System of insight is a framework integrated with a system of records and system of engagement, which is used to enhance customer experience and improve profitability. It consists of a cross-functional model to collect, synthesize, and analyze various data with statistical modeling tools for identifying patterns and providing actionable insights. It can comprise people, processes, and technology, which work in tandem to gain insights, measure impact, and learn the results continuously. 1 Micromarkets are defined as the further segments and sub segments of the global system of insight market included in the report 2 Core competencies of the companies have been captured in terms of their key developments, key observations, and key strategies adopted by them to sustain their positions in the market

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.

Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.