Acxiom data offerings are ethically sourced and developed using hundreds of data sources, each carefully evaluated, screened, and monitored for appropriate data collection and privacy policy practices including proper consumer notice and choice. Acxiom analytics combines unique behavioral data sources with powerful predictive analytics for actionable targeting and messaging. Acxiom analyses and understands audiences leveraging robust portrait analyses and customer acquisition analytics for effective people-based engagement.
USP : Acxiom is a technology and services company that offers the data foundation for the world's best marketers. They permit people based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. They assess omnichannel data sources, formats and systems to ensure the best Open Garden architecture. Their architect solutions for tech stack enables data orchestration that is focused on a specific strategy, budget, and challenges to achieve optimal sustainability and ROI. They help in configuring data environments for true omnichannel identity resolution and activation across apps and platforms. They connect new and existing applications with data environments for efficient data orchestration. They help in optimizing capabilities and performance and enables growth in new data sources, channels and use cases.
ACXIOM CORPORATION detailed analysis
| See Full Comparison | #25 ACXIOM CORPORATION | #2 IBM CORPORATION | #1 INFORMATICA CORPORATION | Add to Compare |
|---|
| Breadth and Depth of Product Offerings | 1.75 | 4.15 | 4.05 |
| Product Features and Functionality | 1.45 | 3.95 | 4.15 |
| Delivery | 2.85 | 4.80 | 4.00 |
| Support | 1.50 | 4.95 | 4.60 |
PARTICIPATING QUADRANTS
All-Middle East and Africa
15 Participants
All-Asia-Pacific
21 Participants
All-Europe
21 Participants
- Product Maturity / Services Offered / Managed ServicesExcellent Manged ServicesThe software delivers expert management of data environments and execution of key marketing operations. It also implements and manages data environments, mine data, apply the right data quality control oversight, execute omnichannel campaign orchestration, and ensure data privacy. Show More
- Product Maturity / Product Offerings / Extract, transform an...Transforms structured and unstructured dataIt enables to plan and develop ODS and datamart for DW and reporting applications. It transforms structured and unstructured data into useable forms. The software also offers seamless Interface with multiple source systems which include file-based sources, RDBMS, log scanners, web services, sensors, etc. Show More
- Product Maturity / Product Offerings / Data federation / ent...Strong Data IntegrationIt provides data harmonization that makes data compatible and comparable, even when it comes from a wide range of unrelated sources. Captures the requirements of relevant business processes and identifies comparable data elements and attributes that helps to map core data elements to the data model. Show More
- Product Maturity / Product Offerings / Master data managemen...Links all critical data to one master fileIt offers strong methodology to help in building analytical, operational and collaborative MDM solutions. Master Data Hub implementation serves as a back bone for future Data Management and Business Intelligence services which helps to link all critical data to one master file. Show More
- Product Maturity / Features offered / Exception Reporting an...Comprehensive reporting servicesIt offers a comprehensive range of enterprise reporting services with expertise in all top BI technologies including SAS VA, MicroStrategy, and Tableau. It provides professionally designed custom reports; automates scheduled reports daily, weekly, monthly. Show More
ACXIOM CORPORATION Presence in Data Integration Software
Questions & Answers
“Accelerates Marketing Performance"
“Strong Deployment"
“Maximum Value"
“Optimize Technology"