GOOGLE INC in Augmented Reality Solutions

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GOOGLE ARCore
Online
California, USA
1998
More than $100 BN
Enterprise
81 Likes
88 Buyers are Negotiating "Group Buyer Deal"

GOOGLE ARCore USP

Google has come up with Tango, an augmented reality computing platform. It enables mobile devices such as tablets and smartphones using the computer vision to detect their position with respect to the world using GPS or external signals.

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Summary

The product offerings from Google include smart glasses from the company and also the computing platform. The company has focused on the development of many applications related to their augmented reality platform, Tango. The company has been keen in developing the smart glasses with added innovative features. The Tango platform uses computer vision to enable devices such as tablets and smartphones to detect their position relative to the world without using GPS or other external signals. Google has come up with two devices to demonstrate the Tango technology: the Peanut phone and Yellowstone 7-inch tablet. The Tango platform would be used for applications such as visual measurement and mapping utilities, in-store navigation, presentation and design tools, and a variety of games

Google provides augmented reality eyeglasses named Google Glass. Apart from augmented reality eyeglasses, the company is integrating its old product and services with augmented reality. For instance, the company offers solutions such as AR in google search, live view beta in google maps and AR in the pixel camera.Google also plans to bring augmented reality technology to web browsers and is also strategies to target masses through newly launched Pixel devices, their search engine, and the Android platform.

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GOOGLE ARCore
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Strengths
  • +14
    Variants of products and services as per different applications
  • +7
    Total R&D spend & its % for this particular product & services
  • +11
    Breadth and Depth of Product Offerings
  • +14
    Focus on Product Innovation
  • +12
    Product Differentiation and Impact on Customer Value
  • +13
    Product Features and Functionality
  • +6
    Expandability of product and service across different applications
  • +5
    Unique Selling Proposition (USP) of product offered
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