The WiFi as a Service market deals with the installation of Wi-Fi solutions in indoor and outdoor locations by businesses to enable seamless connectivity for Wi-Fi enabled devices, such as smartphones, tablets, and laptops. Enterprise Wi-Fi solutions provide secure and robust wireless services to internal as well as external customers. By offering network connectivity through the solutions, enterprises can engage with their visitors or customers to further boost engagement and loyalty. Businesses implementing Bring Your Own Device (BYOD) are shifting toward WiFi as a Service to ensure that their employees use smartphones and tablets for day-to-day work commitments.
Visionary leaders in WiFi as a Service market are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.
Dynamic Differentiators in WiFi as a Service market are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.
Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.
Emerging companies in WiFi as a Service market have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.