WIPRO LIMITED in Artificial Intelligence in Retail
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Summary
- Wipro’s Product Enrichment Engine (PEE) derives product attributes from unstructured data like ratings, tags, and reviews. This granular data becomes a powerful engine that drives personalization, insights, and foresight for business users; helps take decisions based on customer preferences, and measures predict and influences key drives for store performance optimization
- Wipro's optimization solutions based on the HOLMESTM platform empower retailers to optimize the business and IT operations, resulting in improved efficiency, reduced cost and better.
- Wipro’s ProdIG-e platform provides tools and services to retail clients that ensure the highest quality of product data. The data, from different sources and diverse suppliers, is customized for Omni-channel requirements, enabling quicker time-to-market.
- Wipro uses specialized smart signage, electronic shelf labeling, intelligent vending machines, proximity-based engagement technologies and a vast array of payment solutions to identify and target customers with personalized experiences.
- Wipro has segmented the market into Drugstore and convenience, food and fresh retailing and specialty and non- store.
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