Implementing analytics to the data that has been gathered through the Wi-Fi enabled areas to under and draw customer behavior pattern to identify and target for better experience and for long time engagement. Also, it deliver crucial insights that help the service providers in better strategic decision-making and strategies to boost up the sale.

VISIONARY LEADERS

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

INNOVATORS

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.

DYNAMIC DIFFERENTIATORS

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

EMERGING COMPANIES

Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.

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Wi-Fi Analytics Software Quadrant

Comparing 24 vendors in Wi-Fi Analytics Software across 24 criteria.

Find the best Wi-Fi Analytics Software solution for your business, using ratings and reviews from buyers, analysts, vendors and industry experts

EVALUATION CRITERIA

Below criteria are most commonly used for comparing Wi-Fi Analytics Software tools.

TOP VENDORS

    • Enterprise
    • Enterprise
    • Enterprise
    • Enterprise
  • 5

    Cisco Systems is focusing on mixing numerous network services to decrease the operational complexities and costs. For instance, its wireless location appliance aids in the arrangement of business applications by integrating a spectrum of technologies and application partners. This integration helps in the launch of powerful location-based uses, such as workflow automation and asset management. Cisco’s solution is based on a host of innovations, including the advanced Wi-Fi based indoor location capabilities. The company has a wide range of customers, including government organizations and various verticals, such as retail, healthcare, and transportation and hospitality. Cisco’s CMX allows customers to connect through Wi-Fi and open a direct channel of communication. Cisco’s location-based solutions help in handling goods and people throughout the supply chain. Integrated with Cisco wireless network, the solution aids manufacturers in managing costs, streamlining processes, and reacting flexibly to the upcoming demands.

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    • Enterprise
    • California, USA
    • Founded: 1984
    • $10BN to $50BN
    • 50,001 to 75,000
  • 6

    Cloud4Wi is one of the major providers of Wi-Fi analytics solution. Within 5 years of its establishment, Cloud4Wi introduced a product suite that enables enterprises across industries to have managed Wi-Fi services, Wi-Fi advertising, Wi-Fi marketplace, Wi-Fi analytics, Wi-Fi marketing, LBS, and Wi-Fi enterprise services. With these offerings, it addresses clients’ challenges pertaining to Wi-Fi management and obtaining reliable insights to inform business decisions, and provides relevant, highly targeted content for enterprises.

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    • Enterprise
    • Enterprise
    • Enterprise
    • 1 to 50
  • 9

    Fortinet constantly focuses on offering its customers new and technologically advanced products and services. Fortinet being a major player in the network security domain provides crucial solutions in the Wi-Fi analytics market as well. The Fortinet Presence Analytics solution gathers the dynamic data of consumers’ traffic patterns, which aid the retailers in creating marketing campaigns. This solution also associates and integrates store-captured data with cloud-sourced demographics, along with consumer behavioral data for real-time, location-based marketing to actively affect the customers and carry forward the in-store sales.

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    • Enterprise
    • California, US
    • Founded: 2000
    • $1BN to $5BN
    • 45,001 to 50,000
    • Enterprise
    • Enterprise
  • 12
    • Enterprise
    • California, USA
    • Founded: 2015
    • $10BN to $50BN
    • 10,001 to 15,000
  • 13

    The company is a leading provider of broadband satellite technology and services for home and office. It provides a complete set of connectivity solutions based on satellite and terrestrial technologies. It operates its sales and support offices worldwide and is an owned subsidiary of EchoStar Corporation. The company’s managed technologies include broadband satellite systems, mobile satellite systems and terminals, multi-brand technologies, high-throughput satellite constellation, and digital media hardware. The company offers services to industry verticals such as oil and gas, retail, telecom, and government.

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    • Enterprise
    • Germantown, Maryland, US
    • Founded: 1971
    • 501 to 1,000
    • Enterprise
  • 15

    MOCA provides a marketing automation tool that enables to quickly create and run mobile marketing campaigns using different geo-behavioral triggers. With MOCA platform, remote notifications can be triggered and sent to mobile users immediately or scheduled, based on user activity in the app. MOCA also supports push notifications with embedded images. Additionally, proximity push notifications allow clients to automatically reach customers when they enter, dwell, or leave an outdoor or indoor location, as well as send highly targeted messages to customers based on real-time location dat. MOCA in the Wi-Fi analytics space has followed organic growth strategies.

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    • Enterprise
    • Enterprise
  • 17

    Purple provides a cloud-based Wi-Fi software that enables businesses hosting the service to provide their customers with free access to a public Wi-Fi network through their existing social media accounts, and capture details of the customers and promote business. The company also offers deployment and support services. Its solution functions across sectors such as smart cities, retail and leisure, hospitality, health and education, travel and transport, telecoms, marketing, public sector and commercial, and event management.

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    • Enterprise
  • 18

    Ruckus primary service offered in the Wi-Fi analytics market is the Ruckus SPoT, which offers smart positioning Wi-Fi services. Ruckus SPoT comes in 2 levels: SPoT Point and SPoT Presence. The SPoT Point finds the client’s location dynamically with the help of drop-pin analytics, within a range of 5–10 meters at 80% confidence. SPoT Presence utilizes the proximity analytics to find out the complete number of devices positioned at the nearest Access Point (AP). The key features provided by SPoT include footfall traffic visualization via heat maps, zone, floor, or venue. One can view the hourly, daily, weekly, and monthly data up to 30 days with SPoT Presence and up to 90 days with SPoT Point. Its real-time heat map provides information on a per-minute basis, which is auto-refreshed along with the total footfall counter. Ruckus focuses on both organic and inorganic strategy to gain a competitive edge in the market. For instance, in-line with its organic growth strategy, in July 2016, Ruckus launched the Ruckus Cloud Wi-Fi, a WLAN management-as-a-service, which helps organizations use wireless services, along with the benefits of cloud services. Additionally, in 2016, the company launched Ruckus Cloud Wi-Fi, catering to the demands of its dynamic customer base. In-line with its inorganic growth strategy, in October 2015, Ruckus acquired Cloudpath Networks, a provider of secure Wi-Fi onboarding software. This acquisition helps deliver a secure and user-friendly policy management for BYOD and IT devices in the retail, education, and hospitality industries.

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    • Enterprise
    • 501 to 1,000
  • 19

    The company is one of Asia’s leading communications technology providers, offering a portfolio of services from next-generation communication and technology services to infotainment to both consumers and businesses. Singtel provides its solutions and services through 3 main business segments, namely, consumer, enterprise, and digital life. The consumer segment engages in the carrier business, including mobile, pay TV, fixed broadband, and voice. The enterprise segment offers mobile, equipment sales, fixed voice and data, managed, cloud computing, cybersecurity, IT, and professional consulting services. The digital life segment is involved in digital marketing, regional premium OTT video, and advanced analytics and intelligence businesses. The company also operates a venture capital fund that focuses its investments on technologies and solutions; and offers ICT solutions and marketing technology services. In addition, it offers inSing.com that provides hyper-local content, user reviews, and editorials, as well as business or service information; and Trustwave that enables businesses to fight cybercrime, protect data, and reduce security risk.

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    • Enterprise
    • Comcentre, Singapore
    • Founded: 1879
    • $10BN to $50BN
    • 20,001 to 25,000
  • 20

    Skyfii is an emerging company that is presently focusing on rapid expansion and growth. It specializes in various fields, which include analytics, big data, marketing, data analytics, data services, location analytics, Wi-Fi marketing, SaaS, venue analytics, cloud, and IoT. The cloud-based solution delivered by the company offers additional sales and marketing capabilities for venues by gathering the data that can be shared with commercial tenants or departments.

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    • Enterprise
    • Enterprise
    • Enterprise
    • Enterprise
  • 24

    Yelp provides 3 main services: advertising, transactions, and other services, which are inclusive of subscription services and licensing payments for access. In the field of advertising services, the company permits businesses to deliver targeted search advertising to large local viewers with the help of the website and the mobile application. The company allows various businesses to create a free business account and claim the page of their business locations. Owing to these free accounts, businesses can view various trends, such as the performance of their page over the platform and statistics. It uses the Revenue Estimator Tool for evaluating the revenue chances provided by Yelp. The transaction services provided by the company offer a variety of features and user-friendly tools to simplify the transactions between local businesses and consumers. The company offers restaurants and other venues with the ability to provide reservation online from the listing pages present in the Yelp Reservation product. In the Wi-Fi analytics space, Yelp offers 3 solutions, namely, Insights, Campaigns, and Social Wi-Fi. Insights keeps a note of the number of customers in the business by automatically providing valuable data about the visit tendencies of the customer, which includes the busiest times of the day, visit frequency, and customer demographics. Campaigns is used to automate the store’s marketing by carrying out marketing campaigns, and Social Wi-Fi develops easy Wi-Fi access for customers and advertises the store products on the login page. It then obtains the email IDs or contact numbers of all the customers who have accessed the store Wi-Fi, which are then used for creating automated email campaigns to gain a high number of repeat customers.

    Read More
    • Enterprise

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