The company offers a diverse range of products and services. Google offers imagery analytics, Google
Maps, Google Earth, and others. Google offers an Earth Engine platform, which is capable of storing,
as well as other tools to enable the analysis of large datasets.
USP : The company also provides Google Maps, a web mapping service offering satellite imagery, street maps, 360° panoramic views of streets (Street View), real-time traffic conditions (Google Traffic), and route planning. This service is also available for Android and iOS mobile devices. Google Earth provides a virtual globe, map, and geographical information program that maps the earth by the superimposition of images obtained from satellite imagery, aerial photography, and Geographic Information System (GIS) onto a 3D globe.
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GOOGLE INC Presence in Geospatial Imagery Analytics Software
Google has been focused towards the adoption of inorganic and organic growth strategies to boost its
operational capabilities. The company made important acquisitions, investments, monetizing strategies for
products, and partnerships to expand its product portfolio and market share in the geospatial imagery
analytics market. For example, in 2016, Terra Bella, a subsidiary of Google, launched 4 earth imaging
satellites, namely, SkySat-4, 5, 6, and 7 in geostationary orbit of the earth. These satellites joined the three
other satellites already in orbit (named SkySat-1, 2, and 3), and together they formed the largest
commercial constellation of imaging satellites. In February 2017, Google sold Terra Bella satellite to Planet
Labs. Google will continue to license Earth imaging for its use from Planet Labs in a multi-year contract.
Google will use the imagery received from Planet Labs to support its products such as Google Maps,
Google Earth, or Google Earth Engine.
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