Key Market Drivers and Applications

The paper and paperboard packaging market are being propelled by a strong shift toward sustainability, driven by consumer preferences and global regulatory actions. Recyclability and biodegradability make these materials ideal for eco-conscious brands, especially in food, beverage, and personal care sectors. The rapid expansion of e-commerce is also fueling demand for recyclable mailers and corrugated inserts, replacing plastic-based formats. Additionally, legislative bans on single-use plastics across regions are accelerating the adoption of fiber-based packaging. These materials are increasingly used in retail, foodservice, and logistics, offering both environmental benefits and compliance with evolving standards. The rise of e-commerce has further amplified demand for durable and eco-friendly packaging formats like corrugated boxes and folding boxboard. Personal and home care products, often lightweight and individually packaged, are particularly well-suited for paper-based solutions. Additionally, advancements in digital printing and branding are enhancing the appeal of paper packaging, making it a preferred choice across diverse applications.

360Quadrants Evaluation Framework for Paper & Paperboard Packaging Market

The 360 Startup/SMEs evaluation matrix provides a comprehensive company assessment of major start-ups and SMEs offering green technology and sustainability solutions. It outlines key findings and analyzes how effectively each market vendor performs based on predefined competitive leadership mapping criteria. Vendor evaluations are conducted based on product footprint and market share/rank. Each category includes various criteria upon which the vendors are assessed. The top criteria for product footprint evaluation are done by Grade [Solid Bleached Sulfate (SBS), Coated Unbleached Kraft Paperboard/Solid Unbleached Sulfate (CUK/SUS), Folding Paperboard (FBB), White Lined Chipboard (WLC), Glassine & Greaseproof, Label Paper, Other Grades], Application (Food, Beverages, Healthcare, Personal & Homecare, Other Applications), Type (Corrugated Box, Boxboard, Flexible Paper), Pulping (Chemical Pulping, Thermo-Mechanical Pulping), Source (Fresh Sourced, Recycled Wastepaper).

Startups/SME Companies in the Paper & Paperboard Packaging Market Landscape

Clearwater Paper Corporation

A relatively newer entrant, it is known for its focus on sustainable and high-quality paperboard products, especially for private-label consumer goods.

Metsä Group

Though part of a larger forestry group, its packaging division has gained prominence in recent years with innovations in folding boxboard and eco-friendly solutions.

ITC Limited

While ITC is an established conglomerate, its paperboards and specialty papers division has expanded significantly in recent years, focusing on premium and recyclable packaging.

Amcor

A global packaging leader that has recently intensified its efforts in paper-based packaging, launching new sustainable product lines and expanding its footprint in emerging markets.