Learn more about CRM Software

CRM Software

The best CRM software should help businesses track and manage sales interactions in a single system of record. The CRM will record interactions between business, prospects, and existing customers. CRM solutions are gaining pace in the current enterprise ecosystem. With the boom of social media, enterprises are adopting social integration with top CRM software as well, thus making way for social CRM as a new channel nowadays.

Social CRM solutions combine traditional CRM solutions with social media for improving customer engagement for enterprises. The solution provides a social platform for evolving businesses CRM needs, while also offering flexibility, in terms of reach, deployment, and administration. Social CRM incorporates the customer decisions into the planning mix and the feedback loop so as to engage customers with the enterprises.

Top 10 CRM Softwares 2020:

  1. Salesforce.
  2. Hubspot Inc.
  3. Freshworks Inc.
  4. Zoho Corporation.
  5. Pipedrive.
  6. Microsoft Corporation.
  7. Pipelinedeals.
  8. Nimble.
  9. Zendesk Inc.
  10. Bulbul (JungleWorks).

CRM Market Overview

Customer Relationship Management has become a vital part of various functions across global enterprises. Advancements in Social CRM have made it faster, reachable and have also brought in vital information on business analytics. Enterprises are adopting social CRM as an additional channel in the overall CRM software solutions. Social CRM refers to a social layer on top of traditional CRM software solutions; these solutions provide enterprises with several advantages including increased transparency, better communication of business ideas and information, flexibility and performance. The best CRM software should help companies to establish customer engagements and increase their brand presence among customers. Social CRM focuses on capturing the customer's needs and creating value for them in a transparent business environment.

Many top CRM Softwares are focussing on customer engagement, emerging SMEs, social platforms and the recognition of sharing ideas on a real-time basis. Enterprises are coming up with solutions for Social Monitoring, Social Listening, Social Middleware, Social Management and Social Measurement for providing the best in class customer experience to the customers. Today, the Customer Relationship Management market is not limited only to increasing sales and improving marketing activities but to bring in more customer engagement with the enterprises.

CRM software is now the biggest software market in the world and the growth isn’t slowing down. In fact, CRM is now expected to reach more than $80 billion in revenues by 2025. One of the key factors behind the growth of CRM is accessibility. Companies want access to customer data in real-time, with mobile and cloud solutions leading the way. From customer service and email marketing to personalization, companies now expect to be able to connect platforms and technologies with customer data, in order to provide a more personalized experience.

COMPETITIVE LEADERSHIP MAPPING TERMINOLOGY

25 companies offering top CRM Software were analyzed, shortlisted and categorized on a quadrant under Visionary Leaders, Innovators, Dynamic Differentiators, and Emerging Companies to identified best CRM providers.

The competitive leadership mapping (Quadrant) showcased below provides information for 25 top CRM Software. Vendor evaluations are based on two broad categories: product offering and business strategy. Each category carries various criteria, based on which vendors have been evaluated. The evaluation criteria considered under product offerings include the breadth of offering, delivery (based on industries that the vendors cater to, deployment models, and subscriptions), features/functionality, delivery, product quality and reliability, and product differentiation. The evaluation criteria considered under business strategy include geographic footprint (on the basis of geographic presence), channel strategy and fit, vision alignment, and effectiveness of growth (on the basis of innovations, partnerships, collaborations, and acquisitions).

VISIONARY LEADERS

Vendors who fall into this category generally receive high scores for most of the evaluation criteria. They have a robust and established product portfolio and a very strong market presence. Moreover, these vendors also have strong business strategies. This category includes top CRM vendors such as Salesforce, Hubspot Inc, Freshworks, Zoho Corporation, Pipedrive Microsoft Corporation, Zendesk, Nimble, and Insightly.

DYNAMIC DIFFERENTIATORS

The dynamic differentiator's category includes established vendors with very strong business strategies. However, they are low in the product portfolio. This category includes vendors such as Pipelinedeals, Pipelinersales, Nice Systems, Agile CRM, Nutshell and Zestia Ltd.

INNOVATORS

Innovators are vendors who have demonstrated substantial product innovations as compared to their competitors. They have a focused product portfolio. However, they do not have very strong growth strategies for their overall business. This category includes best CRM software vendors such as Kapture, Oracle Corporation, SAP SE, Bitrix24, Apptivo, and Pegasystems.

EMERGING COMPANIES

Emerging companies’ category comprises vendors with niche product offerings, who are starting to gain their position in the market. They do not have very strong business strategies as compared to other established vendors. They might be new entrants in the market and require some more time before getting significant traction. This category includes vendors such as Adobe Systems, QSOFT, Verint Systems, Norada Corporation, Infusion Software, and Vtiger CRM.

Types of CRM Software

Operational CRM:

An operational CRM supports businesses in managing their daily activities such as marketing, sales and customer support operations. Operational CRM’s are the most commonly used and are popular amongst businesses across various industries. Operational CRM allows three different types of automation:
  • The marketing automation tool allows the user to automate the marketing aspects in order to target the right customers at various levels of the sales cycle.
  • Sales automation is the major part of any top CRM software as it allows the user to manage the pipeline, create and manage leads, acquisition of new clients and onboarding of clients with ease
  • Service automation is designed to provide professional customer support. A CRM with such kind of support can provide crucial information through email, text or a helpline phone number. This process enhances the level of customer support and allows employees to focus on other important tasks.

Analytical CRM:

Analytical CRM’s are an ideal solution for analyzing large amounts of data. It makes it easier for businesses to manage the processes of acquiring customer and retention. It also helps in keeping track of customer details. The three important functions of an analytical CRM are:
  • Customer Acquisition: Turning leads into customers and upselling other products and services where possible.
  • Customer Retention: To keep current customers happy and satisfied with the best level of support and services.
  • Managing Data: Tracing customer relations and other data that can enhance the bottom line.

Collaborative CRM:

A collaborative CRM system is intended to improve the customer experience. Collaborative CRM features make more efficient communication for all groups - both between the customer and business and between various divisions and shareholders. These CRMs enable firms to track and share customer data with everyone from vendors and suppliers to tech support and marketing managers. This kind of CRM software allows you to provide a flawless multi-channel customer experience across all points of contact.

Why should you use  CRM Software?

Every sales organization runs into the problem of taking more time logging into different tools that run the business instead of actually running the business. To avoid this situation or problem, the best CRM software is required.

The ultimate goal of CRM is to reduce the time take in doing the manual tasks included in day to day activities. Hence the best CRM software helps sales reps to get data such as last contacted lead, send thank you emails to the last customer, reports on performance figures and much more in a single click.

CRM tools help to recognize the engagement patterns with the clients. The CRM software allows the business to manage contacts very easily and effectively and makes it possible to juggle a number of recurring customers with the help of AI and digitization.

At the start of business, small companies tend to avoid buying CRM as their client base is small and the use of excel sheets helps them keep track of activities and tasks. As the business develops, and the customer database increases, the best CRM software becomes a necessity and not a luxury.

CRM Software is primarily a sales tool but can also be looked like a central database where all the information can be shared with each department of the business.

Who uses CRM Systems?

Sales companies cannot think of growing without a customer relationship management (CRM). The amount of customer data available online can help any organization to gain insights and develop strategies to target the customers.

SMB’s, as well as enterprises, need well-managed customer data to achieve the targets and produce better results. This is where the use of the best CRM software plays an important role.

CRM automates and oversees the client's life cycle of business from each and every end of the business. Sales and marketing teams utilize CRM tools to respond effectively to the real-time needs of their clients and customers and to foster closer relations with them.

CRM is an important tool as it allows the business to give its clients what they want and whenever they want. Everyone in an organization from the sales team to top-level management should have visibility into the best CRM software.

Choosing the best CRM Software

Choosing the best CRM software for the business is a tough and time-consuming task for the top management as it includes perspectives of different departments of the business. Generally, while choosing the best CRM software, the following points need to be taken into consideration  from the business point of view:

  • Price: Organisation cannot overlook price as it is a major factor that affects the revenue of the company. A CRM in terms of cost can be a White Elephant if the organization does not plan better while buying. Buying a cheaper CRM is not a solution for better sales management.
  • Integrations and APIs: While assessing the best CRM software for business, look out for how a potential CRM will integrate with the current systems. This is a crucial part of the considerations because if we opt to use full suite CRM, then the current systems will be of no use and will impact the revenues as we have already paid for those systems.
  • Ease of Use: It’s no good for a business to adopt CRM systems which the sales reps and other employees do not know how to use it. This is when the importance of demos and training (before and after buying) provided by the software vendor is crucial.
  • Customization: Different businesses require different kinds of reports and dashboards. There will always be something that the user wants to add in the report generated. Customization should be done before buying the software as it will be developed by a software provider.
  • Reporting: Whether data can be created into dashboards inside the software itself or exported into BigQuery, Power BI, Tableau or more — it's of no use unless presented in a clear way. Make sure the CRM software reports on the correct data and it matches the business goals and needs of employees from top to bottom.

Trending Features

Every top CRM software is equipped with a different set of features. The requirement depends on the organizations as to which features are required to run the business smoothly. Here is a list of some generic features which are embedded with top CRM Software.

  • Contact Management: Contact management is a core part of CRM features. This allows operators to divide contacts into classes to organize and better cater to them. Users are able to collect essential customer data and boost marketing plans when launching new products. It also improves the personalization of all contacts with customers, making them feel important.
  • Opportunity Management: Measuring the opportunities that the sales team has with customers is a comparatively basic feature of the best CRM software. This helps streamline sales/marketing teams, enhance efficiency and improve deals process.
  • Lead Management: Lead Managing feature allows a business to find out the best customers to follow up based upon demographic and psychographic considerations. Like lead scoring, it improves the efficiency and productivity of the sales team by helping them focus on the right leads at the right time.
  • Reports and Dashboards: BI, reporting, and dashboards have become some of the top CRM features. Operators can view data in a highly graphic, engaging viewpoint using customized reports and dashboards by studying real-time data updates. The organization can use these reports to make data-driven.
  • Email Marketing Integration: Some business requires their email marketing systems to be integrated with the new CRM systems. This feature allows users to integrate their existing email marketing system with the CRM to import data automatically which reduces the human effort and error.
  • Social Media Integration: Integrate management platforms like Oktopost, Hootsuite and other SMM platforms to streamline social media management and allow multiple team members to work together from different access points.
  • Customization Options: Customization is one of the more basic CRM software features, but it has far-reaching consequences. The more customization, the more flexible the CRM. It’s crucial to know the needs when it comes to customization before making a purchase.
  • Sales Forecasting: A large part of customer relationship management is determining a metric for success. Forecasting allows creating a benchmark by which one can determine whether results are actually on par with efforts. This data can be used to direct future efforts.

Benefits of CRM Systems

Benefits of CRM can be bifurcated into two broad categories i.e. benefits of onsite CRM and benefits of mobile CRM.

Benefits of onsite CRM

CRM can help you:

  • Raise customer satisfaction.
  • Increase customer retention and reduce marketing expenses.
  • Anticipate customer needs and preferences.
  • Increase operating efficiencies.
  • Improve targeted marketing efforts of customers and prospects.
  • Quick Service to Customers.

Benefits of Mobile CRM

Most of the organizations have adopted BYOD strategy, and each CRM user can work from a mobile device.

  • Salespeople can benefit from making audio and video calls from CRM without coming into the workplace
  • Receive electronic signatures at the client’s place
  • Customer support can be empowered with services such as clicking product photo from mobile camera and resolving the issue
  • GPS location tracking to analyze the time and the place of each case being managed.

Applications of CRM Systems

On the basis of applications, CRM software is segmented into Customer Service, Distribution, Manufacturing, Marketing, Sales, Social Networking, Supply Chain, and Vertical Industries. The industries where CRM is used are:

Academia and Government

The scope of Social CRM software usage within government organizations is much broader as compared to private firms, due to their commitment to providing a high level of service and receptiveness to its customers, keeping profit motive aside.

Automotive, Transportation and Logistics

Automotive, Transportation and Logistics vertical is among the most dynamic and fast-growing vertical today. The best CRM Software solutions cut down the operating costs of processes by optimizing business processes, effectively planning services and controlling quality. It manages the various documents associated with transport activities, executes the transport requests and assesses the vehicle amortization.

Banking, Financial Services and Insurance (BFSI)

BFSI companies are trying to connect to young and tech-savvy customers through social networking sites for better social CRM processes. ICICI bank has started a Facebook application which lets its customers to directly perform any banking transaction. CRM software enables the structural classification of information for providing configuration with business workflows.

Consumer Goods and Retail

Social CRM helps Consumer Goods and Retail industries to analyze market data, assess and monitor consumer social behavior, and offer direct engagement with customers. This enables enterprises to promote a positive brand image. It also helps enterprises to resolve concerns pertaining to Goods and Retail industries such as increased need for customer involvement, compliance and safety issues with the increased demand for environment-friendly products and facilities, extensively distributed workforces and partners, and the need for better supply chain efficiency.

Energy, Power, and Utilities

CRM and social CRM software reduce overhead costs and delay in marketing, as well as support and service, by simplifying and automating processes. It also helps in collaborating social interface with the customers in the Energy, Power and Utility sector.

Healthcare

CRM and social CRM software facilitate effective customer care service in the healthcare vertical by providing an intuitive and modular framework to the enterprises. It includes channels such as email, chat and social media. Customer care executive can act in response to customer’s requests by accessing a centralized database which contains articles and information from online sources.

Oil and Gas

The Oil and Gas vertical has a huge requirement of proper communication channels amongst owners, operators, and vendors. They also have requirements across various functions such as marketing, sales, and support. CRM and social CRM software serve this basic purpose along with the added advantages of managing unstructured information of these massive lifecycle processes and offering secure and speedier search options to track data.

Telecom and IT

Telecom companies continue to deal with unbending revenue targets spread across the vast number of departments, systems, and regions. CRM & Social CRM helps telecom companies capitalize on account potential, increase overall customer satisfaction and improve revenues, by restructuring processes and consolidating customer data on a technology platform.

Use Cases

Use Case #1. CRM for improved sales administration

CRM tools allow automating sales workflows so as to add stability and speed up sales activities. Additionally, a CRM system can be used by sales managers to set sales goals and track their fulfillment, as well as to visualize progress for assignees to keep them motivated. CRM data can help sales managers to:

  • Indicate top and weak performers
  • Spot specific sales performance problems and their reasons
  • Identify poor and strong strategies across the sales cycle

Use Case #2. CRM Systems for a shield against rivals

Customer loyalty is put to the test every time a competitor launches an aggressive marketing campaign. Strong customer relationships are the best shield against attacks on a company’s market share. According to Rockefeller, 82% of customers switch brands because they don’t feel care. Consequently, customized communication with customers today can be a source of a future competitive advantage.

With the best CRM software, such personalization takes reasonable efforts. CRM consultants suggest starting the journey by prioritizing 360-degree customer profiles. Those should accumulate data from the sales force and customer service reps at all touchpoints, as well as analytical insights based on customers’ purchase and browsing history and social network activities.

Knowing the customer well allows a company not only to exclude irrelevant communication (duplicate emails, irritating surveys) but also to provide exceptional service at every stage of the customer journey. For example, a service assistant instantly learns the details of the customer’s purchase via CRM, or a salesperson shows the care with a customer call after an issue is fixed by the support center.

Use Case #3. CRM Systems for strategic marketing

Abundant CRM data makes it helpful at the pre-sales and post-sales stages as well. Customer sentiment gathered by salespeople and via surveys can hint the marketing department at the market opportunities (like the idea of a new or complementary product/service, improvements to the current offering). Automated to some extent, CRM data analysis will help to timely identify market trends and levels of interest in the company’s products. Subsequently, marketers can use these insights to adjust their marketing strategies.

Also, in-CRM analysis of customer data can be used to narrow down customer segments and target them with more precise messages. And finally, with certain analytical factors introduced to the system by CRM consultants, marketers will be aware of the results of their marketing efforts in terms of revenue and pipeline activity. Fact-based analysis of marketing campaigns, identification of the best performing channels and even ad messages – that’s the basis for future marketing improvements.

Use Case #4. CRM Systems for proactive strategic management

Whether it’s about entering a geographic market, launching a product, or surviving competition, the best CRM software enables the executives to detect problems early, before a company loses money and customers. Changes in lead generation and their pipeline movement, a slowdown in loyal customers’ response – these are signs to launch a dynamic in-CRM analysis to find out the reasons for dwindling results. With custom dashboards tailored to executive roles, CEO, CFO, CMO, VP of Marketing, or VP of Sales will be able to monitor key indicators they need so as to make more informed decisions.

Use Case #5. CRM Systems for increasing profitability

In-CRM customer data analysis lets a company know more about their most lucrative customers so as to maintain relationships with them. Monitoring of the high-LTV customers’ purchase history and responses to sales and marketing activities will help to timely react to negative signs and as a result, better retain such key customers.

Company executives, in their turn, can use CRM data to forecast revenue and manage profitability. Broader goals for increasing revenue and decreasing costs can be split into smaller ones and monitored in the CRM system. For example, to increase cash inflow, a company can set cross-selling and upselling targets. At the sales agents’ level, best practices visible for weaker performers in a CRM will let them convert more leads, while automated nurturing notifications will save all sales agents’ time, allow processing of more leads per quarter, and as a result raise returns on the employment costs.

Trends and Facts

  • CRM is a competitive, growing space. Everyone talks about providing best-in-class customer experiences, about CRM strategies and solutions, and about the vital role, CRM plays in catapulting companies forward as marketplace demands intensify.
  • Business revolves around the customer today more than ever. So, it’s no surprise customer experience is predicted to become the top brand differentiator by 2021.
  • 84% of consumers value the experience they have as much as the product or service a company offers. CRM adoption will grow at 13.5% CAGR over the next three years
  • AI is not only here, but it’s also on the path to major growth, according to Salesforce research. AI use cases would go up 257% over the next two years.
  • Mobility has long been a central component of sales activities. But that doesn’t mean mobility is a bygone trend. If anything, as processes, become more involved, the workforce becomes more scattered and buyer demands place more pressure on sales reps to perform, putting the power of CRM into the palm of your workforce’s hand will only serve to propel your brand further down the road to success.
  • As the customer experience bar raises to new heights, social media has become a focal point. Positive social media interactions make people 7x more likely to purchase. Social channels allow companies to connect with their audience in real-time and build brand equity where prospects and customers are already spending time. It also enables one-to-one marketing and the personal attention of customers crave.
  • The internet of things (IoT) also presents substantial integration possibilities. The number of IoT connected devices is projected to climb from 22 billion in 2018 to 39 billion by 2025. Furthermore, the top CRM software systems are beginning to incorporate connections to IoT feeds. IoT/CRM integration will allow companies to take advantage of feeding more data into the system for deeper insight that leads to more strategic marketing efforts.
  • The relatively recent development is the biggest opportunity moving forward for CRM users and vendors is that the CRM will be really helpful in organizing and planning the internal department activities. And it applies not to how CRMs can aid customers but to how they can streamline internal activities.
  • CRM trends are like ocean breezes — the companies that stay aware of which way the wind is blowing can maneuver so they’re better positioned to sail toward success. Marketing organizations are expected to use data from 15 sources in 2019

Upcoming trends in CRM Software

CRM is rapidly evolving and the transitions from one state to another are happening frequently. In the coming years, the market can expect significant changes in CRM software and how do businesses utilize these changes. It’s beneficial to look ahead and predict these changes in order to stay ahead of the competition. Here are some of the changes which are expected in the future.

  • Insights into customer engagement and data-driven decisions will drive better customer relationships
  • CRM will accelerate the alignment of sales, marketing, and customer service together in one platform
  • Customer engagement and retention initiatives will be the key for better customer relationships
  • Fostering brand supporters will become gradually more important
  • CRM software will go on to become more insightful and user-responsive software
  • All-in-one CRMs will continue to gain market share as all the software such as sales, marketing, and customer support are included in one platform
  • Integrations with the current systems will allow companies to do even more in the same environment
  • Every customer is unique and expects a different response from a business. This will enhance personalization which will become more important and easier
  • Artificial intelligence (AI) and machine learning (ML) are trending topics these days. Integrating AI and ML with CRM Systems will be of great importance and this will change the face of the CRM software market. Artificial intelligence and machine learning will become an integral part of CRM.
  • In the age of social media, Social CRM which has integrations with social media platforms will continue to grow at a higher pace.

Recent Developments

In February 2020, Salesforce Buys Evergage to Enhance Customer Data. The acquisition will accelerate the company’s efforts to offer enhanced personalization solutions to its thousands of customers.

In August 2019, Salesforce bought ClickSoftware for approx. $1.35 Billion. The addition of ClickSoftware will enhance Salesforce Service Cloud’s leadership as a service platform, allowing every service employee from the contact center to the field to deliver connected, intelligent customer service.

In May 2019, SugarCRM acquired Atlanta-based Salesfusion to help build out the marketing automation side of its business. Salesfusion has a diverse customer base and a unique onboarding process that attracted SugarCRM to buy Salesfusion.

In April 2019, Salesforce acquires MapAnything for its location-based intelligence products to extend the power of Sales Cloud and Service Cloud post-closing to deliver market-leading location-based intelligence solutions that improve field sales and service employee productivity and deliver customer success.

In September 2018, ForceManager, a Barcelona, Spain-based provider of a sales management software solutions, acquired Self, a Roncade, Treviso, Italy-based CRM Mobile start-up to create an innovative personal sales assistant which integrates Sellf’s gamification features – like sales campaigns, badges, and advanced goal management – with ForceManager’s AI capabilities.

In July 2018, Salesforce acquired Datorama for $800 million to continue investing in AI technology for better customer experience.

Frequently Asked Questions

  • What is the market oulook for CRM Software?
    The global CRM software market is expected to grow at a CAGR of approximately 6% during the forecast period 2017-2023. CRM software is now the biggest software market in the world and the growth isn’t slowing down. In fact, CRM is now expected to reach more than $80 billion in revenues by 2025.
  • Which is the major growth driver that influence growth of CRM Software?
    One of the key factors behind the growth of CRM is accessibility. Companies want access to customer data in real-time, with mobile and cloud solutions leading the way. From customer service and email marketing to personalization, companies now expect to be able to connect platforms and technologies with customer data, in order to provide a more personalized experience. Increasing use of web-based interfaces and social computing are major factors driving the growth of the global CRM software market.Furthermore, increasing deployment of CRM software in banking and financial services sector is boosting the growth of the market. Also, growing demand for hosted services from small and medium business units is set to drive the growth of the market. Increasing popularity of social CRM and mobile CRM is another factor responsible for fueling the growth of the global CRM software market.
  • What are the current trends and drivers of CRM Software Market?
    Some of the current trends and drivers are: Demand for Social CRM and CRM Analytics Continues to Grow Rapidly, Marketing Automation Software Continues to Grow in Prominence, Growing Demand for Hosted, Services from SMBs Drives Adoption of SaaS CRM, Mobile CRM to Lend Traction to the CRM Software Market, Deployment of CRM Software in Banking & Financial Services and Insurance Sectors to Spur Market Growth, Custom-Designed CRM Software Gains Prominence in Life Sciences & Hospitality Sectors.
  • Which type of deploymemt is gaining popularity in CRM Software market?
    The deployment segment of the global CRM software market is classified into cloud and on premise. However, the cloud based deployment sub segment is expected to hold the largest market share of the CRM software market and is also expected to grow at the highest rate over the forecast period owing to the increasing deployment of cloud based CRM modules.
  • Which region will account for the highest growth in coming years in CRM Software Market?
    The North American region holds the largest share of the market across the globe followed by Europe, and Asia Pacific region. The U.S. and Canada are dominating the North America market due to rising technological enhancements and proliferation of intelligent connected devices in the region. Moreover, the region has a well-established infrastructure, which allows faster implementation of advanced technologies. Additionally, the growing adoption of cloud based CRM modules is another major factor driving the growth of the market in the region.
  • What is the difference between on-premise and cloud-based CRM?
    On-premise CRM is run on computers within the premises of an organization. In this case all the data and information is stored inside the premises of the company, too. Cloud-based CRM software implies that the software and all relevant data, is accessible through the Internet and is displayed in a web browser. By 2018, large organizations in mature markets will shorten the CRM replacement cycle by two years by moving to Software-as-a-Service model. Nowadays, everything is going into a cloud, and we would recommend not to stand against this. Heroku and Amazon Web Services are proving to have really good system administration and hosting capabilities. Heroku is a bit pricey, but once you subscribe, you can forget about server maintenance at all. Amazon AWS, namely S3 service, will ensure that all your data can be accessible worldwide and with download lightning speed, no matter how many people are calling your CRM server at the same time.
  • How does CRM Software help sales?
    CRM can support your sales team at every stage of the sales cycle, from leads to customer management. Below are a few use cases: View and manage account activity and communications; Use reports to forecast sales, measure business activity, identify trends; Qualify leads and track prospective customers; Centralize customer data; Access, update, and share information across teams and departments.

Best CRM Software in 2020

Comparing 176 vendors in CRM Software across 111 criteria.
26 Experts are advising 240 buyers
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AtemisCloud CRM (Customer Relationship Management) software designed by AtemisCloud is intended for all services. It helps users grow the number of prospects and regulate leads, enhance productivity and work efficiently while saving quality time and money. It permits users to focus on the real capital of the business. It is a tool that manages custom relations, missions as well as marketing.

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Flexie, a Generic CRM software that helps connect the dots on the client journey - best for formidable little sized corporations with massive growth plans is accessible for any trade. It offers advanced automation tools, enterprise category support, and custom tools. Flexie permits to completely modify user’s business from A-Z. It's open into all directions therefore the user can be able to hook their existing systems in.

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BuddyCRM is an income management software built through sales professionals for sales experts. BuddyCRM software allows sales managers to get visibility of interactions between income individuals and customers by storing all interactions between customers and users’ enterprise in a single area inclusive of electronic mails and attachments, calls, faxes, and appointments.

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BuzzFlow CRM  software accessible from inside the Gmail inbox is used globally by thousands of users, making their life easy. It is a web-based system with visual pipelines that automate sales and other operational workflows like project management and helpdesk. In BuzzFlow CRM software, the user checks sales updates, adds opportunities, delegates work or even reads tagged emails, easily from inside Gmail inbox by its Chrome extension that makes it possible. BuzzFlow has visual pipelining and excellent performance inside Gmail. BuzzFlow integrates with Google apps and maintains quality relationship management by collecting significant customer details and deals.

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Capsule from Zestia is an online CRM which has a simple UI but is rich in features. It works effortlessly with popular functions such as G Suite, Mailchimp, Xero and many other applications. The software helps user to trace conversations easily, view the history and deliver personalized encounters. It manages contacts and leads and helps the user to close deals faster. Capsule CRM pricing caters to all business needs.

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Bitrix24 is a completely free CRM software available both online and on-premises self-hosted software that can be installed on your own server. It is the only free CRM system that comes with an integrated call center that enables us to make and receive phone calls to/from CRM. The software has built-in client management, customer support, and marketing automation features. Bitrix24 CRM pricing plans are categorized as per the requirements of the organization.

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Nutshell Pro is complete CRM software and sales automation solution, designed to help sales teams of all sizes optimize their efforts and focus more of their time on building relationships. Nutshell Pro helps businesses to choose the sales model that fits best to the business strategy and grow in future by closing more deals.

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It is all-in-one, reasonably priced, next-gen CRM. It automates sales, marketing, and service in one platform. The platform takes care that there’s no data leakage and permits constant messaging. The platform offers modern CRM features & integrations, easy implementation, and valuable support service at a reasonable price. It offers a Cloud-based SaaS service that is mobile-compatible, fast, and simple to use.

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Five CRM software is designed by Quality System Solutions. This CRM offers immediate help when required and a system that can be customized to suit requirements, not the system. Using Five CRM, Call center system admins can change the content of the screens very easily without any technical knowledge and also there are a number of workflow options, that means admins are able to automate functions, reduce manual errors and increase efficiency.  The multiple databases come into its own in an outsource call center, the multiple databases mean the user doesn’t need a whole new system for each department.

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NetSuite, a subsidiary of ORACLE, is a powerful CRM Software that has highly essential tools for businesses. It offers several functionalities for various business needs and drives business revenue and growth. This CRM Software allows companies to restructure department processes, gain performance visibility, increase sales, enhance productivity, and obtain better customer service. NetSuite Pricing has different plans for different company sizes.

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OrangeCRM's API underpins the accompanying secure encryption conventions.  OrangeCRM provides multiple transactions from a single IP address. It is crucial to add OrangeCRM’s IP address to the white list within Authorize net.TLS 1.0, TLS 1.1 and TLS 1.2. Orange CRM grows customer business without fear of data loss, performance or scalability issues.
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Outreach CRM software is a sales engagement software built for companies and organizations of all sizes. It increases sales opportunities and is a platform that provides lead generators, sales representatives, and sales managers an account-based sales communication software. It also aims to enhance the productivity of sales teams and monitors them conveniently and efficiently.

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Workbooks provides affordable and cloud-based CRM software.  It facilitates the sales team to work more effectively, better identify opportunities and get more close deals and generate revenue. It also helps the marketing department to run campaigns and generate more quality leads. It empowers the customer support team to deliver services and drive customer satisfaction. Workbook CRM software ensures a unified flow of data and processes across the entire organization leading to improved teamwork and collaboration.
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Roboeyelabs CRM software controls and manages a company's communication with current and potential customers. It uses knowledge analysis regarding clients' history that specializes in customer retention. It manages most significant goal of users’ business and helps in satisfying their customers. This software covers and enhances all aspects of client interface, from sales and promotion to client service.

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Pega’s AI powered CRM Software is transforming the way enterprises drive greater engagement across the entire customer journey. It helps to engage customers with real-time 1:1 marketing on any channel. Intelligently guide sales professionals and automate the sales process. Serve, satisfy and engage every customer with digital customer service.

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XRM software is a cloud-based CRM software used for fundraising and university advancement. It provides many advanced features as compared to other competing software. The software is designed especially for universities and non-profits to stimulate fundraising efforts. It is the next generation of intelligent business applications, that helps to empower the team to successfully analyze the data in real-time.
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Oracle software facilitates organizations distinguish their businesses to accomplish maximum top-and bottom-line growth. Siebel provides a combination of transactional, analytical, and engagement features to handle all customer-facing functions. Oracle delivers broad on premise and on demand CRM software that are customized industry solutions with ole-based customer intellect and pre-built assimilation. Oracle CRM pricing plans are ideal for businesses ranging from startups to enterprises. 

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ServiceNow is a CRM software that combines fragmented tools and legacy systems and automates the service management process by which it creates a better experience for users, employees, and customers by providing different services for HR, customer service, security, IT, software development and more. This CRM software allows fast deployment and easy configuration which can easily integrate with other tools. This system is dependent on business needs.

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amoCRM a subsidiary of 1C Company connects with the most popular messenger apps: Facebook Messenger, Instagram, Skype, WeChat, Telegram and more. With amoCRM, every conversation is readily available in single unified inbox. amoCRM automatically pulls leads from all sources into a single, unified inbox. All contact data and conversations are synced in real time which cuts the response time. amoCRM Pricing has affordable plans as per the requirements.

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Marketo Sales Connect from Adobe CRM portfolio helps users to drive more pipeline faster with coordinated Sales and Marketing engagements. The sales connect drives the business to increase productivity, consistency and identify the best prospects. It also helps user to make decisions as to which leads are prospectus and can be closed at faster rate. Marketo Sales Connect pricing suits all types of requirements. 

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ReallySimpleSystems CRM is a cloud CRM software that displays quick-witted intelligence as well as helps manage & track sales leads and customers. Customers can help grow their small & mid-sized B2B organizations. Really Simple Systems is a marketing module integrated for sales, tracking opportunities, activities, and task and document management.  Really Simple Systems Pricing has plans for both the freemium and premium versions.

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Membrain CRM software is offered by Upstream business solutions AB. This CRM software is the most complete sales enablement platform for B2B Sales in the market. Membrain CRM software’s database stores data like contacts, prospects, accounts, and opportunities. It has Easy-to-use-interface & manages to create simplicity out of the complete flow of information.
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IRIS CRM software is a sales automation and services solution providing services to the clients in the payment industry growing the businesses' current payment processing space to consistently anticipate and respond to customer needs. This CRM system offers a web application that combines CRM analytics and advanced reporting to collect information for understanding customer purchase trends and manage leads in the sales pipeline. It also provides a 30-day trial to its users.

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Vtiger is an integrated software that helps companies deliver outstanding customer experiences by breaking barriers between marketing, sales, and support teams. It offers everything needed to increase sales and manage the team. Vtiger is an effortless way to craft delightful customer experiences. Vtiger CRM pricing plans are ideal for every kind of business requirement.

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The CampaignerCRM software, provided by J2 Global Inc, is a next-generation CRM software with integrated email marketing, helping the users to close more deals and get results instantly. The CampaignerCRM software provides easy access to contacts, leads, information, and reports classified by the sales teams. The CRM has unlimited contacts, users, and seats allowing up to ten thousand emails per user with shorter and fewer complex processes.

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SalesNexus CRM is a marketing automating solution created by the salespersons’ teams to monitor unique business processes, customer relationships with on-going engagement campaigns for the generation of new leads and upselling to clients with managing prospects. The SalesNexus CRM offers a free trial with paid plans beginning at $ 45.00 per month.

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SalezShark CRM software is designed to regulate activities, sales automation, and invoicing, marketing automation, email marketing, task management, etc. It is a cloud-based software that delivers quicker results with services tailored to business needs. It has a smart dashboard for the smart and rapid lead generation with phone contacts sync. It eliminates manual data entry and gets leads from various sources.
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Snapforce is a cloud-based mobile access CRM software helping all size businesses from small to large manage their clients and customers with help desk and field services as well as market automation and channel management. This economically priced CRM solution for businesses provides enterprise cloud phone systems inbuilt in the software with free and unlimited calling with a toll-free number included.

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Veeva is end-to-end software delivering capabilities focused on the life sciences industry for coordination of all resources. With the help of advanced mobility, real-time insights, and multichannel capabilities the user can engage their customers the way they prefer. It facilitates the commercial team to deliver a seamless and smarter customer experience. Veeva pricing covers all type of users right from an administrator to a power user.

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WakeUpSales CRM software is an all-in-one tool that helps optimize sales process, set and measure goals.  WakeUpSales CRM automates all reports, improves business visibility, collaborates better than ever and has higher chances of deal closure.  It is cloud-based, suitable for businesses of all sizes, simplifies the sales process, and empowers the team to deliver lasting customer experiences. WakeUpSales CRM maintains full control over sales pipelines, improves deal closure rates and builds lasting customer relationships. It ensures smooth collaboration to keep all the teams on the same page.

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