Implementing analytics to the data that has been gathered through the Wi-Fi enabled areas to under and draw customer behavior pattern to identify and target for better experience and for long time engagement. Also, it deliver crucial insights that help the service providers in better strategic decision-making and strategies to boost up the sale.

VISIONARY LEADERS

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

DYNAMIC DIFFERENTIATORS

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

INNOVATORS

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.

EMERGING COMPANIES

Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.

Best Wi-Fi Analytics Software

Comparing 24 vendors in Wi-Fi Analytics Software across 24 criteria.
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With the Aptilo networks Wi-Fi analytics software, users take advantage of using the best and latest technology. Users of Aptilo networks Wi-Fi analytics software, they get to work with an automatic tool that helps them derive accurate customer shopping behaviour analytics. The software is highly scalable, and the insights gained by the business help them in constructing their qualitative marketing campaigns. Businesses can identify the exact number of female visitors, male visitors, percentage of iOS devices, etc.
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BLIX Wi-Fi Analytics Software furnishes Wi-Fi-based retail analytics solutions. With its fast Wi-Fi Analytics Software, they count real-time traffic which helps to scrutinize the issues and makes modifications effectively. The software also provides records regarding the staff of a company to increase conversion and sales. Moreover, it can help to examine the customer experience data.
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Bloom Intelligence offers Wi-Fi analytics software that benefits the businesses to identify their customer behaviour. The software can perform accurate analytics even if the person is logged into Wi-Fi or not. It does this by capturing the profiles of the customers and provides the data to the businesses. This software is perfect for the Franchise and restaurant chains to analyze their offline customer behaviour. This way, the business can use all of their customer data into actionable insights for the customer.
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Cisco Systems is focusing on mixing numerous network services to decrease the operational complexities and costs. For instance, its wireless location appliance aids in the arrangement of business applications by integrating a spectrum of technologies and application partners. This integration helps in the launch of powerful location-based uses, such as workflow automation and asset management. Cisco’s solution is based on a host of innovations, including the advanced Wi-Fi based indoor location capabilities. The company has a wide range of customers, including government organizations and various verticals, such as retail, healthcare, and transportation and hospitality. Cisco’s CMX allows customers to connect through Wi-Fi and open a direct channel of communication. Cisco’s location-based solutions help in handling goods and people throughout the supply chain. Integrated with Cisco wireless network, the solution aids manufacturers in managing costs, streamlining processes, and reacting flexibly to the upcoming demands.
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Cloud4Wi is one of the major providers of Wi-Fi analytics solution. Within 5 years of its establishment, Cloud4Wi introduced a product suite that enables enterprises across industries to have managed Wi-Fi services, Wi-Fi advertising, Wi-Fi marketplace, Wi-Fi analytics, Wi-Fi marketing, LBS, and Wi-Fi enterprise services. With these offerings, it addresses clients’ challenges pertaining to Wi-Fi management and obtaining reliable insights to inform business decisions, and provides relevant, highly targeted content for enterprises.
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Extreme Networks provides fully managed, ITIL based services. It provides, comprehensive visibility and eliminates the need to juggle multiple points of outside support. It offers a single point of contact for all network performance needs and changes. ExtremeApplications is the solution offered by Extreme Networks which provides network control, visibility and Automation.

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Fortinet constantly focuses on offering its customers new and technologically advanced products and services. Fortinet being a major player in the network security domain provides crucial solutions in the Wi-Fi analytics market as well. The Fortinet Presence Analytics solution gathers the dynamic data of consumers’ traffic patterns, which aid the retailers in creating marketing campaigns. This solution also associates and integrates store-captured data with cloud-sourced demographics, along with consumer behavioral data for real-time, location-based marketing to actively affect the customers and carry forward the in-store sales.
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GOZONE Wi-Fi, a software company that offers analytics, advertising, and marketing platforms for transforming guest Wi-Fi networks. Due to its fast Wi-Fi analytic services, GOZONE is actively processing 43 technologies for their website. And it has 54,473 web visitors every month. With their Wi-Fi analytics software, they successfully connect with their customers and generate extra revenue under remarketing campaigns and targeted advertising. Its smart Wi-Fi analytics software secures your network and also makes gathering data easy.
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HPE Wi-Fi analytics software is used by a large customer base across the world. This software offers an easy way to expand networks by maintaining security and performance. The analytics software is easy to use and is well suited at a price offered. It works perfectly for all types of businesses, whether big or small. The software is fast, reliable and is secure in setting up. Even the first time users or people from the non-IT background can set it up.
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The company is a leading provider of broadband satellite technology and services for home and office. It provides a complete set of connectivity solutions based on satellite and terrestrial technologies. It operates its sales and support offices worldwide and is an owned subsidiary of EchoStar Corporation. The company’s managed technologies include broadband satellite systems, mobile satellite systems and terminals, multi-brand technologies, high-throughput satellite constellation, and digital media hardware. The company offers services to industry verticals such as oil and gas, retail, telecom, and government.
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MetTel is provider of customized, integrated and managed communications solutions. It gathers demographic information, analyze customer behaviour and target promotional appeals to specific audiences. It offers free Wi-Fi which enables customers to book their own tables, make a retail purchase or order a meal online, saving labor costs and time for them.

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MOCA provides a marketing automation tool that enables to quickly create and run mobile marketing campaigns using different geo-behavioral triggers. With MOCA platform, remote notifications can be triggered and sent to mobile users immediately or scheduled, based on user activity in the app. MOCA also supports push notifications with embedded images. Additionally, proximity push notifications allow clients to automatically reach customers when they enter, dwell, or leave an outdoor or indoor location, as well as send highly targeted messages to customers based on real-time location dat. MOCA in the Wi-Fi analytics space has followed organic growth strategies.
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The need for Wi-Fi analytics is increasing to greater heights to streamline the existing network of the organization. Guest Net Networks Inc helps the organizations to improve the operating systems and create an optimized customer profile in real-time. The Wi-Fi analytics software operates on the cloud platform and keeps an eye on the customer's productive interaction with your business. Wi-Fi analytics software presents a collected data of the customer's visits and interests on your business website.

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Presence Aware Tech provides Presence Orb which is WiFi analytics software that is used for detecting customer's mobile phones, measuring and understanding customer behaviour. It gives insight into demographic-based behaviour, and creates hyper-targeted, real-time, location-based marketing opportunities. Presence Orb also uses predictive analytics to forecast customer behaviour with up to 94% accuracy.

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Purple provides a cloud-based Wi-Fi software that enables businesses hosting the service to provide their customers with free access to a public Wi-Fi network through their existing social media accounts, and capture details of the customers and promote business. The company also offers deployment and support services. Its solution functions across sectors such as smart cities, retail and leisure, hospitality, health and education, travel and transport, telecoms, marketing, public sector and commercial, and event management.
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Ruckus primary service offered in the Wi-Fi analytics market is the Ruckus SPoT, which offers smart positioning Wi-Fi services. Ruckus SPoT comes in 2 levels: SPoT Point and SPoT Presence. The SPoT Point finds the client’s location dynamically with the help of drop-pin analytics, within a range of 5–10 meters at 80% confidence. SPoT Presence utilizes the proximity analytics to find out the complete number of devices positioned at the nearest Access Point (AP). The key features provided by SPoT include footfall traffic visualization via heat maps, zone, floor, or venue. One can view the hourly, daily, weekly, and monthly data up to 30 days with SPoT Presence and up to 90 days with SPoT Point. Its real-time heat map provides information on a per-minute basis, which is auto-refreshed along with the total footfall counter. Ruckus focuses on both organic and inorganic strategy to gain a competitive edge in the market. For instance, in-line with its organic growth strategy, in July 2016, Ruckus launched the Ruckus Cloud Wi-Fi, a WLAN management-as-a-service, which helps organizations use wireless services, along with the benefits of cloud services. Additionally, in 2016, the company launched Ruckus Cloud Wi-Fi, catering to the demands of its dynamic customer base. In-line with its inorganic growth strategy, in October 2015, Ruckus acquired Cloudpath Networks, a provider of secure Wi-Fi onboarding software. This acquisition helps deliver a secure and user-friendly policy management for BYOD and IT devices in the retail, education, and hospitality industries.
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The company is one of Asia’s leading communications technology providers, offering a portfolio of services from next-generation communication and technology services to infotainment to both consumers and businesses. Singtel provides its solutions and services through 3 main business segments, namely, consumer, enterprise, and digital life. The consumer segment engages in the carrier business, including mobile, pay TV, fixed broadband, and voice. The enterprise segment offers mobile, equipment sales, fixed voice and data, managed, cloud computing, cybersecurity, IT, and professional consulting services. The digital life segment is involved in digital marketing, regional premium OTT video, and advanced analytics and intelligence businesses. The company also operates a venture capital fund that focuses its investments on technologies and solutions; and offers ICT solutions and marketing technology services. In addition, it offers inSing.com that provides hyper-local content, user reviews, and editorials, as well as business or service information; and Trustwave that enables businesses to fight cybercrime, protect data, and reduce security risk.
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Skyfii is an emerging company that is presently focusing on rapid expansion and growth. It specializes in various fields, which include analytics, big data, marketing, data analytics, data services, location analytics, Wi-Fi marketing, SaaS, venue analytics, cloud, and IoT. The cloud-based solution delivered by the company offers additional sales and marketing capabilities for venues by gathering the data that can be shared with commercial tenants or departments.
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ELEVEN Wi-Fi Analytics software has 9 million connected guests every month, which is a cloud-computed Wi-Fi management software built for scalability. Real-time analytics data; centralized, consistent, stable & high-performance Wi-Fi for various guest devices are some of its most highlighting features which it caters. By using 802.1x on to WPA2 encrypted connections, they instantly connect to devices every time after a short authentication process without going into any portals.

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Aisle labs Wi-Fi analytics software legitimizes customers to target their clients through all digital channels. This software is used to create compelling campaigns and to improve their return on investment. Aisle labs Wi-Fi analytics software is helping customers by providing advanced location analytics to target their audience. It certainly helps them in building relationships with shoppers and marketers by identifying their shopping behaviour. The platform is highly reliable in driving Wi-Fi marketing solutions with the help of analytic software.
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Spoton Logistics Wi-Fi analytics software provides its users with insights into how people behave when they are on-site. Users find it one of the best solutions to express logistics. By using the Wi-Fi analytics software, the users can support timely, consistent and accurate service delivery to their target market. Spoton Logistics Wi-Fi analytics software is working great in more than two hundred locations and around twenty thousand pin codes.
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Wi-Fi Analytics software is evolving fast to improve small and large scale business organizations. WEFI’s Wi-Fi Analytics Software tracks the number of customer flow in and out to your business. The technology works throughout the operating hours to determine promotions and stock purchases. The Wi-Fi Analytics software determines the customer behaviour probability that effectively contributes towards the improvement of the organization. The technology is further extracted by small and large scale business owners to develop better business strategies.

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WiFi Analytics Software is the growing technologies expanding its functionalities beyond the limit to keep track of visitors movement in your business. WHOFI brings in an ocean of optimized benefits of WiFi analytics software. Today the WiFi analytics is the best decision-making tool used by the business organizations to look after the demographics of the visitors. With it, the organization can be aware of separate sections where the visitors are showing more interest and can work on the loose ends that deteriorate the performance of the organization.

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Yelp provides 3 main services: advertising, transactions, and other services, which are inclusive of subscription services and licensing payments for access. In the field of advertising services, the company permits businesses to deliver targeted search advertising to large local viewers with the help of the website and the mobile application. The company allows various businesses to create a free business account and claim the page of their business locations. Owing to these free accounts, businesses can view various trends, such as the performance of their page over the platform and statistics. It uses the Revenue Estimator Tool for evaluating the revenue chances provided by Yelp. The transaction services provided by the company offer a variety of features and user-friendly tools to simplify the transactions between local businesses and consumers. The company offers restaurants and other venues with the ability to provide reservation online from the listing pages present in the Yelp Reservation product. In the Wi-Fi analytics space, Yelp offers 3 solutions, namely, Insights, Campaigns, and Social Wi-Fi. Insights keeps a note of the number of customers in the business by automatically providing valuable data about the visit tendencies of the customer, which includes the busiest times of the day, visit frequency, and customer demographics. Campaigns is used to automate the store’s marketing by carrying out marketing campaigns, and Social Wi-Fi develops easy Wi-Fi access for customers and advertises the store products on the login page. It then obtains the email IDs or contact numbers of all the customers who have accessed the store Wi-Fi, which are then used for creating automated email campaigns to gain a high number of repeat customers.
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