Microsoft has been an eminent global vendor in providing a diverse set of software, licensing solutions, and hardware products across different verticals for over 3 decades now. Among the Fortune 500 companies, 80% of them are on Microsoft Cloud. Enabling business users has been one of the key priorities of Microsoft, which is evident through its R&D efforts in the data integration market. In order to cater to the demands of its clientele base, the company spent 13% of its revenue on R&D in 2016. Through this investment, the company has succeeded in delivering innovative data integration, data management products, and new cloud services in this market. In March 2016, Microsoft released a preview version of Azure Data Factory (ADF) Copy Wizard for interactive and code-free data movement experience. With this release, customers could easily move data between Azure BlobStorage, Azure SQL, Azure SQL DW, Azure Data Lake, and On-Premises SQL Server, using a simple and code-free wizard. Another development saw the release of ADF Monitoring & Management (M&M) App in February 2016. With this release, users could easily monitor and manage their data factory pipelines using the completely redesigned M&M App. Microsoft has been working toward comprehensively becoming an exclusive mobile and cloud service provider, which reflects through its Mobile First, Cloud First strategy. In this pursuit, the company launched ADF, a cloud service for data integration, which automates the process of aggregating data from multiple sources, so that it could be analyzed later.
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