ACXIOM CORPORATION in Data Integration Software

Acxiom data offerings are ethically sourced and developed using hundreds of data sources, each carefully evaluated, screened, and monitored for appropriate data collection and privacy policy practices including proper consumer notice and choice. Acxiom analytics combines unique behavioral data sources with powerful predictive analytics for actionable targeting and messaging. Acxiom analyses and understands audiences leveraging robust portrait analyses and customer acquisition analytics for effective people-based engagement.

USP :

Acxiom is a technology and services company that offers the data foundation for the world's best marketers. They permit people based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. They assess omnichannel data sources, formats and systems to ensure the best Open Garden architecture. Their architect solutions for tech stack enables data orchestration that is focused on a specific strategy, budget, and challenges to achieve optimal sustainability and ROI. They help in configuring data environments for true omnichannel identity resolution and activation across apps and platforms. They connect new and existing applications with data environments for efficient data orchestration. They help in optimizing capabilities and performance and enables growth in new data sources, channels and use cases.

BUYERS
VENDORS
EXPERTS
1.7
ANALYSTS
 

ACXIOM CORPORATION detailed analysis

Product Maturity
Company Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
1.75
4.15
4.05
Product Features and Functionality
1.45
3.95
4.15
Delivery
2.85
4.80
4.00
Support
1.50
4.95
4.60
LEAST IMPORTANT LESS IMPORTANT

PARTICIPATING QUADRANTS

ACXIOM CORPORATION has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Middle East and Africa

    15 Participants

  • Niche Quadrant

    All-Asia-Pacific

    21 Participants

  • Niche Quadrant

    All-Europe

    21 Participants

STRENGTHS
  • Product Maturity / Services Offered / Managed Services
    Excellent Manged Services
    The software delivers expert management of data environments and execution of key marketing operations. It also implements and manages data environments, mine data, apply the right data quality control oversight, execute omnichannel campaign orchestration, and ensure data privacy. Show More
  • Product Maturity / Product Offerings / Extract, transform an...
    Transforms structured and unstructured data
    It enables to plan and develop ODS and datamart for DW and reporting applications. It transforms structured and unstructured data into useable forms. The software also offers seamless Interface with multiple source systems which include file-based sources, RDBMS, log scanners, web services, sensors, etc. Show More
  • Product Maturity / Product Offerings / Data federation / ent...
    Strong Data Integration
    It provides data harmonization that makes data compatible and comparable, even when it comes from a wide range of unrelated sources. Captures the requirements of relevant business processes and identifies comparable data elements and attributes that helps to map core data elements to the data model. Show More
  • Product Maturity / Product Offerings / Master data managemen...
    Links all critical data to one master file
    It offers strong methodology to help in building analytical, operational and collaborative MDM solutions. Master Data Hub implementation serves as a back bone for future Data Management and Business Intelligence services which helps to link all critical data to one master file. Show More
  • Product Maturity / Features offered / Exception Reporting an...
    Comprehensive reporting services
    It offers a comprehensive range of enterprise reporting services with expertise in all top BI technologies including SAS VA, MicroStrategy, and Tableau. It provides professionally designed custom reports; automates scheduled reports daily, weekly, monthly. Show More
  • Product Maturity / Customer Delivery
    Delivery - Directly
  • Product Maturity / Features offered
    Exception Reporting and Notification
  • Product Maturity / Deployment Mode
    Hosted / On-Cloud
  • Product Maturity / Features offered
    Metadata Management
  • Product Maturity / Deployment Mode
    On-Premise
  • Product Maturity / Architetcure
    Point-to-Point
  • Product Maturity / Prefered Service Delivery Mode
    Remote Support
  • Product Maturity / Features
    Image
  • Product Maturity / Preffered Delivery
    Subscription / Licensing
  • Product Maturity / Features
    Text
  • Product Maturity / Pre Sales Support
    Product Demos
  • Product Maturity / Support services
    Sales Support
  • Product Maturity / Support services
    Technical Support
  • Product Maturity / Product Offerings
    Data federation / enterprise information integration (EII)
  • Product Maturity / Product Offerings
    Extract, transform and load (ETL)
WEAKNESSES
  • Product Maturity / Product Features and Functionality
    Processing technique
  • Company Maturity / Mergers and Acquisitions Strategy
    M&A
  • Company Maturity / Breadth of Applications Served
    Tailor Made Software
  • Product Maturity / Features offered
    Batch Integration
  • Product Maturity / Features offered
    Data Migration/Conversion (ETL)
  • Product Maturity / Architetcure
    Distributed
  • Product Maturity / Architetcure
    Federated
  • Product Maturity / Prefered Service Delivery Mode
    On-Site Support
  • Product Maturity / Preffered Delivery
    Full Time Equivalent
  • Product Maturity / Features
    Location
  • Product Maturity / Preffered Delivery
    Per User Basis
  • Product Maturity / Features
    Speech/Audio
  • Product Maturity / Features
    Video
  • Product Maturity / Features
    Other Product Features offered
  • Product Maturity / Services Offered
    Managed Services
  • Product Maturity / Services Offered
    Training support and maintanence services
  • Product Maturity / Services Offered
    Other Professional Services
  • Product Maturity / Support services
    Customer Support
  • Product Maturity / Pre Sales Support
    Dedicated Account Manager (DAM)
  • Product Maturity / Support services
    Other Support Services
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TOP FEATURES
  • Product Features and Functionality
    Features
  • Product Features and Functionality
    Features offered
  • Product Offerings
    Extract, transform and load (ETL)
  • Features
    Text
  • Product Offerings / Data federation
    enterprise information integration (EII)
  • Features offered
    Exception Reporting and Notification
  • Features
    Image
  • Features offered
    Metadata Management
  • Product Features and Functionality
    Architetcure
  • Support services
    Technical Support

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ACXIOM CORPORATION Presence in Data Integration Software

Questions & Answers

TOP REVIEWS

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Head - Product Management,Buyer Healthcare
Head - Product Management, Buyer Healthcare
#25 in Data Integration Software

“Accelerates Marketing Performance"

(*)(*)(*)(*)(*)5
It enables to accelerate marketing performance through privacy-conscious collaboration with partners that unlock more value from data and drives deeper engagement with customers.
Head - Product Management,Buyer Healthcare
Head - Product Management, Buyer Healthcare
#25 in Data Integration Software

“Strong Deployment"

(*)(*)(*)(*)(*)5
It can deploy data environment architectures that provide the security protocols and processes one needs to not only be relevant and provide optimal customer experiences, but to protect omnichannel data completely.
Business Analyst,Company Name Classified
Business Analyst, Company Name Classified
#25 in Data Integration Software

“Maximum Value"

(*)(*)(*)(*)(*)5
The software provides the connective tissue across martech and adtech systems that allow users to maximize the value of an integrated, omnichannel consumer data foundation across all their marketing.
Business Analyst,Company Name Classified
Business Analyst, Company Name Classified
#25 in Data Integration Software

“Optimize Technology"

(*)(*)(*)(*)(*)5
It helps to define a strategy, architecture, and roadmap to optimize and connect technology and data to achieve true omnichannel marketing.
Chief Product Officer,Company Name Classified
Chief Product Officer, Company Name Classified
#25 in Data Integration Software

“Complete, Omnichannel View of the Customer"

(*)(*)(*)(*)(*)5
It offers complete, omnichannel view of the customer leverage with its data integration processes to unify, validate, and enhance data from offline and digital sources so users can create a complete customer view.

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