Watson API’s into online shopping experience can deliver personalized advice on clothing with natural language.IBM is also progressing in the market by providing AI solutionnot only in online retail but also in brick-and-mortar retail stores. Macy, a tradition brick-and-mortar retailer, has been investing in omnichannel and online merchandising and using Watson’s capability in Macy’sOn Call app with location-based software. The app allows shoppers to locate specific clothing brand within the store without wasting their time in running around the store.IBM Watson features allows detection of communication tones in chatbot and customer service conversations. It can identify emotions from emoji, slang, and emoticons to understand seven emotions of the user such as politeness, satisfaction, sadness, frustration, excitement, impoliteness, and sympathy.
USP : IBM brings one of the most innovative solutions to the
market. Watson, is an AI technology by IBM Watson which uses NLP and machine learning to reveal significant insights from large volumes of unstructured data. Using the Watson
suite of APIs, retailers can receive immense benefits by
segmenting customers individually and personalizing
their shopping experience. This ultimately results in
frequent shopping escapades and thereby ensures
higher customer loyalty.IBM Watson Tone Analyzer service provides textual emotion detection capability to understand user’s emotional state and improve interaction.