Trend Micro provides various products and solutions in the anomaly detection market. Data center, cloud, and virtualization security; advanced threat detection; endpoint and gateway suites; endpoint, email, web, and SaaS application security; and forensics are included in the company’s anomaly detection portfolio. The company is focused on launching new products and solutions, and also on undertaking significant partnerships and acquisitions. It has been continuously working on product enhancements and making significant changes to accommodate market demands. The company also plans to expand globally by opening various offices across the globe.
Trend Micro is a customer-centric enterprise, and it strategizes according to the changing demands of its customers. The company has dedicated centers across the globe that provide the company with various support. These centers are called Trend Labs. The Trend Micro Global Infrastructure of Antivirus Research and Product support centers provide up-to-the minute security information to Trend Micro customers. The experts at Trend Labs monitor potential security risks to ensure Trend Micro products remain secure against emerging threats. The daily culmination of these efforts is shared with customers through frequent virus pattern file updates and scan engine refinements. The dedicated service centers and rapid-response teams are located in Tokyo, Manila, Taipei, Munich, Paris, and California to mitigate virus outbreaks and provide urgent round-the-clock support.
The company is focused on introducing new product launches and product enhancements in the anomaly detection market. This is evident from the fact that in April 2017, Trend Micro enhanced its product XGen Security. It provides protection to small business endpoints by leveraging its latest XGen Security capabilities, which include machine learning. XGen Security infuses high-fidelity machine learning into threat protection techniques to ensure protection against known and unknown threats. In February 2017, Trend Micro launched Trend Micro Deep Security 10, powered by XGen Security. XGen Security is a blend of cross-generational threat defense techniques fueled by market leading threat intelligence, and it powers all Trend Micro Security solutions. Additionally, in January 2017, the company launched the latest Trend Micro Tipping Point NX series Next-Generation Intrusion Prevention Systems (NGIPS), which is a first-to-market standalone NGIPS solution that delivers up to 100 GB inspection throughput with low latency.
The company is also clearly focused on inorganic strategies. For instance, in July 2017, Trend Micro partnered with the VMware Mobile Security Alliance (MSA) and integrated its mobile security enterprise solution with VMware Workspace ONE and VMware Airwatch. The technology partnership accelerated customer access to threat and Mobile Device Management (MDM) information on a single console. Similarly, in May 2017, the company entered into a partnership with Randstad Holding, a human resources and flexible work services industry. Randstad has selected Trend Micro as its cloud infrastructure security solution partner for the next 5 years.