360 Score: 3.73
For Vendors
  • New York, USA
  • 1911
  • $50BN to $100BN

IBM CORPORATION in Artificial Intelligence in Retail


Watson API’s into online shopping experience can deliver personalized advice on clothing with natural language.IBM is also progressing in the market by providing AI solutionnot only in online retail but also in brick-and-mortar retail stores. Macy, a tradition brick-and-mortar retailer, has been investing in omnichannel and online merchandising and using Watson’s capability in Macy’sOn Call app with location-based software. The app allows shoppers to locate specific clothing brand within the store without wasting their time in running around the store.IBM Watson features allows detection of communication tones in chatbot and customer service conversations. It can identify emotions from emoji, slang, and emoticons to understand seven emotions of the user such as politeness, satisfaction, sadness, frustration, excitement, impoliteness, and sympathy.


IBM brings one of the most innovative solutions to the market. Watson, is an AI technology by IBM Watson which uses NLP and machine learning to reveal significant insights from large volumes of unstructured data. Using the Watson suite of APIs, retailers can receive immense benefits by segmenting customers individually and personalizing their shopping experience. This ultimately results in frequent shopping escapades and thereby ensures higher customer loyalty.IBM Watson Tone Analyzer service provides textual emotion detection capability to understand user’s emotional state and improve interaction.

Popular Comparisons

Evaluated against 147 key buying criteria
  • Platform
  • Services
  • Software Tools
  • Large Enterprises (Revenue> 500 Million)
  • Medium sized enterprises
  • Small Enterprise (Revenue< 100 Million)
  • Product Differentiation
  • Product Features and Functionality
  • Product Quality and Reliability
  • Types of Product Innovation
  • Customer Support
  • Dedicated Account Manager (DAM)
  • Others (Please specify)
  • Product Demos
  • Proof of Concept
  • Sales Support
  • Software Requirement Specification (SRS)
  • Technical Support
  • Product Offerings
  • Customer Satisfaction
  • R&D
  • On-Site Support
  • Remote Support
  • New Product Launches
  • Product Upgradation
  • Customer redressal mechanism/program
  • Levels of support (such as silver, gold, and platinum)
  • Consulting & Training
  • Support & Maintenance
  • Customer feedback/ project upgradation
  • Customer Intelligence
  • Demand forecasting
  • Pricing and Promotion
  • Supply chain management
  • License Used
  • Solutions/tools/products
  • Customers Satisfaction
  • Product Enhancement
See More
No Reviews

Questions And Answers

Have a Question? Ask here.
No Questions
No Photos / Videos


#1 Product Features and Functionality / End User
#2 Product Features and Functionality / Solutions/Services offered
#3 Product Features and Functionality / Core features
#4 Product Features and Functionality / Offerings
#5 End User / Large Enterprises (Revenue> 500 Million)


IBM CORPORATION has chosen it’s strengths in these 3 territories
  • Niche Quadrant


  • Niche Quadrant

    All-Middle East and Africa

  • Niche Quadrant