PACCAR is a global technology leader in the design, manufacture, and customer support of premium light-, medium- and heavy-duty trucks under the Kenworth, Peterbilt, and DAF names. In North America, trucks are sold under the Kenworth and Peterbilt nameplates. In Europe, under the DAF nameplate and in Australia and South America, under the Kenworth and DAF nameplates. The parts segment includes the distribution of aftermarket parts for trucks and related commercial vehicles. The company’s financial services segment derives its earnings primarily from financing or leasing PACCAR products in North America, Europe, and Australia. The company’s other business includes the manufacturing and marketing of industrial winches Request
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PACCAR has average breadth and depth of product offerings and owing to that it offers only light-, medium-, and heavy-duty trucks in the transportation segment. The company has average rating in product features as the products offered are very common and the advanced feature products are in the demonstration phase. PACCAR has good branding and its vehicles are sold worldwide under Kenworth, Peterbilt, and DAF nameplates. In recent years, the company has focused less toward product innovation. However, the innovations were focused on fleet management system, which is not the future technology