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Acxiom i
Online
Conway, Arkansas, United States
1969
$500MN to $1BN
Enterprise
74 Likes
61 Buyers are Negotiating "Group Buyer Deal"

Acxiom i USP

Acxiom is a technology and services company that offers the data foundation for the world's best marketers. They permit people based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. They assess omnichannel data sources, formats and systems to ensure the best Open Garden architecture. Their architect solutions for tech stack enables data orchestration that is focused on a specific strategy, budget, and challenges to achieve optimal sustainability and ROI. They help in configuring data environments for true omnichannel identity resolution and activation across apps and platforms. They connect new and existing applications with data environments for efficient data orchestration. They help in optimizing capabilities and performance and enables growth in new data sources, channels and use cases.

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Summary

Acxiom data offerings are ethically sourced and developed using hundreds of data sources, each carefully evaluated, screened, and monitored for appropriate data collection and privacy policy practices including proper consumer notice and choice. Acxiom analytics combines unique behavioral data sources with powerful predictive analytics for actionable targeting and messaging. Acxiom analyses and understands audiences leveraging robust portrait analyses and customer acquisition analytics for effective people-based engagement.

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“I am looking for a Data Integration Software in north America. My budget is $50,000. Looking to buy in 15 days.”
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Acxiom i
61 Buyers Negotiating
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Strengths
  • +11
    Excellent Manged Services
  • +10
    Transforms structured and unstructured data
  • +9
    Strong Data Integration
  • +8
    Links all critical data to one master file
  • +7
    Comprehensive reporting services
  • +14
    Delivery - Directly
  • +14
    Exception Reporting and Notification
  • +10
    Hosted / On-Cloud
  • +5
    Metadata Management
  • +9
    On-Premise
  • +13
    Point-to-Point
  • +7
    Remote Support
  • +5
    Image
  • +12
    Subscription / Licensing
  • +14
    Text
  • +8
    Product Demos
  • +10
    Sales Support
  • +8
    Technical Support
  • +8
    Data federation / enterprise information integration (EII)
  • +6
    Extract, transform and load (ETL)
Weaknesses
  • -13
    Processing technique
  • -12
    Batch Integration
  • -13
    Data Migration/Conversion (ETL)
  • -6
    Distributed
  • -5
    Federated
  • -6
    On-Site Support
  • -11
    Full Time Equivalent
  • -8
    Location
  • -13
    Per User Basis
  • -7
    Speech/Audio
  • -6
    Video
  • -9
    Other Product Features offered
  • -14
    Managed Services
  • -12
    Training, Support and maintanence services
  • -5
    Other Professional Services
  • -9
    Customer Support
  • -10
    Dedicated Account Manager (DAM)
  • -11
    Other Support Services
  • -9
    Proof of Concept
  • -7
    Software Requirement Specification (SRS)

Acxiom i Reviews

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Buyer, Healthcare, SME

5
Jun 18, 2019

“Strong Deployment”

It can deploy data environment architectures that provide the security protocols and processes one needs to not only be relevant and provide optimal customer experiences, but to protect omnichannel data completely.
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Buyer, Manufacturing, SME

5
Jun 18, 2019

“Complete, Omnichannel View of the Customer”

It offers complete, omnichannel view of the customer leverage with its data integration processes to unify, validate, and enhance data from offline and digital sources so users can create a complete customer view.
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Buyer, Media & Entertainment, SME

3
Jun 18, 2019

“Optimize Technology”

It helps to define a strategy, architecture, and roadmap to optimize and connect technology and data to achieve true omnichannel marketing.
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Buyer, Media & Entertainment, SME

3
Jun 18, 2019

“Maximum Value”

The software provides the connective tissue across martech and adtech systems that allow users to maximize the value of an integrated, omnichannel consumer data foundation across all their marketing.
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Buyer, Healthcare, SME

2
Jun 18, 2019

“Accelerates Marketing Performance”

It enables to accelerate marketing performance through privacy-conscious collaboration with partners that unlock more value from data and drives deeper engagement with customers.
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Acxiom i Presence in Data Integration Software
Founded in 2018 and headquartered in Conway, United States, Acxiom Corporation operates as a marketing technology and services company. The Company offers products and services that enable people-based marketing, as well as provides data foundation for marketers. The company has additional U.S. offices in Austin, Texas, Illinois and New York. International offices are in the United Kingdom, Germany, Poland, and China. It has real estate records on millions of properties that it offers to clients needing contact and demographics for direct mail and telemarketing. Acxiom helps companies manage customer data and integrate that information into marketing systems. The data management services provided by Acxiom include Strategy Services, Integration Services, Digital Transformation Services, Managed Services, and Audience Monetization. It serves clients from various sectors including financial Services, retail & CPG, automotive, insurance, healthcare, travel & entertainment. Acxiom has a strategic partnership with Data Compliant to help brands accelerate GDPR readiness.
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Company Size :
  Enterprise
  SME
  Startup