IBM provides its services to various industry verticals comprising aerospace and defense, automotive,
banking, chemical and petroleum, consumer products, education, electronics, energy and utilities, financial
markets, government, healthcare, insurance, life sciences, metals and mining, retail, telecommunication,
media and entertainment, and travel and transport. The company invests a huge amount of its revenue in
R&D activities; for instance, the company invested more than 7.2% of its revenue, which is USD 79,919
million, in R&D in 2016.
In the last three years, IBM has adopted the organic strategy in order to acquire a large number of
customers and engrave its footprint in the data fabric market. For instance, in May 2015, IBM launched
new servers and storage software and solutions that can be used for cloud computing. Furthermore, the
company has launched flexible software licensing to boost the demand for hybrid cloud environment.
Subsequently, it has expanded its business through opening SoftLayer’s cloud centers in Australia,
Canada, India, and Italy.