Comparing 21 vendors in Sustainable Packaging across 119 criteria.
ContendersMarket Leaders 
Emerging CompaniesInnovators 
Stora Enso
WestRock
Crown Holdings
NatureWorks
Klöckner Pentaplast
Tetra Laval
Sealed Air
Ardagh
DS Smith
Mondi
Pactiv
Silgan
Plastipak
Constantia Flexibles
Amcor
Huhtamaki
Ball Corporation
Sappi
Smurfit Kappa
Aptar Group
Cosmo First
Access Research To
- Expand Total Addressable Market
- Formulate Go To Market Plans
- Build Competitive Right to Win
- Identify Top Customers to Grow
Error!!!
Oops! Something went wrong. Please try again later.
POWERED BY MARKETSANDMARKETS
Sep 21, 2023
The Sustainable Packaging Companies Quadrant is a comprehensive industry analysis that provides valuable insights into the global market for Sustainable Packaging. This quadrant offers a detailed evaluation of key market players, technological advancements, product innovations, and emerging trends shaping the industry. MarketsandMarkets 360 Quadrants evaluated over 80 companies of which the Top 21 Sustainable Packaging Companies were categorized and recognized as the quadrant leaders.
Packaging refers to the design and utilization of materials and methods that minimize environmental impact throughout a product's lifecycle, from production to disposal. This approach aims to reduce waste, conserve resources, and lower carbon emissions. packaging has wide-ranging benefits across industries, such as reducing the use of non-renewable resources, decreasing pollution, and cutting down on greenhouse gas emissions. It is shaping industries by prompting sustainable packaging companies, retailers, and consumers to prioritize eco-friendly materials and innovative designs that promote reusability, recyclability, and compostability. Further, with the growing concerns about climate change and environmental degradation, packaging is crucial in fostering a more ecologically conscious approach toward a more sustainable future.
The 360 Quadrant efficiently maps the Sustainable Packaging companies based on criteria such as revenue, geographic presence, growth strategies, investments, channels of demand, and sales strategies for the market presence of the Packaging quadrant. While the top criteria for product footprint evaluation included Material (paper & paperboard, plastic, metal, glass), Process (recycled, reusable, degradable), Function (active, molded pulp, alternate fiber), Application (food & beverage, healthcare, personal care, others), Layer (primary, secondary, tertiary), Sustainable Initiatives, and Incorporation of PCR content.
Key trends highlighted in 360 Quadrants:
- The global sustainable packaging market was valued at USD 270.60 billion in 2023 and is projected to reach USD 380.2 billion by 2028, growing at a CAGR of 7.04% from 2023 to 2028. This growth of the sustainable packaging market can be attributed to factors like stringent regulations regarding sustainability. Adhering to such regulations set forth by the governments, packaging companies are now focused on developing innovative and sustainable materials and technologies.
- Another prominent factor that is driving the growth of sustainable packaging companies is the Rising Adoption of Biodegradable Materials such as plant-based materials (cellulose, Sugarcane Bagasse, mushroom, biodegradable packaging peanuts, seaweed, algae, etc.), Polylactic Acid (PLA), Starch-Based Plastics (from sources like potatoes, tapioca, and wheat), Polycaprolactone (PCL), Polyhydroxyalkanoate (PHA), Paper and Cardboard among other materials. This trend signifies a shift towards a more circular economy, where packaging materials can be integrated back into the environment without leaving a lasting trace.
- In the material segment, paper & paperboard packaging is projected to grow at the highest rate. In 2023, it accounted for the largest accounting for nearly 40.66% in terms of material. The metal cans segment is also driving the market after the paper & paperboard packaging segment.
- In terms of application, the food & beverage packaging segment is the fastest-growing segment, followed by the personal care packaging segment.
- The sustainable packaging market by layer is segmented into primary, secondary, and tertiary. Among these, the primary packaging market dominated the overall sustainable packaging market with a share of about 45%. This dominance is mainly due to the rising application of glass and plastic packaging in the food & beverage and industrial sectors.
- Due to rising concerns over single-use plastics, FMCG companies and retailers are switching to more sustainable options and are rethinking their overall packaging systems. This will create a huge impact on the overall sustainable packaging industry. With this new landscape, there will be many opportunities for partnerships and new product research for sustainable packaging companies.
- Among the different packaging materials such as paper & paperboard, plastic, metal, and glass, the paper & paperboard segment accounted for the largest share (40%), followed by plastics in the overall sustainable packaging market in 2022.
- One prime factor that is set to foster the growth of the market is growing awareness of the concept of "reduce, reuse, recycle" which takes on a new dimension with reusable packaging systems. The processes for sustainable packaging are segmented into recycled content packaging, degradable packaging, and reusable packaging. The demand for such types of packaging will be boosted by the acceleration in global activities. It was observed that recycled content packaging dominated the packaging market, and the demand and growth of reusable and degradable packaging are expected to rise soon.
- Countries such as China, Brazil, and India are emerging as growth frontiers for sustainable packaging companies. In 2022, the Asia Pacific region dominated the global sustainable packaging market, accounting for nearly 42% of it. The market for packaging is observed to be mature in developed regions such as North America and Europe. It is also due to the fact that governments worldwide are taking steps to encourage the use of green packaging.
- Several countries are incentivizing businesses with tax exemptions for compostable packaging. In the UK, packaging containing less than 30% recycled materials will be subject to higher taxation. Such initiatives are set to boost the growth of the sustainable packaging market and are compelling sustainable packaging companies to enhance and fasten their sustainability goals.
- With the presence of a large number of global sustainable packaging companies, the sustainable packaging market is highly competitive. The leading entities adopted mergers and acquisitions as the key strategies due to intense competition in the market. Some of the top sustainable packaging companies in the market are Amcor Ltd. (Switzerland), Tetra Laval International (Switzerland), Sealed Air Corp. (USA), Mondi Group (UK), and WestRock Company (USA). Recently, in August 2023, Crown Holdings, Inc. announced the acquisition of Helvetia Packaging AG, a beverage can and end manufacturing facility in Saarlouis, Germany. The acquisition of the Saarlouis facility will expand Crown's European beverage can platform to Germany with approximately one billion units of annual can capacity.
- Sustainable packaging companies are adopting various other strategies as well to strengthen their footprint in the market. They are looking out for eco-friendly packaging as an alternative to conventional packaging needs. Some of these eco-friendly alternatives include biodegradable packaging peanuts, corrugated bubble wrap, air pillows made from recycled content, recycled cardboard and paper, cornstarch packaging, mushroom packaging, seaweed packaging, biodegradable plastics and recycled plastics, organic ecological textiles, and edible packaging, etc. For instance, in November 2022, Amcor announced an investment of USD 3 million in PulPac, a Swedish company providing disruptive manufacturing technology for low-cost, high-performance fiber-based packaging.
- With continuous advancements in technology, sustainable packaging companies are also exploring and adopting various technologies. For instance, Smart Packaging technology is witnessing an overwhelming response from the e-commerce and food & beverages industry. Smart packaging utilizes sensors, RFID tags, and even QR codes to deliver real-time information to consumers, enhancing the user experience and promoting sustainability for both consumers and sustainable packaging companies. Major entities like Amcor, Smurfit Kappa, Mondi, DS Smith, Ball Corporation, etc., are actively involved in smart packaging solutions.
The Full List
The Full List
| Company | Headquarters | Year Founded | Holding Type |
|---|---|---|---|
| Amcor | Southbank, Australia | 1896 | Public |
| Aptar Group | Crystal Lake, USA | 1992 | Public |
| Ardagh | Luxembourg, Luxembourg | 1932 | Private |
| Ball Corporation | Broomfield, USA | 1880 | Public |
| Constantia Flexibles | Vienna, Austria | 2004 | Private |
| Cosmo First | New Delhi, India | 1976 | Public |
| Crown Holdings | Yardley, USA | 1892 | Public |
| DS Smith | London, UK | 1940 | Public |
| Huhtamaki | Espoo, Finland | 1920 | Public |
| Klöckner Pentaplast | London, UK | 1965 | Private |
| Mondi | Weybridge, UK | 1967 | Public |
| NatureWorks | Plymouth, USA | 1989 | Private |
| Pactiv | Lake Forest, USA | 2020 | Public |
| Plastipak | Plymouth, USA | 1967 | Public |
| Sappi | Rosebank, South Africa | 1936 | Public |
| Sealed Air | Charlotte, USA | 1960 | Public |
| Silgan | Stamford, USA | 1987 | Public |
| Smurfit Kappa | Dublin, Ireland | 2005 | Public |
| Stora Enso | Helsinki, Finland | 1998 | Public |
| Tetra Laval | Pully, Switzerland | 1952 | Private |
| WestRock | Atlanta, USA | 2015 | Public |
Frequently Asked Questions (FAQs)
Sustainable packaging is a packaging design and manufacturing approach that seeks to reduce the environmental impact of packaging materials and processes throughout their entire life cycle. It entails using renewable, recyclable, and/or biodegradable materials and manufacturing methods, as well as designing packaging with a focus on reducing waste and improving energy efficiency.
Sustainable packaging aims to reduce the environmental impact of packaging while still providing the product with the necessary protection and functionality. This is significant because packaging waste contributes significantly to environmental degradation and climate change. Sustainable packaging seeks to strike a balance between the needs of businesses, consumers, and the environment.
Sustainable packaging incorporates a variety of eco-friendly materials and designs that reduce packaging's environmental impact. Recycled paper and cardboard, bioplastics made from renewable resources, compostable plastics, plant-based materials such as bamboo and mushroom, and reusable packaging are all examples of sustainable packaging materials.
Minimalist packaging, which uses less material, and pulp packaging made from natural fibers are also considered environmentally friendly. Sustainable packaging is important because it reduces waste, conserves resources, and reduces the environmental impact of packaging. As consumers and businesses become more concerned about sustainability, there is a growing trend toward the use of sustainable packaging in a variety of industries.
Some of the characteristics of sustainable packaging are:
Made from renewable materials: Sustainable packaging is made from materials that can be replenished or renewed, such as paper, cardboard, bamboo, and other plant-based materials.
Recyclable: The packaging should be easily recyclable, such as glass, aluminum, and certain types of plastics. This reduces the amount of waste that ends up in landfills.
Biodegradable: Packaging that is biodegradable can break down naturally and safely in the environment without causing harm.
Low carbon footprint: Sustainable packaging is designed to minimize its environmental impact, including greenhouse gas emissions, during the production, transportation, and disposal phases.
Reusable: Packaging that can be reused, such as glass jars or metal tins, reduces waste and extends the product's lifecycle.
Non-toxic: Sustainable packaging should be free from toxic chemicals that can harm human health or the environment.
Lightweight: Lighter packaging requires less energy to transport, which reduces the carbon footprint and transportation costs.
Compostable: Compostable packaging can be broken down into organic matter and used as a fertilizer, which reduces waste and supports the circular economy.
Sustainable packaging has numerous environmental and business benefits. Sustainable packaging helps to protect natural resources, reduce pollution, and conserve energy by reducing waste and greenhouse gas emissions. Sustainable packaging also fosters innovation and the development of new, environmentally friendly technologies. Customers are becoming more aware of the environmental impact of the products they purchase, and companies that invest in sustainable packaging can benefit from increased customer loyalty and a positive brand image.
Furthermore, sustainable packaging can lower transportation, disposal, and regulatory compliance costs. Overall, sustainable packaging benefits businesses, consumers, and the environment.
Consumers want sustainable packaging for a variety of reasons. For starters, they are becoming more conscious of the environmental impact of their consumption habits and wish to reduce their carbon footprint. Sustainable packaging contributes to this goal by reducing waste and the use of nonrenewable resources.
Second, because it does not contain harmful chemicals that can leach into products, sustainable packaging is often safer and healthier for consumers. Third, consumers want to support businesses that share their values, and many people place a high value on sustainability. Finally, sustainable packaging frequently appears and feels more premium, which can improve the overall experience of the consumer with the product.
There is no one-size-fits-all answer to this question because the most sustainable product packaging will depend on the specific product, its requirements, and the materials and technologies available. However, some packaging options are generally regarded as more environmentally friendly than others.
a. Biodegradable and compostable packaging: It is made of materials that degrade naturally without harming the environment, like plant-based plastics, paper, and cardboard.
b. Recyclable packaging: It can be easily recycled and reused, such as glass, aluminum, and certain types of plastics, is a more sustainable option.
c. Refillable packaging: Refillable packaging, such as glass bottles or metal tins, can reduce waste and conserve resources.
d. Minimalist packaging: Packaging that uses fewer materials and has a minimalist design can reduce waste and have a lower environmental impact.
e. Plant-based packaging: Packaging made from a renewable plant.
Sustainable packaging is frequently designed to be recyclable or made of easily recyclable materials. Recycling packaging allows for the creation of new products while reducing waste and conserving resources. It should be noted, however, that not all sustainable packaging is recyclable, and not all recyclable packaging is sustainable. The recyclability of packaging materials is determined by factors such as the type of material, the recycling infrastructure available in a given area, and the material's contamination level.
Consumers should check their local recycling guidelines and dispose of sustainable packaging properly to ensure that it is recycled properly. Furthermore, businesses can design recyclable packaging and provide recycling information to their customers.
As more businesses and consumers recognize the importance of reducing waste and conserving resources, the future of sustainable packaging appears bright. Material and design innovations are creating new options for environmentally friendly and functional sustainable packaging. Renewable and biodegradable materials, such as plant-based plastics and paper, are becoming more common. Technology advancements are also making it easier to recycle and compost packaging materials.
Furthermore, governments are enacting regulations and incentives to encourage businesses to use sustainable packaging. As the demand for environmentally friendly products grows, the future of sustainable packaging is likely to include even more innovative and eco-friendly solutions.
In the long run, sustainable packaging can be profitable for businesses. While sustainable packaging may necessitate an initial investment, it can ultimately save money on waste management, transportation, and regulatory compliance. Sustainable packaging can also improve a company's brand image and reputation, resulting in higher customer loyalty and sales. Businesses that invest in sustainable packaging may benefit from increased market share and higher demand for their products as consumers become more environmentally conscious.
Furthermore, sustainable packaging can assist businesses in complying with sustainability regulations, such as Extended Producer Responsibility (EPR) laws, and avoiding fines or penalties. Overall, sustainable packaging can provide businesses with both environmental and economic benefits, making it a wise and profitable long-term decision.
While there are numerous advantages of sustainable packaging, there are also some disadvantages to consider.
a. Higher cost: Sustainable packaging materials and production processes can be more expensive than traditional packaging methods, increasing business production costs.
b. Limited availability: Some sustainable packaging materials, such as plant-based plastics, are not yet widely available, making it difficult for businesses to access them.
c. Limited functionality: Sustainable packaging materials may not have the same functional properties as traditional materials, such as durability or resistance to moisture or heat.
d. Limited recycling infrastructure: Recycling infrastructure for certain types of sustainable packaging, such as biodegradable or compostable materials, may not yet be widely available, leading to challenges in proper disposal.
e. Consumer confusion: Consumers may be confused about how to properly dispose of certain types of sustainable packaging, leading to contamination and reduced recyclability.
Overall, while sustainable packaging has many benefits, businesses should carefully consider the potential disadvantages before deciding.
Top sustainable packaging companies like WestRock, Amcor, Smurfit Kappa, Crown Holdings, and Mondi are categorized as quadrant leaders, contributing significantly to the market.
Sustainable packaging companies are organizations that prioritize environmentally friendly and socially responsible practices in designing, producing, and distributing packaging materials. They focus on minimizing the environmental impact of packaging through innovative solutions, recyclable materials, reduced waste, and energy-efficient processes.
Sustainable packaging companies contribute to the environment by using eco-friendly materials such as bioplastics, recycled paper, and compostable materials. They also emphasize lightweight designs to reduce transportation emissions, promote reusable packaging options, and advocate for reduced plastic usage to combat pollution and landfill waste.
Some well-known sustainable packaging companies include WestRock, Mondi, Crown Holdings, Smurfit Kappa, and Amcor. These companies are recognized for their commitment to developing and implementing sustainable packaging solutions across various industries.
Sustainable packaging companies offer a range of solutions, including biodegradable packaging, minimalistic designs that use less material, reusable packaging systems, packaging made from renewable resources, and innovative technologies to extend product shelf life without excessive packaging.
To identify a genuinely sustainable packaging company, look for certifications such as FSC (Forest Stewardship Council), Cradle to Cradle, or ASTM D6400 (for compostable materials). Research their materials, sourcing practices, waste management strategies, and involvement in initiatives aimed at reducing the environmental impact of packaging.
While initial costs might be slightly higher due to the use of eco-friendly materials and innovative production methods, the long-term benefits of reduced environmental impact and consumer appeal can often outweigh the upfront expenses. Moreover, as sustainable practices become more widespread, costs are likely to become more competitive.
Sustainable packaging companies can positively impact business profitability by attracting eco-conscious consumers, improving brand reputation, and reducing waste-related expenses. Additionally, they can help companies comply with evolving environmental regulations, which can prevent costly fines and legal issues.
No, sustainable packaging companies cater to a wide range of industries, including food and beverage, cosmetics, electronics, e-commerce, and more. Their solutions can be customized to meet the unique packaging needs and sustainability goals of various businesses.
To transition your business to sustainable packaging, start by conducting an audit of your current packaging practices. Research and partner with reputable sustainable packaging companies that align with your values and needs. Gradually introduce sustainable materials, designs, and processes while educating your customers about the changes.
Sustainable packaging companies play a pivotal role in the circular economy by designing packaging that can be easily recycled, composted, or repurposed. They aim to minimize the "end-of-life" impact of packaging by creating materials that can reenter the production cycle, reducing the demand for virgin resources.
Yes, sustainable packaging companies are actively involved in reducing plastic waste. They often champion the use of bioplastics, which are derived from renewable sources, as well as designs that eliminate unnecessary plastic components. Their efforts contribute to lowering the amount of plastic pollution in oceans and landfills.
Sustainable packaging companies collaborate with brands by understanding their unique packaging needs and sustainability goals. They then co-create packaging solutions that align with the brand's identity, values, and desired level of environmental impact reduction.
Sustainable packaging companies address transportation emissions by designing packaging that is lightweight and space-efficient, reducing the carbon footprint during transportation. They also encourage local sourcing and production to minimize the distance products travel.
Yes, sustainable packaging companies play a role in reducing food waste. They develop packaging solutions that extend the shelf life of products, maintain freshness, and prevent spoilage. This helps decrease food waste along the supply chain and in consumers' homes.
Innovation is crucial for sustainable packaging companies as they continually seek new methods and materials to minimize environmental impact. They innovate in areas such as material science, design, and production processes to create packaging that is both functional and environmentally friendly.
Yes, several global initiatives are supported by sustainable packaging companies, such as the Ellen MacArthur Foundation's New Plastics Economy, which aims to reshape the plastics system to create a more circular economy. These initiatives drive collaboration and innovation toward a more sustainable future.
Recyclable packaging companies offer solutions that prioritize materials that can be easily recycled. They design and manufacture packaging that aligns with recycling systems and can be reprocessed efficiently.
Renewable packaging solutions involve using materials that are sourced from renewable resources, such as plant-based materials. These solutions aim to reduce the dependency on finite resources and minimize the environmental impact of packaging.
Bioplastics packaging manufacturers are known for producing packaging materials made from biodegradable or renewable sources, such as cornstarch or sugarcane. These materials help reduce reliance on traditional plastics derived from fossil fuels.
Carbon-neutral packaging providers offset their environmental impact by investing in initiatives that reduce or offset the carbon emissions produced during the packaging lifecycle. This includes activities like reforestation and renewable energy projects.
Adopting sustainable packaging solutions can lead to business growth by attracting environmentally conscious consumers, differentiating your brand, and enhancing customer loyalty. It can also open doors to new markets, partnerships, and collaborations with like-minded businesses.
The eco-friendly packaging industry offers entrepreneurs opportunities to create innovative packaging solutions, tap into the growing demand for sustainable products, and address environmental concerns. Entrepreneurs can also explore partnerships with existing brands to provide sustainable packaging options.
The current trends in sustainable packaging include the use of minimalist designs, upcycled materials, biodegradable and compostable options, smart packaging technologies, and the incorporation of plant-based and renewable materials.
Sustainable Packaging quadrants provide businesses with a visual representation of their packaging practices compared to industry standards. This assessment can help identify areas for improvement, set goals, and align packaging strategies with sustainable benchmarks.
Businesses can employ strategies such as adopting eco-friendly materials, optimizing packaging designs to reduce waste, collaborating with sustainable packaging suppliers, and educating consumers about the benefits of their sustainable choices.
Innovation drives the growth of the sustainable packaging industry by introducing new materials, designs, and technologies that minimize environmental impact. Innovations attract consumer interest, foster industry competitiveness, and create opportunities for revenue growth.
Top sustainable packaging companies play a significant role in shaping industry trends by setting benchmarks for sustainable practices, driving innovation, and demonstrating the viability of eco-friendly packaging solutions.
A comprehensive sustainable packaging strategy can positively impact a company's bottom line by reducing waste-related costs, attracting environmentally conscious customers willing to pay premium prices, and improving brand reputation.
The growing demand for sustainable packaging is encouraging packaging suppliers to expand their offerings of eco-friendly materials and solutions. Suppliers are adjusting their practices to provide options that align with the changing preferences of brands and consumers.
Sustainable packaging companies are adopting innovative approaches such as using algae-based inks, incorporating edible packaging, creating packaging from agricultural waste, and developing blockchain solutions to track supply chains and promote transparency.
Businesses can transition to a more eco-conscious supply chain by working closely with sustainable packaging partners, setting sustainability targets for suppliers, optimizing transportation logistics, and considering packaging's entire lifecycle impact.
Packaging waste management services assist businesses by providing expertise in waste reduction, recycling strategies, and waste diversion programs. They help optimize waste streams and ensure that materials are properly disposed of or repurposed.
Key sustainable packaging certifications include FSC (Forest Stewardship Council), Cradle to Cradle, ASTM D6400 (compostability), and Recycled Content certification. These certifications validate a company's commitment to sustainable practices.
Packaging lifecycle analysis assesses the environmental impact of packaging from raw material extraction to end-of-life disposal. It helps businesses make informed decisions about materials, designs, and processes to minimize their overall environmental footprint.
Corporate sustainability packaging aligns with overall sustainability initiatives by ensuring that a company's packaging practices are in harmony with its broader environmental and social responsibility goals.
Innovative green packaging partnerships involve collaborations between packaging manufacturers, brands, and waste management organizations to develop closed-loop systems, improve recycling rates, and implement circular packaging solutions.
Custom sustainable packaging enhances brand image by showcasing a brand's commitment to environmental responsibility. It also provides a unique and memorable unboxing experience for customers, encouraging brand loyalty.
Packaging waste-to-energy solutions involve converting non-recyclable packaging waste into energy through processes like incineration or pyrolysis. While not the ideal solution, they can contribute to reducing waste in landfills and generating renewable energy.
Consumer awareness plays a pivotal role in driving the demand for sustainable packaging solutions. As consumers become more educated about environmental issues, they actively seek products that align with their values, prompting businesses to prioritize sustainable packaging to meet this demand.
Sustainable packaging startups are disrupting the industry by introducing fresh perspectives and innovative solutions. Their agility allows them to experiment with new materials, designs, and technologies, pushing larger companies to adapt and evolve their practices.
Eco-conscious supply chain packaging contributes to overall sustainability goals by ensuring that the entire supply chain, from sourcing materials to product distribution, adheres to environmentally responsible practices. This comprehensive approach minimizes the overall environmental impact.
Businesses can reduce the carbon footprint of their packaging by optimizing packaging designs to reduce material usage, sourcing materials from renewable sources, using energy-efficient production methods, and implementing transportation logistics that minimize emissions.
Plant-based packaging manufacturers align with the growing trend of plant-based lifestyles by offering packaging materials made from renewable plant sources. This resonates with consumers who value products that reflect their sustainable and ethical choices.
Yes, sustainable packaging can lead to cost savings for businesses in the long term. While initial investment might be higher, reduced waste, improved supply chain efficiency, and positive consumer perception often result in long-term financial benefits.
Top sustainable packaging companies maintain their industry leadership by investing in research and development, fostering collaborations with innovators, consistently updating their sustainability strategies, and demonstrating a commitment to transparency and continuous improvement.
Packaging sustainability experts provide businesses with insights into changing environmental regulations, helping them remain compliant and avoid legal pitfalls. They also advise on best practices to ensure packaging aligns with evolving standards.
Socially responsible packaging companies often give back to communities by supporting local initiatives, engaging in fair trade practices, and investing in programs that promote education, employment, and community development.
Businesses can leverage sustainable packaging as a marketing tool by prominently featuring eco-friendly labels, sharing their sustainability journey on packaging, and using packaging as a storytelling tool to connect with consumers on a deeper level.
Research Methodology
Related Markets
If your company is recognised in this Quadrant, Leverage this ranking using our Marketing Kit.
