SALESFORCE Einstein suite in Artificial Intelligence Platform

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Salesforce

Salesforce USP

The Salesforce Einstein package includes data modelling, preparation, and infrastructure operations that may be used into predictive models and applications to gain benefits. The Einstein platform services provide the foundation for building AI-driven apps by making image recognition and natural language processing capabilities available to users. Marketers may use technologies like Predictive Scoring, Predictive Audiences, and Automated Send-time Optimization in the Marketing Cloud Einstein to assess the target audience, content, and channels while building campaigns. In addition, Analytics Cloud Einstein assists in the discovery of future patterns for business processes and delivers insights from a vast amount of data. These platforms eliminate the need for algorithms and mathematical models to be created. Enterprises can also establish an intelligent, automated, and predictive client engagement experience by leveraging Service Cloud Einstein. Customers can use the Community Cloud Einstein to locate information and get recommendations on what to read.

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Summary

Salesforce's Einstein package provides artificial intelligence (AI) capabilities for its Salesforce platform. The AI tools' algorithms were grouped under the Einstein platform services and were created to allow developers to make use of intelligence's benefits. Salesforce has been improving its AI services and platforms on a regular basis to keep up with evolving company needs. The business released three new services to enhance its Einstein platform services product portfolio: Einstein Sentiment, Einstein Intent, and Einstein Object Detection. These tools will aid developers in the creation of deep learning models.

Demo

Salesforce's Einstein demo can be requested by connecting with support. Users must give the right credentials and can schedule a demo at the appropriate time. Users can see real-time functionalities of the tool, discuss business-specific challenges and ask general questions about effective use. Users can refer to the company website for a demo https://www.salesforce.com/in/form/demo/service-cloud-einstein-demo/?d=cta-header-2

Pricing

SALES CLOUD EINSTEIN is priced at $50 per user per month* (Billed Annually)

Features

SALES CLOUD EINSTEIN

Einstein Lead and Opportunity Scoring - Salesforce's Einstein automatically prioritizes the leads and opportunities most likely to convert and close based on history and past deals.

Einstein Activity Capture and Automated Contacts - It automatically captures data and adds new contacts so that it can spend less time on data entry and more time selling.

Sales Analytics - It quickly gain pipeline visibility, track team performance, and uncover opportunities to grow business.

ANALYTICS CLOUD EINSTEIN

Einstein Discovery - Find insights in millions of data combinations by automatically examining all variable combinations eliminate the trial and error of hypothesis-driven analysis.

MYEINSTEIN

Einstein Prediction Builder (pilot) - It creates custom AI models on any Salesforce field or objects to predict business outcomes, such as churn or lifetime value with clicks, not code.

Einstein Vision - It harnesses the power of image recognition in apps by training deep-learning models to recognize brands, products, and more.

Einstein Bots (pilot) - It is simple to build, train, and deploy custom bots to augment business processes, empower employees, and delight customers.

Strengths
  • +6
    Solutions Offered
  • +6
    R&D Spend
  • +10
    Brand Recognition
  • +8
    Customer testimonials
  • +8
    Cloud
  • +9
    On-Premise
  • +5
    Professional Services
  • +7
    New Product Launches
  • +6
    Product Upgradation
  • +13
    Full Time Equivalent
  • +8
    Large Enterprises (Revenue> 500 Million)
  • +11
    Machine Learning
  • +10
    Natural Language Processing
  • +5
    Per User Basis
  • +6
    Small Enterprise (Revenue< 100 Million)
  • +14
    Subscription / Licensing
  • +14
    Artificial creativity
  • +9
    Chatbots
  • +11
    Computer Vision
  • +7
    Diagnosis
Salesforce Presence in Artificial Intelligence Platform
The company is one of the strong players in the AI platform market. Salesforces’ Einstein suite offers AI capabilities for its Salesforce platform. It is said to be continuously focusing on the R&D and product innovations in AI platform technologies. For instance, in September 2017, the company raised a fund of USD 50 million to support the startups in building AI-driven applications for its Salesforce platform. With the founding amount, the company is trying to tap into the unexplored options to add value to the AI platform market. Additionally, in June 2017, the company launched AI tools, which were designed based on the Einstein suite. The algorithms of the AI tools were categorized under the Einstein platform services and designed to allow the developers to leverage the benefits of intelligence. Salesforce has continuously been updating its AI services and platforms to cater to the changing business needs. For instance, to expand its Einstein platform services product portfolio, the company launched 3 services: Einstein Sentiment, Einstein Intent, and Einstein Object Detection. These products would help developers in building deep learning models. Moreover, in September 2015, the company launched AI services with the capabilities of object recognition and NLP using its Einstein portfolio. These services were launched with the aim of helping the developers with AI capabilities. Salesforce is also focused on the research and innovations in the AI platform market, for which it joined the ‘Partnership on AI to Benefit People and Society.’ Such initiatives would help Salesforce in meeting the changing demands of businesses, along with assisting them in staying ahead of the industry giants in the AI platform market.
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