HENKEL AG & CO KGAA Presence in
Conducting Polymers
The company has opted for strong vertical integration to remain competitive among conducting polymers producers. Henkel focuses on increasing its presence globally by strategically locating its production facilities. The company has been able to produce more from its existing facilities by improving their overall efficiency and has been able to realize better margins for its products by selling them in huge quantities. The company is also innovating and modifying its existing product line to expand the scope of their application.