Telecom analytics encompasses sophisticated Business Intelligence (BI) software tools that are designed to meet the complex requirements of telecom organizations. These requirements span across customer management, sales and marketing management, risk and compliance management, workforce management, and others. Telecom analytics solutions provide extended capabilities beyond the scope of traditional BI solutions and enable telecom operators to have a comprehensive view of their business processes, customers, and infrastructure health.

Top 10 Telecom Analytics Software Vendors

  2. BIRST
  4. Guavus Reflex Platform
  5. IBM
  10. SAP

Top Applications of Telecom Analytics Software

Telecom Analytics software is used in various applications and in different aspects as per the business requirements. Some of the applications offered by Telecom analytics software are:

  1. Customer Management
  2. Sales and Marketing Management
  3. Risk and Compliance Management
  4. Network Management
  5. Workforce Management
  6. Quality management
  7. BI and reporting

Top Benefits of Telecom Analytics Software

Telecom analytics includes sophisticated Business Intelligence (BI) software applications made to match the complex telecom organisation’s requirements. Those standards include company management, marketing and revenue strategy, risk and compliance strategy, personnel management, among others. Some of the benefits are:

  1. Making smarter investment decisions
  2. Visibility into the profitability of different departments
  3. Reducing fraud
  4. Improved risk management
  5. Increased sales
  6. Smoother network operation
  7. Enhanced customer experience and reduced churn rate
  8. Cutting off operations that drain the budget
  9. Making the operations more efficient
  10. Increased average revenue per user


Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.


Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.


Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.


Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.

Best Telecom Analytics Software

Comparing 25 vendors in Telecom Analytics Software across 24 criteria.
All vendors(25)

The company is one of the prominent players that focuses on developing multimedia and creativity software products and services. The company offers Adobe Experience Cloud that provides an integrated set of solutions, such as Adobe Experience Manager, Adobe Campaign, Adobe Target, Adobe Social, and Adobe Primetime. Adobe reports its revenue in 3 operating segments, namely, digital media, digital experience, and publishing.
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BIRST works on a networked analytical business platform. It is a well-known player in the market, which helps companies with their decision-making process by providing them with analytical tools to integrate their data. BIRST analytical tool will help the telecom companies to integrate their data and analyze without brain-storming sessions of data analyst teams.
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The company is a global provider of a wide range of products for switching; next-generation network routing; collaboration; data centers; wireless products; service provider videos; security; and services. Cisco has a strong global presence with its direct sales force and partner ecosystem in the Americas; Asia Pacific, Japan, and China (APJC); and EMEA. The company caters to large enterprises and SMEs spread across various industries, such as BFSI, automotive, manufacturing, transportation, materials and mining, energy, utilities, healthcare, life sciences, retail, consumer goods, hospitality, sports, entertainment, government, and education.
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Alteryx Inc telecom analytics software offers a business intelligence platform for data analysts that provide predictive analysis. The software helps businesses to mix data from various resources with the help of drag and drop features of the software. Business analysts can develop a systematic impression to know how data can be mixed with other sources of data for further and more detailed analysis. Users can easily download the results of the analysis in a report.
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DOMO Inc is a cloud software company. It’s a market leader when it comes to providing relevant data to make decisions for a business with minimal involvement of people for their organization. DOMO analytics software helps the telecom companies to develop more customer-friendly services and to get a better understand of their market position in the current scenario. It increases its revenue by automating the process of analysis and engagement with their customer data.
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Flytxt is a company that provides AI-based customer engagement solutions to its customers. It is a market leader when it comes to customer engagement software. It helps the client to increase their business through their software solutions which decrease customer churn and enhance customer engagement. Flytxts telecom analytics software offers effective revenue management, effective use of customer and network data analytics to plan the targeted strategy for effective subscriber management.
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Guavas Inc telecom analytics software provides real-time big data analytics to take decisive actions. It offers an astounding improvement in digital transformation in various industries. For businesses that want to be in the list of enterprises that are entirely data-driven and are entirely operated through sensors and devices, Guavus Inc's big data analytics innovative solution is the best choice. The software gives all its customers the exclusive competence to be conclusive in the present data-driven environment.

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IBM operates through 5 major business segments, namely, technology services and cloud platforms, cognitive solutions, global business services, systems, global financing, and others. The company caters to various industries, which include aerospace and defense, automotive, banking, cities management, chemicals and petroleum, communications, consumer products, education, electronics, energy and utilities, financial markets, government, healthcare,insurance, life sciences, media and entertainment, metals and mining, and retail.IBM has an established presence in the telecom industry with its solutions and services for cloud, AI, data and analytics, and blockchain technologies. The company leverages by driving the adoption of its data and analytics products and services, and new offerings around emerging technologies, such as AI and blockchain in its large existing client base in the telecom industry.
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Logi Analytics is an excellent platform to embed analytic content capability, and it reduces the hassle of investing in proprietary data storage. It integrates the intelligent workflow of data and enables easy scaling and deployment that marks immense growth for your company. It has created it’s position as the most advanced embedded analytics provider in the market that akes complete control over your user experience.
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Micro Focus is a global software company that delivers enterprise software solutions and enables customers to innovate new technologies, thereby improving productivity.
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Microstrategy incorporated telecom analytics software has the capability of turning available data into intelligence. This powerful platform helps businesses to offer credible insights and make every business moment a finding. The compelling expert services and software solution capacitate every user with actionable intelligence and help businesses across industries to uncover the entire possibility of their customers and the investments made by them. Microstrategy's telecom analytics software provides high-quality applications of business that are meant to meet the needs of both IT and the industry.

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Panorama telecom analytics software is leading the world by offering data analytics to media and communication service businesses. The company has introduced modern self-service analytics with the help of artificial intelligence and Machine Learning technologies. The software helps in delivering amazing reports, dashboards, authoritative insights, and predictive insights. This telecom analytics software is a secure and customized web solution. Businesses who are looking for advanced analytics to gain their customer insights can take the service of this advanced analytics software.

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The organizations today are generating a massive amount of data, and Opentext enhances the decision making capability of the companies by breaking silos of data. It derives real value by overcoming the data challenges and improving decision making for business optimization and automation. It enables you to get a complete view of all the operations by processing the data with predictive maintenance insights. So get ready to transform big data into self-service visualization for the users to increase operational efficiencies and automation with Opentext.
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Oracle has organized its business into 3 segments, namely, cloud and license, hardware, and services. The cloud and on-premises software segment offers Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), Infrastructure-as-a-Service (IaaS), applications, and database and middleware software. The hardware segment offers products, such as Oracle engineered systems, servers, storage, and industry-specific products. The services segment offers cloud services to organizations of all sizes, government agencies, educational institutions, and resellers.
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Pegasystems is the world’s leading software brand, serving customers for more than 35 years. It uses AI-powered software to optimize each customer interaction with expertise. It gives increased customer satisfaction within an extremely affordable cost for performing the whole operation with big data analytics in the telecom industry. Pegasystems provides the best Telecom Analytics Software for intelligible, timely and lucid reports, which initiate several departments of telecoms with actionable insights.

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QLIK TECHNOLOGIES INC has brought a boom in the telecommunication sector by improving everything ranging from sales and marketing to customer experience. It has set a benchmark for providing an accurate mobility solution for the telecommunication sector, and it enhances the customer experience by optimizing network usage. The platform doesn’t let your customers fickle to a competing provider as it caters to your individual preferences in the best way possible.
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The company is a leading provider of enterprise application solutions and services, providing its products and services to major regions, such as the Americas; APAC including Japan; and EMEA. The company segments its diverse portfolio into applications, technology and services, and SAP business networks. SAP’s core business consists of selling software licenses and providing services, including consulting, training, and maintenance.
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The company is among the leading players in the business analytics software and services domain. SAS Institute is among the leading players in the market with its comprehensive end-to-end analytics solutions for CSPs. The company provides a range of solutions for digital transformation, customer intelligence, IoT, and network analytics for CSPs to address various business requirements from data preparation and management to analytics and reporting. SAS Institute’s products are widely recognized in the market for their embedded and advanced analytics, and data visualization capabilities. Further, with the help of a large channel partner network, SAS institute has established a wide market reach. Organic growth strategies, such as frequent product upgrades and new product launches have been the key strategies adopted by the company in the market to enhance its product portfolio and expand its market reach.
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Sisense provides business analytics software. Currently, it is ruling the industry and generates more than USD 100M in annual revenue. Its telecom analytics software is helping increase the market share and analyze big data sets from different sources. The exclusive software performs predictive analysis of telecom data by using SQL, R, and Python on the same platform.
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The company is an established provider of BI and analytics software and associated services. It operates through 2 major business segments - license and maintenance and services. Tableau caters to various industries, including healthcare, government, financial services, insurance, media and entertainment, education, retail, Fastmoving Consumer Goods (FMCG), manufacturing, and pharmaceuticals. The company has a broad network of partners, including resellers, technology partners, alliance partners, and Original Equipment Manufacturers (OEMs).
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The company’s revenue is majorly generated through data and analytics solutions including data warehousing, big data, discovery tools, integration tools, and BI solutions, as well as services to architect, manage, and integrate complex and ever-changing ecosystem. Teradata also focuses on the sales carried out with both business and technology buyers from the leading companies across a broad set of industry verticals, which include BFSI, media and entertainment, communications, energy, government, healthcare, manufacturing, oil and gas, retail, travel, transportation and logistics, and utilities.
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ThoughtSpot is a technology firm that develops cutting-edge software for business-intelligence analytics. Its search engine can audit data or information from any social media site or data house. ThoughtSpot Telecom Analytics Software is an AI-based trustworthy software that integrates information from all data sources of the telecom industry with commendable engines like Relational Search Engine, SpotlQ AI Engine, and Embedded Data Analytics.

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The company provides data management, advanced analytics, and visualization products and services. TIBCO caters to various industries, such as energy, retail, financial services, transportation, government, logistics, and telecommunications. TIBCO added AI capabilities to TIBCO Spotfire combining data exploration with Natural Language Processing (NLP), machine learning recommendations, and model-based authoring, thus adding native support for real-time streaming data.
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VIZUALYTICS is a business intelligence and data analytics company. It uses the R-based custom apps as the technology framework to dispense advanced analytics. CUBOT is the Business Intelligence platform where this company provides business solutions. It is a product and service company. So, the main three functions of this company are:

● Providing business solutions.

● Custom visualizations.

● Giving analytic solutions.
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Yellowfin BI is an innovative and industry-leading business analytics and collaboration platform that offers a user-friendly and intuitive BI platform for diverse tasks. It expedites data-driven predictions and actionable insights that enable you to make better decisions. It has brought an innovation in the way you can share ideas and act accordingly on them. It’s cutting edge, and supreme analytical capabilities address enterprise adoption issues and reduce time to insight your growing user base.
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