CRM Software

The best CRM software should help businesses track and manage sales interactions in a single system of record. The CRM will record interactions between business, prospects, and existing customers. CRM solutions are gaining pace in the current enterprise ecosystem. With the boom of social media, enterprises are adopting social integration with top CRM software as well, thus making way for social CRM as a new channel nowadays.

Social CRM solutions combine traditional CRM solutions with social media for improving customer engagement for enterprises. The solution provides a social platform for evolving businesses CRM needs, while also offering flexibility, in terms of reach, deployment, and administration. Social CRM incorporates the customer decisions into the planning mix and the feedback loop so as to engage customers with the enterprises.

Top 10 CRM Softwares 2022:

  1. Salesforce.
  2. Hubspot Inc.
  3. Freshworks Inc.
  4. Zoho Corporation.
  5. Pipedrive.
  6. Microsoft Corporation.
  7. Pipelinedeals.
  8. Nimble.
  9. Zendesk Inc.
  10. Bulbul (JungleWorks).

CRM Market Overview

Customer Relationship Management has become a vital part of various functions across global enterprises. Advancements in Social CRM have made it faster, reachable and have also brought in vital information on business analytics. Enterprises are adopting social CRM as an additional channel in the overall CRM software solutions. Social CRM refers to a social layer on top of traditional CRM software solutions; these solutions provide enterprises with several advantages including increased transparency, better communication of business ideas and information, flexibility and performance. The best CRM software should help companies to establish customer engagements and increase their brand presence among customers. Social CRM focuses on capturing the customer's needs and creating value for them in a transparent business environment.

Many top CRM Softwares are focussing on customer engagement, emerging SMEs, social platforms and the recognition of sharing ideas on a real-time basis. Enterprises are coming up with solutions for Social Monitoring, Social Listening, Social Middleware, Social Management and Social Measurement for providing the best in class customer experience to the customers. Today, the Customer Relationship Management market is not limited only to increasing sales and improving marketing activities but to bring in more customer engagement with the enterprises.

CRM software is now the biggest software market in the world and the growth isn’t slowing down. In fact, CRM is now expected to reach more than $80 billion in revenues by 2025. One of the key factors behind the growth of CRM is accessibility. Companies want access to customer data in real-time, with mobile and cloud solutions leading the way. From customer service and email marketing to personalization, companies now expect to be able to connect platforms and technologies with customer data, in order to provide a more personalized experience.


25 companies offering top CRM Software were analyzed, shortlisted and categorized on a quadrant under Visionary Leaders, Innovators, Dynamic Differentiators, and Emerging Companies to identified best CRM providers.

The competitive leadership mapping (Quadrant) showcased below provides information for 25 top CRM Software. Vendor evaluations are based on two broad categories: product offering and business strategy. Each category carries various criteria, based on which vendors have been evaluated. The evaluation criteria considered under product offerings include the breadth of offering, delivery (based on industries that the vendors cater to, deployment models, and subscriptions), features/functionality, delivery, product quality and reliability, and product differentiation. The evaluation criteria considered under business strategy include geographic footprint (on the basis of geographic presence), channel strategy and fit, vision alignment, and effectiveness of growth (on the basis of innovations, partnerships, collaborations, and acquisitions).


Vendors who fall into this category generally receive high scores for most of the evaluation criteria. They have a robust and established product portfolio and a very strong market presence. Moreover, these vendors also have strong business strategies. This category includes top CRM vendors such as Salesforce, Hubspot Inc, Freshworks, Zoho Corporation, Pipedrive Microsoft Corporation, Zendesk, Nimble, and Insightly.


The dynamic differentiator's category includes established vendors with very strong business strategies. However, they are low in the product portfolio. This category includes vendors such as Pipelinedeals, Pipelinersales, Nice Systems, Agile CRM, Nutshell and Zestia Ltd.


Innovators are vendors who have demonstrated substantial product innovations as compared to their competitors. They have a focused product portfolio. However, they do not have very strong growth strategies for their overall business. This category includes best CRM software vendors such as Kapture, Oracle Corporation, SAP SE, Bitrix24, Apptivo, and Pegasystems.


Emerging companies’ category comprises vendors with niche product offerings, who are starting to gain their position in the market. They do not have very strong business strategies as compared to other established vendors. They might be new entrants in the market and require some more time before getting significant traction. This category includes vendors such as Adobe Systems, QSOFT, Verint Systems, Norada Corporation, Infusion Software, and Vtiger CRM.

Types of CRM Software

Operational CRM:

An operational CRM supports businesses in managing their daily activities such as marketing, sales and customer support operations. Operational CRM’s are the most commonly used and are popular amongst businesses across various industries. Operational CRM allows three different types of automation:

  • The marketing automation tool allows the user to automate the marketing aspects in order to target the right customers at various levels of the sales cycle.
  • Sales automation is the major part of any top CRM software as it allows the user to manage the pipeline, create and manage leads, acquisition of new clients and onboarding of clients with ease
  • Service automation is designed to provide professional customer support. A CRM with such kind of support can provide crucial information through email, text or a helpline phone number. This process enhances the level of customer support and allows employees to focus on other important tasks.

Analytical CRM:

Analytical CRM’s are an ideal solution for analyzing large amounts of data. It makes it easier for businesses to manage the processes of acquiring customer and retention. It also helps in keeping track of customer details. The three important functions of an analytical CRM are:

  • Customer Acquisition: Turning leads into customers and upselling other products and services where possible.
  • Customer Retention: To keep current customers happy and satisfied with the best level of support and services.
  • Managing Data: Tracing customer relations and other data that can enhance the bottom line.

Collaborative CRM:

A collaborative CRM system is intended to improve the customer experience. Collaborative CRM features make more efficient communication for all groups - both between the customer and business and between various divisions and shareholders. These CRMs enable firms to track and share customer data with everyone from vendors and suppliers to tech support and marketing managers. This kind of CRM software allows you to provide a flawless multi-channel customer experience across all points of contact.

Why should you use  CRM Software?

Every sales organization runs into the problem of taking more time logging into different tools that run the business instead of actually running the business. To avoid this situation or problem, the best CRM software is required.

The ultimate goal of CRM is to reduce the time take in doing the manual tasks included in day to day activities. Hence the best CRM software helps sales reps to get data such as last contacted lead, send thank you emails to the last customer, reports on performance figures and much more in a single click.

CRM tools help to recognize the engagement patterns with the clients. The CRM software allows the business to manage contacts very easily and effectively and makes it possible to juggle a number of recurring customers with the help of AI and digitization.

At the start of business, small companies tend to avoid buying CRM as their client base is small and the use of excel sheets helps them keep track of activities and tasks. As the business develops, and the customer database increases, the best CRM software becomes a necessity and not a luxury.

CRM Software is primarily a sales tool but can also be looked like a central database where all the information can be shared with each department of the business.

Who uses CRM Systems?

Sales companies cannot think of growing without a customer relationship management (CRM). The amount of customer data available online can help any organization to gain insights and develop strategies to target the customers.

SMB’s, as well as enterprises, need well-managed customer data to achieve the targets and produce better results. This is where the use of the best CRM software plays an important role.

CRM automates and oversees the client's life cycle of business from each and every end of the business. Sales and marketing teams utilize CRM tools to respond effectively to the real-time needs of their clients and customers and to foster closer relations with them.

CRM is an important tool as it allows the business to give its clients what they want and whenever they want. Everyone in an organization from the sales team to top-level management should have visibility into the best CRM software.

Choosing the best CRM Software

Choosing the best CRM software for the business is a tough and time-consuming task for the top management as it includes perspectives of different departments of the business. Generally, while choosing the best CRM software, the following points need to be taken into consideration  from the business point of view:

  • Price: Organisation cannot overlook price as it is a major factor that affects the revenue of the company. A CRM in terms of cost can be a White Elephant if the organization does not plan better while buying. Buying a cheaper CRM is not a solution for better sales management.
  • Integrations and APIs: While assessing the best CRM software for business, look out for how a potential CRM will integrate with the current systems. This is a crucial part of the considerations because if we opt to use full suite CRM, then the current systems will be of no use and will impact the revenues as we have already paid for those systems.
  • Ease of Use: It’s no good for a business to adopt CRM systems which the sales reps and other employees do not know how to use it. This is when the importance of demos and training (before and after buying) provided by the software vendor is crucial.
  • Customization: Different businesses require different kinds of reports and dashboards. There will always be something that the user wants to add in the report generated. Customization should be done before buying the software as it will be developed by a software provider.
  • Reporting: Whether data can be created into dashboards inside the software itself or exported into BigQuery, Power BI, Tableau or more — it's of no use unless presented in a clear way. Make sure the CRM software reports on the correct data and it matches the business goals and needs of employees from top to bottom.

Trending Features

Every top CRM software is equipped with a different set of features. The requirement depends on the organizations as to which features are required to run the business smoothly. Here is a list of some generic features which are embedded with top CRM Software.

  • Contact Management: Contact management is a core part of CRM features. This allows operators to divide contacts into classes to organize and better cater to them. Users are able to collect essential customer data and boost marketing plans when launching new products. It also improves the personalization of all contacts with customers, making them feel important.
  • Opportunity Management: Measuring the opportunities that the sales team has with customers is a comparatively basic feature of the best CRM software. This helps streamline sales/marketing teams, enhance efficiency and improve deals process.
  • Lead Management: Lead Managing feature allows a business to find out the best customers to follow up based upon demographic and psychographic considerations. Like lead scoring, it improves the efficiency and productivity of the sales team by helping them focus on the right leads at the right time.
  • Reports and Dashboards: BI, reporting, and dashboards have become some of the top CRM features. Operators can view data in a highly graphic, engaging viewpoint using customized reports and dashboards by studying real-time data updates. The organization can use these reports to make data-driven.
  • Email Marketing Integration: Some business requires their email marketing systems to be integrated with the new CRM systems. This feature allows users to integrate their existing email marketing system with the CRM to import data automatically which reduces the human effort and error.
  • Social Media Integration: Integrate management platforms like Oktopost, Hootsuite and other SMM platforms to streamline social media management and allow multiple team members to work together from different access points.
  • Customization Options: Customization is one of the more basic CRM software features, but it has far-reaching consequences. The more customization, the more flexible the CRM. It’s crucial to know the needs when it comes to customization before making a purchase.
  • Sales Forecasting: A large part of customer relationship management is determining a metric for success. Forecasting allows creating a benchmark by which one can determine whether results are actually on par with efforts. This data can be used to direct future efforts.

Benefits of CRM Systems

Benefits of CRM can be bifurcated into two broad categories i.e. benefits of onsite CRM and benefits of mobile CRM.

Benefits of onsite CRM

CRM can help you:

  • Raise customer satisfaction.
  • Increase customer retention and reduce marketing expenses.
  • Anticipate customer needs and preferences.
  • Increase operating efficiencies.
  • Improve targeted marketing efforts of customers and prospects.
  • Quick Service to Customers.

Benefits of Mobile CRM

Most of the organizations have adopted BYOD strategy, and each CRM user can work from a mobile device.

  • Salespeople can benefit from making audio and video calls from CRM without coming into the workplace
  • Receive electronic signatures at the client’s place
  • Customer support can be empowered with services such as clicking product photo from mobile camera and resolving the issue
  • GPS location tracking to analyze the time and the place of each case being managed.

Applications of CRM Systems

On the basis of applications, CRM software is segmented into Customer Service, Distribution, Manufacturing, Marketing, Sales, Social Networking, Supply Chain, and Vertical Industries. The industries where CRM is used are:

Academia and Government

The scope of Social CRM software usage within government organizations is much broader as compared to private firms, due to their commitment to providing a high level of service and receptiveness to its customers, keeping profit motive aside.

Automotive, Transportation and Logistics

Automotive, Transportation and Logistics vertical is among the most dynamic and fast-growing vertical today. The best CRM Software solutions cut down the operating costs of processes by optimizing business processes, effectively planning services and controlling quality. It manages the various documents associated with transport activities, executes the transport requests and assesses the vehicle amortization.

Banking, Financial Services and Insurance (BFSI)

BFSI companies are trying to connect to young and tech-savvy customers through social networking sites for better social CRM processes. ICICI bank has started a Facebook application which lets its customers to directly perform any banking transaction. CRM software enables the structural classification of information for providing configuration with business workflows.

Consumer Goods and Retail

Social CRM helps Consumer Goods and Retail industries to analyze market data, assess and monitor consumer social behavior, and offer direct engagement with customers. This enables enterprises to promote a positive brand image. It also helps enterprises to resolve concerns pertaining to Goods and Retail industries such as increased need for customer involvement, compliance and safety issues with the increased demand for environment-friendly products and facilities, extensively distributed workforces and partners, and the need for better supply chain efficiency.

Energy, Power, and Utilities

CRM and social CRM software reduce overhead costs and delay in marketing, as well as support and service, by simplifying and automating processes. It also helps in collaborating social interface with the customers in the Energy, Power and Utility sector.


CRM and social CRM software facilitate effective customer care service in the healthcare vertical by providing an intuitive and modular framework to the enterprises. It includes channels such as email, chat and social media. Customer care executive can act in response to customer’s requests by accessing a centralized database which contains articles and information from online sources.

Oil and Gas

The Oil and Gas vertical has a huge requirement of proper communication channels amongst owners, operators, and vendors. They also have requirements across various functions such as marketing, sales, and support. CRM and social CRM software serve this basic purpose along with the added advantages of managing unstructured information of these massive lifecycle processes and offering secure and speedier search options to track data.

Telecom and IT

Telecom companies continue to deal with unbending revenue targets spread across the vast number of departments, systems, and regions. CRM & Social CRM helps telecom companies capitalize on account potential, increase overall customer satisfaction and improve revenues, by restructuring processes and consolidating customer data on a technology platform.

Use Cases

Use Case #1. CRM for improved sales administration

CRM tools allow automating sales workflows so as to add stability and speed up sales activities. Additionally, a CRM system can be used by sales managers to set sales goals and track their fulfillment, as well as to visualize progress for assignees to keep them motivated. CRM data can help sales managers to:

  • Indicate top and weak performers
  • Spot specific sales performance problems and their reasons
  • Identify poor and strong strategies across the sales cycle

Use Case #2. CRM Systems for a shield against rivals

Customer loyalty is put to the test every time a competitor launches an aggressive marketing campaign. Strong customer relationships are the best shield against attacks on a company’s market share. According to Rockefeller, 82% of customers switch brands because they don’t feel care. Consequently, customized communication with customers today can be a source of a future competitive advantage.

With the best CRM software, such personalization takes reasonable efforts. CRM consultants suggest starting the journey by prioritizing 360-degree customer profiles. Those should accumulate data from the sales force and customer service reps at all touchpoints, as well as analytical insights based on customers’ purchase and browsing history and social network activities.

Knowing the customer well allows a company not only to exclude irrelevant communication (duplicate emails, irritating surveys) but also to provide exceptional service at every stage of the customer journey. For example, a service assistant instantly learns the details of the customer’s purchase via CRM, or a salesperson shows the care with a customer call after an issue is fixed by the support center.

Use Case #3. CRM Systems for strategic marketing

Abundant CRM data makes it helpful at the pre-sales and post-sales stages as well. Customer sentiment gathered by salespeople and via surveys can hint the marketing department at the market opportunities (like the idea of a new or complementary product/service, improvements to the current offering). Automated to some extent, CRM data analysis will help to timely identify market trends and levels of interest in the company’s products. Subsequently, marketers can use these insights to adjust their marketing strategies.

Also, in-CRM analysis of customer data can be used to narrow down customer segments and target them with more precise messages. And finally, with certain analytical factors introduced to the system by CRM consultants, marketers will be aware of the results of their marketing efforts in terms of revenue and pipeline activity. Fact-based analysis of marketing campaigns, identification of the best performing channels and even ad messages – that’s the basis for future marketing improvements.

Use Case #4. CRM Systems for proactive strategic management

Whether it’s about entering a geographic market, launching a product, or surviving competition, the best CRM software enables the executives to detect problems early, before a company loses money and customers. Changes in lead generation and their pipeline movement, a slowdown in loyal customers’ response – these are signs to launch a dynamic in-CRM analysis to find out the reasons for dwindling results. With custom dashboards tailored to executive roles, CEO, CFO, CMO, VP of Marketing, or VP of Sales will be able to monitor key indicators they need so as to make more informed decisions.

Use Case #5. CRM Systems for increasing profitability

In-CRM customer data analysis lets a company know more about their most lucrative customers so as to maintain relationships with them. Monitoring of the high-LTV customers’ purchase history and responses to sales and marketing activities will help to timely react to negative signs and as a result, better retain such key customers.

Company executives, in their turn, can use CRM data to forecast revenue and manage profitability. Broader goals for increasing revenue and decreasing costs can be split into smaller ones and monitored in the CRM system. For example, to increase cash inflow, a company can set cross-selling and upselling targets. At the sales agents’ level, best practices visible for weaker performers in a CRM will let them convert more leads, while automated nurturing notifications will save all sales agents’ time, allow processing of more leads per quarter, and as a result raise returns on the employment costs.

Trends and Facts

  • CRM is a competitive, growing space. Everyone talks about providing best-in-class customer experiences, about CRM strategies and solutions, and about the vital role, CRM plays in catapulting companies forward as marketplace demands intensify.
  • Business revolves around the customer today more than ever. So, it’s no surprise customer experience is predicted to become the top brand differentiator by 2021.
  • 84% of consumers value the experience they have as much as the product or service a company offers. CRM adoption will grow at 13.5% CAGR over the next three years
  • AI is not only here, but it’s also on the path to major growth, according to Salesforce research. AI use cases would go up 257% over the next two years.
  • Mobility has long been a central component of sales activities. But that doesn’t mean mobility is a bygone trend. If anything, as processes, become more involved, the workforce becomes more scattered and buyer demands place more pressure on sales reps to perform, putting the power of CRM into the palm of your workforce’s hand will only serve to propel your brand further down the road to success.
  • As the customer experience bar raises to new heights, social media has become a focal point. Positive social media interactions make people 7x more likely to purchase. Social channels allow companies to connect with their audience in real-time and build brand equity where prospects and customers are already spending time. It also enables one-to-one marketing and the personal attention of customers crave.
  • The internet of things (IoT) also presents substantial integration possibilities. The number of IoT connected devices is projected to climb from 22 billion in 2018 to 39 billion by 2025. Furthermore, the top CRM software systems are beginning to incorporate connections to IoT feeds. IoT/CRM integration will allow companies to take advantage of feeding more data into the system for deeper insight that leads to more strategic marketing efforts.
  • The relatively recent development is the biggest opportunity moving forward for CRM users and vendors is that the CRM will be really helpful in organizing and planning the internal department activities. And it applies not to how CRMs can aid customers but to how they can streamline internal activities.
  • CRM trends are like ocean breezes — the companies that stay aware of which way the wind is blowing can maneuver so they’re better positioned to sail toward success. Marketing organizations are expected to use data from 15 sources in 2019

Upcoming trends in CRM Software

CRM is rapidly evolving and the transitions from one state to another are happening frequently. In the coming years, the market can expect significant changes in CRM software and how do businesses utilize these changes. It’s beneficial to look ahead and predict these changes in order to stay ahead of the competition. Here are some of the changes which are expected in the future.

  • Insights into customer engagement and data-driven decisions will drive better customer relationships
  • CRM will accelerate the alignment of sales, marketing, and customer service together in one platform
  • Customer engagement and retention initiatives will be the key for better customer relationships
  • Fostering brand supporters will become gradually more important
  • CRM software will go on to become more insightful and user-responsive software
  • All-in-one CRMs will continue to gain market share as all the software such as sales, marketing, and customer support are included in one platform
  • Integrations with the current systems will allow companies to do even more in the same environment
  • Every customer is unique and expects a different response from a business. This will enhance personalization which will become more important and easier
  • Artificial intelligence (AI) and machine learning (ML) are trending topics these days. Integrating AI and ML with CRM Systems will be of great importance and this will change the face of the CRM software market. Artificial intelligence and machine learning will become an integral part of CRM.
  • In the age of social media, Social CRM which has integrations with social media platforms will continue to grow at a higher pace.

Recent Developments

In February 2020, Salesforce Buys Evergage to Enhance Customer Data. The acquisition will accelerate the company’s efforts to offer enhanced personalization solutions to its thousands of customers.

In August 2019, Salesforce bought ClickSoftware for approx. $1.35 Billion. The addition of ClickSoftware will enhance Salesforce Service Cloud’s leadership as a service platform, allowing every service employee from the contact center to the field to deliver connected, intelligent customer service.

In May 2019, SugarCRM acquired Atlanta-based Salesfusion to help build out the marketing automation side of its business. Salesfusion has a diverse customer base and a unique onboarding process that attracted SugarCRM to buy Salesfusion.

In April 2019, Salesforce acquires MapAnything for its location-based intelligence products to extend the power of Sales Cloud and Service Cloud post-closing to deliver market-leading location-based intelligence solutions that improve field sales and service employee productivity and deliver customer success.

In September 2018, ForceManager, a Barcelona, Spain-based provider of a sales management software solutions, acquired Self, a Roncade, Treviso, Italy-based CRM Mobile start-up to create an innovative personal sales assistant which integrates Sellf’s gamification features – like sales campaigns, badges, and advanced goal management – with ForceManager’s AI capabilities.

In July 2018, Salesforce acquired Datorama for $800 million to continue investing in AI technology for better customer experience.

Best CRM Software in 2022

Comparing 175 vendors in CRM Software across 111 criteria.
All vendors(30)

Phenom offers solutions specifically designed to serve recruiters. It pools a custom-made career site experience for applicants by providing them with tools for talent acquisition and recruiters like: Campaign Management, Right Fit Scoring, Job Management, Analytics, Real-time CRM, Site Builder, and Talent Insights. Phenom works real-time and automatically updates candidate information whenever a change is detected. Phenom pricing models are flexible and can be ideal for all CRM requirements.

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PMAM CRM is a software that delivers as a Software-as-a-service (SaaS) or cloud solution and designed for web apps. This system is committed to ongoing security, enhancement of the application, maintenance and provides comprehensive customer support services at no cost to users. This CRM offers internal chat integration, performance metrics, quotes and proposals in one place.

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Propeller CRM software is a Gmail-integrated software that is powerful and cost-effective. In Propeller CRM software, the cloud-based system notifies the user to follow-up schedules and other important activities. Users can get the view of the working so as to analyze progress and evaluate performance. The propeller CRM software has all the sales and marketing functions needed for a startup or small business, while remaining fast and intuitive to use. It accelerates revenue growth significantly. The propeller lives in the Gmail inbox and brings sales data to the customer. It has an automated qualified email campaign and is used to remain at the top of the team’s performance and sales activities.

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Prospect CRM software helps to run the business more efficiently and effectively. This CRM consolidates business and customer information to make teams more efficient. This CRM software eliminates time-consuming processes and allows the sales team to spend more time selling. Integrating this CRM with the back office brings business and customer information together into a single view. It improves management reporting, forecasting, and information sharing. This CRM software extends data to website and customer-facing teams enhancing the professionalism of sales the team and offering more informed customer service.

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Five CRM software is designed by Quality System Solutions. This CRM offers immediate help when required and a system that can be customized to suit requirements, not the system. Using Five CRM, Call center system admins can change the content of the screens very easily without any technical knowledge and also there are a number of workflow options, that means admins are able to automate functions, reduce manual errors and increase efficiency.  The multiple databases come into its own in an outsource call center, the multiple databases mean the user doesn’t need a whole new system for each department.

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Raynet CRM software is designed for the sales people as well as managers. In Raynet users can customize their accounts, contact lists by adding tags and sort the contact database using predefined or newly created filters. This is preferable for users to display their calendar in other apps and mobile devices and view the calendars of their colleagues.  This sends messages about new tasks and rescheduled meetings or customer inquiries. Management solutions are provided by the Raynet that allows users to manage the product and prices. It also provides users with the sales reports that assist in tracking the individual product sales and view the sales matrices.

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ReallySimpleSystems CRM is a cloud CRM software that displays quick-witted intelligence as well as helps manage & track sales leads and customers. Customers can help grow their small & mid-sized B2B organizations. Really Simple Systems is a marketing module integrated for sales, tracking opportunities, activities, and task and document management.  Really Simple Systems Pricing has plans for both the freemium and premium versions.

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Realtime CRM software designed by Cambridge software Ltd is especially suitable for small businesses or startups to give shape to the business of the users. It provides users with research and data within a short period leading to saving of resources for the users and an increase in efficiency. It is an intuitive and simple CRM that provides the user the accurate information quickly.

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RedHorse CRM is an overall business management system for the little business. It's a system which will assist user manage their business the means user has got invariably done it. RedHorse is simply powerful enough to run all of the users’ business processes, however, it is simple to use. This is the ultimate CRM suite, jactitation an enormous vary of powerful functionality together with a shared calendar, integrated email, word merging, social media integration, and complicated coverage and more.

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The CRM from Redtail offers tools and assists in improving the sales process. It strengthens the client relationships, enhances team collaboration efforts, increases revenues and profitability, and attenuates redundancies in the system. This software helps to improve data entry and create consistency. It is cost-effective, easy to use and tailored for financial professionals. The software is web based and is easy to use. It provides customer information on the go which saves time of the employees and they can focus on other important tasks. Redtail pricing has subscription-based plans.

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Relenta CRM software is an email and contact-based integration marketing tool providing a central place for all sales teams and customers to communicate and generate solutions to problems for better opportunities in businesses. The software collects customer information from scattered browser windows and apps integrating with the data stored from their emails and inboxes showing complete data analysis at one place to understand and operate.

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Rethink Real Estate CRM (Customer Relationship Management) software revolutionizes the manner brokers and agents purchase, sell, lease, and manage properties. Engineered on the world’s most famous cloud computing platform- this CRM software is a web-based application for industrial and residential real estate agents. From generating leads to closing a deal, REthink CRM users can control their entire business from any laptop or mobile device.

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Revamp CRM software is all in one CRM designed for sales, marketing, and e-commerce teams that track activities, orders, and deals to manage email customers. This CRM offers data to support & unlimited contacts and users can import contacts, tasks, and notes to other systems in CSV format. It automates users’ repetitive tasks so that they can focus on the growth of the business.

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Roboeyelabs CRM software controls and manages a company's communication with current and potential customers. It uses knowledge analysis regarding clients' history that specializes in customer retention. It manages most significant goal of users’ business and helps in satisfying their customers. This software covers and enhances all aspects of client interface, from sales and promotion to client service.

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Launchpad CRM software is offered by S3P software limited. It is designed for the sales professionals who are operating in a complex or enterprise sales environment with long pipelines. The software allows users to handle multiple simultaneous opportunities. It runs on users' phones, desktop, and tablets through the internet and it runs in all recent versions of internet explorer, chrome and firefox.

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SalesBabu CRM operates with all-in-one email applications, including calendar and task journals, web searches, and note-making, etc. The software helps in tracing activities to capture maximum sales leads. The SalesBabu CRM software adds and arranges repetitive reminders for spontaneous and automatic data entry of information. SalesBabu CRM has cloud-based applications that integrate and extend Microsoft outlook functionalities on a day-to-day basis.

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Salesboom is an electronically connected CRM software that helps the sales team manage all sales activities online by practicing various selling techniques used to create a market among existing customers and traders for new products and services launched or brought in the same line of product mix in the market. Salesboom pricing has 3 plans to choose from.

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Salesbox CRM software is designed for sales administration. It contributes towards managing the business by achieving the sales standards with the help of sales forecasting. It is also used to identify and engage in new sales targets. It is suitable for use on mobiles as well as on PCs and laptops. This CRM software is compatible with iOS and Android units. It improves  productivity and output of the business by setting-up activities that allow competing against competitors.
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Salesmanna is a straightforward CRM that is designed along with users’ sales team and sales managers in mind. Salesmanna CRM’s sales and selling tools offer the user with automation thus, the user will be able to eliminate administrative time and cost. With selling automation, opportunity chase, and a comprehensive mobile app with the decision and expense tracking, it’s a complete CRM solution. From prospect to client, Salesmanna CRM takes care of it all.

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SalesNexus CRM is a marketing automating solution created by the salespersons’ teams to monitor unique business processes, customer relationships with on-going engagement campaigns for the generation of new leads and upselling to clients with managing prospects. The SalesNexus CRM offers a free trial with paid plans beginning at $ 45.00 per month.

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Salestrakr is a simple cloud-based CRM (Customer Relationship Management) application that provides real power and has conjointly liberated client knowledge. No software is required to be downloaded by users, can be simply logged in with a browser. All user in the team have their own login and can share data from any place, any time. This software is designed to close more sales.

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Saleswah CRM (Customer Relationship Management) software offered by Anwesha CRM PVT LTD. Saleswah is a web-based solution designed for small and midsize businesses, an enterprise with products that require face to face selling to other businesses. Saleswah CRM software enables sales and marketing teams to revenue and growth targets. It customizes without additional coding from users' admin account and sets up just the way the user wants.

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ServiceNow is a CRM software that combines fragmented tools and legacy systems and automates the service management process by which it creates a better experience for users, employees, and customers by providing different services for HR, customer service, security, IT, software development and more. This CRM software allows fast deployment and easy configuration which can easily integrate with other tools. This system is dependent on business needs.

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Sales Junction is a popular hosted CRM software and salesforce management service which offers a high return on investment without risk. This CRM Software is designed for small businesses for service providers, manufacturers, developers, distributors, hotels, contractors, and creative firms and also offers unlimited storage, phone support service, and free monthly emails. 

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Simply CRM is a Customer Relationship Management software that gains more customers, optimizes business and earns more money. It has free of cost fantastic support, dedicated 24/7 local support in every language, available 24/7 all year round.  It has all the tools that the user needs. It enables the creation and distribution of marketing newsletters automatically and sends emails from the user’s email addresses. It measures the effectiveness of marketing campaigns and provides functionality to execute marketing campaigns by social channels.

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Snapforce is a cloud-based mobile access CRM software helping all size businesses from small to large manage their clients and customers with help desk and field services as well as market automation and channel management. This economically priced CRM solution for businesses provides enterprise cloud phone systems inbuilt in the software with free and unlimited calling with a toll-free number included.

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Spin CRM software organizes, monitors and maintains existing and potential customers.  It has sales forecasting capability that enables the users to prepare them for the challenges that lie ahead so that they can leverage those and gain an edge over the competition. Spin CRM is a feature-rich, highly capable sales management solution having sales analysis functionality that enables users to understand sales efforts required to improve the sales process to take full advantage of a sales opportunity. It keeps the client communication history that consolidates all exchanges and helps sales team members know exactly how to approach customers to maximize every engagement.

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Spiro is an extremely intelligent  CRM software. It is a platform for proactive relationship management. Indigenously built on Artificial Intelligence (AI). It is a software that automates sales workflow and learns along the way. Spiro CRM software facilitates the sales team to become more creative and productive and close more deals than ever. When equipped by Spiro CRM software,  users are able to quickly identify issues in their pipelines as the software immediately highlights all inconsistencies. 

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Streak is a fully embedded and productive CRM software program in Gmail and empowers users to manage all work in the email inbox. Streak is the only CRM integrated entirely with users’ Gmail inbox, and works aboard all of their different G Suite applications. It can be operated to track several business enterprises together for sales, partnerships, support, hiring, deal flow, and many more. Streak pricing plans are very dynamic and gives user a chance to customize the needs.

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It’s open-source customer relationship management (CRM) software that helps businesses and provides the most outstanding experience of all time for every customer, from everywhere in the world. This system brings innovation, integrity, transparency, value, and passion to all customers. This is the solution that cultivates customers for life, where teams can anticipate needs long before customers and even realize they have them.
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Frequently Asked Questions (FAQs)
The global CRM software market is expected to grow at a CAGR of approximately 6% during the forecast period 2017-2023. CRM software is now the biggest software market in the world and the growth isn’t slowing down. In fact, CRM is now expected to reach more than $80 billion in revenues by 2025.
One of the key factors behind the growth of CRM is accessibility. Companies want access to customer data in real-time, with mobile and cloud solutions leading the way. From customer service and email marketing to personalization, companies now expect to be able to connect platforms and technologies with customer data, in order to provide a more personalized experience. Increasing use of web-based interfaces and social computing are major factors driving the growth of the global CRM software market.Furthermore, increasing deployment of CRM software in banking and financial services sector is boosting the growth of the market. Also, growing demand for hosted services from small and medium business units is set to drive the growth of the market. Increasing popularity of social CRM and mobile CRM is another factor responsible for fueling the growth of the global CRM software market.
Some of the current trends and drivers are: Demand for Social CRM and CRM Analytics Continues to Grow Rapidly, Marketing Automation Software Continues to Grow in Prominence, Growing Demand for Hosted, Services from SMBs Drives Adoption of SaaS CRM, Mobile CRM to Lend Traction to the CRM Software Market, Deployment of CRM Software in Banking & Financial Services and Insurance Sectors to Spur Market Growth, Custom-Designed CRM Software Gains Prominence in Life Sciences & Hospitality Sectors.
The deployment segment of the global CRM software market is classified into cloud and on premise. However, the cloud based deployment sub segment is expected to hold the largest market share of the CRM software market and is also expected to grow at the highest rate over the forecast period owing to the increasing deployment of cloud based CRM modules.
The North American region holds the largest share of the market across the globe followed by Europe, and Asia Pacific region. The U.S. and Canada are dominating the North America market due to rising technological enhancements and proliferation of intelligent connected devices in the region. Moreover, the region has a well-established infrastructure, which allows faster implementation of advanced technologies. Additionally, the growing adoption of cloud based CRM modules is another major factor driving the growth of the market in the region.
On-premise CRM is run on computers within the premises of an organization. In this case all the data and information is stored inside the premises of the company, too. Cloud-based CRM software implies that the software and all relevant data, is accessible through the Internet and is displayed in a web browser. By 2018, large organizations in mature markets will shorten the CRM replacement cycle by two years by moving to Software-as-a-Service model. Nowadays, everything is going into a cloud, and we would recommend not to stand against this. Heroku and Amazon Web Services are proving to have really good system administration and hosting capabilities. Heroku is a bit pricey, but once you subscribe, you can forget about server maintenance at all. Amazon AWS, namely S3 service, will ensure that all your data can be accessible worldwide and with download lightning speed, no matter how many people are calling your CRM server at the same time.
CRM can support your sales team at every stage of the sales cycle, from leads to customer management. Below are a few use cases: View and manage account activity and communications; Use reports to forecast sales, measure business activity, identify trends; Qualify leads and track prospective customers; Centralize customer data; Access, update, and share information across teams and departments.