Table of Contents
1 Introduction
1.1 Market Definition
2 Market Overview
2.1 Introduction
2.2 Market Dynamics
Figure 1 Oral Care/Oral Hygiene Market: Drivers, Restraints, Opportunities, and Challenges
2.2.1 Market Drivers
2.2.1.1 Growing Awareness About Oral Hygiene
2.2.1.2 Rising Incidence of Dental Diseases
Table 1 Percentage of Individuals With Untreated Dental Caries in the US (2015–2016)
2.2.1.3 Growing Number of Small/Private Dental Clinics With Dental Dispensaries
Figure 2 Total Number of Dental Professionals in the US (2010–2018)
2.2.1.4 Technological Advancements in Toothbrushes
Table 2 Recent Product Launches of Advanced Toothbrushes
2.2.2 Restraints
2.2.2.1 Competitive Pricing Pressure Faced By Prominent Players
2.2.3 Opportunities
2.2.3.1 Increasing Online Purchase of Oral Care Products
2.2.3.2 Covid-19 Impact: Increasing Relevance of Connected Oral Care Devices
2.2.4 Challenges
2.2.4.1 High Dependency on Retail/Consumer Stores
2.2.4.2 Covid-19 Impact: Reduced Disposable Income Due to Rising Global Unemployment
2.3 Trends
2.3.1 Artificial Intelligence and IoT in the Oral Care Market
3 Company Evaluation Quadrant
3.1 Stars
3.2 Emerging Leaders
3.3 Pervasive
3.4 Emerging Companies
Figure 3 Oral Care/Oral Hygiene Market (Global) Company Evaluation Quadrant
4 Competitive Landscape
4.1 Introduction
Figure 4 Key Developments in the Oral Care/Oral Hygiene Market Between January 2017 and May 2020
4.2 Growth Strategies Adopted By Key Players (2017–2020)
4.3 Product Portfolio Matrix
4.4 Overall R&D Expenditure: Key Players in the Global Oral Care/Oral Hygiene Market
4.5 Competitive Situation and Trends
Figure 5 New Product Launches and Mergers & Acquisitions Were the Key Growth Strategies Adopted By Major Players Between 2018 and 2020
4.5.1 Product Launches
Table 3 Product Launches (January 2017– May 2020)
4.5.2 Partnerships & Agreements
Table 4 Partnerships & Agreements (January 2017–May 2020)
4.5.3 Expansions
Table 5 Expansions (January 2017–May 2020)
4.5.4 Mergers & Acquisitions
Table 6 Mergers & Acquisitions (January 2017–May 2020)
5 Company Profiles
5.1 Colgate-Palmolive Company
5.1.1 Business Overview*
Figure 6 Colgate-Palmolive Company: Company Snapshot (2019)
5.1.2 Products Offered*
5.1.3 Recent Developments*
5.1.4 SWOT Analysis*
5.1.5 MnM View*
(*Above sections are present for all of below companies)
5.2 Procter & Gamble
Figure 7 Procter & Gamble: Company Snapshot (2019)
5.3 GlaxoSmithKline PLC
Figure 8 GlaxoSmithKline PLC: Company Snapshot (2019)
5.4 Koninklijke Philips N.V.
Figure 9 Koninklijke Philips N.V.: Company Snapshot (2019)
5.5 Johnson & Johnson
Figure 10 Johnson & Johnson: Company Snapshot (2019)
5.6 Unilever Plc.
Figure 11 Unilever PLC: Company Snapshot (2019)
5.7 GC Corporation
5.8 3M Company
Figure 12 3M Company: Company Snapshot (2019)
5.9 Lion Corporation
Figure 13 Lion Corporation: Company Snapshot (2019)
5.10 Church & Dwight Co, Inc.
Figure 14 Church & Dwight Co, Inc.: Company Snapshot (2019)
5.11 Sunstar Suisse S.A.
Figure 15 Sunstar Suisse S.A.: Company Snapshot (2018)
5.12 Perrigo Company plc.
Figure 16 Perrigo Company Plc: Company Snapshot (2019)
5.13 Dabur India Ltd.
Figure 17 Dabur India Ltd.: Company Snapshot (2019)
5.14 Orkla
Figure 18 Orkla: Company Snapshot (2019)
5.15 Dentaid Ltd.
5.16 Henkel AG & Co. KGaA
Figure 19 Henkel AG & Co KGaA: Company Snapshot (2019)
5.17 LG Household & Health Care, Ltd.
Figure 20 LG Household & Health Care, Ltd.: Company Snapshot (2019)
5.18 The Himalaya Drug Company
5.19 Young Dental
5.20 Ultradent Products, Inc.
6 Appendix
6.1 Methodology
This report identifies and benchmarks the best Oral Care / Oral Hygiene product manufacturers such as Colgate-Palmolive Company (US), The Procter & Gamble Company (US), GlaxoSmithKline PLC (UK), Unilever PLC (UK) and Johnson & Johnson (US), and evaluates them on the basis of business strategy excellence and strength of product portfolio within the Oral Care / Oral Hygiene ecosystem, combining inputs from various industry experts, buyers, and vendors, and extensive secondary research including annual reports, company press releases, investor presentations, free and paid company databases. They are rated and positioned on a 2x2 matrix, called ‘Company Evaluation Quadrant’, and identified as Stars, Emerging Leaders, Pervasive and Emerging companies.
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