360 Score: 3.8
For Vendors
  • Washington, USA
  • 1975
  • More than $100 BN

MICROSOFT CORPORATION in Artificial Intelligence in Retail


The company has various products such as Cortana Analytics, Project Active Directory Application Mode (ADAM), Microsoft Pix, Microsoft Azure and Project Malmo in the AI business.The Microsoft dynamic software offers various capabilities, such as sales forecasts; customer churn predictions; real-time cross-sell and upsell recommendations,consumer categorization as per demography, gender, and size; pricing and promotional plan optimization, improved inventory management and distribution; and enhanced personalization. These capabilities have been instrumental in delivering value tothe customers while managing business functions and offering best quality solution. Microsoft Azure cloud-based computing platform collects real-time transaction data from various sales channels connected through a myriad of devices. Cortana Azure Stream Analytics and Azure Machine Learning capabilities process gigabytes per second of streaming data. After processing this data, the software then aggregates, analyzes, and enriches the data using historical or predictive modeling techniques.


Microsoft has carved its way into niche space for proviing AI solution for the retail market by delivering the Cortana Intelligence Suite.The suite is instrumental in offering cost-effective tools and services to the retailers which are looking to gain insights from the data generated from various applications deployed in their systems. The suite utilizes advanced analytical algorithms, such as predictive analytics, to offer real-time insights into the data generated by applications, POS, IoT devices, and social media.

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#1 Product Features and Functionality / End User
#2 Product Features and Functionality / Solutions/Services offered
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#4 Product Features and Functionality / Offerings
#5 End User / Large Enterprises (Revenue> 500 Million)


MICROSOFT CORPORATION has chosen it’s strengths in these 3 territories
  • Niche Quadrant


  • Niche Quadrant

    All-Middle East and Africa

  • Niche Quadrant