Microsoft has witnessed substantial inorganic growth in the AI segment with the acquisitions of emerging AI companies such as Genee (US) and SwiftKey (UK). The company has also adopted partnerships and collaborations as its key growth strategies to grow in the AI in agriculture market. For instance, Microsoft India has collaborated with International Crop Research Institute for Semi-Arid Tropics (Icrisat) to develop a sowing app. The sowing app advises farmers on the best time to sow crops depending on weather conditions, soil, and other indicators. The sowing app has adopted Microsoft Cortana Intelligence Suite, including machine learning and business intelligence to empower farmers and government officials with technologies and promote digital farming practices among farmers Request
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Microsoft is among the well-established companies in the AI market. The company spends significantly on its research division; this has improved its product portfolio and position in the AI market. Machine learning, deep learning, and natural language processing are some of its key focus areas y in the AI in agriculture market. The company develops unique solutions to solve farmers’ problems using low-cost sensors, drones, and vision and machine learning algorithms. The company has developed FarmBeats, an agricultural IoT system that uses a combination of unmanned aerial vehicles (UAVs) and wireless sensors to enable data-driven agricultural techniques. The company also develops algorithms, which combine information from drones and ground sensor data, to maximize the coverage of drones on farms