Web Content Management Software is a technology that enables users to streamline and collaborate web-based content on various websites and web tools. It helps users in creating and managing webpages and web content, along with controlling the web content used by millions of online users and websites for commercial and non-commercial purposes. Web Content Management broadly focuses on enhancing the customer experience by offering personalized and localized interactive online experience.
Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.
Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.
Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.
Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.
WCM solutions include mobile and social content management, digital marketing management, web experience management, DAM integration, web creation, and edit tools, content analytics. Web Content Management software empower organizations to deliver enhanced user experience by serving clients, partners, prospects, or employees on the web, mobile devices or in person. With the rising volume of digital content, the challenge of storing, capturing, and repurposing of web content related to definite business scenarios also increases. In addition, the customers persistently demand personalized web content specific to their needs. Thus, the organizations are encouraged to adopt Web Content Management software so as to modify and repurpose critical and dynamic business web content. WCM facilitates organizations to strengthen customer relationships through efficient usage of web analytics to meet the varying customer demands.
DIGITAL MARKETING MANAGEMENT
Digital marketing solutions empower organizations to reach customers through various touchpoints and to market products and services through multiple channels including web, mobile, applications, and social media. This solution includes features, such as campaign management and analytics, social media communication, personalization of messages, mobile optimization, and email management. The usage of digital marketing management has helped many companies in branding and marketing of their products online. This solution allows users to have personalized webpages along with the facility of drag and drop content from any type of media.
MOBILE AND SOCIAL CONTENT MANAGEMENT
With rapid technological advancements in mobile and rising adoption of smartphones, enterprises are leveraging mobile technologies for managing and delivering enterprise digital content effectively. With the emergence of Bring Your Own Device (BYOD) trend, the digital content can be accessed and generated across mobile devices has contributed significantly to the adoption of Web Content Management software among enterprises across various industry verticals. The organizations offer various features including mobile-specific websites and apps, navigation, and responsive designs for delivering an enriched experience to global clients. Moreover, businesses consider mobile as a critical component of their digital marketing strategy and thus demand solutions for delivering optimized data to them. This, in turn, drives the adoption of mobile Web Content Management software among organizations.
The social media integration solutions offer tools for inculcating customer-generated content with organizational digital content such as product reviews, feedbacks, comments, forums, questions and answers, blogs, activity streams, social calendars, and community groups. Organizations provide social media engagement and activity monitoring, social media content publishing and modification, and online communities. Additionally, solutions help in averting dispensing of the erroneous contents. Furthermore, these solutions enable organizations in ensuring brand consistency by providing a personalized experience to customers, along with fostering online communities for enriched customer connectivity. These solutions help organizations to enhance customer relationships by enabling them to gain customer insights through the proper integration of web content with social media.
WEB EXPERIENCE MANAGEMENT
Organizations are focusing on managing their entire web presence efficiently to enhance the overall web experience of users across multiple touchpoints. The market for web experience management includes intranet and internet portals, comprising features such as multilingual and dashboards. The need for efficient handling of web content has increased significantly with the extensive usage of websites by organizations to deliver contents to their channel partners and customers. Moreover, organizations also demand solutions that can help them deliver personalized and interactive web experience to their business partners, employees, and users for addressing their specific needs. Dynamic and interactive web portals along with WCM solutions help organizations to enhance customer satisfaction levels through efficient management and delivery of enterprise contents, applications, and services.
DIGITAL ASSET MANAGEMENT INTEGRATION
The Digital Asset Management (DAM) integration solutions comprise various features including advanced search and store digital assets, repurposing of digital assets, and automatic conversion of high-resolution digital assets into a web-friendly format. Enterprises are continually seeking better ways to efficiently connect with and deliver value to their workforce, channel partners, and consumers. Organizations use digital content both as a consumer product and as an asset in wide-ranging activities including sales, marketing, and advertising. The DAM integration enables organizations to generate and manage rich digital experiences for customers through the unification of web, social platforms, and native digital content. Furthermore, DAM integration empowers organizations to manage rich media resources with different file formats, publication, or broadcast channels to facilitate customers with enriched user experience.
WEB CREATION AND EDIT TOOLS
The web creation and edit tools comprise various features such as launch management, site creation & edit, scalability & multisite, mobile content, forms and documents, records management & composite apps, and localization & personalization. Organizations’ prime focus is on providing clients with enriched web experience across multiple channels to attract new customers and to strengthen the relationship with existing customers. Therefore, organizations across various industries are demanding web creation and edit tools for efficient website creation and modification. There is a growing demand among enterprises for web creation and edit tools for designing, modifying, personalizing, content publishing, and management of corporate websites. The increasing use of the internet, mobile devices, and social media is also expected to drive the demand for solutions. The solution also helps in quality management of the website, portal creation, and launch; and offers deployment tools, and customization of websites equipped with a multilingual feature as per the region.
The content analytics solutions provide customers with various functionalities, such as advanced metrics, right data at right time, analyze customer activities, analyze and monitor, and tracking and reporting dashboards, and campaign tracking across multi-channels. The extensive use of mobile devices and social media has played a significant role in the digital transformation of businesses across various industries. Huge amount of web content is being generated across various channels including websites, smartphones, applications, and social media. Organizations across industries need an efficient Web Content Management software which can retrieve, analyze, track, and monitor, and repurpose the content with the help of existing web content systems as per the priorities and specific business. Moreover, most of the web CMS providers offer solutions that can be integrated with Google Analytics comprising basic capabilities of analytics. Nevertheless, enterprises demand advanced analytics solutions that help analyze, search, monitor, and track web content and related activities in a cost-effective manner.
Frequently Asked Questions
What is Web Content Management and how does it help organisations to grow?Web Content Management (WCM) is a technology that enables users to streamline and collaborate web-based content on various websites and web tools. It helps users in creating and managing webpages and web content, along with controlling the web content used by millions of online users and websites for commercial and non-commercial purposes. It broadly focuses on enhancing the customer experience by offering personalized and localized interactive online experience.
What are the upcoming trends for the WCM Market?Some of the upcoming trends or solutions in WCM market are Digital Marketing Management, Mobile and Social Content Management, Web Experience Management, Digital Asset Management Integration, Web Creation and Edit Tools and Content Analytics
Where will all the developments take the WCM industry in the long term?The Web Content Management market size is estimated to grow from USD 4.9 billion in 2017 to USD 10.6 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 16.7% from 2017 to 2022. Major growth drivers for this market include seamless multi-channel experience and growing trend of web-based marketing.
Which segment provides the most opportunity for growth in WCM market?The Small and Medium-sized Enterprises (SMEs) segment is expected to grow at the highest CAGR in the WCM market during the forecast period. SMEs face some specific challenges such as the requirement of domain-specific technical personnel and skilled workforce, budget constraints, and limited economies of scale. Therefore, SMEs are considering cloud-based WCM solutions as they offer several advantages such as scalability, flexibility, and reduced operational cost. Moreover, SMEs has budget constraints, thus they prefer cloud-based WCM solutions. The increasing demand for smart content management, web-based analytics, Digital Asset Management (DAM), social media integration, and technology integration system among SMEs to improve their marketing endeavors has stimulated solution vendors to offer economical WCM solutions to clients. In the coming years, SMEs are expected to have a higher adoption rate of WCM solutions as they enhance the productivity of organization cost-effectively.
Who are the leading vendors operating in this WCM market and what are the recent developments made?Key players in WCM Market includes OpenText Corporation (Canada), IBM Corporation (US), Adobe Systems Incorporated (US), Sitecore Corporation A/S (Denmark), Episerver, Inc. (US), Oracle Corporation (US), Microsoft Corporation (US), SDL Plc (UK), Acquia, Inc. (US), e-Spirit AG (US), Rackspace Hosting Inc. (US), and Crownpeak Technology (US). In May 2017, OpenText released R16, an enhanced integrated information management solution. This new version has Pack2 (EP2), designed to maintain the flow of information between customer and the company’s entire ecosystem. In February 2017, OpenText acquired enterprise content division of Dell EMC to enhance the entire length and breadth of its product portfolio for content management along with the addition of broad customer base.
What are the opportunities and challenges for new market entrants?Opportunity: Organizations are looking forward to offering customers with enhanced digital experience through CaaS across various channels including social network, app, store, websites, IoT, or smart device. CaaS has empowered organizations to deliver content through different channels with promptness and accuracy. It facilitates organizations to create content once and publish it across all channels. CaaS helps organizations to build their brands with improved agility and subscription-based pricing. Challenge: Organizations face an issue of finding an appropriate service provider for the proper implementation of WCM along with existing system of organizations. Organizations face several challenges to find an appropriate service provider who can answer to various issues including, service provider’s capability, expertise, and marketing techniques, and quality of work. Organizations are looking for efficient service provider ensure enhanced digital experience for customers across various devices, websites, and channels so that organizations’ WCM strategy is in alignment with the marketing strategy.
Acquia offers Drupal, an open-source Web content management software. Drupal offers digital experiences through web, mobile, and social channels, and provides flexible digital transformation. Acquia Cloud offers Drupal hosting, development tools, hosting services and security services to support users in keeping their sites and applications running at peak performance at scale. It acts as a digital asset management tool and a centralized library for all of the users. It is the only cloud that offers built-in security audits to ensure compliance with global and industry security standards.
that their operations are always ethical and ensure transparency in every step of the
process. Perficient believes in collaborating with their clients; they think that real efficiency
in work can only be achieved when they work in close co-operation with their clients to
understand what they want to accomplish with Perficient's services.
organizations in achieving their workflow with versioning, keyword, and subscriber access to managing and two-way editing. It improves the deliverance, evaluation, and punctuality of the contents.
With Intrepid Network’s Web Content Management services, clients can take full control of managing their website. Intrepid Network utilizes Drupal Web Design Framework, which helps create high-profile and creative web designs. With Intrepid Web Content Management Software, users can manage and edit their web content whenever they want. The Drupal Web design framework is highly modular, which allows users to tweak little aspects of their web content without much effort. Intrepid Web Content Management is an excellent addition to an organization’s management strategy.