Comparing 39 vendors in Marketing Automation Software across 87 criteria.

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ActiveCampaign Chicago, USA 2003 Private
Autopilot
CLICKDIMENSIONS
 
Frequently Asked Questions (FAQs)
The Marketing Automation Software market is anticipated to grow up to USD 6.4 billion by 2024, at a CAGR of 13.9% from 2020 to 2024.
North America is expected to have the largest market size in the overall marketing automation software market. This is because, North America leads the market in accepting and leveraging marketing automation technology. The region has also seen a growing demand from to have a strategic marketing approach focused on creating and distributing valuable and relevant content.
The increasing adoption of Social, Mobile, Analytics, and Cloud (SMAC) technologies across various industry verticals, growing emphasis on data privacy and security are while implementing digital enablement technologies, introduction of AI and Machine Learning, businesses focusing or on Lead Generation and Lead Nurturing, Enhanced Customer Communication are some of the key drivers.
Some of the key features of an ideal Marketing Automation Software include Email Marketing, Social Media Marketing, Lead Management, Workflow Management, Ads Automation, Mobile Marketing, Lead Nurturing, Sales Forecasting, Opportunity Management, Analytics and Reporting, Integration, Segmentation, Security etc.
CRM and marketing automation tool are actually complementary to each other. It is very important to know the minute difference between these two tools. CRM has been majorly designed to support sales activities, and the marketing automation software has been designed for marketers specifically.
 
 
 
Marketing Automation Software Related Articles
 
WebEngage: Leading Marketing Automation Software
-- by Dipali Karanjkar

WebEngage helps companies to develop large-scale, customized interactions. It uses sophisticated Artificial Intelligence and Deep Learning algorithms to monitor consumer habits, smartly classify them, and model their trajectory in a conceptual model that forecasts customer insights to the maximum. WebEngage marketing automation software serves both B2B and B2C companies engaged in improving consumer expectations

HubSpot: Best Open Source Platform
-- by Dipali Karanjkar

Hubspot is a free, easy-to-use leading growth platform that allows mid-market companies to transform every element of their inbound marketing efforts including social media marketing, blogging platform, customer relationship management, website hosting, search engine optimization, marketing campaign management, marketing automation and analytics. Hubspot also covers social media scheduling, publishing, social listening, and email marketing.

MoEngage: Complete Marketing Automation Solution
-- by Rupesh Jasud

MoEngage is one of the top providers of Marketing Automation Software. This software lets organizations to improve the customer engagement which can help them to grow and increase customer base. This platform can be integrated with any smartphone app or with the website. Tracking users’ behavior is also easy with this software which makes it easy to manager customer engagement and opportunity identification.

ActiveCampaign: Trending Features in Marketing Automation
-- by Rupesh Jasud

ActiveCampaign is a cloud software platform company headquartered in Chicago, Illinois. The company was founded by Jason VandeBoom in 2003. ActiveCampaign provides customer experience automation (CXA) software which includes email marketing, marketing automation, sales automation, and CRM categories. ActiveCampaign helps growing businesses to transform the customer engagements by meaningfully empowering business process automation through lead generation and managing customers at every stage of buying journey.

Best Marketing Automation Software Vendors 2020 and Benefits
-- by Shrikant Bolli

Marketing Automation Software is a key component of marketing automation tools that enable companies to automate their marketing related activities such as email marketing, social media, direct mail, lead generation, digital advertising, and other such activities. Marketing automation products can help streamline marketing workflows and measures the outcomes of the entire marketing campaign across segments and channels. Marketing automation software can often integrate with CRM software, CMS tools, social media management software, and account-based orchestration platforms.

 
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360 Quadrants is a scientific research methodology by MarketsandMarkets to understand market leaders in 6000+ micro markets

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360 quadrants

360 Quadrants is a scientific research methodology by MarketsandMarkets to understand market leaders in 6000+ micro markets

© 2025 360Quadrants, All rights reserved.