IBM has been a distinguished global provider of analytical and cloud computing solutions and has a strong presence in several verticals. The company is committed to providing high-end cognitive and cloud computing solutions globally and has a focused growth strategy to be a leading player in selected industries and domains, such as healthcare, financial services, and IoT. A similar strategy is implied for the company’s analytics business unit, comprising data integration and management solutions. The company is committed to investing heavily in R&D endeavors, according to which, it has invested around 7% of its revenue in R&D, in 2016. Majorly focusing on IoT, financial services, and healthcare to obtain leadership in these industries, the company has invested to build distinguished solutions, such as cloud platforms, including IaaS, PaaS, cloud video, and object storage in the enterprise cloud domain. To grow in the data integration market, IBM has been focused on providing a unique solution which meets the end-to-end requirements of the enterprise user on a single platform. In-house product developments and inorganic growth efforts, such as acquisitions and partnerships strengthen the data integration and management product portfolio of the company. The company has a strong partner network, comprising distributors, resellers, integrators, and ISVs. IBM focuses on providing quality services to its customers by enhancing its sales and delivery channel. The company has deployed cognitive tools, implemented customer-centric skills, and specialized practices, to deliver value and build an extensively optimized partner ecosystem to transform the business processes of its customers.
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