System of insight is a framework integrated with a system of records and system of engagement, which is used to enhance customer experience and improve profitability. It consists of a cross-functional model to collect, synthesize, and analyze various data with statistical modeling tools for identifying patterns and providing actionable insights. It can comprise people, processes, and technology, which work in tandem to gain insights, measure impact, and learn the results continuously. 1 Micromarkets are defined as the further segments and sub segments of the global system of insight market included in the report 2 Core competencies of the companies have been captured in terms of their key developments, key observations, and key strategies adopted by them to sustain their positions in the market


Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.


Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.


Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.


Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.

Insight Software

Comparing 15 vendors in System of Insight Solutions across 24 criteria.
All vendors(15)

GoodData caters to its customers using its online portal. The company makes the use of behavior-based customer satisfaction algorithms to gather customer reviews, comments, and GoodData reviews across a wide range of social media sites. By concentrating on the needs of the customers and paying heed to their concerns, GoodData can improve its customer retention process. As a part of its business expansion strategy, the company launched its data center in Canada to cater to a wider audience. GoodData has offices in the Americas, Europe, and APAC. The company follows a mix of organic and inorganic growth strategies to increase its market presence and clientele. For instance, in January 2017, GoodData launched a new data center in Canada to cater to a wider audience in North America. In its other development, the company partnered with Vertica, an analytics database management software company. As per the partnership, GoodData would expand its open cloud strategy to provide flexible embedded analytical applications. Moreover, both companies would help customers derive insights faster than legacy systems.
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NGData is a provider of an AI-based customer data platform and digital transformation services. The company helps brands in data-driven industries, such as financial services, telecom, utilities, and hospitality, to drive connected customer experiences. Its AI-powered customer data platform and digital transformation services put people at the center of every business. The platform continuously learns from customer behavior to deliver compelling experiences for brands across the globe. It continuously enhances its products and platform in the system of insight market.
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In the system of insight market, the company offers Oracle Analytics Cloud. It is a single unified platform that includes everything, from self-service visualization and powerful in-line data preparation to enterprise reporting, advanced analytics, and self-learning analytics that deliver proactive insights. In marketing, the company provides marketing automation, cross-channel orchestration, testing and personalization, data management and analytics, and digital analytics. In commerce, it provides B2C commerce, B2B commerce, and loyalty. In sales, its solution offerings include unified sales and services focused on sales performance management and partner relationship management. In services, it offers omnichannel services, field services, knowledge management, and policy automation. All these solutions are provided with integrated cloud-based SaaS applications. Moreover, Oracle offers solutions to financial services, consumer retail, corporate banking and insurance, industrial manufacturing, automotive, communications, and hospitality industries.
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The company's Plutora Analytics Platform includes release, and environment and deployment management and transforms IT release processes by correlating data from existing tool chains and automating manual processes for providing a single view of releases and associated metrics, such as testing quality and analytics for digital transformation. The platform extracts the data from the software development cycle, from original business requirements to production deployments, using the value stream management solution. The company offers the enterprise system of insight solution to evaluate the progress of digital transformation.
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SAP facilitates the Industry 4.0 strategy by integrating its business and manufacturing processes to enable efficient and high-quality production on shop floors. The company's customers seeking a managed service environment for AI-based solutions can use SAP Leonardo to minimize complexities in system installation and maintenance. Organizations can leverage the benefits of Leonardo to connect products, assets, fleets, infrastructure, markets, and people. The Leonardo IoT Bridge Suite helps optimize performance and build asset network collaboration for better service and maintenance processes. Furthermore, it connects, monitors, and controls manufacturing operations and processes by integrating business and manufacturing systems to optimize production. Additionally, the platform addresses customer demands by connecting supply chain solutions with real-time operations insights, ML, and IoT capabilities through a global manufacturing network. In the system of insight market, the company has focused on organic as well as inorganic growth strategies.
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The company offers a robust, scalable, and open edge-to-enterprise analytics platform, which bridges the gap between IT and operational environments. It incorporates visualization, statistical modeling, and predictive and prescriptive analytics to deliver expertise in IoT analytics, AI and ML, and deep learning for reducing risks and extracting business value. It applies advanced analytics and AI to IoT for reducing downtime. The company has presence in the Americas, Europe, MEA, and APAC.
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TIBCO Software implements various digital transformation strategies to offer AI- and ML-based solutions to customers. Moreover, it has been adopting various strategies, including expansions, collaborations, and acquisitions, to sustain in a highly competitive market. Acquisition is one of the major strategies of the company. In December 2018, TIBCO acquired Orchestra Networks, a recognized leader of master data management solutions and a pioneer in data asset management. With the acquisition, TIBCO Software would extend the TIBCO Connected Intelligence platform with trusted shared data assets for critical operational and analytics processes.
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