USP : Trend Micro aims to grow in the application control market by enhancing its market offering to acquire new customers as well as stay competitive in the ever-growing security market. In order to increase its market share Trend Micro implemented the strategy of acquisitions and partnerships. For instance, they acquired HP Tipping Point in 2015, to broaden their NGIPS portfolio. They integrated Trend Micro Cloud App Security with AppDirect for Office 365 in the AppDirect cloud service commerce ecosystem of applications. The company has also launched new product advancements periodically based on the changing demand of the customers. In 2015, Trend Micro announced the availability of Trend Micro Mobile Security for Android and iOS devices. The company also extended its support services for medium and large enterprises in North American region. Moreover, the customized service and support portfolio of Trend Micro is helping the company in serving its customers in a better way. In 2014, the company launched enhancements to its Trend Micro Complete User Protection with the addition of new features enhancing security for endpoints. Such advancements help Trend Micro Endpoint Application Control stay in pace with the market demand and gain a competitive advantage over its competitors.
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