Learn more about e-Commerce Platforms

ECommerce Platforms

The best eCommerce platforms is a comprehensive software tool that allows merchants to build and manage a digital storefront for their products or services. Because best eCommerce platforms create a centralized, digital hub for product and customer data, they allow eCommerce businesses to do things like customizing product information, manage web content and layout, allow online transactions to occur, and adjust the platform according to businesses’ online needs.

Top 10 eCommerce Platforms

These are the Best ECommerce Platforms:

  1. Shopify
  2. BigCommerce
  3. WooCommerce
  4. Salesforce B2C Commerce
  5. Ecwid
  6. 2Checkout
  7. Oracle Commerce
  8. nopCommerce
  9. Sellfy
  10. Miva

Shopify is the largest multichannel web-based trading platform engineered for small and medium scale enterprises. Sellers may use the platform to plan, set up, and operate their businesses through various distribution platforms, like online, smartphone, social networking, marketplaces, brick-and-mortar sites, and pop-ups. The portal often provides a strong back-office to retailers and a clear view of their company. The Shopify framework was built for usability and volume, leveraging company-level technologies made open to companies of all sizes. Read More

BigCommerce allows companies to expand internet revenues at a rate, effort, and expense 80 percent lower than on-site apps. BigCommerce is designed to be from the basic level for easy to use interface. Their late entry into the best ecommerce platforms space has been used to develop better functionality. Users will be able to conveniently sell the items with BigCommerce on eBay, Google Shopping, Amazon, Facebook, and Instagram. In specific, B2C stores will be involved in their strong penetration into the social network. Read More

WooCommerce is the WordPress eCommerce platforms plug-in which is the most famous. And it's easy and free to get. Loaded with a maximum of functionality, it built seamlessly into the self-hosted WordPress platform. Customers can use the free eCommerce browser extension to add potent shop infrastructure to the WordPress site. At more than 24 percent of all online stores, WooCommerce makes customers perfectly sell everything. Read More

Salesforce B2C Commerce offers the energy, flexibility, creativity, and outstanding analytics required to navigate a relentless and unexpected transition in the modern retail world. It contains a robust retail data model with core market features that are consistent across consumer apps and delivering platforms. This also contains a system API that enables unique creation without disturbing the continuous update process. This eliminates the obstacles and uncertainties of conventional licensed and hosting apps, which encourages retailers to introduce innovative market strategies stimulating innovation. Read More

Ecwid is a centralized cloud trading network used by more than 1 million traders in more than 170 countries and provides the fastest way to connect an online marketplace to every page, networking media, or several platforms at the same time. With Ecwid, users get everything they need in just minutes to start selling online. Easily integrated into every site presence and leading POS platforms, you can advertise, stock, and offer goods and services remotely at any time from several retail retailers through device control and point of sale compatibility. Read More

2Checkout is a digital trading & payment platform that lets businesses market their goods and services through various platforms, gain multi-touch clients, improve consumer and revenue satisfaction, exploit better payment solutions and monthly billing models, and optimize transaction conversion levels. Read More

Oracle Commerce is indeed the top-ranked ecommerce platforms for the market that drives the leading popular brands and offers reliable, customized multiple channels of the consumer experience. Oracle Commerce provides a full company tech framework that helps businesses to provide a customized consumer service shopping experience through all interaction points like the site, call center, mobile apps, social networking, local retailers, and much more. Read More

NopCommerce is the first open-source global best ecommerce software operating on ASP.NET. This is free software with robust functionality that appeals to all forms of customers, from small online enterprises to the most challenging eCommerce platforms specialists at the enterprise level. NopCommerce is one of the fastest, most secure, and most extensible shopping stores. The application has a rich design, with multiple apps out of the box. There is also plenty of additional features that users can consider on the platform. There's online assistance accessible on group sites. Read More

Sellfy is a web-based best eCommerce software developed to allow online content creators to promote their goods digitally, including authors, visual artists, artists, performers, and filmmakers. Users may set up a customized marketplace to view digital items and attach product icons to their own website/blog. Sellfy stores have specific product sites and enable users to show their items with various pictures and previews from various angles. This also provides unrestricted capacity and safe storage of the goods. Users may also insert their whole shop or specific project widgets into their own platform, including the option to monitor and modify the show of widgets. Read More

Miva's innovative hybrid SaaS platform blends SaaS's user-friendliness and assured protection with the simplicity and robust features contained in open source as well as on-premise applications. The default features of Miva provide a rich array of shopping and merchandising devices that minimize the need for plug-ins from third parties. Miva helps retailers to run B2B and B2C transactions from a common platform, showcasing goods and delivering discounts targeted to different categories of consumers. Read More

Market Overview

The North American e-commerce market is currently growing at a rate of more than 10% a year. A typical North American e-shopper expends more than $3,000 per year online and e-commerce sales already account for more than 10% of all retail sales. Amazon leads the North American e-Commerce market. The quick growth of e-commerce has had upsetting impacts on the American mall in what critics have called as the ‘retail apocalypse’. North American and European regions are ready to witness constant growth over the forecast period. North America currently has one of the top rates of internet diffusion in the world. U.S. customers are precise about the product quality, configuration and price, thereby fuelling their acceptance of overseas brands and products. MEA and Latin American regions are likely to register substantial growth during the prediction period. Middle East region has a lively young population with one of the top global per capita income. In addition to it, increasing internet penetration is driving the quickly evolving shopping e-commerce industry in the region.

Major factors contributing to the growth of North American e-commerce retail market comprises enhanced infrastructure in main countries, leaning towards online payment and noteworthy internet usage within the region. The main countries in North-America have superior infrastructure which allows e-commerce businesses to serve huge market covering urban as well as rural population. The majority of population favours online methods of payment due to extensive penetration of internet and smartphone consumers. Advance payment, cash on delivery and other methods of payment allows the e-commerce businesses in the region to work effortlessly and focus on the main business. The e-commerce businesses have substantial opportunity to discover e-commerce retail market due to high internet and smartphone penetration in North American region. It also allows the e-commerce businesses in increasing their business through broader reach. Though, high price for reverse logistics and costly workforce will disturb the development of e-commerce retail market. The price for reverse logistics in main countries of North-America is a worry for e-commerce companies. The businesses operating in the region also have to deal with high spending on workforce.

US contributes the most to the growth of e-commerce retail market and also generates substantial chances for e-commerce retail market companies followed by Mexico. The US possesses significant infrastructure together with growing smartphone users and growing online stores and other online shopping destinations. The US and Canada offer opportunity to the e-commerce retail businesses for growth and expansion. Canadian e-commerce retail market is the second biggest market in the region with strong infrastructure and road connectivity.

Drivers

North America's online retail sales to witness better growth in 2020

Due to a growth in online shopping activity during the COVID-19 outburst in the U.S. and Canada, E-Commerce sales in both the countries are likely to see huge growth. As brick-and-mortar sales declined during the lockdown months of March and April, E-Commerce's share of total retail sales set new records, adding numerous percentage points in the U.S. and doubling in Canada. The product groups seeing the top rates of online growth were food and groceries, health and beauty, hygiene items, and others.

Credit card payments used the most during the pandemic

The top payment process used by North American consumers when buying online during Covid-19 was credit card. Other prevalent payment means encompassed debit cards and digital wallets such as PayPal. Fraud linked to online shopping continued to be a key issue, with over 10,000 cases reported in the U.S. since the beginning of the year. When buying in-store, customers tried out new payment approaches, such as contactless cards and mobile wallets, fortified by social distancing measures and the prevention of cash during COVID-19.

Top E-Commerce retailers in the U.S. and Canada amid COVID-19

The primary destination of both Canadian as well the U.S. online shoppers during the pandemic outbreak was Amazon. The company is likely to upsurge its share of the U.S. e-Commerce, with Walmart in a distant second. Walmart's online sales noted imposing growth during the lockdown months. Likewise, Canadian Tire saw a spike in E-Commerce orders in Canada. The two retailers ramped up their Omni channel efforts to continue to attend their customers during the pandemic both in-store as well as online.

COMPETITIVE LEADERSHIP MAPPING TERMINOLOGY

The competitive leadership mapping showcased provides information for ECommerce Platforms Vendor evaluations are based on two broad categories: product offering and business strategy. Each category carries various criteria, based on which vendors have been evaluated. The evaluation criteria considered under product offerings include the breadth of offering, delivery (based on industries that the vendors cater to, deployment models and subscriptions), features/functionality, delivery, product quality and reliability, and product differentiation. The evaluation criteria considered under business strategy include geographic footprint (on the basis of geographic presence), channel strategy and fit, vision alignment, and effectiveness of growth (on the basis of innovations, partnerships, collaborations, and acquisitions).

VISIONARY LEADERS

They have a strong portfolio of ECommerce Platforms, solutions, and associated services. These vendors have been marking their presence in the best eCommerce Platforms market by offering highly customized and easily deployable software for their commercial clients, coupled with their robust business strategy to achieve continued growth in the market. Shopify, BigCommerce, WooCommerce and ECWID have been identified as Visionary Leaders in the ecommerce platforms market. 

DYNAMIC DIFFERENTIATORS

They have an innovative portfolio of best ECommerce Platforms solutions and services and have an extensive network of channel partners and resellers to increase the deployment of their services across various vertical markets. Over the years, the Dynamic vendors have been consistently generating positive revenue growth in the best ECommerce Platforms market and their market position is enhanced by organic and inorganic strategies undertaken by them over the period. Weebly, PrestaShop, PayPro Global, 2Checkout e-commerce platform, Sellfy and nopCommerce have been identified as Dynamic Differentiators in the ecommerce platforms market.

INNOVATORS

They have an innovative portfolio of best ECommerce Platforms and strong potential to build strong business strategies for their business growth to be at par with the Vanguards. These vendors have been providing eCommerce platforms offerings as per their customer demands. Innovators have been forefront in deploying their solutions for niche and custom requests by their clients requiring the processing of high-performance workloads. Zoey, STORM, Ecomchain, Shopmatic, and Zepo have been recognized as the Innovators ecommerce platforms market.

EMERGING COMPANIES

The emerging players are specialized in offering highly niche and tailor-made solutions and services to their clients. A majority of the emerging vendors have been undertaking multiple acquisitions and boosting their sales capabilities in various regions to offer their integrated services to a wide range of clients. Handshake, Kartrocket, Teespring, Digital River, Singularity, Tray, GUMROAD, Inventory Management System, Venue and Chec have been positioned as the Emerging Companies in the ecommerce platforms market.  

What do e-Commerce Platforms do?

With comprehensive functionality and apps combined with strong development tools, best eCommerce platforms are the streamlined all-in-one application that can do the following:

Handling buyers and orders - ECommerce platforms are responsible for handling orders, monitoring the status of the order, and making fast adjustments as appropriate. It will handle payment collection, maintain purchase logs, monitor client details, establish billing and invoicing, carry on reliable accounting, offer monitoring and reporting, among others, on its own or through any other third-party device or company.

Products and stock management - Users get product information from SKUs and different names and photos, helping them to arrange and store products. Users are often informed and brought to the attention of when supplies are small and which products travel rapidly and need to be replenished.

Simplify marketing - Built-in SEO allows online retailers to score higher for enhanced product exposure and inclusion in traditional search engines, as well as reduced consumer acquisition costs.

Automated delivery and taxation - You can quickly and more reliably print shipment labels, measure sales taxes depending on consumer position, and submit notice emails to customers.

Boost customer service - Ecommerce platforms are designed to allow shoppers to locate what they need in your shop easily and efficiently. Hosted platforms provide service-level agreements that promise 100 % uptime and easy yet comprehensive website maintenance so you can have the greatest online shopping experience for your consumers.

Types of Best ECommerce Platforms

There are two general classifications of best ECommerce Platforms and they pertain to the type of deployment:

On-Premise - Loaded on local servers and devices, and operated on-site by a team that manages manual upgrades, solves bugs, and does general problem-solving. Initially, on-site solutions were used by online sellers because they enabled more hands-on coordinated control to host systems.

Software as a Service - Technically, SaaS or managed applications are the hands-off choices because all upgrades, fixes, and freshly added enhancements are handled automatically or through one-click integrations. Hosted ecommerce software has advanced radically to enable massive, previously exclusive on-premise customization and versatility, rendering it now a necessary solution for most online retailers. In comparison, the SaaS platform can be easily deployed and comes in inexpensive bundles.

Why Use Best ECommerce Platforms?

Best ecommerce platforms sites are the most valuable for small to large businesses who offer their goods or services in many countries or industries and have diverse operations. Many of the features mentioned above might not be appropriate for small businesses but some of them may be required for medium-sized companies.

The key goals that ECommerce platforms sites will help businesses accomplish are to: Manage retail retailers and other associated data such as product specifics and inventory, prices and promotions, consumer addresses, and payment records. Attract customers, and convince them to purchase the company's goods and services. Resolve post-purchase problems such as errors in returns, shipping or payment, and inconsistencies between what customers expected and what they obtained. Track the quantity and profitability of online purchases, as well as lost opportunities including discarded carts. Comply with the electronic protection requirements to stop computer vulnerabilities to cyber threats or theft online.

Another important benefit to utilizing eCommerce platforms is that it produces a huge amount of data that other applications, such as CRM software, payroll software, Enterprise systems, and supply chain and distribution solutions utilize. For example, detailed sales and return information can be used to determine the company's profitability, how to enhance stock levels, or which buyers are the most valuable and which ones do not generate significant income.

With all this intelligence, companies will change their strategies to meet evolving consumer tastes and concentrate on sectors and segments that are most likely to deliver meaningful sales and sustainable income.

Who Uses ECommerce Platforms?

Since eCommerce sites have the most robust functionality on the market, staff members, consumers, and stakeholders may use this kind of tech.

Brand management, which guarantees the product details, is correct so up-to-date and that successful goods are eligible for online purchasing

Marketing, who must ensure that the goods and services sold online are portrayed and promoted in a way which protects the identity of the brand and distinguishes the business from its competitors

Sales, who define and execute strategies to improve revenues and monitor the performance of the products and services sold by the company

Customer service, who deal with customer complaints and other user interactions may impact the purchasing process

Partners may sell their products and services on the best eCommerce platforms of a company or their online stores.

Suppliers usually provide products and services to other companies and do not sell them directly to consumers. They need access to the best eCommerce platforms to provide product information and inventory availability.

Distributors buy products from other companies and sell them online. They may sell these products on their online store or platforms like Amazon and eBay.

Retailers combine in-store and online sales to target multiple segments of customers or consumers. For this purpose, they need to integrate eCommerce with POS or retail management software.

Customers: Traditionally, businesses sell products and services to two separate categories of customers: businesses and consumers. These two types of customers can be covered by companies that sell to both, usually known as business-to-many (B2M).

Market Dynamics

Restraints

Growing cybersecurity attacks and malicious scams can contribute to security breaches and sensitive data leakage 

In turn, exploitation of consumer data causes a drop in client trust contributing to high retention levels

Challenges

Increasing cybercrimes worldwide has posed a significant setback

Huge data volume and internet traffic

Opportunities

A paradigm shift from on-premise deployment toward adoption of cloud-based deployment

Integration of data analytics with ecommerce paves new growth opportunities

Benefits of Best ECommerce Platforms

Here are the advantages of using the ecommerce platforms:

Boosts promotion and marketing efforts - As stated earlier, best ECommerce Platforms provide advanced SEO campaigns to help users raise visibility among potential customers and allow them to quickly locate the web. Also, users can use stylish concept models to enhance your branding efforts and create a better organizational identity without the aid of visual artists from outside parties.

Improves revenues - Ecommerce platforms can increase revenue by continuing to drive more visitors to online shops, and by providing an adaptive web surfing functionality that allows users to find what they need quickly. Advanced programs also propose to customers free resources and goods which can improve up-selling and cross-selling incentives.

Enhances customer service - Online shoppers get a comfortable buying experience for ecommerce app bundles. We make it simple to search and locate different resources and items so it is fast and quick to checkout. In addition, on the platform, customers can monitor the order fulfillment and distribution status. Both of these conveniences will improve consumer loyalty and enable return customers. They can also refer their friends and contacts to your online store, which can broaden their customer base.

Improves efficiency - Users don't need to have coding experience to run an online store with the best ECommerce Platforms. Users can quickly build, categorize, and arrange new product listings and the app calculates the cost on the checkout page automatically. The systems simplify and standardize site management, making it easy for users to update and expand one's online store as needed.

Gives customer insights - Users may use the data and analytics functionalities to learn about the website visitors' web surfing and purchase habits. Such data may be used to recognize key factors and patterns that affect customer habits and to develop proactive marketing strategies to improve revenue and profits.

Increases security - Best Ecommerce platforms have safety procedures and safeguarding of client and customer data. They add additional layers of security to your business transactions, too. In fact, they provide native fraud identification and strong authentication to hold threats in place.

Features of ECommerce Platforms

Ecommerce platforms are developed to realize its objective with a variety of features and processes that simplify and assist the many key elements involved in online sales. Here are the features common to ecommerce software:

Automation - The checkout method, including correct price estimation, tariffs, delivery prices, and costs of processing, is automated to give consumers a clear understanding of how much they should pay for products they want to purchase..

Website builder - Ecommerce platforms can help you create the app from the ground if you don't have a website. It provides website builder models for the fast development of a professional-looking webpage and marketplace based on the tastes without the need to recruit business developers.

Central database - Users have a central repository where product details, user data, accounting transactions, product descriptions, browsing history and payment, and shipping status can be easily stored, accessed, and recovered.

Search function - Advanced search features make it easier for customers to locate the things they are searching for or brands. Ecommerce platforms can list, categorize, and update new products alongside descriptions, images, and feature reports.

Integration - Many ECommerce Platforms systems may be combined with specific business software and third-party applications and resources to allow users to manage multiple tasks – accounting, e-mail marketing, order delivery, and payment services – within a single application.

Marketing tools - Users will use the best ECommerce Platforms apps to boost advertisement, advertising, and branding for the website. Users can use a range of tools to develop effective advertising, SEO optimization techniques, and advertising/photo strengthening.

Analytics and reporting - Best Ecommerce platforms can help users visualize and recognize insights and changes that impact customer buying behavior, offering customer demographics, key phrases, and web searches with insights and statistics. You will know what functions or not, so you should carry out tactics to increase sales.

Potential Issues

The lack of coordination between ECommerce Platforms apps and other technologies may be a key problem that can allow the data to be mis-synchronized between online retailers and the back office. This, in effect, could contribute to loss of revenue and disappointing customers.

Lack of customer verification - Cash on Delivery (COD) is a huge challenge for ecommerce companies because they have to go by the expectation of the buyer and assume they compensate for the goods they bought online. For many ECommerce Platforms sellers, the COD method of payment has created immense losses. The way out will be to give the consumer an SMS text or email response stating their name and delivery location. Customers won't think you challenged their genuineness and you're always promised reimbursement for the shipped product.

Returns and refunds - Also, best ecommerce platforms sellers lose money when the purchaser returns their products and they need to refund the amount. In addition to delivery and distribution prices, ecommerce platforms companies would soon risk losing their prestige. To overcome this issue, businesses need to merge their processes smoothly with logistics suppliers and collaborators so as to reduce losses while at the same time retain intact consumer service.

Lack of Integration - If ecommerce platforms firms use various programs for order processing, inventory delivery, order monitoring, customer service, etc., consumer interaction may be impacted. The remedy is to use a client service technology that can seamlessly integrate various apps, synchronize data across all devices, and view the data in a specific interface that is easily accessible and viewable.

Lack of CRM Tools - Many tech vendors offer CRM tools, such as communication apps, newsletter processing, email marketing, and social network interaction apps, in their ecommerce series. So, to others, this is not an issue. Other ECommerce Platforms, however, appears to lack such CRM tools, which are useful for effective operations.

Factors to be considered while choosing best ecommerce platforms

The ecommerce platforms site can be developed in-house or can be outsourced using different platforms. There is always a confusion regarding this and to decide which option is better. This section will provide insights on to which factors to look for before choosing the ecommerce platforms. Some of the factors which need to be considered are as follows:

Pricing and Payment - When looking for an ecommerce platforms site the first factor users can remember is the quality. If you're only beginning a new company or a previously known brick & mortar enterprise that transfers online, users need to learn precisely what you're paying for. Practically both channels should be paid annually. The costs can differ based on the type of platform customers are having (self-hosted vs. sponsored). They will remember even the hosting costs associated with the site. Don't trade those items that you certainly need for a cheaper offer. Consider adding up each one's pros and cons to achieve the best with the goal. You will always understand whether it would work for the clients. Several websites do not provide the option to make purchases by third party providers (such as PayPal). It could wind up being an immense hassle for the clients – an annoyance that may contribute to the dumping of shopping carts.

Integrations - Their integrations and plug-in are another aspect users can remember while searching at eCommerce sites. Most apps, including Shopify, will have a range of resources to operate the company. When choosing on the plug-in the company requirements would be a crucial factor that would fit better for them. While looking at various sites, think of what resources users may use or are already using for the company. Below are some of the most common plug-in styles which one should look for:

  1. Plug-in for accounting to aid managing expenses, taxation, income, and earnings
  2. Resources for e-mail communication to help businesses stay in contact with the clients
  3. A system that allows users to compensate clients for using the good and services
  4. Software to help users manage the merchandise

SEO Friendliness - Ecommerce firms are not excluded from needing to focus on SEO. In reality, seeing the store rated high in results pages may be quite advantageous. If they are hunting for goods such as yours, users want the clients to consider you. Some of the crucial factors to look for an SEO friendly platform include:

  1. The choice of attaching a blog to the website
  2. Being willing to choose your own domain name
  3. The opportunity to give comments to consumers

Cloud-based vs. on-premise solutions - Consider the pros and cons that every delivery option has to bring. A cloud-based service requires a recurring subscription fee, and the provider manages managing and upgrading applications. Clients don't have to procure any new equipment or services. An on-site system, though, includes the own equipment and trained IT staff to configure it. In particular, small companies may consider cloud computing applications simpler to set up and use.

Mobile Friendliness - Google's mobile-first filtering allows the website to rank highest in search results to be user responsive to the products. Review if it's prepared to build online stores that offer a mobile-friendly interface before selecting an best eCommerce platforms. Nowadays, most of the queries occur via cell phones. Such queries also carry on to a mobile app purchase. That implies it's important to search at apps that make it easier for consumers to reach the website and make a purchase on their mobile devices. 

Customer Service - Customer service is a key component of a business. Given that mainstream brick-and-mortar retailers' interaction is centered in a retail location, they usually have greater say about how well their company is going. Ecommerce is indeed a completely separate thing; network outages and system maintenance are sometimes out of reach, which can prohibit some of the consumers from accessing the site. Chances of that happening are the servers would fail in the worst possible time at one stage. It will influence sales as well as brand identity. If companies are looking at eCommerce sites, getting somebody to contact at any moment to help to bring stuff up and running again would be a big consideration.

Security - Nobody wants to insert their payment card details on a sketchy website, which is why privacy is now one of the customers' main concerns. Although most applications today should provide strong protection as a feature, always test to make ensure that the application supports HTTPS/SSL to protect the customers' checkout. Also, make sure every network that you use is compatible with PCI (Payment Card Industry).

Scalability - Both company owners are hoping their company can expand in the future but maybe we don't know how far. Nonetheless, searching for a forum that can scale along with the company is critical. Users don't want to compensate for apps and storage which they don't need before they launch. People do want to stay up with higher expectations while the company is growing up. Choose a site that you will scale up to the level of the market and does not charge the excessive rates for using it.

Templates - The web store architecture plays a huge role in transforming visitors into a client. People don't necessarily support and purchase from badly built websites. Not all can manage to recruit high-profile web developers to build an engaging and stylish online shop. It is where designed in prototypes may be helpful inside an eCommerce framework. Best Ecommerce platforms like Shopify and BigCommerce provide enticing models from which to select. What we need to do is only pick and modify the design as per the company rationale.

Reports and Analysis - Users need to have exposure to evaluate the current situation in the online shop and prepare the potential marketing campaign. How many items did they deliver this month? What company priced to the maximum? The responses to such queries will only be accessed if correct records are accessible to all. Ensure that the best eCommerce platforms provides customers with the information that will support them handle and sell the web store so that it is able to meet the demands of the future.

Top e-Commerce Trends in North America

Smaller online retailers are more than holding their own

With the big players like Amazon, Walmart, Target and Best Buy growing rapidly online, it would be easy to accept that smaller online retailers are suffering as a consequence. But that’s not the scenario. Retailers that ranked from 501-1000 together augmented their online sales by more than 12% in 2019, which was above the North American ecommerce market growth.

Digitally native brands have a dislike to Amazon

As numerous stores close down or get smaller, the brands that make consumer goods progressively are selling straight to shoppers through the web. And those sales are very lucrative for the brands, as they sell to customers at retail prices, rather than at the wholesale prices they provide retailers that may be 40-50% off list price. That helps clarify why most of the consumer brand producers sell on Amazon. Even with Amazon getting an average commission and the cost of publicity to enhance search results on Amazon.com, the brands can make good amount of profits on a big shopping portal like Amazon.

The transition from brick and mortar to online shopping ecommerce platforms

Ecommerce is dominating the world and North American region is no exclusion. A few years ago online shopping growth was seen precisely in times of holidays as opposite to today. In the present day online sales are mostly taking over the brick and mortar sales but the opposite is not true regularly. In a recent survey enquiring U.S consumers how they plan to spend over shopping during the vacations and found that, on average, more than half of a customer’s current budget will contribute towards online buying. In the United States, more than 8 percent of sales are done on online marketplaces, and the online market witnessed a huge growth, according to survey conducted by a U.S. based market analysis company.

The rise of Multi-Vendor Ecommerce Marketplaces platforms

The growth and acceptance of multi seller marketplaces or more frequently referred to as multi-vendor markets was unavoidable. The customer since long was craving for a better shopping experience. Numerous sellers, numerous product collection, numerous modes of payment all came in a well-ordered package named a multi-vendor ecommerce marketplace platform. And it was only clear that the shopper grasped the chance with both hands. Multi-vendor Markets was not only helpful for the customer but similarly benefitting for the vendor as well. Through, Multi-Vendor markets, businesses are now able to showcase their items to a bigger audience and is able to sell products better. Devoted seller profiles help them make clear sense of performance as compared to numerous sellers selling on the ecommerce marketplaces platform.

Frequently Asked Questions

  • Why is it essential to create an eCommerce website?
    People nowadays have no time to go to a physical store to buy the products they want. People would choose to browse products on there own mobile phones, PCs or laptops, instead. The creation of the own website will allow to sell and boost the sales to online audiences.
  • How to choose the best platform for eCommerce business?
    Before Opting any eCommerce platform, make sure that the platform offers following functionalities: Multiple Designs, Stock Management, Product tracking and monitoring, Payment Gateways, Integration with other platforms and many other features.
  • How to convert leads into potential buyers?
    Make sure people have an amazing UI experience that lets buyers search directly through the items. To appear professional, make sure to have terms and conditions tab, refund policy, payment, security choices.
  • Are there any limitations on number of products that can be added to website?
    No, there is no limit on adding products. The significant benefit of online stores is that any number of products can be added to the platform for selling. However, some platform restricts this limitation to 500 products. Users and companies can sell any number of products if the platform is customized according to business requirements.
  • Are there any kind of risks associated with eCommerce websites?
    eCommerce websites came with a huge amount of data. This data is in the form of user details such as name, phone details, address, etc. and is very crucial information. Also, integration with other tools such as payment gateways has financial information about the users bank account or credit cards. This poses risk and the company should take into consideration data security and secure the website with high level authentication.
  • Can the eCommerce website integrated with other platforms such as Amazon?
    Yes, the products can be pushed from the eCommerce website to other similar platforms such as Amazon. This is called multi-chhannel selling and includes some cost. If the product is sold on other platform, a small amount of fee or charge has to be paid to the other platform.

Best eCommerce Platforms

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The USP of Shopify ecommerce platforms is the array and quality of features the platform has on offer. Functionalities such as abandoned cart recovery, drop and shipping integration, social media integration, and fulfillment services among many others enable users to boost administrative power and carry out daily processes with ease.
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The USP of the WooCommerce ecommerce platforms lies in its limitless extensibility.  It is a Developer friendly tool capable of serving the demands of most complex web store requirements without straying away from bringing out the business’s most niche feature. Making the first click and starting for free allows online stores to scale accordingly as the business grows.

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The USP for the BigCommerce is listed as best ecommerce platforms is that the significant amount of money spent on development and overall platform costs are saved. The pricing plans provide the best way of shopping and is full content management (CMS) functionality, with SEO features working on SaaS platforms. 
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With Ecwid the USP is that it can easily integrate Amazon and eBay along with your website for real-time synchronized listings, inventory, and orders. Ecwid is additionally a convenient way for shopping which might be employed by the shoppers. Ecwid’s language storefront can be translated into 45 different languages, where customers can shop the store in their language thus increasing engaging

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The USP for 2Checkout is its presence and availability around the globe. It has reliable service with 24x7 customer support. Users can pay using their local currency with multiple payment options. Instantaneous reports are generated to get an idea of the sales.
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Storm eCommerce platform is a seamless platform and its customized solutions can manage several deals of B2B and B2C businesses. The automation technologies have helped businesses to ensure an increased profitability, higher performance, and smarter workflows. As one of the cloud SaaS solutions, Storm is valuable for its performance and high capacity. The open APIs of Storm enable users to integrate a CMS and different other systems. It helps in developing omni-channel commerce with its features and functionalities.

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The USP of PrestaShop ecommerce platforms is its wide application owing to its symphony framework which is based upon coupled with more than 600 features and tons of modules that cater to business of all shapes and sizes. The open-source build guarantees users a scalable, secure and stable operation for all of web store workflows. PrestaShop pricing is also very minimal which makes it an attractive option. 
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Sellfy ecommerce platforms provides developers with a simple and efficient ecommerce site. Allows selling digital devices, tangible items and packages from a single platform. Sellfy ecommerce platforms works well with developers, writers and advertising outlets or studios seeking to sell their customers digital content, packages or tangible merchandise on social media or their own platform.

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Ecomchain ecommerce platforms is an eCommerce network located in the Central Cloud, running on Amazon Web Services (AWS). It has an exclusive proposition is the B2B2C platform, a new frontier for suppliers, distribution companies/dealers and ultimate users with specific market verticals. With Ecomchain, a supplier on the Ecomchain ecommerce platforms will reach out with a group of retailers and distributors. In the same Ecomchain website operated by the manufacturer, this network of dealers and retailers will, in turn, meet their end customers from their labelled targeted pages.

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Weebly ecommerce platforms helps consumers to pick a customized style web shop with a personalized template to display the items. The simple drag and drop creator, which is easy to use, lets easily, open the online business. This optimizes SEO's domain to make search engines figure more about the domain. The analyses tools help monitor the success of users at the web. Plus, the customer with collaborators from the app centre will further improve the store.

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Zoey ecommerce platforms is one of the best ecommerce platforms solutions provider in North America and it helps people in various businesses to run stores successfully without the help of an indigenous developer. It is easy to set up and offers top of the line merchandising features. It offers all the necessary services along with restricted accessibility and customization over almost all functions, which makes it even more appealing. Zoey e-commerce platform enables B2B and wholesale companies to receive orders online at any time, from any location, with any device. Zoey pricing suits all kinds of budgets and to know more about Zoey pricing users can connect  with the company. It helps users to leverage mobile app to take orders, generate sales quotes or look up product and pricing info on the go. The platform also helps businesses to provide a self-service order portal for taking web orders from their buyers.

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PayPro Global is a provider of premium ecommerce solutions designed for software, Saas and digital goods companies. We deliver complete automation of the online sales management & optimization process through highly efficient in-house tools.
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Shopmatic ecommerce platforms is an international ecommerce company that offers an easy store set-up, integrated payments and shipping, marketplace listing, insights and analytics, and ecommerce support. Shopmatic helps business owners cover the entire spectrum of that is required in the growth of their businesses.
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The USP of nopCommerce ecommerce platforms lies in nopCommerce pricing which is free yet boosts secure functionality catering to businesses across sizes and industries with unlimited customization and constant support. Boasting a pluggable architecture, the platform makes use of varied presentation elements and additional functionalities which can be added to the application in the real runtime. 

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The USP for Kartrocket ecommerce platforms is that the significant amount of money is development and overall platform costs are saved. Kartrocket stores are mobile ready which help all merchandisers to sell across the web with the support of all the countries over the web.
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Zepo ecommerce platforms is considered the most favorite ecommerce platforms for small businesses that lack expertise in operating it. The user interface is straightforward, paired with a bunch of supporting features. There is a 24/7 customer support team for sellers’ assistance. The added benefit is Zepo pricing, which is budget-friendly.
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Teespring ecommerce platforms provides lots of user-friendly tools to customize the design and color of an item. It also lets users upload any design in Teespring launcher. The availability of different fonts and clip arts makes the design process easier. For the pre-ordered t-shirts, Teespring manages the product distribution process.
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Handshake ecommerce platforms provides a purpose purpose-built application for the iPad and iPhone. The app is fast and responsive. It does not require an internet connection for full functionality, which enables effective order management for distributed sales teams. Orders written offline automatically sync to back office and order confirmations are sent to the customers and manufacturers. The Handshake pricing is also very nominal in the segment for all the users.

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Digital River eCommerce Platforms is a fully integrated business suite that provides tools and capabilities to assist businesses in handling and meeting their commerce, payments, and marketing requirements. It helps ease payment services and marketing solutions for both personal consumers and businesses. Its flexible APIs help businesses expand globally, along with Commerce, Order Management or Payments & Risk solutions to the CMS, DXP, of the client's choice.

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Inventory Management System has a business growth in two ways: one where you save on software costs and reduce revenue losses due to canceled orders. Second is its speed and efficiency which go hand in hand as the task goes easy.
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Gumroad ecommerce Platforms helps creators of all types from artists to designers and filmmakers to software developers sell their products directly to customers without having to be bogged down by the hassles of running a business. Gumroad ecommerce Platforms offers payment processing, marketing and communication tools, analytics and improved consumption experiences. It emphasises largely on the creator consumer journey.

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Singularity ecommerce platforms is a multi-channel ecommerce platforms that works with an integrated cloud-based system. This helps in eliminating the Capital Expenditure (CAPEX) associated with purchasing expensive networked hardware and on-premise software. It also reduces the Operating Expenses (OPEX) associated with IT resources required to implement, program, monitor and update an on-premise system.

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The Salesforce Platform is easily convertible to a digital store with Venue eCommerce platforms. That is why data also remains stored on Salesforce’s native servers, and it is one of the advantages of users. Online customers, management and sales reps- everything becomes controllable with a set of data.
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Tray eCommerce platforms offers numerous integrations to create a virtual store fully integrated with the Free Market, being able to manage inventory, multiple nicknames, freight, qualifications and more. Using Twig, Tray focuses its development on the store design. This platform provides multiple resources to help businesses increase their sales and online presence, and manage their business in a professional manner.

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Chec ecommerce platforms that can be used by sellers to build and enhance their business. The interface is user-friendly, making it easier for a non-technical person to use the platform. It brings designers, developers, and merchants to a single platform to innovate and strealine the business process.
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3dcart ecommerce platforms is a full and flexible system built to help the owners of online retailers succeeds in a global environment. Sellers can easily launch, run and manage a profitable ecommerce website with reasonable simplicity and reliability with dozens of apps incorporated specifically into their applications.

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Fastspring ecommerce platforms is built to support technology firms raise sales, extend their international presence and out-innovate the rivals. Fastspring helps consumers to maximize productive purchases with a built-in smart payment routing and several gateways to pay. Enable customer’s right from the web pages to buy the software and services without significant expenditure in developer capital.

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Miva ecommerce platforms is the perfect ecommerce site for rising companies, with vast expertise in developing complex ecommerce applications to handle comprehensive product booklets and detailed integration. Miva ecommerce platforms provides a prototype centered CSS framework for customizing a site's look and design and handling the site's WCMS components. This approach provides merchandising devices and equipment built to maximize the process of buying and payment. In fact, the program comes with software for rule-based taxation, delivery estimates, and live tax estimate.

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Oracle Commerce ecommerce platform includes pace for the online ecommerce journey by linking back-office info, workflows and policies to market. Put online perhaps the most complicated procedures for purchase and sale. This utilizes consumer data to efficiently provide the best information and goods, and to build personalized shopping opportunities across all platforms.

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Salesforce B2C commerce uses the demand ware cloud AI program that offers positive experiences and to render custom strategies. Demand ware helps to improve the company on a quite rapid scale through enhancing customer conversion rate by using AI-driven suggestion. Centrally controlled cloud infrastructure is used in this B2C model.

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e-Commerce Platforms Related Articles
BigCommerce: Capabilities, Pricing and Benefits for large enetrprises and SME

The BigCommerce ecommerce platforms enables users to build and scale their online stores with ease. This solution operates through a SaaS cloud model. The BigCommerce platform supports multichannel selling, including eBay, Facebook, and Amazon, and provides apps for streamlining e-commerce operations. This platform does not impose extra charges for the use of third-party payment solutions.

A definitive Guide to understand the features and benefits of best ecommerce platforms

Ecommerce platforms helps businesses in handling the online store processes, right from their inventory, to adding or eliminating products, to calculating taxes and fulfilling orders in the best possible way. The ecommerce platforms market has an estimated value of around 5.6 billion U.S. dollars in 2020 and is estimated to grow to approximately 6.7 billion U.S. dollars by 2023. With the fast growth of ecommerce sales, international retail ecommerce sales are predicted to reach 6.6 trillion U.S. dollars by 2023.

8 Best ecommerce platforms in 2020 that are changing the digital marketplace

An ECommerce platforms can merge, scale and maintain core business processes to enable merchants to manage a digital storefront for the selling of their products and services. It is a comprehensive software tool that is usually known as shopping cart software. Their functions are creating a centralized digital hub for product and customer data, adding products, customize product information, manage web content and layout, embedding the shopping cart on a website and adjust the platform according to businesses’ online needs.