Web Content Management (WCM) is a technology that enables users to streamline and collaborate web-based content on various websites and web tools. It helps users in creating and managing webpages and web content, along with controlling the web content used by millions of online users and websites for commercial and non-commercial purposes. It broadly focuses on enhancing the customer experience by offering personalized and localized interactive online experience.

Some of the upcoming trends or solutions in WCM market are Digital Marketing Management, Mobile and Social Content Management, Web Experience Management, Digital Asset Management Integration, Web Creation and Edit Tools and Content Analytics

The Web Content Management market size is estimated to grow from USD 4.9 billion in 2017 to USD 10.6 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 16.7% from 2017 to 2022. Major growth drivers for this market include seamless multi-channel experience and growing trend of web-based marketing.

The Small and Medium-sized Enterprises (SMEs) segment is expected to grow at the highest CAGR in the WCM market during the forecast period. SMEs face some specific challenges such as the requirement of domain-specific technical personnel and skilled workforce, budget constraints, and limited economies of scale. Therefore, SMEs are considering cloud-based WCM solutions as they offer several advantages such as scalability, flexibility, and reduced operational cost. Moreover, SMEs has budget constraints, thus they prefer cloud-based WCM solutions. The increasing demand for smart content management, web-based analytics, Digital Asset Management (DAM), social media integration, and technology integration system among SMEs to improve their marketing endeavors has stimulated solution vendors to offer economical WCM solutions to clients. In the coming years, SMEs are expected to have a higher adoption rate of WCM solutions as they enhance the productivity of organization cost-effectively.

Key players in WCM Market includes OpenText Corporation (Canada), IBM Corporation (US), Adobe Systems Incorporated (US), Sitecore Corporation A/S (Denmark), Episerver, Inc. (US), Oracle Corporation (US), Microsoft Corporation (US), SDL Plc (UK), Acquia, Inc. (US), e-Spirit AG (US), Rackspace Hosting Inc. (US), and Crownpeak Technology (US). In May 2017, OpenText released R16, an enhanced integrated information management solution. This new version has Pack2 (EP2), designed to maintain the flow of information between customer and the company’s entire ecosystem. In February 2017, OpenText acquired enterprise content division of Dell EMC to enhance the entire length and breadth of its product portfolio for content management along with the addition of broad customer base.

Opportunity: Organizations are looking forward to offering customers with enhanced digital experience through CaaS across various channels including social network, app, store, websites, IoT, or smart device. CaaS has empowered organizations to deliver content through different channels with promptness and accuracy. It facilitates organizations to create content once and publish it across all channels. CaaS helps organizations to build their brands with improved agility and subscription-based pricing. Challenge: Organizations face an issue of finding an appropriate service provider for the proper implementation of WCM along with existing system of organizations. Organizations face several challenges to find an appropriate service provider who can answer to various issues including, service provider’s capability, expertise, and marketing techniques, and quality of work. Organizations are looking for efficient service provider ensure enhanced digital experience for customers across various devices, websites, and channels so that organizations’ WCM strategy is in alignment with the marketing strategy.