Google strongly focuses on the inorganic growth strategies of partnerships, collaborations, and mergers and acquisitions to strengthen its market position as well as enhance its product portfolio. In 2016 and 2017, the company acquired and merged with more than 20 companies. It also focuses on the organic growth strategy by expanding its business across the globe. For instance, Google launched its Google Cloud Platform in Australia to expand its footprint in the APAC region. The company continually invests in R&D to unlock new opportunities in the era of advanced technologies, such as cloud, AR, VR, and conversational interface. The company contributes 15% of its annual revenue toward R&D to come up with new solutions and improve the existing ones. It has offices in North America, Europe, Latin America, APAC, and MEA.