Google is focused on inorganic growth strategies to compete and maintain a leading position in the cloud computing market. For instance, in July 2018, Google partnered with Accenture to deliver enhanced customer experience and intelligent enterprise solutions. Both the companies launched AGBG. This group would develop and deliver intelligent enterprise solutions across verticals for helping customers leverage the benefits of Google cloud. Initially, both the companies would focus on developing cross-industry solutions for the customers in North America, Europe, and Japan. The partnership strategy would help Google increase its coverage further, resulting in its overall revenue growth. Organically, the company invests a substantial portion of its annual revenue in R&D activities. Google is focused on increasing its revenue from non-advertising businesses and products, such as Google Play, Google Cloud and applications, and virtual reality. The company innovates new products and services, which can be beneficial for end-users.