The company mainly follows an organic growth strategy by focusing on innovations and improving the existing products. The company’s strategy focuses on the ability to maintain and enhance its product line and develop products which achieve market acceptance and maintain technological competitiveness. The launch of MicroStrategy 10.6 in December 2016 improved its presence in the in-memory analytics market. MicroStrategy 10.6 provides improved in-memory performance with features that allow organizations to improve their computation speed by using in-memory. The company focuses on R&D and had 461 employees dedicated for this purpose as of December 2015. By partnering with QueBIT in January 2017, the company could increase its clientele in the North American region as QueBIT agreed to add MicroStrategy to its portfolio of solutions.