USP : Qualcomm develops, designs, manufactures, and markets digital telecommunication products and services. The company's strong R&D has enabled it to win a number of patents. According to the company, it has the most widely and extensively licensed portfolio in the industry with over 285 licensees of all commercially deployed forms of CDMA and their derivatives require the use of Qualcomm patents. The company's robust R&D capabilities that enabled it to develop a strong patents portfolio offer technological leadership to Qualcomm over its peers. It will enable it to introduce new products in a timely manner and enhance its existing products. This would enhance the appeal of its products thus enabling it to effectively retain and gain new customers.
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|Focus on Product Innovation|
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