IBM CORPORATION in Artificial Intelligence in Retail

A retailer incorporating Watson API’s into online shopping experience can deliver personalized advice on clothing with natural language. As customers shop online, the choices can be refined, based on factors such as location, activity, gender, past purchase behavior, and particular month of the year. By processing these data, the recommendation will be provided based on the occasion and weather conditions in the region. IBM is also progressing in the market by providing AI solution not only in online retail but also in brick-and-mortar retail stores. Macy, a tradition brick-and-mortar retailer, has been investing in omnichannel and online merchandising; and using Watson’s capability in Macy’s On Call app with location-based software. The app allows shoppers to locate specific clothing brand within the store without wasting their time in running around the store. IBM Watson Tone Analyzer service provides textual emotion detection capability to understand user’s emotional state and improve interaction. On July 2017, Tone Analyzer for customer engagement was added as a feature to IBM Watson Tone Analyzer service. This feature allows detection of communication tones in chatbot and customer service conversations. It can identify emotions from emoji, slang, and emoticons to understand seven emotions of the user such as politeness, satisfaction, sadness, frustration, excitement, impoliteness, and sympathy.
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USP : Watson, an AI technology by IBM that can be applied across various verticals such as finance, retail, travel and hospitality, and healthcare. Watson uses NLP and machine learning to reveal significant insights from large volumes of unstructured data. Using the Watson suite of APIs, retailers can receive immense benefits by segmenting customers individually and personalizing their shopping experience. This ultimately results in frequent shopping escapades and thereby ensures higher customer loyalty.

BUYERS
VENDORS
EXPERTS
3.7
ANALYSTS
 

IBM CORPORATION detailed analysis

Product Maturity
Company Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offering
3.75
3.70
3.75
Product Features and Functionality
3.90
3.90
3.90
Focus on Product Innovation
2.90
2.90
2.60
Product Differentiation and Impact on Customer Value
3.35
3.35
3.35
Product Quality and Reliability
4.05
4.05
4.05
LEAST IMPORTANT LESS IMPORTANT

PARTICIPATING QUADRANTS

IBM CORPORATION has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Europe

    15 Participants

  • Niche Quadrant

    All-Middle East and Africa

    9 Participants

  • Niche Quadrant

    All-Asia-Pacific

    17 Participants

REGIONS
Europe Latin America Asia-Pacific North America Middle East and Africa
STRENGTHS
WEAKNESSES

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TOP USECASES
TOP FEATURES
  • Product Features and Functionality
    What are your offerings in AI Retail market?
  • Product Features and Functionality / Which of the following ..
    product caters to?
  • Which of the following type(s) of support service your compa..
    Others, please specify- type(s) of support s..
  • Which of the following type(s) of support service your compa..
    Sales Support
  • Which of the following pre-sales support activities do you p..
    Dedicated Account Manager (DAM)
  • For which of the following enterprises your AI in Retail sol..
    Small Enterprise (Revenue< 100 Million)
  • For which of the following enterprises your AI in Retail sol..
    Medium Enterprises (100 Million<Revenue<500 ..
  • What are your offerings in AI Retail market?
    Services
  • Which of the following pre-sales support activities do you p..
    Product Demos
  • Which of the following pre-sales support activities do you p..
    Software Requirement Specification (SRS)

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