Exosomes are small cell-derived extracellular vesicles (30–150 nm) which contain DNA, RNA, and proteins. There is a growing interest in exosomes as they enable intercellular communication and act as messengers released by living cells. As exosomes contain information from living cells, liquid biopsies based on exosomes in cancer diagnosis provides a real-time snapshot of tumor activity, which enables the detection of important changes in the tumor. ------------------------- 1. Micro markets are segments and subsegments of the global exosomes market. 2. RoW includes Pacific countries, the Middle East, Africa, and Latin America. 3. Core competencies of companies are captured in terms of key developments and key strategies adopted by them to sustain their market positions.
Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.
Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.
Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.
Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.