The company has various products such as Cortana Analytics, Project Active Directory
Application Mode (ADAM), Microsoft Pix, Microsoft Azure and Project Malmo in the AI business.The Microsoft dynamic software offers
various capabilities, such as sales forecasts; customer churn predictions; real-time cross-sell and upsell recommendations,consumer categorization as per demography, gender, and size; pricing and promotional plan optimization, improved inventory management and distribution; and enhanced personalization. These capabilities have been instrumental in delivering value tothe customers while managing business functions and offering best quality solution. Microsoft Azure
cloud-based computing platform collects real-time transaction data from various sales channels connected
through a myriad of devices. Cortana Azure Stream
Analytics and Azure Machine Learning capabilities process gigabytes per second of streaming data. After
processing this data, the software then aggregates, analyzes, and enriches the data using historical or
predictive modeling techniques.
USP : Microsoft has carved its way into niche space for proviing AI solution for the retail market by delivering the Cortana
Intelligence Suite.The suite is instrumental in offering cost-effective tools and services to the retailers which are looking to gain insights from the data generated from various applications deployed in their systems. The suite utilizes advanced analytical algorithms, such as predictive analytics, to offer real-time insights into the data generated by applications, POS, IoT devices, and social media.