Personalized Nutrition Quadrant Report

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Personalized Nutrition Market (Global) Company Evaluation Quadrant
Published on
Mar'2020
Pages
80
Code
360-FB 7581
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The concept of personalization has evolved in the last few years across all sectors. Nutrition is one such key profile, which is witnessing high demand for personalized products. Consumers are becoming more aware of food products impacting their bodies. Diseases due to lifestyle changes have become prevalent among individuals. This has further resulted in high demand for personalized nutrition products that are customized and delivered depending on the exact nutrient requirements in the human body. People are ready to pay more and are adapting to these changes quickly, making personalized nutrition a part of their routine. The changes in terms of nutrition being consumed across regions have resulted in a shift toward personalized healthcare and nutrition solutions. 

The personalized nutrition market is valued at USD 8 billion in 2020 and is projected to reach 16 billion in 2025 at a CAGR of 15%. A shift in consumer preference due to the rise in healthcare awareness is a major driver for this market.

Market dynamics of this market

Few leading players in the Personalized Nutrition Market are Wellness Coaches, Atlas Biomed, Vitagene, Amway, Persona, Habit Food Personalized, STYR, Zipongo, Panaceutics, Viome, and Nutino. Top Personalized Nutrition Market players  are rated and positioned on 2x2 matrix, called as ‘Company Evaluation Quadrant,’ and identified as: Visionary Leaders, Dynamic Differentiators, Innovators, and Emerging companies.

The report includes market-specific company profiles of 24 players and assesses the recent developments that shape the competitive landscape of this highly fragmented market.


List of companies evaluated and profiled in the report:

  • AMWAY
  • ATLAS BIOMED GROUP LIMITED
  • BACTOLAC PHARMACEUTICAL, INC.
  • BALCHEM CORPORATION
  • BASF SE
  • BAZE
  • BIOGENIQ
  • CARE/OF
  • DAYTWO
  • DNAFIT
  • DNALYSIS
  • DSM
  • GX SCIENCES, INC.
  • HABIT FOOD PERSONALIZED, LLC
  • HELIX
  • HERBALIFE NUTRITION LTD.
  • PERSONA
  • MINDBODYGREEN
  • METAGENICS, INC.
  • NUTRIGENOMIX
  • SANGER GENOMICS PVT LTD.
  • SEGTERRA
  • WELLNESS COACHES
  • ZIPONGO

Table of Contents

1 Introduction
   1.1 Market Definition

2 Market Overview
   2.1 Introduction
          Figure 1 Personalized Nutrition Market: YC and YCC Shift
   2.2 Market Dynamics
          Figure 2 Personalized Nutrition Market: Drivers, Restraints, Opportunities, and Challenges
          2.2.1 Drivers
                    2.2.1.1 Shift in Consumer Preferences Due to the Rise in Health Awareness
                    2.2.1.2 Aging Population to Drive the Market Growth
                                 Figure 3 Aging Population in Japan
                                 Figure 4 Business Model of Nestle in the Personalized Nutrition Market
                    2.2.1.3 Growing Trend of Digital Healthcare
                                 Figure 5 Digital Health Tools Used in the Personalized Nutrition Market
          2.2.2 Restraints
                    2.2.2.1 High Cost of Dietary Supplements and Nutrition Plans
          2.2.3 Opportunities
                    2.2.3.1 Increasing Innovations and Advancements in Technologies
                    2.2.3.2 Collaborations and Strategic Partnerships Present Growth Opportunities for Personalized Nutrition Manufacturers
          2.2.4 Challenges
                    2.2.4.1 Presence of Regulations in the Personalized Nutrition Market
   2.3 Patent Analysis
          Figure 6 Number of Patents Approved for Personalized Nutrition, By Applicant, 2018–2019
          Table 1 List of Important Patents for Personalized Nutrition, 2013–2018
   2.4 Regulations

3 Case Study Depicting Growth of the Personalized Nutrition Market
   3.1 Introduction
   3.2 Evolution and Growth of the Personalized Nutrition Market
   3.3 Introduction Phase: Late 2010
   3.4 New Entrant (Start-Up) Phase, Key Companies, 2011–2015
   3.5 Disruption/Partnership Phase, Key Companies, 2015–2019
   3.6 Future Expansion and Opportunities: 2020 and Beyond

4 Company Evaluation Quadrant
   4.1 Overview
   4.2 Company Evaluation Quadrant (By Technology)
         4.2.1 Dynamic Differentiators
         4.2.2 Innovators
         4.2.3 Visionary Leaders
         4.2.4 Emerging Companies
                   Figure 7 Personalized Nutrition Market: Company Evaluation Quadrant
   4.3 Strength of Product Portfolio
   4.4 Business Strategy Excellence
   4.5 Company Evaluation Quadrant (Products and Plans)
         4.5.1 Dynamic Differentiators
         4.5.2 Innovators
         4.5.3 Visionary Leaders
         4.5.4 Emerging Companies
                   Figure 8 Personalized Nutrition Market: Company Evaluation Quadrant
   4.6 Strength of Product Portfolio
   4.7 Business Strategy Excellence

5 Competitive Landscape
    Figure 9 Key Developments of Leading Players in the Personalized Nutrition Market, 2017–2020
   5.1 Expansions & Investments
          Table 2 Expansions & Investments, 2017–2020
   5.2 New Product Launches
          Table 3 New Product Launches, 2017–2020
   5.3 Mergers & Acquisitions
          Table 4 Mergers & Acquisitions, 2017–2020
   5.4 Agreements, Joint Ventures, and Partnerships
          Table 5 Agreements, Joint Ventures, and Partnerships, 2017–2020

6 Company Profiles
   6.1 Companies With Tech Partnerships
         6.1.1 BASF SE
                   6.1.1.1 Business Overview*
                                Figure 10 BASF SE: Company Snapshot
                   6.1.1.2 Products Offered*
                   6.1.1.3 SWOT Analysis*
                                Figure 11 BASF SE: SWOT Analysis
                   6.1.1.4 Recent Developments*
                   6.1.1.5 Right to Win*
                   (*Above sections are present for all of below companies)
         6.1.2 DSM
                   Figure 12 DSM: Company Snapshot
                   Figure 13 DSM: SWOT Analysis
   6.2 Companies With Tech Capabilities
         6.2.1 Herbalife Nutrition Ltd.
                   Figure 14 Herbalife Nutrition: Company Snapshot
                   Figure 15 Herbalife Nutrition Ltd.: SWOT Analysis
         6.2.2 Amway
                   Figure 16 Amway: Company Snapshot
                   Figure 17 Amway: SWOT Analysis
         6.2.3 DNAfit
         6.2.4 Wellness Coaches
         6.2.5 Atlas Biomed Group Limited
         6.2.6 Care/of
         6.2.7 Habit Food Personalized, LLC
         6.2.8 Persona
         6.2.9 Bactolac Pharmaceutical, Inc.
         6.2.10 Balchem Corporation
                     Figure 18 Balchem Corporation: Company Snapshot
         6.2.11 Zipongo
         6.2.12 DNAlysis
         6.2.13 Sanger Genomics Pvt Ltd.
         6.2.14 DayTwo Inc.
         6.2.15 mindbodygreen
         6.2.16 BiogeniQ
         6.2.17 Helix
         6.2.18 Segterra, Inc.
         6.2.19 Metagenics, Inc.
         6.2.20 Baze
         6.2.21 GX Sciences, Inc.
         6.2.22 Nutrigenomix

7 Appendix
   7.1 Methodology

This report identifies and benchmarks best personalized nutrition companies such Wellness Coaches, Atlas Biomed, Vitagene, Amway, Persona, Habit Food Personalized, and evaluates them on the basis of business strategy excellence and strength of product portfolio within the personalized nutrition ecosystem, combining inputs from various industry experts, buyers, and vendors, and extensive secondary research including annual reports, company press releases, investor presentations, free and paid company databases. They are rated and positioned on a 2x2 matrix, called as ‘Company Evaluation Quadrant,’ and identified as Visionary Leaders, Dynamic Differentiators, Innovators, or Emerging companies.

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