USP : McAfee Application Control is one the premium products in the application control market. The strong brand presence of Intel Security in the market is helping the product gain traction. The companyâ€™s innovative approach of providing the solutions as a stand-alone option as well as an integrated solution with other products accessible over all types of endpoints, desktops, servers, virtual machines, and PoS terminals, makes it one of the most trusted and deployed solution providers in this market. Its strong portfolio of solutions, with a large number of channel partners and the potential to serve a wide customer base, has helped the company build a strong base for customers across regions. To keep on growing in this highly competitive market, Intel Security adopted both inorganic and organic strategies in the market. As a part of its organic strategy, the company enhanced its product portfolio by launching new solutions and releasing new versions of its existing products. In 2015, the company launched the new McAfee Endpoint Security 10.X to improve performance and visibility into advanced threats detection and remediation for endpoints. In 2014, the company launched its latest version of McAfee Mobile Security to help customers run free privacy and security scans. To cater to large enterprises, the company enhanced its portfolio with the addition of McAfee Complete Endpoint Protection â€“ Enterprise, and McAfee Complete Endpoint Protection â€“ Business. McAfee gets major portions of its sales from follow-up service, support, and subscriptions to its software and managed services. The company sells directly and through resellers to enterprises and consumers mainly in the U.S. Furthermore, in 2014, the company spent around USD 11.5 billion (20.65% of its revenue in 2014) on R&D expenditure towards developing new security products as per the changing market demand.
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