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CIENA
3 Likes
75 Buyers Negotiating
Strengths
  • +11
    Variants of products and services as per different applications
  • +5
    Product Features and Functionality
  • +13
    Total R&D spend & its % for this particular product & services
  • +14
    Breadth and Depth of Product Offerings
  • +7
    Product Differentiation and Impact on Customer Value
  • +6
    Focus on Product Innovation
  • +12
    Expandability of product and service across different applications
  • +14
    Unique Selling Proposition (USP) of product offered
nostrength
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CIENA Presence in Optical Communication and Networking Solutions
Ciena has adopted the inorganic growth strategy of contracts and agreements to achieve growth in this market. It provides its products to a diverse set of customers and market segments including communications service providers, cable and multiservice operators, web-scale providers, submarine network operators, governments, enterprises, research and education (R&E) institutions, and other emerging network operators. The company has channel partners in the form of distributors, managed service providers, and solution providers. Ciena has a strategic and technology alliance with Ericsson (Sweden), IBM (US), and EMC2 (US). It has a wide geographic reach across North America, EMEA, APAC, and CALA. Ciena has a gross profit margin of around 44%, which indicates good productivity.
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Company Size :
  Enterprise
  SME
  Startup