PANASONIC CORPORATION in Automotive Relay

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PANASONIC CORPORATION
Osaka, Japan
1918
$50BN to $100BN
Enterprise
97 Likes
86 Buyers Negotiating

Summary

The company is well positioned to cater automotive relay demand for various vehicle types such as passenger cars, commercial vehicles, and electric vehicles. The company has strong product portfolio which includes single or twin PCB relay, Mini and Micro relays, high current relays and EV relays which have maximum current carrying capacity. As the demand for alternate fuel vehicles is increasing at a good growth rate, the company is focused towards development of EV relays. Hence this gives the company a competitive edge over other relay manufacturers. Additionally, the is investing heavily in the R&D activities and has invested 5.96% of total revenue in the year 2016. This will help the company to cater the needs of future vehicles such as autonomous cars.

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Strengths
  • +13
    Company’s exposure in OE Market
  • +7
    Number of NPD/Innovation in last 3 years
  • +8
    R&D Expenditure, 2016 (USD Billion)
  • +11
    Breadth and Depth of Product Offerings
  • +10
    OE & Aftermarket Presence
  • +6
    Product Depth
  • +5
    Product Breadth
  • +12
    Focus on Product Innovation
  • +14
    Company’s exposure in aftermarket
nostrength
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PANASONIC CORPORATION Presence in Automotive Relay
Panasonic Corporation ensures the safety of new generation vehicles, as they are manufacturing high voltage relays for switching applications. The company has already designed millions of EV relays and has become a pioneer in the EV relays segment. The company is adopting various key strategies to grow in the automotive relay segment. For instance, the company has merged two of its subsidiaries Panasonic Industrial Devices Obihiro Co., Ltd. (PID Obihiro) and Panasonic Industrial Devices Taiko Co., Ltd. (PID Taiko). PID Taiko will be merged with PID Obihiro which is a manufacturer of automotive and electric vehicle relay. The new company formed will be named as Panasonic Switching Technologies Co., Ltd.
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