics. Further, it enables businesses to perform competitive analysis and helps in designing effective business strategies.

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    • SME
    • Ontario, Canada
    • Founded: 2007
    • Below $10 MN
    • 101 to 500
  • 360 Score: 2.13

    Khoros platform, built from Spredfast + Lithium, to deliver an all-ways connected experience to the customers. It's more than just a social media management tool, it provides all-in-one customer engagement software that brings the power of human connection into each interaction. Khoros analytics enables to relentlessly improve performance and bridge silos and channels—plus take advantage of its real-world benchmarking, shared ROI, and a connected customer profile. It’s an in-built social media management platform that one can trust—under his/her biggest success or worst crisis—and that integrates AI and human connection into one common customer experience. Moreover, the platform offers the flexibility to create a solution tailored for business.

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    • SME
    • 501 to 1,000
  • 360 Score: 2.132 Reviews

    Cision social media analytics enables one to drive business decisions, influence strategy and optimize marketing investments that lead to meaningful brand success. Cision delivers fast, flexible analytics that goes beyond counting clips to deliver the real business value of your earned media results. With Cision, you can fully understand how earned media mentions about you, your competitors and your industry are influencing the conversation, who is driving the conversation, and the impact it is having on web traffic to your site or your competitors.

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    • Enterprise
    • Illinois, USA
    • Founded: 1867
    • $500MN to $1BN
    • 1,001 to 5,000
  • 360 Score: 1.982 Reviews

    Synthesio’s BI-style reporting for Social Media Intelligence provides the best-of Business Intelligence (BI) tools, and the best-of Social Media Intelligence, that has a faster path-to-insights with the new Synthesio reporting experience. Now, one doesn’t need to be an expert to get expert reporting. Its re-thought platform offers the deepest analytics on the market. With Synthesio’s new widget builder, one can never be constrained in what combinations of metrics one would like to investigate. It helps to create a widget using whatever dimensions work best to answer the tough business questions one has.

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    • SME
    • New York, USA
    • Founded: 2006
    • Below $10 MN
    • 51 to 100
  • Germin8 Social Listening is an exclusive stakeholder insights, engagement, and social media listening platform that collects and analyses conversations in real-time from public sources and private sources, and converts them into industry-specific actionable insights and leads. Germin8 Social Listening helps companies make sense of the conversations about their brand, competitors, products, and campaigns on social media. Social listening permits users to monitor, analyze, and even respond to conversations about brand and business online. It’s an integral component of audience research.

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    • SME
    • Maharashtra, India
    • Founded: 2006
    • Below $10 MN
    • 51 to 100
  • 360 Score: 1.7

    Unmetric is a social media benchmarking platform that helps the team make real-time decisions by comparing, benchmarking, and analyzing social performance. Unmetric offers social media analytics across major social networks to help marketers at brands and agencies create a better social media strategy. Unmetric’s reporting tools help to educate constituents on the ever-evolving impact of social media on communication, by delivering visual, accessible performance reports.

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    • SME
    • New York, USA
    • Founded: 2010
    • Below $10 MN
    • 51 to 100
  • 360 Score: 1.68

    Simply Measured provides a full set of analytical solutions to measure results and quantify performance, using the data obtained from various social platforms, such as Facebook, Twitter, and YouTube. It provides functionalities to filter by channel, media type, text, and hashtags for any profile. Organizations can use that information to determine what, when, and where posts can be added for increased customer engagement. Custom profile groupings can be created across all media channels to conduct competitive analysis. Competitive analysis can be done by comparing the social footprint of all the players to understand their offerings and improve their own performance.

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    • SME
    • Karnataka, India
    • Founded: 2009
    • Below $10 MN
    • 101 to 500
  • 360 Score: 0.02 Reviews

    Agorapulse Social Media Analytics Software is the customer engagement tool/software which uses advanced Artificial Intelligence and Machine learning algorithms to predict customer behaviors and journeys. Its intelligent algorithms are very good at predicting the prospects converting to customers. Segmentation of customers to target specific customers and bring in the leads. It helps the sales and marketing teams in closing their deals in record time for exponential business growth opportunities.

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    • Enterprise
  • 360 Score: 0.02 Reviews

    Brand24 Social Media Analytics Software is the customer engagement tool/software which uses advanced Artificial Intelligence and Machine learning algorithms to predict customer behaviors and journeys. Its intelligent algorithms are very good at predicting the prospects converting to customers. Segmenting of customers to target specific customers and bring in the leads. It helps the sales and marketing teams in closing their deals in record time for exponential business growth opportunities.

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    • Enterprise
  • 360 Score: 0.03 Reviews

    The technical support and the tools used by Brandwatch Social Media Analytics Software makes it unique. It organizes the information in dashboards intuitively. It also processes data in bulk with its technology. The way the tool works is unconventional and is known for its people. Moreover, Brandwatch pricing is considered optimal by users.

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    • Enterprise
  • 360 Score: 0.02 Reviews

    CARMA Social Media Analytics Software offers a media-related intelligence scale to companies across the globe. The company uses cutting edge technology and analysis experts to provide the most accurate and up-to-date information on current and possible market trends. CARMA’s service. With access to multiple databases, it analyzes and reviews content in different languages to offer actionable insights that are also relevant to individual market segments. Organizations can make informed decisions based on this information to experience organic growth.

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    • Enterprise
  • 360 Score: 0.02 Reviews

    It serves as a comprehensive software suite by providing all the tools for social media management on a consolidated platform. Moreover, its reasonable cost for a multitude of features for community engagement, social publishing, analytics, and trend exploration, makes it a highly preferred option from the ROI perspective.

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    • Enterprise
  • 360 Score: 0.02 Reviews

    HypeAuditor’s platform harnesses the power of machine learning, natural language processing and computer vision to offer insights into audiences. Brands can learn how influencers drive interest, find out about fake accounts, and disrupt their activity. It can help companies find the perfect fit in influencer accounts and run successful marketing campaigns. It uses AI algorithms to identify an audience’s interest and help brands stretch their marketing budgets. Available tools ensure that a brand connects with the best influencers and real followers.

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    • Enterprise
  • 360 Score: 0.02 Reviews

    Iconosquare Social Media Analytics Software has a unique feature of determining the target audience for specific content, which in turn helps in maximizing the reach of a particular post. The strict schedule followed by the app helps in maintaining regularity. Besides, the increasing range can happen only with more than one profile because it ensures the exploration of several productive dimensions from a single, unified platform. Allotment of hashtags and mention create a wider group of followers and audience. Industry benchmarks help in retaining the quality of content. Deep insight into activities shows the efficiency of users.

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    • Enterprise

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