Precision Farming Quadrant Report

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Precision Farming Market (Global) Company Evaluation Quadrant
Published on
Mar'2020
Pages
61
Code
360-SE 2831
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This report identifies and benchmarks the best companies in the precision farming market such as John Deere, AGCO Corporation, Trimble, AgJunction, and Raven Industries, and evaluates them on the basis of business strategy excellence and strength of product portfolio within the precision farming ecosystem, combining inputs from various industry experts, buyers, and vendors, and extensive secondary research including annual reports, company press releases, investor presentations, free and paid company databases. They are rated and positioned on 2x2 matrix, called as ‘Company Evaluation Quadrant’, and identified as Visionary Leaders (top companies), Dynamic Differentiators, Innovators, or Emerging companies.

High Demand for Agricultural Products Due to the Global Population Growth to Drive This Market

Precision farming is a technique that involves the use of integrated crop management techniques and tools for profitability & sustainability growth, along with environment protection, by optimizing the use of soil and water resources. Precision farming technologies, such as guidance technology, remote sensing, smart sensors, drones, and variable rate technology (VRT), effectively manage the soil and crop. These technologies are used in conjunction with the on-field equipment and devices for the guidance and navigation applications. The precision farming market is expected to reach USD 13 billion by 2025, at a CAGR of 12.7%. The high demand for agricultural products due to the ballooning population growth; increased adoption of VRT, remote sensing technology, and guidance technologies by worldwide farmers; and strong government support for precision farming techniques are the major factors fueling the growth of this market.

Precision Farming: Market Dynamics

The report includes market-specific company profiles of 20 players and assesses the recent developments that shape the competitive landscape of this highly fragmented market.


List of the best precision farming companies evaluated and profiled in the report:

  • AG LEADER
  • AGCO CORPORATION
  • AGEAGLE
  • AGJUNCTION
  • AUTOCOPTER CORP
  • AUTONOMOUS TRACTOR CORPORATION
  • CROPX TECHNOLOGIES
  • DEERE & COMPANY
  • DESCARTES LABS
  • EC2CE
  • GRANULAR
  • HEXAGON AGRICULTURE
  • PROSPERA TECHNOLOGIES
  • RAVEN INDUSTRIES
  • TARANIS
  • TEEJET TECHNOLOGIES
  • THE CLIMATE CORPORATION
  • TOPCON POSITIONING SYSTEMS
  • TRIMBLE
  • VISION ROBOTICS

Table of Contents

1 Introduction
   1.1 Market Definition

2 Market Overview
   2.1 Introduction
   2.2 Market Dynamics
          Figure 1 Precision Farming Market: Drivers, Restraints, Opportunities, and Challenges
          2.2.1 Drivers
                    2.2.1.1 High Demand for Agricultural Products Due to Population Growth
                                 Figure 2 Global Consumption of Major Field Crops, 2005–2050
                    2.2.1.2 Increased Adoption of VRT, Remote Sensing Technology, and Guidance Technologies By Worldwide Farmers
                    2.2.1.3 Strong Government Support for Promoting Use of Precision Farming Techniques
                    2.2.1.4 Substantial Cost Cutting Achieved By Implementation of Modern Agricultural Techniques
          2.2.2 Restraints
                    2.2.2.1 High Upfront Cost of Modern Agricultural Equipment
                    2.2.2.2 Limited Technical Knowledge and Skills of Farmers or Growers
          2.2.3 Opportunities
                    2.2.3.1 Integration of Smartphones With Hardware Devices and Software Applications
                    2.2.3.2 Use of Unmanned Aerial Vehicles or Drones in Agricultural Farms
          2.2.4 Challenges
                    2.2.4.1 Management of Data for Productive Decision Making
                    2.2.4.2 Lack of Standardization in Precision Farming Industry
          2.2.5 Winning Imperatives
                    2.2.5.1 Environmental Protection

3 Industry Trends
   3.1 Introduction
   3.2 Value Chain Analysis
          Figure 3 Value Chain: Precision Farming Market
          3.2.1 Major Players in Precision Farming Market
   3.3 Supply Chain Analysis
          Figure 4 Supply Chain: Precision Farming Market
   3.4 Technology Roadmap
         3.4.1 Technology Roadmap (2010–2025)
                   Figure 5 Present and Upcoming Technologies in Precision Farming Market
          3.4.2 Key Industry Trends
                    Figure 6 Big Data Opportunities – Leading Trend Among Key Market Players
   3.5 Covid-19 Update

4 Company Evaluation Quadrant
   4.1 Visionary Leaders
   4.2 Dynamic Differentiators
   4.3 Innovators
   4.4 Emerging Companies
          Figure 7 Precision Farming Market (Global) Company Evaluation Quadrant

5 Competitive Landscape
   5.1 Introduction
          Figure 8 Companies Adopted Collaborations, Agreements, and Partnerships as Key Growth Strategies
   5.2 Precision Farming Market Ranking Analysis
          Figure 9 Ranking of Top 5 Players in Precision Farming Market (2019)
  5.3 Recent Developments
        5.3.1 Product Launches & Developments
                  Table 1 Product Launches and Developments, 2017–2020
        5.3.2 Agreements, Partnerships, and Collaborations
                  Table 2 Partnerships, Agreements, and Collaborations, 2017-2020
        5.3.3 Mergers and Acquisitions
                  Table 3 Merger and Acquisitions, 2017–2019

6 Company Profiles
   6.1 Deere & Company
         6.1.1 Business Overview*
                   Figure 10 Deere & Company: Company Snapshot
         6.1.2 Products Offered*
         6.1.3 Recent Developments*
         6.1.4 SWOT Analysis*
         6.1.5 MnM View*
         (*Above sections are present for all of below companies)
   6.2 Trimble
          Figure 11 Trimble: Company Snapshot
   6.3 AGCO
          Figure 12 AGCO: Company Snapshot
   6.4 AgJunction
          Figure 13 AgJunction: Company Snapshot
   6.5 Raven Industries
          Figure 14 Raven Industries: Company Snapshot
   6.6 AG Leader Technology
   6.7 AgEagle
   6.8 TeeJet Technologies
   6.9 Taranis
   6.10 Topcon Positioning Systems

7 Appendix
   7.1 Other Significant Players
         7.1.1 Hexagon Agriculture
         7.1.2 Granular
         7.1.3 Prospera Technologies
         7.1.4 Autonomous Tractor Corporation
         7.1.5 AutoCopter Corp.
   7.2 Start-Up Companies
         7.2.1 The Climate Corporation (Subsidiary of Monsanto)
         7.2.2 Vision Robotics
         7.2.3 Cropx Technologies
         7.2.4 Descartes Labs
         7.2.5 ec2ce
   7.3 Methodology

This report identifies and benchmarks the key market players such as John Deere, AGCO Corporation, Trimble, AgJunction, and Raven Industries, and evaluates them on the basis of business strategy excellence and strength of product portfolio within the precision farming ecosystem, combining inputs from various industry experts, buyers, and vendors, and extensive secondary research including annual reports, company press releases, investor presentations, free and paid company databases. They are rated and positioned on a 2x2 matrix, called as ‘Company Evaluation Quadrant,’ and identified as Visionary Leaders, Dynamic Differentiators, Innovators, or Emerging companies. 

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